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VERONICA M. GODSHALKFRANK M. SOROKACH
LESLIE I. WOLFE
The Use of Social Media in Project Management
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Defining Social Media
Wikipedia Definition: “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
Based on this definition Google Docs would be considered social media.
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Defining Social Media
Webopedia Definition: “… describe any Web site that enables users to create public profiles within that Web site and form relationships with other users of the same Web site who access their profile.”
Based on this definition, Google Docs would not be considered social media.
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Why Use Social Media in Project Management for Higher Education?
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Why Use Social Media?
Projects, by nature, are social efforts (Ollus et al.)
Cross functional teams Virtual teams
Social media has widespread use in higher education, especially for project applications.
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Why Use Social Media?
Project Management is evolving Agile Management Project Management 2.0 Social Project Management
Flexibility and collaboration are competitive advantages - teach these skills.
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Why Use Social Media?
Empowers students and increases student autonomy (Li 2012) Streamlines communication “Crowdsource Information” (Klynstra
2012) Search functionality
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Why Use Social Media?
Traditional reasons: Build a community, manage relationships Communicate quickly, deliver real-time news Deliver material in an engaging way to
generate ideas Create a flexible space Enhance visibility and transparency
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Examples of Platforms
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Social Media Rorschach Test
We will perform a test that will highlight the difficulty in determining what web resources are truly considered social media websites.
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Three Verification Resources
We Will Use: Alexa Internet eBizMBA Social Media Today
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Three Verification Resources
Alexa Internet - Ranking algorithm which is based on Internet traffic.
eBizMBA - A guide that identifies Internet resources for eBusiness development.
Social Media Today - Independent online resource for professionals in marketing and other disciplines that involved social media.
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Social Media Websites
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Twitter:
LinkedIn:
Google Platform:
YouTube:
Facebook: ✔✔✔
Alexa eBizMBA SocialMediaToday
✔✔✔
Alexa eBizMBA SocialMediaToday
✔✔✔
Alexa eBizMBA SocialMediaToday
✔✔✔
Alexa eBizMBA SocialMediaToday
✔XXAlexa eBizMBA SocialMediaToday
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Wordpress:
Trello:
Basecamp:
Wikipedia: ✔XXAlexa eBizMBA SocialMediaToday
XXXAlexa eBizMBA SocialMediaToday
XXXAlexa eBizMBA SocialMediaToday
XXXAlexa eBizMBA SocialMediaToday
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Social Media Rorschach Test Results
Commonly accepted websites like Facebook and LinkedIn are easily identified as social media.
Some sites have function like social media, but are not universally identified as such.
Therefore, today, Social Media is in the eye of the beholder.
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What These Really Are…Web 2.0 Technologies…
which incorporate ways to work in a social manner…
effectively Project Management 2.0!
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How to Use Social Media in Project Management
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Trello Platform
Trusted by millions of people from all over the world,
Trello is the easy, free, flexible, and visual way to
manage your projects and organize anything.
Cost: Free or Pay Versions Available
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Trello Platform
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Trello Platform
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Trello Platform
Benefits of using the Trello platform:Excellent for task-based activity and
trackingAllows tracking of sequential activityEmails participants about updated activityPermits attachment of multimedia filesTasks can be moved among participants Everything is self-contained in the
platform
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Google Platform
Google Drive offers free Google online storage, so you can keep photos, stories, designs, drawings, recordings, videos – anything.
Google Docs brings your documents to life with smart editing and styling tools to help you easily format text and paragraphs. Choose from hundreds of fonts, add links, images, and drawings.
Google Hangouts for video/audio meetings, sharing screens and documents.
Cost: Free
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Google Platform
Superior tool for peer editing Allows for simultaneous
document development by multiple parties
Browser-based and file-based for your computer, phone, tablet
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Google Platform
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Google Platform
Can be used to track changes Excellent for asynchronous project
development Live chat capabilities Email notifications to alert you
when an update has occurred
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Google Platform
Highlighting the Benefits of Google Applications
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Google Platform
Benefits of using the Google platform:
Allows for varied file types (spreadsheets, documents, and presentations) amongst many users
Realtime update of contentMultiple communication channelsVersion controlRevision history - previous revisions can be
reinstatedTime/date stamped
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Yammer Platform
Yammer is a social network that’s entirely focused on business. Users must have an active Penn State email address. You can also create external networks to allow non-employees, such as suppliers and customers, to communicate with your company.
Cost: Free
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Yammer Application
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Sites At Penn State
Sites at Penn State gives students, faculty, and staff the ability to build websites, blogs, and portfolios, free and easily.
It is powered by WordPress, an open-source web publishing platform supported by thousands of contributors around the world.
Cost: Free
Cost: Free or Pay Versions Available
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BSBIC Badge Sites at PSU Application
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Adobe Connect/Meetings at PSU
Meetings at Penn State (meetings.psu.edu)gives students, faculty, and staff the ability to meet
with audio, video and document sharing capabilities.
It is powered by Adobe Connect, an application that Penn State has invested in and made available to employees.
Cost: Free to PSU employees
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Adobe Connect Application
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Basecamp
Basecamp keeps people on the same page. No matter what your role is, everyone works toward a common goal: finishing a project together.
Cost: $20 per Month for 10 Projects
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Basecamp includes To Do lists
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Basecamp as Communication network
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Recommendations for Success using Social Media in PM
1. Training2. Personal or professional tone?3. Content sensitivity4. Control access to platforms5. Technology & other Accessibility issues6. Documents an archive of projects,
procedures
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THANK YOU FOR YOUR INTEREST!
Questions & Answers
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References
http://www.ebizmba.com/articles/social-networking-websites
http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015
http://www.alexa.com/topsites/category/Computers/Internet/On_the_Web/Online_Communities/Social_Networking
http://socialmediaforlearning.com/tag/google-drive/
http://1brainsandwich.blogspot.com.es/2013/06/peer-editing-using-google-drive.html?m=1
http://pegfitzpatrick.com/10-ways-trello-will-make-you-a-social-media-management-pro/
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References
Klynstra, Michael. “Social Media Meets Project Management.” Geneca. Aug 21, 2012.
Li, Xiaoli. "Weaving Social Media into a Business Proposal Project." Business Communication Quarterly, 2012, 75.1, 68-75.
Ollus, M., Jansson, K., Karvonen, I., Uoti, M. & Riikonen, H. “Supporting Collaborative Project Management.” Production Planning & Control, 2011, 22:5-6, 538-553.