#WeAreVertic

Global independent digital advertising agency

founded in 2002, with offices in New York,

Copenhagen and Singapore & Seattle

Award Winning solutions based on blending core strategic

competencies, creative, interaction-design and

content to build 360° channel solutions

Our Mission is to build provide industry leaders with interactive

solutions to build their brands and create optimal

customer experiences across all relevant channels

Energy Transparency

Breaking effectively

into a new markets

segment

Positioning Branding Driving business

34,000 Consumers 28 Brands

Consumer Perception

34% of consumers worldwide

perceive the Starbucks brand to be

climate-friendly.

Improved Perception

74% of consumers would have an

improved perception of the Starbucks

brand if they knew about the company’s

commitment to wind energy.

Inclined to Buy

60% of consumers worldwide would

be more inclined to buy Starbucks

products if they knew about its

commitment to energy.

Big data created the stories

We used LinkedIn for targeting

Companies Roles

+31 more

Geography

CEO

CMO

C-Level

Employees

Content

Messaging

Messaging

The combination of a compelling business case,

unique content and the opportunity to target a

specific audience provided Vertic with the

ability to push engaging, customized messages

and increase relevancy.

Using profile data to

personalize an

Interactive

Experience

Upon click through from LinkedIn, the resulting

site experience was dynamically displayed to

provide relevance according to the user’s company,

industry, segment and role.

Results These are the data that you usually see from digital campaigns….

Conversion

“My belief now is that this approach will overhaul the

traditional go-to-market. There is a need for a longer and

stronger cooperation between sales and marketing to

build customer connections through data. Having

achieved this goal with Vertic, it has driven me to allocate

a third of total marketing budget towards digital customer

driven processes such as these.”

Morten Albæk

Marketing Director at Microsoft

Press Release: http://bit.ly/1bmUboK

11 million impressions Overall CTR reached 0.08% Highest clickthrough rate of 0.17%

10.680 corporate executives, Employees and key opinion

leaders visited

Averaging 7.02 minutes 80% of target key opinion leaders visited the site

30% of top executives in the Target group visited the site

+ 8 minutes user sessions

18 months after the launch,

Vestas has signed orders for more

than € 150M

The business impact

Global launch of

Office365

Targeting

13

25.49% Above LinkedIn industry averages

(.07%) - Relevant messaging and

targeting produced high banner CTRs.

14

Personalized

content

“My belief now is that this approach will overhaul the traditional go-

to-market. There is a need for a longer and stronger cooperation

between sales and marketing to build customer connections

through data. Having achieved this goal with Vertic, it has driven

me to allocate a third of total marketing budget towards digital

customer driven processes such as these.”

Trine Tirsgaard

Marketing Director at Microsoft

Results

bounce rates as users coming to the solution

were pre-qualified with relevancy compared to

software industry averages of 40-50%*.

Started 30-day trial in leading market. the conversion rate from trial to buy

compared to office365.com

10% 16.3% 9.2x

* Optify B2B digital report data.

Thank You

Digital Strategy

& Concept LinkedIn Marketing

Solutions User Experience Virtual

Environments

Engagement

Platforms

Demand

Generation

Digital

Brand IQ

Mobile

Our service lines