Veranderen for BHLDN (Spring 2011)

Be You. Be Loved. Be You. Be Loved.

ABOUT:

Be You. Be Loved. Be You. Be Loved. Be You. Be Loved. Be You. Be Loved.

nspired by the Dutch word for “to keep,” as well as numerous nspired by the Dutch word for “to keep,” as well as numerous tales from family and friends of the extraordinary weddings they’d tales from family and friends of the extraordinary weddings they’d been part of, so began BHLDN.

Pronounced “Beholden”, BHLDN’s roots lie with AnthropologAnthropology, so the passion for experience and creating one-of-a-kind moments runs the passion for experience and creating one-of-a-kind moments runs deep. Offering a product that goes beyond predictable and gives fering a product that goes beyond predictable and gives ffering a product that goes beyond predictable and gives ftradition a twist, BHLDN voice is one that celebrates one of the most tradition a twist, BHLDN voice is one that celebrates one of the most anticipated moments in a women’s life. Allowing her to connect Allowing her to connect emotionally and physically with the not-so-everyday occasion.emotionally and physically with the not-so-everyday occasion.

Behind their design is the desire to help a women create an event Behind their design is the desire to help a women create an event that reflects her own unique perspective. Giving a bride that edit she that reflects her own unique perspective. Giving a bride that edit she desires, with heirloom quality wedding gowns, artisanal hair desires, with heirloom quality wedding gowns, artisanal hair adornments, footwear, and lingerie. Also offering mix-and-match fering mix-and-match ffering mix-and-match fbridesmaids dresses in rich hues with unexpected details, designed bridesmaids dresses in rich hues with unexpected details, designed with wear-ability in mind.

Beyond the dresses and all related products, BHLDN’s goal for all that s goal for all that they design is to start a conversation with their customer; to build they design is to start a conversation with their customer; to build a resource where she can be inspired to build the wedding of her a resource where she can be inspired to build the wedding of her choice. Build something that she can share with those closest to hechoice. Build something that she can share with those closest to her.

With an eye for creating luscious garments and accessories with ith an eye for creating luscious garments and accessories with With an eye for creating luscious garments and accessories with Wunique design details, fabrications, and silhouettes, BHLDN connects unique design details, fabrications, and silhouettes, BHLDN connects with every aspect of romance. Twisting traditional elements with itwisting traditional elements with itTwisting traditional elements with itT ’s vintage, saccharine sweet, intrinsically quirky eclectic aesthetic. vintage, saccharine sweet, intrinsically quirky eclectic aesthetic.

Original to a tee, BHLDN is a new and developing company whoOriginal to a tee, BHLDN is a new and developing company who’s story is still unfolding; looking to their customer for cues and guidstory is still unfolding; looking to their customer for cues and guid-ance going forward.

Believing that, “a moment should be as layered and dimensional as Believing that, “a moment should be as layered and dimensional as the women standing within it.”

As they say, “Be you. Be loved. BHLDN.”

WHATATA KIND OF BRIDE ARE YOU:


LADY WITHLADY WITHLADY A TWISTNOSNOSN TALGIC TALGIC T RROMANTICROMANTICR la BOHEMIENNEla BOHEMIENNEla NEO- NEO- N SOPHISTICSOPHISTICS ATEATEA

he BHLDN customer is a bride-to-be who is in search of using her own unique perspective to edit and inspire the wedding of her choice. She lives, breathes, and loves anything that is one-of-a-kind and uniquely designed with her in mind. She is not just one singular women, but a mix of four intrinsically quirky unique individuals. Each who finds inspiration in their own love story and those of past times.


NOSNOSN TALGIC TALGIC T ROMANTICROMANTICRYou take cues from the protagonists sitting You take cues from the protagonists sitting Yon your bookshelves- the poise of E. Bennett, the femininity of E. Bovary. Your aesthetic is Your aesthetic is Yreminiscent of the table runner you’ve saved for this very occasion. Hand-embroidered by you grandmother. Soft, ethereal, real, r romanticromanticr - you aren’t afraid of a few ruffles. Yours is a style Yours is a style Yfrom another era. For the setting, you conjure images of a dinner party thrown at the turn of the 20th century… perhaps an old manor old manor oldhouse, decaying with grandeur. Candles burn in chandeliers overtop long wood tables. Your Your Yversion, however, depicts elements cleverly mismatched. Chairs, linens, crystal, and china are reclaimed, creating an environment full of warmth and depth.

la BOHEMIENNEla BOHEMIENNEla NEO- NEO- N SOPHISTICSOPHISTICS ATEATEA

LADY WITHLADY WITHLADY A TWIST

Your friends admire your sense of Your friends admire your sense of Y style. It’s important to you that what you wear on this most memorable occasion be something that suits you, not necessarily the “typical” gown. Your dress will be Your dress will be Y unexpected, with structuralline and an interesting shaperesting shaper . You imagine You imagine Ywearing it again- reliving the moment in your head, a reminiscent smile passing across your face. You’re passionate about You’re passionate about Y entertaining and a consummate hostess. Your wedding will be Your wedding will be Ya reflection of your sensibility- refinedrefinedr and efined and efinedelegant, but with an acknowledge informal-ity. Cocktails with eccentric garnishes and amuse-bouche welcome your closest friends. You marriage is an You marriage is an Y intimate soireereer , not a fully orchestrated event.

As for inspiration, you prefer the word “example” to template. And when someone mentions the likes of Audrey, Jackie O., and Grace, you add Bettie Page with a wink and a wink and a winknudge. Vintage-esqueVintage-esqueV , tea-length or floor-kiss-ing, structuredredr and ed and ed corseted dresses are youcorseted dresses are youcorseted r, well… cup of tea. And with bright accents bright accents brightand exaggerated, cheeky details, you embrace a feminine aesthetic, but in the most refresh-ingly whimsical sense.whimsical sense.whimsical The locale? Sky’s the limit-literally. You’d like to keep it You’d like to keep it Y unexpected, something with strongrongr lines and an open plan. And your guests (signature cocktail in hand) will glide across the dance floor to the tune of a swing band and late-night fireworks.

Your sense of style is Your sense of style is Y strongrongr , yet your take on sophistication is laid back. Experimenta-tion and discovery drip from the racks in your dressing room. And so your most important of frocks is neither gown, nor dress. Yours… Yours… Yis an ensemble. It could be softly structuredredr , or slightly rumpled. But it’s best when bring-ing together a mix of materials and textures mix of materials and textures mix– metallic, sheens, knits, and stones. Whether speckled by light through a jasmine-adorned pergola, or the glow of lanterns and stars, your event look to be a theatrical production, theatrical production, theatricalbut feels unceremonious and effortless. Bold wines, rich colors, and a string quartet delight your betrothed, family, and friends.

WHATATA KIND OF BRIDE ARE YOU:

introduces... introduces... introduces... introduces...

nspired by the Dutch word for “to alter”, Veranderen is a line of transformable wedding Veranderen is a line of transformable wedding Vgowns for the BHLDN bride-to-be.

She is a bride who is in search of a unique inspired gown that take a twist on tradition, with it’s unexpected details, transformability, and functionality.

VeranderenVeranderenV offers one-of-a-kindffers one-of-a-kindf gowns that connect with each bride’s own unique-emotional perspective of her dream day, that alters to her days to come at the snap of a button.

This line appeals to those brides who want the tradition of wearing a formal dress for her wedding day, but doesn’t want it to be limited to a one time wear.

Each dress is uniquely constructed in a way that allows for each bride to easily transform her dress into a functional dress that can be an addition to her wardrobe and not just a dress that gets boxed up and forgotten.

A brides wedding dress is the first thing she is A brides wedding dress is the first thing she is Awearing at the start of her new life. It carries an emotional connection with it that should continue to grow as she does.

Grow in love. Grow in you.

Veranderen for BHLDN. Veranderen for BHLDN. V

Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You.

Ivory

Vintage Cream

Buttercream

Clay Rose

Black

Taupe Combo

French Lace

Nylon Tulle

Silk-cotton

Silk Organza

Silk Taffeta

Silk

Polyester

Linen

With careful thought, each unique individualistic gown combines color, fabric, and design elements just so, to create a one of a kind gowns for the BHLDN bride-to be.

COLOR... gown colors consist of ivory, taupe combo, vintage cream, and buttercream. Accent colors consist of clay rose and black.

FABRIC... silk fabrications take the reins with luscious silk, organza, matte taffeta, silk lining, and silk-cotton lining. Polyester and linen are incorporated as well, in addition to French lace for a feminine touch, and lightweight nylon tulle for soft shape.

DETAILS... each gown plays with different design details. Ruffles, beaded fringe, silk buttons, black trim, eyelets, cutouts, and feathers accentuate the simplistic yet stunning silhouettes of each Veranderen design.

MATERIALS:

Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.NOSNOSN TALGIC ROMANTICROMANTICR poise, femininity, hand-embroidered, soft, ethereal, romantic, ruffles, 20th century, decaying, chandeliers, mismatched, warmth, depth

Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.style, strong, laid back, experimentation, discovery, ensemble, softly structured, slightly rumpled, mix materials, speckled, glow, theatrical, effortlessla BOHEMIENNEa

Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.example, cheeky, vintage-esque, tea-length, floor-kissing, structured, corset, bright accents, exaggerated details, feminine, whimsical, unexpectedLADY WITHYY A TWIST

Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.Grow In Love. Grow In You.sense of style, unexpected, structural line, intresting shape, entertaining, refined, elegant, eccentric garnishes, intimateNEO-NN SOPHISTICSS ATEAA


BANDED SILK GOWN

STYLE # 19593714SKU 8$1,600.00

Sleek and romantic, this gown hugs and cinches in all the right places to create this ruched banded, lace inset, Veranderean original.

Transform with removable snap off French lace inset scooping just below the collar bone, and snap off gath-ered waistband and bottom skirt band.

Back button closure. Silk; silk lining. Professionally clean.

COLOR Ivory

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:


RUFFLED COLLAR GOWN

STYLE # 19593912SKU 8$1,400.00

Sophistication takes to the edge with this curve flattering, cap sleeve, ruffled detailed gown.

Transform with button off ruffled neck collar, and bottom skirt ruffle with attached tier.

Hidden side zip. Silk; silk lining with nylon tulle for soft shape. Professionally clean.

COLOR Ivory

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:


FRINGE BUTTON DRESS

STYLE # 21115951SKU 8$2,200.00

Mixed materials and interesting textural elements combine to create this bohemian inspired number. Beaded fringe, and silk covered buttons dot the v-line seams tiering down the dress.

Transform with button off bottom two tiers.

Back button closure. Polyester; silk lining. Professionally clean.

COLOR Taupe Combo

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:


TIERED FEATHER GOWN

STYLE # 21115688SKU 8$2,400.00

Three floaty layers of organza playfully open at the hem to reveal a touch of skin. Each tier is trimmed in black for a bit of contrast, and a quirky feather broach adds an unexpected design detail to the gown.

Transform with removable functional underskirt, made of bottom two tiers.

Hidden side zip. Silk; silk lining. Professionally clean.

COLOR Buttercream/ Black

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:


FRENCH LACE SLEEVED GOWN

STYLE # 20186920SKU 8$3,600.00

Walking the line between traditional and modern almost perfectly, French lace lays atop this form fitted silk mini, with added ruched bands giving this gown a sleek romantic fit.

Transform with snap off ruched bands under bust and above knee, and removable lace slip over-lay dress.


COLOR Ivory

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:


SWEEPING TAFFETA WRAP GOWN

STYLE # 20908380SKU 8$1,600.00

Crisp matte taffeta curves and cinches beneath a dramatic v-neck neckline, accentuated by an asymmetrical pinched ribbon detail. Peeking out beneath the feminine wrap overlay, is a fitted bodice six tiered bubble hem dress, with delicate French lace straps.

Transform with removable functional outer wrap gown, and tie off bubble tiers.

Outer wrap: Back zip. Silk taffetaBubble dress: Back button closure. Silk taffeta; silk-cotton lining with nylon tulle for soft shape.Professionally clean.

COLOR Vintage Cream

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:


EYELET MEDLEY DRESS

STYLE # 19944834SKU 8$1,200.00

Airy flower cutouts climb the scalloped four tiered hems of this lightweight draped silhouette. It’s cross front sash defines the waist and highlights the deep-v neckline.

Transform with removable sash, and functional tiered skirt.

Back button closure. Linen, silk; silk lining. Professionally clean.

COLOR Ivory

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:


TURTLENECK BOW TIE DRESS

STYLE # 20908117SKU 8$1,400.00

Undeniably bohemian, this floor-kissing turtleneck dress, with bow back detail pulls together a strong yet laid-back effortless ensemble.

Transform with removable functional skirt bottom from bow detail down.

Back button closure. Silk; silk lining. Professionally clean.

COLOR Vintage Cream

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:


FLOWER SPARK CORSET GOWN

STYLE # 20683199SKU 8$2,600.00

Rose colored flowers atop a ruffled and draped bodice, call attention to this asymmetrical bodice corset gown. Black and clay rose pop colors call attention to the unexpected details of this Veranderen original.

Transform with removable ruffled shoulder strap and functional two tiered under skirt.


COLOR Buttercream/ Black/ Clay Rose

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:


FLORAL ARTWORK GOWN

STYLE # 19945211SKU 8$3,200.00

Crocheted lace bits, scattered just-so over a short structured taffeta dress, combined with an attached gathered flowing circle skirt, make for this whimsical inspired gown.

Transform with snap off gathered circle skirt piece.

Hidden side zip. Silk taffeta; silk lining with nylon tulle for soft shape. Professionally clean.

COLOR Taupe Combo

SIZE0 2 4 6 8 10 12 14

Transformed view

GOWNS:

Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You. Grow In Love. Grow In You.

Allison Neff . Design to Brand Project . June 8, 2011

Veranderen for BHLDN (Spring 2011)

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