VENUE AND CONFERENCE INFO

8:30am - 12:30pmAM WorkshopsMove Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy (Pantheon Stage 1) • John Triplett, Vertical Measures

Advanced SEO Tactics for 2019 (Alight Analytics Stage 2) • Janet Driscoll Miller, Marketing Mojo

Forget Everything You Know About Email Marketing (Constant Contact Stage 3) • Jen Capstraw, Iterable

Develop a Facebook Advertising Strategy to Reach Your Best Prospects (ActiveCampaign Stage 4) • Susan Wenograd, Aimclear®

12:30pmMain Conference Registration Opens

1:15pm – 2:15pmOpening KeynoteBuilding a Brand with Outrageous Marketing (Pantheon Stage 1)

• Scott Dikkers Founder, The Onion

2:30pm – 3:00pmZero-Dollar Marketing: Driving Global Impact Through Growth Hacking (Pantheon Stage 1) • Andrew Malcolm, Evernote

Employee Advocacy: Build Your Brand & Retain Your Employees in One Hour a Week (Alight Analytics Stage 2) • Sameena Kluck, Aroma Advisory Group

9 Powerful Trends Shaping Marketing (Constant Contact Stage 3)Presented by Acoustic • Loren McDonald, Program Director, Marketing Research

The Future of Digital Marketing: AI, Analytics and Automation (ActiveCampaign Stage 4) • Sterling McKinley, McKinley Media

The Role of Cognitive Biases in Marketing (Lumavate Stage 5)Presented by Zoho • Nicholas Glavor, Field Marketer

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VENUE AND CONFERENCE INFO

Navigate the event with an up-to-date

agenda plus the ability to rate sessions!

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digitalsummit.com/chicago

WEDNESDAY, AUGUST 28

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PRODUCED BYThe Spectrum Reach Charging Station

Need a free power up? Drop your device off at the Power Charging Station located in the sponsor area.

Will I be able to view presentations after the conference?

Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.

Official Agenda

Visit digitalsummit.com/chicago for the most up-to-date agenda and the ability to rate speakers & sessions. Contact Info

For after-hours assistance please email Help@digitalsummit.comFor sponsorship information please email ROI@digitalsummit.com

WiFi Info

Network: Go ZohoPassword: zohosocial

The Genius Monkey VIP Lounge

The VIP Lounge - located in S403b - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 5.30pm§ Day 2: 8.30am - 5.00pm

Slidecast Access

Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: registration@digitalsummit.com for more details.

AUGUST 28 - 29, 2019McCORMICK PLACE CONVENTION CENTER

CHICAGO, IL

Missed lunch or need a snack?

These outlets are available during the following times:§ McDonalds: 7.00am - 3.00pm§ Connies Pizza: 10.00am - 3.00pm§ Dunkin' Donuts cart: 8.00am - 3.00pmSeveral options at the attached Hyatt Hotel

DIGITAL SUMMIT CHICAGO 2019 SPONSORS

#DSCHI

@DigitalSummits

Network:

Go Zoho Password:

zohosocial

WiFi Sponsored by

Zoho

GLOBAL ELITE PARTNERS

Washington, DCSeptember 4-5

Tampa, FLSeptember 11-12

Detroit, MISeptember 25-26

Charlotte, NCOctober 2-3

Boston, MAOctober 21-22

Raleigh, NCNovember 13-14

Dallas, TXDecember 3-4

UPCOMING 2019 DIGITAL SUMMIT SERIES

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THURSDAY, AUGUST 29

4:45pm – 5:30pmAfternoon KeynoteElevate Your Content Strategy: How to Scale and Produce Effective Consumer Conversations (Pantheon Stage 1)

• Beverly Jackson MGM Resorts International

5:30pm – 6:30pmOpening Reception hosted by Acoustic(Sponsor Area)

8:00am – 8:30amMorning Coffee Networking hosted by Sprout Social (Sponsor Area)

8:30am – 9:00amHow to Run a Content Practice (Without Inciting Mass Panic) (Pantheon Stage 1) • Matt Ingwalson, Heinrich

Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid (Alight Analytics Stage 2) • Jeeyan Rostam-Abadi, Hawke Media

The Feng Shui of Modern Email (Constant Contact Stage 3) • Jen Capstraw, Iterable

What Space Jam 2 Can Teach Us About the Future of Voice Search (Lumavate Stage 5) • David Lovett, Rocket55

9:15am – 9:45amListening For A Change: The New Frontier of Brand Strategy and Digital Engagement (Pantheon Stage 1) • Will Cady, Reddit

How You Can Save Up To 50% on Your Digital Media Budgets (Alight Analytics Stage 2)Presented by Datawrkz • Senthil Govindan, CEO

Get New and Repeat Business on Autopilot with Email Marketing (Constant Contact Stage 3)Presented by Constant Contact • Dave Charest, Director, Content Marketing

Website Migration: What to Do Pre, During and Post (ActiveCampaign Stage 4) • John Triplett, Vertical Measures

WED, AUGUST 28 | THU, AUGUST 29

3:15pm – 3:45pmThe Era of the Social Brand Troll: How We Got Here and What You Should Do (Pantheon Stage 1) • Obele Brown-West, Weber Shandwick

How to Not Get Fired for Your Mobile Strategy (Alight Analytics Stage 2)Presented by Lumavate • Stephanie Cox, VP of Marketing

Why Marketing Analytics Fails (and How to Do It Right) (Constant Contact Stage 3)Presented by Alight Analytics • Matt Hertig, CEO

Understand the Hidden Psychology of Social Networks To Improve Channel Strategies (ActiveCampaign Stage 4) • Joe Federer, An Internet Reference

YouTube: Advanced Optimization Tactics And Scraping Competitive Content For Maximum Exposure & Engagement (Lumavate Stage 5) • Melissa Sciorra, TripAdvisor/SmarterTravel

4:00pm – 4:30pm“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition (Pantheon Stage 1) • Susan Wenograd, Aimclear®

Building Ideas for the Attention Economy: Increasing Connection With Your Content(Alight Analytics Stage 2)Presented by Facebook • Isaac Pagan Muñoz, Creative Strategist

People Based Marketing - Using Consumer Identity to Overcome Cookie Limitations (Constant Contact Stage 3)Presented by Data-Dynamix • Jude Fontenot, VP

So You’ve Joined the “Sonic Revolution”... Now What? (ActiveCampaign Stage 4) • Gabe Tartaglia, Pandora

Successful Video Marketing: Inspiration, Trends & Best Practices for Social Media (Lumavate Stage 5) • Jason Hsiao, Animoto

2 3 4 5 6

Navigate the event with an up-to-date

agenda plus the ability to rate sessions

digitalsummit.com/chicago

Produce Like A Pro: How To Deliver Better, More Creative Work and Do More That Matters (Lumavate Stage 5) • Jill Frank, Epsilon Agency

10:00am – 10:30amFyre Festival: 10 Marketing Lessons Your Business Can Leverage (Pantheon Stage 1) • Brian Fanzo, iSocialFanz

Digital Goes Over the Top: Ad Strategies for the Connected OTT Customer (Alight Analytics Stage 2)Presented by Spectrum Reach • Ben Van Horn, Director of Digital Sales

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain (Constant Contact Stage 3) • Matthew Capala, Alphametic

Smarter Media Budget Allocations: Growing a Brand and Keeping The CFO Happy (ActiveCampaign Stage 4) Presented by Mbuy • Alan Lemery, VP, Data Science & Product

Your Users Will Reward You For Using AMP (Lumavate Stage 5) • Lindsay Sowa, Google

10:30am – 11:00amNetworking Break

11:00am – 11:30amSix Data-Validated Tactics to Increase Marketers Qualified Lead Volume (Pantheon Stage 1) • Garrett Mehrguth, Directive Consulting

Measuring Social in Today’s Shifting Sands (Alight Analytics Stage 2) • Chad Israel, Social Reach LLC

Programmatic Evolved: Maximize Your Display, Video & OTT (Constant Contact Stage 3)Presented by Genius Monkey • Brian Lahey, Client Solutions Manager

Supercharge Your Ideas With The Power of Pop Culture (ActiveCampaign Stage 4) • Joe Cox, Pop Marketer

The ABCs of Generation Z and Email Marketing (ActiveCampaign Stage 4) • Wade Hobbs, Oracle

11:45am – 12:15pmWhat Marketers Can Learn About Social Media from DJ Khaled and Drake (Pantheon Stage 1) • Carlos Gil, Gil Media Co.

Designing for Turing: Voice, AI, and the Future of CX(Alight Analytics Stage 2) • Jason Snook, CapTech Consulting

Disrupting Culture: How Lil Jon and Kool-Aid Man Won the Holiday Season (Constant Contact Stage 3) • Kevin Kovanich, mcgarrybowen & Maya McDonald, The Kraft Heinz Company Making Memorable Moments: Charming Customers With the Balance of Physical and Digital (ActiveCampaign Stage 4) • Alex MacLeod, FITCH

The Funnel is Dead: Long Live the Marketing Flywheel to Engage Customers (Lumavate Stage 5) • Dave Meyer, BizzyWeb

12:15pm – 12:55pmLunch Pickup & Break, box lunches sponsored by Adthena

12:55pm – 2:00pmLunch KeynoteThis Is Marketing (Pantheon Stage 1)

• Seth Godin Best-Selling Author

2:15pm – 2:45pm4 Important Lessons Every Product Storyteller Should Know (Pantheon Stage 1) • Ben Bower, Gear Patrol

Survey Says: Top Marketing Challenges for Associations in 2019 (Alight Analytics Stage 2) • Adara Bowen, American Marketing Association Todd Unger, American Medical Association Moderator: Dave Bornmann, Naylor Association Solutions

You've Got Text! Optimize Mobile Messaging in Your Marketing Strategy (Constant Contact Stage 3)Presented by Upland CXM • Julie Hsu, Marketing Director of CX Management

The Secret to Agile Transformation: Your Web Team (ActiveCampaign Stage 4)Presented by Pantheon • Sarah Fruy, Director, Brand & Digital Experience

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace (Lumavate Stage 5) • Dan Devone, Fox Sports

3:00pm – 3:30pmThe Authenticity Lie: How to Build Loyalty Through Storytelling (Pantheon Stage 1) • Eric Thomas, Saga MKTG

How Brands Can Follow the YouTuber Imprint and Win Over Gen Z (Alight Analytics Stage 2) • Christy Pregont, Movement Strategy

Get More Out of Every Email You Send (Constant Contact Stage 3)Presented by ActiveCampaign • Zachary Hanz, Product Marketing Manager

Enhancing the Customer Experience with Messaging Apps (ActiveCampaign Stage 4) • Daphne Leblanc, Cafe and Laptop Social Media

Quit Talking About Marketing AI, And Start Using It (Lumavate Stage 5) • Ron Jacobs, Jacobs & Clevenger

3:45pm – 4:15pmCustomer Storytelling: From Acquiring the Stories to Using Them in Campaigns (Pantheon Stage 1) • Mandy Lin, SAP

The Contrarian Marketer: B2B Trends to Differentiate Your Company (Alight Analytics Stage 2) • Mike Weir, LinkedIn

Email Deliverability Best Practices From The Experts (Constant Contact Stage 3) • Tracey Ellis, Leadous

More Effective Retargeting in Digital Advertising (Lumavate Stage 5) • Justin Johnson, Modern Foundation

4:30pm – 5:00pmUsing Customer insights to Stretch Your Marketing Dollars (Pantheon Stage 1) • Gaurav Issar, Allant Group

UX Meets MBA: A Designer Goes to Business School (Alight Analytics Stage 2) • McLean Donnelly, The Makery Group

Overcoming Content Overload: Marketing Tactics for 2020 (Constant Contact Stage 3) • Paxton Gray, 97th Floor

5:00pm – 6:00pmClosing Reception hosted by Accelo (Sponsor Area)

DAY 2