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Vera Bradley Rebrands with a New York City Location · 2016-09-22 · SEPTEMBER 22, 2016 Vera...
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1 DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2016 The Fung Group. All rights reserved. SEPTEMBER 22, 2016 Vera Bradley Rebrands with a New York City Location 1) Vera Bradley opens its first full-line store in Manhattan’s SoHo in New York City. 2) The store represents all of the company’s rebranding efforts. It features new lines that include the company’s classic colorful designs along with new sleek leather bags and accessories. 3) Vera Bradley’s rebranding will likely prove successful, according to analysts. The company is expected to show a positive turnaround from previous years with revenue growth for 2016 estimated at 1.1%. VERA BRADLEY’S FIRST NEW YORK CITY LOCATION Vera Bradley, known for its iconic bags and accessories, opened its first full-line store in SoHo on August 25, 2016. The 2,700-square-foot store marks the relaunch of the brand and is an ode to the brand’s past, but pays close attention to where the retailer intends to head in the future. The store carries the complete Vera Bradley collection of handbags, luggage, duffel bags, travel accessories, jewelry, and some beauty and personal care items. It is the company’s first in New York City. Vera Bradley got its start as a colorful, heavily-patterned accessories brand. The company has since expanded into more refined, classic pieces including solid-colored
Transcript of Vera Bradley Rebrands with a New York City Location · 2016-09-22 · SEPTEMBER 22, 2016 Vera...
1 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
SEPTEMBER22,2016
Vera Bradley Rebrands with a New York City Location
1) VeraBradleyopensitsfirstfull-linestoreinManhattan’sSoHoinNewYorkCity.
2) Thestorerepresentsallofthecompany’srebrandingefforts.Itfeaturesnewlines
that include the company’s classic colorfuldesignsalongwithnewsleek leatherbagsandaccessories.
3) VeraBradley’s rebrandingwill likelyprove successful, according toanalysts. Thecompany is expected to show a positive turnaround from previous years withrevenuegrowthfor2016estimatedat1.1%.
VERABRADLEY’SFIRSTNEWYORKCITYLOCATIONVeraBradley,knownforitsiconicbagsandaccessories,openeditsfirstfull-linestoreinSoHoonAugust25,2016.The2,700-square-footstoremarkstherelaunchofthebrandandisanodetothebrand’spast,butpayscloseattentiontowheretheretailerintendsto head in the future. The store carries the complete Vera Bradley collection ofhandbags, luggage, duffel bags, travel accessories, jewelry, and some beauty andpersonalcareitems.Itisthecompany’sfirstinNewYorkCity.
Vera Bradley got its start as a colorful, heavily-patterned accessories brand. Thecompany has since expanded intomore refined, classic pieces including solid-colored
2 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
SEPTEMBER22,2016
leather handbags and accessories in order to appeal to the minimalist-inclinedmillennial.
Source:FungGlobalRetail&TechnologyInspired by the brand’s new home, Vera Bradley released a series of bags that payhomage to New York City’s iconic skyline. Along with the local collection, the storeencourages customers to engage in a personalized experience by interacting with atouch screenwhere customers can take and upload photos or engage the company’shashtag, #itsgoodtobeagirl. The touch screen canalsobeused topurchase items thatarenotinthestoreforat-homedeliveryorin-storepickup.Source:FungGlobalRetail&Technology
3 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
SEPTEMBER22,2016
Thestoreofferscustomersrefreshmentsincludingcoffee,bottlesofwaterbrandedwiththe company’s logo, and cookies. They also sell an assortment of Sugarfina luxurycandies.
Source:FungGlobalRetail&TechnologyAlthough the company has seen a difficult few years of declining revenues, therebranding is expected to help turn around that trend. Consensus estimates call forpositivegrowthin2016ofanestimated1.1%,andevenstrongergrowthinthefollowingyears,withanestimated5.1%in2018.
4 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
SEPTEMBER22,2016
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comRachaelDimitResearchAssociate
HONGKONG:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406LONDON:242–246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017FungGlobalRetailTech.com
