Project Progress Report:

VERIZON WIRELESS(USA)

Specialization: Telecom

By groupG-9

Balaji Institute of Telecom & Management

TABLE OF CONTENTS

Chapter 1

Title of DissertationIntroduction……………………Abstract…………Objective…………

Chapter 2Methodology…..Value Chain…SIPOC ………

Chapter 3

References……

Title of Dissertation

A study on “VERIZON WIRELESS” under following subtopics: History. US Telecom Market. Industrial overview. Corporate Governance. Financial Study. Product & Service Strategies.

INTRODUCTION:

ABOUT VERIZON

Verizon Wireless operates the nations most reliable and largest wireless voice and data network, serving more than 80 million voice and data customers.

Wireless Phone Customers More than 80 Million

Employee Population 85,000

Annual Revenue 2007 $49.3

Company Operated Stores More than 2,500

Digital Network Technology Code Division Multiple Access [CDMA]

Data Services Mobile Broadband and NationalAccess for staying connected coast to coast on laptops, smartphones and handsets; V CAST Music for downloading music, listening to tunes and watching music videos; V CAST for video clips, V CAST Mobile TV for broadcast and cable television live content and programming.

Headquarters Basking Ridge, New Jersey

Area Headquarters: Northeast – Morristown, New Jersey Midwest – Schaumburg, Illinois South – Alpharetta, Georgia

Verizon uses the two letters of the Verizon logo- veritas, the Latin word connoting certainty and reliability, and horizon, signifying forward-looking and visionary.

• September 1999, Vodafone AirTouch announced a $90-billion joint venture with Bell Atlantic Corp. to be called Verizon Wireless .

The finacial analysis of different companies in america is-

ABSTRACT

Verizon wireless is America’s no.1 reliable network, serving at around 80 million voice & data user subscribers. The need of research study is to study about Verizon Wireless, understanding its various strategies that keep it ahead of all other competitors like AT&T etc.. This study is undergone through various steps of research project. The method used for the research the project are- Group Disscussion,internet browsing , different graphs & chart study etc.From this analysis we found that Verizon Wireless has the largest market share due to its calling plans, Tariff plans and other strategies.

The main calling plans are-1-Basic2-Select3-Premium4-Unlimited5-65 plus

The service strategies of Verizon Wireless are- Global access Global email Global travel Global phone International long distance value plan

OBJECTIVE

The aim of this research project is to study about different strategies used, different products used by verizon wireless. It also include US market study, Verizon Corporate Study, Verizon wireless financial & Industrial study. Under this research project following points are covered-

History. US Telecom Market. Industrial overview. Corporate Governance. Financial Study. Product & Service Strategies.

VALUE CHAIN- VERIZON WIRELESS

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Verizon Wireless picked up Ericsson & Alcatel Lucent for it 4G platform, these vendors also provide basic services and equipments for its network expansion. Alltel & telespectra are responsiple for network integration of Verizon wireless, Smith Micro is also a important basic supplier of Verizon Wireless. Software integration is provided by aricent & system integrator inc. independent service providers are airnetlova & airolink-lisbon for Verizon group, these companies help Verizon to build basic strategic plans like global access, premium, basic etc. End users for Verizon wireless may be its corporate partners and local subscribers.

SIPOC- VERIZON WIRELESS

There are 5 steps in the SIPOC process.1. Supplier2. Inputs3. Process4. Outputs5. Customers

In the sipoc process for Verizon Wireless the main supplier are Ecriccson,Alcatel Lucent,etc which provides the infrastructure,software,VAS sevices and Security services as inputs.In the next level process the first step is to meet the new and the existing subscriber.Then understand voice and data(broadband) specifications according to needs of subscribers.then make different plans like Basic,Premium,Unlimited for different subscribers and provide best quality voice and data services at minimum price.In the output level the high revenue,new subscriber, voice and data services comes.In the customer level the customers are corporate users, Home user and personal users.

REFERENCES

1. Voice & Data.(september ‘08)2. www.verizon.com3. www.verizonwireless.com4. www.ceoverizon.com5. www.wikipedia.com/verizon