Wednesday 18th April 2018

Venues of Excellence Sales and Marketing Meeting

The Manufacturing Technology Centre

Watch the video

Sales & Marketing Meeting

Mandy Jennings Executive Director

10:00 Welcome from The MTC team

10:15 Venues of Excellence Updates

10:45 Digital Marketing for Venues of Excellence

11:15 Tea & Coffee

12:00 Digital Marketing Taster Session 2 – Caroline Cockell,

12.45 Photography for Marketing – Chris Cardwell, Evoke Pictures

13.30 Q&A, Buffet Lunch and Depart

THE VENUES OF EXCELLENCE TEAM

Mandy JenningsExecutive Director

Christine PageMarketing Projects

Nicola JenkinsonSenior Business Development Manager

Maria VaqueroTeam LeaderVenue Finding

Michelle Boyt Membership Manager

Sarah West Venue Finding Consultant

Expertise, Experience & Industry Knowledge

Grant Appleton Social Media

Joanne Da SilvaBusiness Development Manager

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Annette West Venue Finding Consultant

Caroline Cockell Imbue MarketingMarketing agency

VENUES OF EXCELLENCE SALES TOPLINE

SALES RESULTS CHANGE % change 2016/17 to 2017/18

ENQUIRIES INCREASE 71%

SALES INCREASE 115%

REFERRALS INCREASE 28 REFERALS UP TO 129 REFERRALS CONFIRMED

COMMISSIONS INCREASE 127%

• The VOE team have made calls to all venues to understand how the referral programme works

• If any barriers to sending referrals

• Ensure all teams are aware of the referral programme

• Summer Incentive - For the final weeks of this membership year

• Number of referrals increased by over 100 enquiries from last year

Spring 2018 referral incentive

Referral League Table

Top 3 Referrers - YTD Top 3 Converters –

YTD

EEF Venues

Woodland Grange £458,500

EEF Venues

Woodland Grange £114,674

College Court £426,425 College Court £111,763

Cumberland Lodge £400,500 Cumberland Lodge £73,250

YTD from June 2017 to March 2018

PA Life – a great event!!

Thank you so much for hosting the PA event. What useful suppliers and contacts, plus to see the venue and I met many fellow PA’s.

Excellent hospitality, we were made to feel welcome, what delicious canapes and the British produce. I write and recommend places on food too so please thank your catering team and the chef. Hopefully, our restaurant will buy in the cheeses and salami.

Just to say a big thank you for inviting me – it was absolutely wonderful and I did not realise just how much lovely food we were going to get! It was organised very well and I enjoyed it very much. Please pass on my thanks to all concerned.

It was a fabulous evening and thank you so much for your generous hospitality.

The ice cream station was fun and the Eton Mess with rhubarb. The gurnard and brisket were excellent! The chutneys (were these made in house – blood orange and ginger so delicious) and butters were out of this world and for the first time ever, I tasted a pickled egg –delicious. (surprised myself)! Could not say no when the chef said he made them especially.

The venue spaces were great and I will certainly be contacting some of the venues in the near future if I

require any more information.

2018/19 Exhibitions

• 24TH April - Corporate Hospitality Show, First Direct Arena, Leeds

• 14/15TH May - Training and Development Summit, WhittleburyHall Hotel and Spa, Northamptonshire

• 27/28TH June - The Meetings Show, Olympia, London along with the VOE hospitality event

The Meetings Show Hospitality Event

GET ON BOARD WITH OUR AFTERNOON TEA PARTY TOUR OF LONDON….departs from The Meetings Show on Wednesday 27th June at 5pm

Join the Corporate Hospitality Event

We have two opportunities for venues to join in the celebrations and have the opportunity to meet with the clients/agents for £600 plus Vat and includes:

• One representative on the bus for the hospitality event to network with clients Option to provide a prize for the bus games

• A copy of the contact list from The Meetings show after Venues of Excellence have carried out their initial follow up of the Venues of Excellence appointments and contacts

Key Sponsor Opportunity

The cost to be a key sponsor is £1,000 plus Vat and includes:

• Two representatives from as hosts for the event/ Ten places on the bus for your invited guests

• Pre marketing to our database about the event and sponsorship

• A copy of the contact list from The Meetings show after Venues of Excellence have carried out their initial follow up of the Venues of Excellence appointments and contacts

• Promotional material in the Goodie Bag / Option to provide a prize for the bus games

• Social Media/PR activities promoting sponsors for the event

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Venues of Excellence Stand Partner Opportunities for 2019

Is there an event you would like us to consider in our Exhibition

Planning for the next 12 months?

CHASE…Association Forum…ConfexFuture Focus…Forum Events…???

then email marketing@venuesofexcellence.co.ukor speak with Christine as we prepare our Exhibition calendar to share with

venues.

REMEMBER…stand partner opportunities are one of the most

effective ways to make your venues Marketing Budget go further!

MEMBER EVENTS COMING UP……

NETWORKING DINNER & MEMBERS MEETING27-28 September 2018 ALTON TOWERS RESORT

NETWORKING DINNER & MEMBERS MEETING28-29 November 2018

NETWORKING DINNER & MEMBERS MEETING 21-22 June 2018 NEWBURY RACECOURSE

WYBOSTON LAKES

2018 Cook and Serve Competition

Saturday 20th October 2018

Cambridge Regional College & Awards Dinner at the Moller Centre

This year is the 20th Anniversary!!

2019 ANNUAL CONFERENCE

THURSDAY 24 JANUARY 2019

• Invitation to tender has gone out

• Venues to be shortlisted and visited

• Announcement at June Members Meeting

VENUES OF EXCELLENCE UPDATE

Learning and Development

Academy 2018

Learning & Development Academy

• Completed an L&D survey in January and received some excellent feedback on what venues are looking for, suitable times to arrange courses, learning preferences and general thoughts on what would be useful for the teams in the venues

• Exciting new range of courses for 2018 – advertising these on the VOE website or via Eventbrite

• Range of courses within the hospitality sector with training provided by Industry experts

• Bespoke courses for venues if want purely for own teams

LEARNING & DEVELOPMENT ACADEMY

LEARNING & DEVELOPMENT ACADEMY

LEARNING & DEVELOPMENT ACADEMY 2018

Working in partnership with conference agents

Revenue Management for Conference & Event Teams

Dynamic Presentation Skills

Email Marketing

Showround and Conversion Excellence

Crucial Commercial Skills

Time Management & Productivity

LEARNING & DEVELOPMENT ACADEMY 2018

Framework for Professional Selling

Account Development Skills

Creating Financially Rewarding Marketing Plans

Enquiry Handling Excellence

Digital Marketing Strategies

Researching & Developing New Business

Operating in a University Landscape

DATE COURSE LOCATION FACILITATOR

Thursday 10 May Social Media Skills IMAGO Venues Janet Bebb

Wednesday 16 May Improving Time Management

Oxford Brookes University

James Lee

Monday 21 May Excellence in Researching & Developing New Business

Nottingham Conference Centre

Mandy Jennings & Nicola Jenkinson

Thursday 7 June Working with Conference Agents Leicester Conferences

Mandy Jennings & Helen Cuddy

Wednesday 13 June Dynamic Presentation Skills Highgate House James Lee

Friday 14 September Framework for Professional Selling

Henley Conferences James Lee

Thursday 4 October Enquiry Handling Skills Conference Aston Melanie Cash

Monday 29 & Tuesday 30 October

Creating Financially Rewarding Sales & Marketing Plans

Leicester Conferences

Christine Page

Marketing Focused Training Courses

facilitated by Caroline Cockell

Wednesday 23 May Email Marketing EEF Venues Woodland Grange

Tuesday 5 June Practical Digital Marketing The MTC

Tuesday 11 September Digital Marketing Strategy Silverstone

Venues of Excellence training courses are available at a reduced rate of

£195.00 + VAT to all members

Please contact Michelle Boyt – Membership Manager to make reservations

for training:

michelleboyt@venuesofexcellence.co.uk

07962 154896

If you would like to host a training course at your venue, please tell Michelle

who will allocate an available course.

In return for hosting we offer two free delegate places for your team

members.

Sales & Marketing Meeting

Nicola JenkinsonSenior Business

Development Manager

Open Day for the Association & Large Events Market

• Open Day at one of our venues - Whittlebury Hall 11th

October 2018

• Exhibition and educational event

• Sponsored by members and VOE- cost will be agreed after the 19th

• Guest list from all participants-target of 60/70 clients

• CP/MJ meeting at Whittlebury to discuss format

• CP to event manage open day

• Venues invited to opt into event

• Venues asked to provide large event data

• NJ/JDS to consolidate date for telesales blitz

• Telesales Blitz- North an South date TBC

• Announce VOE Group benefits and ideal match for clients

Conference Agency Update

Busy Quarter 2……• Sundial – NJ meeting on the 26th at Nottingham Conference

Centre

• Capita major account overview document completed and sent out. Feedback please

• Sundial SOS agency days- To be agreed on the 26th

• 19th March – MOCCO event at Aston Villa . 24 agents and 105 personnel attended

• 24th April – CHS Show / meetings with agencies

• 25th April-Ashfield Healthcare NJ attending brand showcase

• 9th May - Ellis Salsby presentation day

• June - The Meetings Show exhibition and the bus is back

• July – Conference Care presentation day TBC

• BCD - Derby presentation 3rd July and preferred rate explored for venue to attend in September

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Business Development Update

CHS SHOW

• Pre calls from e shot to make appointments

• Post calls after e shot sent

• Update contact details

• Add new clients

• Profile and understand clients needs and send bespoke e mail to promote VOE

Business Development Update

Attend Training and Development summit 14th/15th

May at Whittlebury Hall• Post event calls to profile clients seen

• Create account plan for clients with most potential to maximise VOE interest

Meeting Show • Pre event calls for appointments

• Diary requests for appointments

• VOE training paper written to maximise appointments

• Target set of 100+ appointments

• Post event calls

Any Questions