VERITAS Confidential Making Sense of Information Shashank Deshpande VERITAS Software December, 2003...
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Transcript of VERITAS Confidential Making Sense of Information Shashank Deshpande VERITAS Software December, 2003...
VERITAS Confidential
Making Sense of Information
Shashank Deshpande
VERITAS Software
December, 2003
5th STC Conference, Pune
VERITAS Confidential
Agenda
• Information Design (ID) basics• Types of ID and Data presentation• Principles of ID• Examples• Q & A• Exercises• Presentations
VERITAS Confidential
Information Overload
• Information in our day-to-day lives:• Bills – Electricity, Telephone, Tax, …• Financial – Salary & Bank
statements, Stocks, …• Work – Meetings, Telephone calls,
mails, …• Homes – TV, Appliances,
Newspaper, Magazines, Books, …• Streets – Billboards, signage, public
information, …
VERITAS Confidential
Information design
VERITAS Confidential
Information Design basics
• The process of organizing information and presenting it to the user in the most meaningful format.
VERITAS Confidential
Information design basics
• It deals with Users, Context and Data content• Showing meaning through comparison,
similarity, contrast, aggregation, differentiation, and other forms of data relation
VERITAS Confidential
Information design basics
What does these notations mean to you?
VERITAS Confidential
Information design basics
• Visual thinking• It is a Science as
well as an Art• Use graphic
elements like grid, proportions, color, typography and illustrations to convey meaning
VERITAS Confidential
Information design basics
• How human mind ‘understands’ information?• Use user’s mental model
– Tariff card– Bus Ticket– Interactive Time Zone
Viewer
VERITAS Confidential
Information components
• Data– Unstructured facts based on data collection
• Information– Structured data – ordered, categorized or grouped
• Knowledge– Information that is usable
• Wisdom/Intelligence– Capacity to apply knowledge
VERITAS Confidential
Data Presentation types
• Formal– Maps and Plans– Tables– Charts/graphs– Pictures, Illustrations and Drawings– Text– Combinations of the above
• Verbal, Gestures and Body language
VERITAS Confidential
Data Presentation types
• Maps and Plans
VERITAS Confidential
Data Presentation types
• Pictures, Illustrations and Drawings
VERITAS Confidential
Data Presentation types
• Charts and Graphs
Fat
Proteins
Carbohydrates
VERITAS Confidential
Principles of Information Design #1
• Enforce visual comparisons
VERITAS Confidential
Principles of Information Design #2
• Show causality – method, logic or reason
VERITAS Confidential
Principles of Information Design #3
• Show multi-dimensional data– show additional information to help user
understand information– use multiple
stimuli to reinforce the message
VERITAS Confidential
Principles of Information Design #4
• Integrate words, numbers and images
VERITAS Confidential
Principles of Information Design #5
• Work with great content– Analyze the data to show what is most
important– Why does the user need this information –
assist his/her thinking– Quality, relevance and integrity of content
drives information design
VERITAS Confidential
Information Design Process
VERITAS Confidential
ID Process
• Discovery– target audience, messages, needs, desires and
constraints
• Analysis – comprehending, relating, and categorizing information
discovered
• Prototyping– Design decisions and modeling
• Review– Test with target audience
VERITAS Confidential
Knowledge in the Head vs. in the World
VERITAS Confidential
Exercises
• Design display system for railway platforms• Re-design of railway ticket
VERITAS Confidential
Reference Books
• Books by Edward Tufte– The Visual Display of Quantitative Information – Envisioning Information– Visual Explanations: Images and Quantities, Evidence and
Narrative
• Information Architects by Richard Saul Wurman• Understanding Comics and Reinventing Comics by Scott
McCloud• Visual Thinking by Rudolf Arnheim• Information Design: The Knowledge Architect’s Toolkit by
Graziella Tonfoni