Venture Rails Presentation
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Transcript of Venture Rails Presentation
Addison Farrell | Ben Peterson | Kaylea McKean | Toni Villella
Why Trains are Better than Planes
http://www.youtube.com/watch?v=TQTWGFfhfYE
What is Venture Rails• Luxury meets Efficiency
• Conscientious Consumer
Donations
Preservation
What’s in a name?
•LifestyleAdventure
Fast Paced
Experiential
Logo• Geographic Segmentation
• Country-of-Origin & Heuristics
• Brand Personality
Slogan• “When you travel with Venture,
You’re in for the Journey!”
Motivation & Goals
Target Markets• Singles & College Age Travelers
• Business Leisure Travelers
• Family Leisure Travelers
Services & Offerings
• Atmospherics
• Maslow’s Hierarchy of Needs
Physiological
Self-Actualization
Safety
• Being Space
• Belongingness
Promotion 1: Magazine Ad
• “Businessman sipping a martini and
typing on his laptop while traveling
through cascading mountain…”
• Image and Message
• Placement
Business Week
• Wear-out
Promotion 1: Businessman Ad
• Perception
• Associations
• Need for Power
• Psychographic Analysis
Persuasion
• Approach-Approach
Promotion 2: Spiderman Ad• “Aerial shot of speeding train, child is
crying and mom can’t relax. All of a sudden,
Spiderman comes swooping in the
window…”
• Celebrity and character endorser
• Reference groups
Aspirational & Dissociative
• Influence
• Source of Persuasion
Objectivity
Promotion 3: Subway Ads
• Guerilla Marketing
• Product involvement
• Humor appeal
• Positive WOM
• Self
Actual & Desired
Thank You
Questions