Verivo and Forrester Mobile Strategies

WEBINAR

New Enterprise Mobile App

Strategies that Tackle What

Lies Below the Surface

DATE: September 4, 2014

TIME: 1:00-2:00 p.m. EDT

Speakers:

Mike Facemire, Principal Analyst, Forrester Research, Inc.

Coco Jaenicke, CMO, Verivo Software

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New Enterprise Mobile App Strategies that

Tackle What Lies Below the Surface

• Founded in 1999 –

focus on enabling mobility in the enterprise

• Released 2 commercial platforms –

for developing, securing and governing apps

• Successful track record –

over 500 deployed apps

Verivo Software

Veterans in the mobile

application industry

Speakers: Mike Facemire, Principal Analyst, Forrester Research, Inc.

Coco Jaenicke, CMO, Verivo Software

Making Leaders Successful

Every Day

© 2014 Forrester Research, Inc. Reproduction Prohibited 5

Are You Experienced?



User

Experience



User

Experience

Performance


Enterprise Mobility Challenges



Backend

Integration/Federation



Backend


Channel

Security



Backend


Channel

Security

Client-side

Development

?

?

?



Backend


Channel

Security

Client-side

Development

Delivery & Organization Challenges

?

?

?


Accessing Enterprise Data

From Silos to Solutions


The Enterprise Backend Challenge



SOAP XML-RPC REST SQL MQ

Systems

Of

Record LOB Apps Directory CMS CRM




Systems

Of

Record

REST JSON OAUTH

Mobile Devices, Internet

of Things, M2M

LOB Apps Directory CMS CRM




Systems

Of

Record

REST JSON OAUTH

Mobile Devices, Internet

of Things, M2M

LOB Apps Directory CMS CRM

? ?

?

? ?

?


Enterprise Data Access

›Disparate Backends

• Non-uniform data access

protocols.

• Multiple security/directory

services.

›Client/Server Protocol

Mismatch

› Too Many API’s == Mobile

Client ESB!

›Normalization of Data

Access

›Performance/Battery

Savings

• Mobile Clients aren’t

parsing heavy packets.

›Over-the-wire Data

Optimization

• Why make 3 requests

when you can make one?

Challenges Benefits


Offline Access

Not Just Another Mobile Feature

Mobile Offline

Aggregation Tier

Local View

Bound to

Remote

Data

200ms+

(3G) Delay

in View

Render

Mobile Offline

Aggregation Tier

Local View

Bound to

Remote

Data

200ms+

(3G) Delay

in View

Render

Aggregation Tier

Local View

Bound to

Local Data

Views

Render

Instantly!

Background

Data Sync

Mobile Offline


Offline Data

›Architectures

• Store and Forward

• Local Cache

› Transactional Integrity

• Conflict Resolution

• Locking Types

›Offline Data Types

• Big Data Sets

• Incremental Data Update

›Offline Access!

• Full CRUD

›Performance

• Local Data Drives UIs

›Responsiveness

• Ex. Lazy-load ListViews

›Over-the-wire Optimization

Challenges Benefits


Mobile Security/Governance

Old Problem, New Solutions

© 2014 Forrester Research, Inc. Reproduction Prohibited

22%

20%

14%

26%

26%

27%

26%

22%

48%

48%

46%

45%

45%

38%

42%

45%

24%

23%

36%

18%

19%

17%

16%

26%

Support a wider variety of mobile devices and platforms (e.g., tablets, iOS, Android)

Improve or modernize our mobile app(s) to deliver more information or transaction support

Update our security technologies and processes to better support mobile interactions

Re-architect traditional or back-end apps to make it easier to interface with and support mobile front-end apps

Re-architect our middleware to better support mobile front-end applications

Expand machine-to-machine (M2M) or 'Internet of things' initiatives

Create a set of standard APIs or services that allow mobile app developers to more easily access functions from transactional

business applications

Expand or enhance data center infrastructure to handle increasing volume of customers' mobile interactions

Low priority High priority Critical priority

“How important is each of the following initiatives in your firm's mobility

strategy for supporting your customers over the next 12 months?”

Base: 891 North American and European enterprise network and telecommunications decision-makers

Source: Forrsights Mobility Survey, Q2 2013

71%

58%

55%

64%

63%

82%

71%

72%


Security/Governance

›Securing data over the

wire/on device

›Mobile “sessions” are

roughly 1 minute long

›When does the data

expire?

›Geofencing, network

fencing, etc.

›Performance!

›Secure Apps!

› Lightweight (fast!) security

›Dynamic app response

based on context (who,

where, when, etc.)

Challenges Benefits


Key Takeaways

› Mobile has 4 key challenges – integration is

primary within the enterprise

• Don’t solve with stovepipe architectures

• Pluggable frameworks ensure future success


Key Takeaways





› Offline support drives multiple value scenarios

• Offline, responsive UIs, optimized data flows


Key Takeaways







› Security is a baseline requirement, but it doesn’t

have to detract from the experience.


Key Takeaways







› Security is a baseline requirement, but it doesn’t

have to detract from the experience.

› User Interface is the 4th, outside of today’s

scope

Thank you

Michael Facemire

+1 617.613.6675

[email protected]

@ASocialFace

mailto:[email protected]

https://twitter.com/ASocialFace

https://twitter.com/ASocialFace

Addressing What Lies Below the Surface

Why is SOA not enough?

Devices are less powerful

• Cannot host business logic

• Data must be smaller

Connectivity is intermittent

• Need to be able to work off-line

• Must use bandwidth efficiently

Mobile devices are…mobile

• Hard to secure, hard to govern

• Mix of business, personal use

35

BACK-END

CONNECTIVITY

SECURITY /

GOVERNANCE

DATA ACCESS

Verivo Akula: Extend SOA to Mobile

36

Corporate Systems

SOA

Accommodate for…

• Small, low-bandwidth devices

• Mobile security

• Unreliable connectivity

• BYOD – multiple platforms, mixed

personal and business use

…by providing services for • Security and governance policies

• Data access

• Data sync

• SOAP REST

• Authentication

• Entitlements

• Off-line availability

• App management

• Monitoring

• Tracking

• Extensible – add services as needed

develop - secure - govern

app

bus. logic

security

data access

data sync

bus. logic

Technology Shift: Strategic Approach to Building Apps

37

1-O

ff A

pp

roach

A

ku

la I

nfr

astr

uctu

re

IT control Development teams

Corporate Systems

UI / UX

UI / UX

UI / UX

UI / UX

Corporate Systems

extensible,

open server

security

data access

data sync

bus. logic

develop – secure - govern

hard to update - hard to secure - expensive

app

bus. logic

security

data access

data sync

ent. service app

UI / UX

security

data access

data sync

bus. logic

app

UI / UX

security

data access

data sync

bus. logic

Verivo Akula – Enterprise Mobile App Platform

JDBC

<CUSTOM>

REST

SOAP

CUSTOM

LOGIC

JOIN FILTER

SELECT

TRANSFORM

CREDENTIAL STORAGE

ENTITLEMENTS

APP PROPERTIES / POLICY

AUTHENTICATION

JMX DEPLOYMENT SERVICES

GEOSERVICES NOTIFICATIONS

DATA SYNC AND OFFLINE

STORE API LOCAL STORE

CONTENT STORE

SECURITY POLICY

APP PROPERTIES

AUTHENTICATION/LOGIN (offline login)

DATA MODEL ENTITIES

MANAGEMENT

CONSOLE

SNMP

JMX

AD – LDAP -

JDBC - <CUSTUM>

DATABASE MEDIA SOCIAL

MAPPING CMS SAP

SALESFORCE REST <CUSTOM>

SYSTEM ADMINISTRATION

PLATFORMS

SCOM TIVOLI

ENTERPRISE SECURITY & POLICY

MANAGEMENT & CONTROL APIs

MOBILE APP SERVICES

UNICENTER

39

• eMail: [email protected]

• Call: 781-795-8200

• Follow us on Twitter: @VerivoSoftware &

• LinkedIn: http://www.linkedin.com/company/verivo

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