VENUS BISCUITS business plan

Here we have two main objectives Short term: currently we are focusing only

on biscuit products and in south India. Maintain a good quality at reasonable price.

long-term : we will launch the product overall India as well as we will extent our product mix. Continue a good quality and services for customers.

Our objectives

Serve the best quality at reasonable price.

Every worker in ‘’venus’’ is considered as a one family .

Become a number one in market compare with other brands.

Mission statement

To be the first choice of customers and consumers around the world and create a benchmark in QUALITY STANDARDS in the biscuit industry using the latest equipment's and technology.

Our vision

Factory setup - 6 crs, Human capital - 50 lacks, Marketing and advertisement – 40 lakhs, Other expenses -10 lacks.

Financial investments

The factory will establish in Bangalore at peneya industrial area.

we have a good contacts with suppliers and distribution channel.

Weather conditions

Manufacturing factory

1. Sunfeast2. Britannia3. Parle

Our major competitors

Venus---- crony (present)

Venus---- parry moon

Venus-----Marie delights

Our product line

Venus-crony: This is a cream biscuits, we are adding different ingredients in the cream, like a cashew nuts, Pista and Badam powders. and crispy of biscuit. And it contains proteins, vitamins and less Calorie content. We manufacture biscuits that have a balance of both taste and health.(not for diabetic patients)

Product description:

Wheat flour, Sugar Edible vegetable oil Hydrogenated vegetable oils, Invert syrup, Baking powder, Edible common salt, Flavour juice powder, Honey, Egg, Butter.

Ingredients

Chocolate flavour Orange flavour Pineapple flavour

flavours

Small pack--- 60grms -10rs, Medium pack---120grms-20rs, Large pack ----240grms- 35 rs.

Packaging and price strategy

Market segmentation is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.

Segmentation

Age, Gender, income.1. Age - for all age groups, 2. Gender - male & female,3. Income – for all level of in come,4. Family size- family biscuit pack.

Demographic

Urban , rural and semi-urban

Geographic

Occasions – we will make combo pack according to festival.

Behavioural segmentation

Targeting is defined as a group of people, organizations for which organization design, implements.

‘’undifferentiated marketing’’ – one product All segments’’

Targeting

Health, hygiene & happiness in every bite. . .

positioning

old age

Sports taste

crony

nutrition

Positioning Mapping

Local channels : first we will launch In south India like so we are focusing on south media net work like sun networks, Especially local language channels.

Hoardings in cities. South India local language News papers

like a in Andhra Pradesh sakshi, eenadu.

Media planning

Manufacturer

whole sellers

retailers consumers

Distribution channel

Public relation:1. Organizing events2. Sponsorship and charitable donations.3. Product placement in media.

Other marketing communication tools

1. Buy-One-Get-One-Free2. Free samples 3. Joint promotions4. Vouchers and coupons5. Competitions and prize draws

Sales promotion

For contact details: VBR industries Pvt.Ltd, Bangalore, www.vbrvenus.com, Toll Free no: 1800 5678 9000.