Spring & Summer 2014

CONFLUENCE WATERSPORTS | RALEIGH | DIAMONDBACK

TERN | PEOPLEFORBIKES

PADDLING&BIKES

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Copyright 2013-2014 Verde PR & Consulting. All brands

and brand logos are the property of the respective brands.

Please contact Anna Peterson at Verde PR for any additional

information, pricing or availability. Anna Peterson can be

reached at anna@verdepr.com.

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Discover the Spring & Summer 2014 Paddling and Bikes Lookbook with Verde PR

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INDUSTRY STATISTICS

CONFLUENCE

RALEIGH

DIAMONDBACK

TERN

PEOPLE FOR BIKES

ABOUT VERDE PR

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INDUSTRY STATISTICS

According to the 2013 Outdoor Recreation Participation Report,

outdoor sports are at an all-time high in the US. With a growing

rate of participation, a rising interest in trying new activities,

the newfound celebrity of action sport athletes, and a national

emphasis on health and wellness, your readers are primed to

learn more about these booming sports and the brands leading

the industry. See below for just a few quick facts about the past

year in the biking and paddling categories

Nearly 50% of Americansages six and older participated in

(that equates to 141.9 million Americans)

outdoor recreation in 2012

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Kayaking had thesixth highest rate ofnew participants in 2012

Biking (road & mountain)were the third most popularsports by participation in 2012

70% of peoplesaid that they participatein outdoor sports for excercise

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ADVENTURE TECHNOLOGY ADVANCE

Adventure Technology’s new Advanced Series whitewater paddles off er

bombproof composite construction for all types of whitewater paddlers. In

the fi rst major composite materials advance since Kevlar came on the market

in the 1960’s, AT’s new Duraweave is a proprietary, patent-pending blend of

Innegra and carbon. When applied to the brand’s new line of whitewater

kayaking paddles, it created a paddle that is signifi cantly stronger, more

abrasion resistant, and just as lightweight as the leading competitor.

Available in three models, the powerful Geronimo is ideal for steep, shallow

creeking, while the Hercules is the go-to choice for those who do an equal

mix of playboating and river running. For kayaking who spend most of their

time playboating, the Samurai’s smaller blade is the perfect option. The

Geronimo, Hercules, and Samurai Advanced Series paddles are available in a

carbon fi ber or fi berglass option. All paddles are also available in ergonomic

or straight shaft models. $290, $375 for Carbon; $230, $300 for Fiberglass.

When Adventure Technology tested the Duraweave paddles, the results were

stunning. Extensive testing revealed that the Duraweave paddle blades are

300% stronger than competitors, while the shaft s of the paddles are 550%

stronger. Dramatic improvements are also seen in the paddles’ secondary

strength, resulting in a shaft that will maintain its structural integrity, even

with multiple impacts, meaning that while competitor paddles may break in

half in an impact situation, the AT paddles will get the paddler home safely.

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SERIES WHITEWATER PADDLES

WWW.ATPADDLES.COM

GERONIMO GLASS

HERCULES GLASS

SAMURAI GLASS

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SERIES WHITEWATER PADDLES$1,229 FOR FULL ANGLER PACKAGE

WWW.WILDERNESSSYSTEMS.COM

The new Wilderness Systems Ride 155X off ers an unparalleled kayak angling

package for the serious fi sherman. The Ride 115X features the same stability,

maneuverability and capacity anglers have come to know and love in the

Ride 115, with a “wish list” of design features and accessory upgrades just for

fi shing.

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Working closely with well-known kayak angler,

Chad Hoover, and other members of its Pro

Staff , Wilderness Systems took all the best

qualities of the extremely popular Ride 115 and

added highly customizable features to make it

the ideal fi shing kayak.

New features of the Ride 115X include a

removable console that reveals a large pass

through the hull, including a batt ery storage

area and molded-in inserts for quick installation

of a transducer, batt ery, or head unit.. Eight

inches of SlideTrax along the stern tankwell and

under the removable console, and the increased

bulkhead width, provide more fl exibility for

mounting accessories. Security bars on the stern

provide excellent options for securing gear

with web straps or carabiners, and a stand up

assist strap eases the transition from a seated to

standing position.

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WILDERNESS SYSTEMS FOCUSMSRP $1,419

The Wilderness Systems Focus delivers high

performance versatility, blending the stability and

predictability of the Tsunami with the speed and

effi ciency of the Tempest. Designed for “assertive”

intermediate level paddlers looking to take their

paddling skills—and their touring adventures—to the

next level.

With unparalleled tracking and speed, the Focus is ideal

for day touring or short overnight trips, and is also

an excellent choice for paddlers looking for a fi tness

training option. Its ability to handle multiple water types

from still lakes to choppy seas also makes the Focus an

excellent choice for paddlers looking to explore diff erent

waterways.

Featuring an easily accessible front hatch and a smaller

stern hatch, the Focus has ample storage space for dry

bags and extra gear. Adjustable, padded thigh braces

and hip pads, and a Phase 3® AirPro XP seating system

and backband make the Focus comfortable for longer

paddling excursions. A molded rudder pin insert

makes it easy to install a BTS rudder for tracking, and

performance inspired stern and bow shapes result in a

longer water line for improved speed and glide.

1515WWW.WILDERNESSSYSTEMS.COM

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BOMBER GEAR Blitz Splash TopMSRP Long Sleeve $99, Short Sleeve $89

Bomber Gear’s Blitz Splash Top boasts a large neck opening made of a tri-

panel polyurethane coated nylon with a hook-and-loop neck closure system.

With plenty of ventilation and Bombtech 2-ply waterproof breathable fabric,

you can keep light water sprays off without feeling stuff ed in a dry top. Also

features a sleeve pocket on the long sleeve version, a polyurethane coated

nylon waist with a dry cord, stitched and taped seams, cone-shaped cuff s

with SlickSkin for added seal, and of course, our Performance Cut Design.

Available in men’s and women’s, long sleeve and short sleeve versions.

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BOMBER GEAR Solar 50 Rash GuardMSRP Long Sleeve $44.99, Short Sleeve $39.99

Go hard while keeping safe from the sun with the solar rash guard, made

with 11 oz. Lycra and SPF 50 protection. The Performance Cut and fl at seam

construction fi ts comfortably without irritation. Fashioned with a refl ective

screen-printed logo, our rash guard is treated with an anti-microbial agent to

reduce odors. Available in men’s and women’s, long and short sleeve versions.

WWW.BOMBERGEAR.COM

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BOMBER GEAR K-Bomb Spray SkirtMSRP $179.99

The K-Bomb sprayskirt is designed for extreme kayakers who demand

bombproof protection. The K-Bomb features Bomblock™ seam

construction, a heavy-duty rubber rand and tough Aramid polymer

fi ber skirt. Super Stretch and Sub-Screen neoprene is comfortable and

watertight in any condition. Not to mention, this kayaking gear will

turn heads while paddling on the water.

1919WWW.BOMBERGEAR.COM

2020

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DAGGER KATANAMSRP $1,019

Dagger has long been known for making innovative, reliable kayaks for any

adventure, and for 2014, the brand introduces the Katana multi-water kayak.

The Katana is ideal for adventurers who are interested in the whitewater

lifestyle and expedition-style multi-water trips, but who don’t want to limit

their kayaking to strictly whitewater.

This boat is designed to inspire confi dence in paddlers with a balanced

rocker profi le for speed on the fl ats and maneuverability in whitewater.

Great for beginner paddlers looking for a kayak that will give them comfort,

fl exibility and stability, and for intermediate or advanced paddlers needing

storage space for multi-day kayak trips and expeditions, the Katana

crossover kayak is ideal for up to Class III whitewater.

WWW.DAGGER.COM

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WAVE SPORT MOBIUSMSRP $1,149

Wave Sport expands its line of whitewater kayaks with a new freestyle

off ering, the Mobius. Shorter and faster than most other playboats, the

Mobius allows freestyle kayakers of all abilities to progress quickly & easily.

Beginners and seasoned competitors alike will appreciate Mobius’

forgiving qualities. Between the rounded edges, the sculpted side walls,

and the soft curvature of the bow, the Mobius’ predictable design makes

loops, aerial tricks easy to initiate. It is extremely loose and fast on waves,

featuring a continuous rocker profi le and a stern release edge that allows

for quick acceleration down a wave. A compact bow and sculpted knee

bumps allow for quick initiation of tricks and greater predictability for

beginner freestyle kayakers.

Inside the cockpit, the Mobius features a redesigned outfi tt ing system that

provides excellent comfort and foot space. New footpads off er an ergonomic

positioning for feet and maximize limited foot room space. Additionally, the

backband is easily adjustable for a comfortable fi t.

The Mobius is an excellent freestyle kayak for beginners and experts alike

who are looking to advance their playboating to the next level.

WWW.WAVESPORT.COM

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2525WWW.RALEIGHUSA.COM

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RALEIGH TAMLAND 2.0MSRP $2,400

The Tamland 2.0 is the higher-end of two bikes that make up Raleigh’s all

new gravel series. Designed with gravel specifi c geometry, this bike is ideal

for gravel touring and non-traditional adventure riding but it is also the

perfect ride for your daily commute in all types of weather. The bikes have a

longer wheelbase than a road bike, with longer chainstays and a slack head

tube which is taller than traditional road bikes. The bikes have 50 mm rake

on the steel fork, versus a 40-45mm off set on a road bike, which allows the

bikes to move bett er on unpaved roads. The bott om bracket is lower than

road bikes as well, which keeps the bicycle stable.

In addition to a unique frame shape, the Tamlands off er mechanical dual-

piston brakes, which allow the ride to not burn through brake pads as fast.

Though signifi cantly thinner than a mountain bike, the Tamland wheels are

still 21.7mm, which allows the bike to remain stable over loose patches of dirt.

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Reynolds 631 Steel Frame

Datsun race car red

TRP’s dual-position Sprye mechanical disc brakes

Clement X’Plor MSO 40c

Weinmann KMAX Pro rims

Shimano Ultegra 6800 11-speed (Including Ultegra rear derailer and Ultegra 50/34 compact crankset)

24.6 lbs (at 56 cm)

Rack and Fender mountsSteel 1-1/8 straight fork and FSA headset

Frame:

Paint:

Brakes:

Tires:

Rims:

Drivetrain:

Weight:

Features:

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RALEIGH TOKUL 4130MSRP $1,850

Raleigh has introduced it’s fi rst ever 27.5” mountain bike lines for 2014. The

Tokul series is a hardtail trailbike the refl ects the potential of the trending

27.5 wheel category. The bike is more nimble and responsive than a 29er but

it off ers a faster ride than 26” wheels with bett er ability to rollover rocks

and roots. Versatile, aggressive and playful, the Tokul is the perfect tool for

today’s bike specifi c trails. Its slack headtube angle and 120mm of front travel

make it easy to navigate rough terrain, while its short chain stays and low

bott om braket make it easily lift the front end over obsticles and makes for a

responsive feel in tight corners. Combined with a killer component package,

the Tokul off ers riders a lot of bike for the buck.

4130 Butt ed Chromoly x/CNC Dropouts, ISCG 05 Tabs, 1-1/8 HT

Fox 32 Float CTD 130mm w/15mm Thru Axle

Shimano Zee with MRP All Mountain Guide with Taco Bash Guard

Shimano 505 Hydraulic with 180/160 mm rotors

Weinmannn U28 27.5, 32h, 28mm wide

Novatech D711SB -15 Alloy Disc Sealed Hubs

Schwalbe Hans Dampf Performance 27.5 x 2.35

Weight: 28.7 LBS/MD in the Tokul 4130

Frame:

Fork:

Drivetrain:

Brakes:

Rims:

Hubs:

Tires:

Weight:

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RALEIGH RX 1.0 (WOMEN’S)MSRP $1,550

The new women’s-specifi c 2014 CX bike raises the bar for female riders.

Off ering a shorter stack height and cockpit length, narrower handle bars,

and a sexy head-turning paint job, the women’s RX 1.0’s geometry is built

with a woman’s body in mind while featuring the same high-performance

as the men’s version. Equipped with rivets for racks, this bike is versatile

enough to ride as a daily commuter, on dirt or gravel trails, or swap out the

tires for “slicks” to have a road-ready bike!

3131WWW.RALEIGHUSA.COM

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DIAMONDBACK BICYCLES

Retaining the stiff -yet-compliant ride characteristics of its Podium Series

race bikes, but incorporating more upright, comfortable geometry built to

tackle longer rides, Diamondback Bicycles for 2014 will unveil eight new

men’s Century Series road bikes and fi ve new women’s Airen Series road

bikes.

Along with introducing a new Diamondback carbon frame construction

method, the Century and Airen series also off er a full spectrum of bikes,

both carbon and aluminum construction, and diff erent spec levels, targeting

diff erent kinds of riders. Staying in sync with the brand’s mantra of off ering

best-in-class performance at an array of diff erent performance and price

tiers, the Century and Airen series has bikes both for riders planning to take

on a 100 miler or cyclists looking to stay fi t on shorter weekend rides.

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In the Century and Airen 3, 4 and 5 bikes, the frames are built using

Diamondback’s Advanced Tube-to-Tube (ATT) design. That approach utilizes

a monocoque head tube and down tube that is joined to a monocoque

bott om bracket and chain stay. Those two structures form the core of

the frame. A tube-to-tube carbon weld is used to add the remaining

carbon tubes. Coupling these two frame-building methods produces an

exceptionally smooth, confi dence-inspiring ride.

At the top end of the line is the Century 5 Di2, equipped with Shimano’s

Ultegra Di2 11 speed electronic shift ers, DB’s carbon road fork that features

a Taper Carbon steerer tube and Continuous Fiber Technology (CFT) and

Easton EC70 Aero 31.8 Carbon bars. The similarly equipped Airen 5Di2 is

Diamondback’s premium option for women riders. There is also an Ultegra-

equipped version of the Century 5. Century 5 Di2, $4,500. Airen 5 Di2, $4,500.

Century 5, $3,500.

Aspiring cyclists looking to step into a more price-conscious option can

turn to the aluminum Century 2 and Airen 2 bikes, which are equipped with

Shimano 105 components. Century 2, $1,200. Airen 2, $1,200.

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3737WWW.TERNBICYCLES.COM

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TERN ECLIPSE S18MSRP $2100

Designed for hard usage in demanding conditions, the Eclipse S18 helps

redefi ne the “folding bicycle” category. Tern wanted to design a bike for the

hardest-of-the-hard urban riders. It’s complete with patented integrated

features such as pedal-powered Valo 2 lights, an Andros adjustable stem,

front and rear racks and the PostPump 2.0 seatpost with integrated pump.

Available Spring 2014.

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TERN ECLIPSE S20MSRP $2200

Lovingly called the Pirate-Ninja because they couldn’t decide which of the

two was more badass, the Eclipse X20 is quite possibly the world’s fastest

folding bike. It’s a super light and super sleek 24” bike that is built for speed.

This sleek urban commuter features Sapim CX bladed spokes, SRAM Rival drivetrain, a FSA MegaEVO BB386 Crankset, and a very wide 25” – 107” gear range. This light bike weighs only 23.6 lb and folds in 10 seconds.

Fig. 1 Fig. 2

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This sleek urban commuter features Sapim CX bladed spokes, SRAM Rival drivetrain, a FSA MegaEVO BB386 Crankset, and a very wide 25” – 107” gear range. This light bike weighs only 23.6 lb and folds in 10 seconds.

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THE TERN SWOOP DUOMSRP $900

Designed with a low-step frame platform (great for women; they can even

ride in a skirt!) with a clean design, minimal cabling, and automatic 2-speed

shift ing. Winner of the 2012 Eurobike Award in the Urban Bike category, it

weighs in at 29.5 pounds and folds down in 10 seconds.

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PeopleForBikes is a movement to unite millions of people to improve

bicycling in America. The non-profi t provides a unifi ed front for advocating

for bicycling on a national level, a strategic center to ensure collaboration

between each piece in the bicycling movement, and the ability to support

local eff orts through fi nancial, community and communication resources.

Their goal is to gather a million names of support of bicycling to serve as

one, powerful voice to make bicycling safer, more convenient and appealing

for everyone. Join the movement today at www.peopleforbikes.org.

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A major initiative of PeopleForBikes is the Green Lane Project (GLP). The

GLP helps cities build bett er bike lanes to create low-stress streets. Launched

in 2012, the Project has worked closely with six major U.S. cities – Austin, TX,

Chicago, IL, Memphis, TN, Portland, OR, San Francisco, CA, and Washington,

DC – for the past two years to speed the installation of protected bikes lanes

around the country. Protected bike lanes are on-street lanes separated from

traffi c by curbs, planters, parked cars or posts.

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ABOUT VERDE PR & CONSULTING

With offi ces in Jackson, Wyo., Durango and Boulder, Colo., Verde is a full-

service brand communications, public relations, social/digital marketing,

branding, content, event planning and consulting agency, with an emphasis

in sustainability. Verde’s clients are rooted in the active outdoor lifestyle

industries of outdoor, bike, and snowsports, and also in the consumer

electronics, travel, and the Lifestyles of Health and Sustainability (LOHAS)

markets. For more about Verde, visit www.verdepr.com.

WWW.VERDEPR.COM

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