@SachseInTheCity | @NikaJaneckova

hej!

innovation accelerator

identify market opportunities1

bring great products and services to life2

build the capabilities to sustain them3

We help organisations to:

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Alfred

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Previously impossible, Now indispensable, Market-changing,

Self-sustaining

We design the venture not just the product

BUSINESS MODEL PRODUCT VENTURE

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INSIGHTS-DRIVEN STRATEGIC DESIGN APPROACH WITH TECHNOLOGY AS A

NATIVE CAPABILITY

ALL OF THE ABOVE, BUT EXPERIMENTING WITH MORE ENTREPRENEURIAL MODELS

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Skype in the Classroom School in the Cloud Macmillan Skype Buddy Skype Workspace

NEW SERVICE LAYERS AROUND AN EXISTING PRODUCT

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Skype in the Classroom

Simple Directory

Lesson Plans

Scheduling

Guest Speakers

Virtual Field Trip

Mystery Skype

Computer Science

Login using Skype

Analytics & OptimizationProfessional

Networking

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Gary Bramall Global Senior Brand Director, Microsoft

“Made by Many took us on a magical journey, inspired by the way teachers were hacking Skype

to connect their classrooms.”

Gary Bramall Global Senior Brand Director, Microsoft

“Together we grew it into an everyday learning tool that’s become a million times more successful than we could

possibly have imagined, and became the ultimate manifestation of Skype’s soul.”

INSIGHTS-DRIVEN STRATEGIC DESIGN APPROACH WITH TECHNOLOGY AS A

NATIVE CAPABILITY

ALL OF THE ABOVE, BUT EXPERIMENTING WITH MORE ENTREPRENEURIAL MODELS

!

Business Market

High margin on owned assets 80% of the catalogue Classical expertise

Growth of streaming services Death of high street stores Large casual classical audience

Audience

Underserved audience of boomers Annoyed by radio advertising

Composed

A groundbreaking new D2C service of online classical music streaming.

Entirely new service design and technology capabilities for Universal

&

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Geography Emotional context

Competitors

Habits

Lifestyle

PatternsBudgets

Familiarity

Flexibility

Technology

Contexts Culture

Family

WealthLife stage

EducationCreating a service around customers

100+ qualitative research sessions Evidence-based decision making Iterative approach to launches to learn continuously

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”“

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I don’t know what I want but I know what I like

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Average age of subscriber: 60

multi-platform unified experience

v1

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composed.com

Creating a business around the serviceCreated a new venture with Universal Recruited a core team in London Expanding from 1 to 25 territories in 2015/16

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Incubating the right way

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2012

EXPLORING CONNECTED

PRODUCT DESIGN

2015

LAUNCHING A SMART

EDUCATIONAL TOY

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Joining the physical and digital worlds & helping kids

understand technology

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Thank you@MadeByMany | madebymany.com

…and pre-order your Hackaball at hackaball.com