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MIRAGE MICROSYSTEMS

LIMITED

DR. PRASHANTH KULALA (PRESIDENT)

SHWETNISHA BOSE (VP HR)

DR. DEBANJANA GHOSH (VP FINANCE)

DR. PRABHPREET KAUR (VP MANUFACTURING)

DR. SANDIP KR. NEOGI (VP MARKETING)

8/4/2019 Venture Capitalist (2)

2/19

Tokyo based microcomputer manufacturingcompany.

Sales Offices: New York, Tokyo, Paris

Products: Elitech, Tabibito, Ryokona

Total Market Demand: 2706 (23%)

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3/19

8/4/2019 Venture Capitalist (2)

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Where we went wrong!!!

Only Mercedes segment was targeted in 2nd

quarter.

Launched only one product.

Features of the product were not up to theexpectations of the target segment.

8/4/2019 Venture Capitalist (2)

5/19

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Key learning.

Identified the mistakes of the 2nd quarter.

Analyzed the market research thoroughly

Two new products were launched with goodfeatures and proper pricing.

Modified sales compensation, advertising

strategies.

8/4/2019 Venture Capitalist (2)

7/19

8/4/2019 Venture Capitalist (2)

8/19

Workhorse product Ryokona was the only

product accepted by in that category.

Occupied 61% market share in Workhorse

segment.

61%

1%

15%

23%1%

WORKHORSE MARKET SHARE

MIRAGE MICROSYSTEMS LTD.

SPLENDOUR

HYURISKO

CORPORATE

ENMASSE

8/4/2019 Venture Capitalist (2)

9/19

Occupied 18% market share in traveler

segment.

18%

8%

15%

21%

24%

11%

TRAVELER MARKET SHARE

MIRAGE

MICROSYSTEMS LTD.

SPLENDOUR

SCHOLARS

HYURISKO

CORPORATE

ENMASSE

8/4/2019 Venture Capitalist (2)

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2%17%

12%

29%

19%

17%

MERCEDES MARKET SHARE

MIRAGE

MICROSYSTEMS LTD.

SPLENDOUR

SCHOLARS

HYURISKO

CORPORATE

ENMASSE

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20

2706

0

500

1000

1500

2000

2500

3000

QUARTER 2 QUARTER 3

TOTALD

EMAND

8/4/2019 Venture Capitalist (2)

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Financial Highlights

Quarter 2 Quarter 3 Quarter 4(Projected)

GROSS PROFIT 45,808 1,288,874 4127945

OPERATINGPROFIT -1227090 -26175 265555

EPS -41 -1 3

NET OPERATING

CASH FLOW

-1232234 53969 315555

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0

45808

1288874

4127945

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4

GROSS PROFIT

GROSS PROFIT

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-340000

-1227090

-26175

265555

-1400000

-1200000

-1000000

-800000

-600000

-400000

-200000

0

200000

400000

QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4

OPERATING PROFIT

OPERATING PROFIT

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-17

-41

-1

3

-45

-40

-35

-30

-25

-20

-15

-10

-5

0

5

10

QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4

EPS

EPS

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-340000

-1232234

53969

315555

-1400000

-1200000

-1000000

-800000

-600000

-400000

-200000

0

200000

400000

QUARTER 1 QUARTER 2 QUARTER 3 QUARTER 4

NET OPERATING CASH FLOW

NET OPERATING CASH FLOW

8/4/2019 Venture Capitalist (2)

17/19

Future Vision

Investment in R&D to improve the

technological aspects of the products.

Expand the company.

Launching newer products which will meetthe future needs of the customers

8/4/2019 Venture Capitalist (2)

18/19

Competition.

Corporate: We are leading in the workhorse

segment and need to maintain our position.

In traveler segment they are leading and we

need to overcome them

Hyurisko is the next competitor in Traveler

segment.

8/4/2019 Venture Capitalist (2)

19/19