Veri SearchPresentation2

59
2013 Viper Consulting, LLC

Transcript of Veri SearchPresentation2

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© 2013 Viper Consulting, LLC

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© 2013 Viper Consulting, LLC

Welcome To This Special Presentation

Brought to you by

Your Email and Phone

Your Presenter: Your Name HereYour Name Here

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To start off, I have a question for you…

If I showed you the exact method GUARANTEED to INCREASE TRAFFIC and help boost your overall revenue by up to 10% this year...

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Would you spend just five minutes per day to grow your business?

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At VeriSearch we’ve combined the Most Effective Long Term Marketing Strategy for Local Business

with a Proven System to Guarantee Quick Results.

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BASED SOLELY ON COLD HARD FACTSBASED SOLELY ON COLD HARD FACTS

& & PROVEN RESEARCHPROVEN RESEARCH

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Local Search FactsLocal Search Facts

Did you know that 94% of new customers use search engines to find local businesses…

...and that 70% of households use the internet as their go-to source when purchasing local products & services?

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It’s Obvious That you Need to Be at the Top of the Search Engines when people look for you.

Problem is, Getting to the Top isn’t Easy these Days, and it’s Not Cheap Either.

Getting To The Top Doesn’t Equal More Calls and

Customers

Getting To The Top Doesn’t Equal More Calls and

Customers

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But here’s the real problem, and what most marketing companies are not telling you:

Being at the top is still not enough to guarantee leads and sales for your business.

The Problem with SEOThe Problem with SEO

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Even if You’re at the Top of Search Engines You’re Still Competing With the

Other 10

Even if You’re at the Top of Search Engines You’re Still Competing With the

Other 10

‣… there’s nothing that makes you stand out…… and no reason for a customer to choose you over your competitorSee, you have to think like a customer

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Do People have Time to Do People have Time to Visit Visit EveryEvery Search Result? Search Result?

Of course not, right? Many won’t ever visit a company’s website before making the decision to call.

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So What Do They Do Instead?So What Do They Do Instead?

‣ They simply scan the reviews on each listing. They Want to See What Other people Are Saying

‣ They’re looking for what’s known as a Social Signal Social signals are your current customers talking about your business and sharing their experience openly online

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Who Would Who Would YOUYOU Choose? Choose?

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70% of customers trust a business with a minimum of 6 to 10 reviews.

Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations even those by anonymous posters!

Why Reviews Are Important!Why Reviews Are Important!

Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

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Over half surveyed say that positive online reviews make them more likely to choose a local business. Do you have a minimum of 6-10 positive reviews to help a potential customer choose you?

The Power of Positive The Power of Positive ReviewsReviews

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That’s just the minimum! This requirement isn’t going away anytime soon. And that’s just based on web search. You need to be Front & Center for your potential customers exactly when they need you. And today more than ever you also need to be mobile-search optimized.

The Power of Positive The Power of Positive ReviewsReviews

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Smart Phone Users Are Looking For You!Smart Phone Users Are Looking For You!

1/3 of all searches for a local business are now made on a mobile device.

95% of Smartphone users have searched for local information.

Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

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Do the MathDo the Math

1 billion

1.5 billion

2.3 billion

3.45 billion!

20092009

20102010

20112011

20122012

Annual Local Searches

This year that adds up to over 1 Billion Annual Local Searches being made on mobile devices... and that number is increasing each year.

Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

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Mobile Search Result CriteriaMobile Search Result Criteria

‣Relevancy of the Search  Proximity of Your Business to the Searcher’s LocationThe Ratings & Reviews of Your Business

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61% of Mobile Searchers Call A Business

After a Search...After a Search...

59% Visit the Actual Location

90% of these people take action within 24 hours!

Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

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Where Reviews Come FromWhere Reviews Come From

They’re added by Your Customers!

Reviews of Your Business are Posted on Search Sites like Google, Local Business Directories and other Review Websites...

These sites take your average review rating and display it with your listing like a grading system to potential customers.

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Where Reviews Come FromWhere Reviews Come From

Ratings give searchers an instant snapshot of your business reputation based on real customer experiences.When they see a company with positive reviews, it’s an instant trust & credibility booster making your phone ring.This is great news for companies with positive reviews by their listings…

...and bad news for those who don’t.

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More Reviews = More More Reviews = More MoneyMoney★ A 1/2 star or even just a .2% differential in the

overall ratings could mean life or death...★ Because bad reviews cost you real money.

★ A recent Harvard Business School study found that a one star rating decrease can reduce revenues by nearly 10%, so it literally pays you to stay on top of all the reviews that are posted about your business.

“ “ = $$$

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Your Goal!Your Goal!

Your goal is to get the best reviews you can.

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Your Goal!Your Goal!

...and then get as many reviews as you can

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Why are Reviews Relevant?Why are Reviews Relevant?

Why do the Search Engines care about how many reviews you have?

Simple. They want to deliver the best results for users.... So who do you think they’re going to favor… … a company with no reviews?… or a company with dozens of glowing ones?

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Why are Reviews Relevant?Why are Reviews Relevant?

Who do you think the customer is going to choose?They’re going to choose the first listing they see that has the most positive reviews, right?

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Reference Sources: ComScore, Nielson, Gartner, Google, and Other Reported Studies

Don’t Take My Word For it...Don’t Take My Word For it...

70% of customers trust a business with a minimum of 6-10 reviews

72% of customers trust online reviews as much as personal recommendations

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The Power of ReviewsThe Power of Reviews

When you have these reviews, it’s like having an army of virtual sales reps, working 24/7, recommending and promoting your business…… without asking for a penny in return.

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‣ We differentiate from all other service providers based on our unique services that focus mainly on generating powerful reviews for business owners just like you. … and as a result, boosting their search engine rankings and making them the “obvious choice” for potential customers.So the question is, how do we do it?

At VeriSearch We Help Local Business OwnersAt VeriSearch We Help Local Business OwnersIncrease Online Leads & SalesIncrease Online Leads & Sales

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‣ We already know that the more reviews a local business has, the greater the chance they have to rank and grab a customers attention, right?And we know that more reviews equals more trust and more sales for a local business too, yes?So your key goal is to get more reviews.

At VeriSearch We Help Local Business OwnersAt VeriSearch We Help Local Business OwnersIncrease Online Leads & SalesIncrease Online Leads & Sales

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‣ But getting more reviews from customers wasn’t always easy.Let’s face it: most of us don’t have time to chase down customers, asking for reviews…… and at the same time, customers aren’t exactly lining up to leave reviews either, right?

At VeriSearch We Help Local Business OwnersAt VeriSearch We Help Local Business OwnersIncrease Online Leads & SalesIncrease Online Leads & Sales

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STEP ONE: STEP ONE: Get Verified

✓ Before you get reviews, you must have a verified local

presence online in the top 3 search engines and industry/local

directories.

✓ We help you verify that your local listings are completed and

correct on these directories from one easy to use dashboard

that shows your visibility in your local market.

✓ We’ll reveal any inconsistent details that may delay or prevent

Search Engines from considering your listings.

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STEP ONE: STEP ONE: Get Verified

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STEP ONE: STEP ONE: Get Verified

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STEP TWO: STEP TWO: Monitor Your Brand

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It’s All About Digital Curb AppealIt’s All About Digital Curb Appeal

You want your business to look like the best house on the block.

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STEP THREE: STEP THREE: Ignite those Reviews

✓ Now you’re set up and able to display reviews on the proper sites... now we need to get legitimate, fresh reviews coming in. Remember I said how hard it is to get reviews from customers who are busy and probably forget about you as soon as they get home?The secret is... you need to snag those reviews at the point of sale. They don’t forget and they’re in a better frame of mind.

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The quality and credibility of your reviews matter as much as the number of them.

So our Proprietary Easy to Implement system helps you generate positive reviews for your business leveraging your current satisfied customers and see results fast!

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How It’s DoneHow It’s Done

When someone makes a purchase from you, you hand them a card which prompts them to leave a

review.

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Social Ignitor Cards AreSocial Ignitor Cards AreReview GeneratorsReview Generators

Different Shapesand Sizes for

Every Industry

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How It’s DoneHow It’s Done

With one simple system, you’re now generating more positive reviews, which leads to more sales, increase your exposure online, and achieve better rankings.And there’s another benefit to all of this: with so many positive reviews you’ll drown out negative reviews and protect your reputation.

Increasing the number of positive ratings & reviews directly relates to your business growth & revenue.

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What About Those Negative Reviews?What About Those Negative Reviews?

#OMG#OMG

For every bad experience a customer has, they will tell TEN other people about it!

But, for every good experience, they only tell one other person...We are making it easier to spread the positive reviews while minimizing adverse affects and helping mitigate the negative ones!

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How to Turn a Negative Into a Positive!How to Turn a Negative Into a Positive!

‣ 100% 5-star reviews can sometimes appear fake!

‣ Everyone has a crazy customer...they usually ruin their own credibility

‣ 7 out of 10 customers will return to a business if complaints are resolved quickly

‣ Can you see the power in online reviewsand social signals have on Your Business?

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The Power Of VeriSearchThe Power Of VeriSearchWhen you combine all 3 components of VeriSearch your customer and potential customers can rest assured knowing that before they call or walk in the door that you...

✓ Provide Exemplary Service To Your Customers

✓ Are Actively Working to Generate Feedback Online

✓ They’re Ensured Quality On An Ongoing Basis

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VeriSearch is On Watch forYour Business 24/7/365

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When You Take Control of Your ReputationYou Control Your Online Image The Success of

Your Business isAnchored to Your ReputationRemember:Your Search Reviews are Your Revenue!

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Now is the Time to Combine the Most Effective Long Term Marketing Strategy

a Local Business can Have with Our Proven System to Guarantee Quick

Results

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I’m Sure You’d Agree Based on The Facts We’ve Just Discussed That Increasing the Number of

Positive Ratings and Reviews Directly Relates To Your Business Growth and Annual Revenue.

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http://VeriSearchLocal.com

FREE BUSINESS EVALUATIONFREE BUSINESS EVALUATION

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http://VeriSearchLocal.com

FREE BUSINESS EVALUATIONFREE BUSINESS EVALUATION

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We currently offer three different packages, to suit your budget & needs. VeriSearch helps small business owners build, track, measure, & manage their online presence.

Create, edit or update your business information on the most relevant and most popular online directory sites that rank highest in the search engines.

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We’ll also include our weekly analytics and reporting so you know exactly where your business stands each week with your personalized online presence & reputation report delivered directly to your inbox. Each report includes detailed breakdown of new sites your business has been added to or verified on, new ratings, reviews & more!

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Here’s What You GetHere’s What You GetFrom Each PackageFrom Each Package

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Starter PackageStarter PackageBudget Limited BusinessBudget Limited Business

➡ First Set of Social Ignitor Cards & Instructions

➡ Active Intelligence Monitoring

➡ Weekly Reputation and Presence Reports

➡ Verified Local Business Decal for your Entrance

With our starter package, we’ve kept the budget limited businesses in mind.

➡ Regular Newsletter to Keep you Up to Date

➡ Verified Local Business Certificate

➡ Local Visibility Updates

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Professional PackageProfessional PackageSerious Business OwnersSerious Business Owners

Includes Complete Starter Package System PLUS:

➡ Online Business Center Access

➡ Local Area Competitor Analysis and Reporting

➡ Online Mention, Image and Content Notifications

Maximize Your Growth and Revenue Potential

➡ Alert Filtering For Customized Notifications

➡ Instant Rating and Review Email Notifications

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Premium PackagePremium PackageSocial Media IntegrationSocial Media Integration

Includes Complete Professional Package System PLUS:

➡ Connect To Facebook, Twitter, FourSquare Accounts

➡ Schedule Future Posts to FB, Twitter and LinkedIn

➡ Share New Ratings & Review with Your Followers

Build Your Business Referrals Virally Using Social Media

➡ Plus Online Citation Listings and Updates

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Ensure Your Business isEnsure Your Business isListed Everywhere It Should BeListed Everywhere It Should Be

Front And Front And CenterCenter

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For as little as $199*

Everything your business needs to start boosting annual revenue & grow while monitoring your online

presence.

Get Started Today Get Started Today

*One time setup fee applies for initial setup monthly package pricing and features vary