Verizon Wireless 4G Spotlight Video Case Study
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Transcript of Verizon Wireless 4G Spotlight Video Case Study
![Page 1: Verizon Wireless 4G Spotlight Video Case Study](https://reader033.fdocuments.in/reader033/viewer/2022051611/54ba62c04a7959041e8b4619/html5/thumbnails/1.jpg)
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HIJACKING EYEBALLS
• using online video to get the attention your product deserves
• (I totally know this slide is ass, it needs to be written. Just trying to et the thought down at this point)
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OK WE HAVE A PLAN
• but how do you keep from being repetitive?
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Package the same poison differently for different people.
Know your audience.
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A screen is a screen
• + Movie on plane• + Friend’s kid video on phone• + Commercials in taxi cabs• + Daily show clips on laptop
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If it’s entertaining, it’s right.
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How did we do it in 8 months?
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How Did We do it?The staggered production approach
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How did we do it?
•Quick type stuff
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How did we do it?
•Quick type stuff •Then more animation
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How did we do it?
•Quick type stuff •Then more animation•Simple acting
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How did we do it?
•Quick type stuff •Then more animation•Simple acting•More advanced acting
![Page 15: Verizon Wireless 4G Spotlight Video Case Study](https://reader033.fdocuments.in/reader033/viewer/2022051611/54ba62c04a7959041e8b4619/html5/thumbnails/15.jpg)
How did we do it?
•Quick type stuff •Then more animation•Simple acting•More advanced acting•Advanced post production
![Page 16: Verizon Wireless 4G Spotlight Video Case Study](https://reader033.fdocuments.in/reader033/viewer/2022051611/54ba62c04a7959041e8b4619/html5/thumbnails/16.jpg)
Questions?