New Trade Directions Emerge, While Forced Labor and Structural Risks Plague Global Supply Chains
Venture Labor: The risks of work in social media
Transcript of Venture Labor: The risks of work in social media
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: Venture Labor The Ris ks of Work in Soc ial Media
Gina NeffDepartment of Communication
University of Washington
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Venture Labor / ven’ tur •lab’ur/
1. employees’ investments of time or capital in their companies
2. variable describing extent to which people shoulder financial risks
3. corollary to venture capital
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“There’s really no downside to stock
options.”
Venture Labor Work & the Burden of Ris k in MediaIndus tries
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"I don't know if it's my business acumen or sheer luck
— but I survived the dotcom crash."
“ ’ It s really up to you to , manage that ris k to
take precautions ”
Venture Labor Work & the Burden of Ris k in MediaIndus tries
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Venture Labor Work & the Burden of Ris k in MediaIndus tries
“But the big risk for us was what could arise was [we were] selling our property. But that’s not unique to a dot-com. We’re selling it. They could buy it and fire us. They could buy it and make it suck. All that stuff.”
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And now a shameless plug
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•Which Ideas & Platforms will fly?
•“Nobody knows Anything”
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Speculative Labor
•Work before the pitch
•Falling barrier to distribution
•Changing barriers to entry
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Ramifications for Labor
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Ramifications for Labor
•From unionized work to speculative labor
•Difference in barriers to distribution, means of cultural production
•Permanent change in career pathways
•How labor gets paid
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Ramifications for Media
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Ramifications for Media
• Risks pushed back to audience and creators
• Expanding what Becker calls the “art world”
• Intensification of tension between owners of ideas versus creators of ideas
• Audience attention as teams of testers
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Thank you
Gina Neffgneff@ uw.edu