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A quick primer on thefundamentals of venture

capital funding. Learnhow venture capital

funding works and howbig the universe is for

venture capital as awhole.

The following guide will help you understand the mechanics of the venture

capital industry, the process for identifying the right venture capital firm to

approach, and the actual pitch process used by entrepreneurs looking to raise

venture capital.

Understanding Venture CapitalWhat’s the difference between an Associate and a Partner at VC firm? What

types of deals do venture capitalists get most excited about? The better you

understand how a venture capital firm functions, the more likely you will be to

find the right fit.

What is Venture Capital Funding?A quick primer on the fundamentals of venture capital funding. Learn how

venture capital funding works and how big the universe is for venture capital as

a whole.

How Venture Capital Firms WorkVenture funds have more than just a profit motive. They also have specific time

limits in which you must return their capital and particular industries where

they expect to get it.

What a Venture Capital Group Invests InA venture capital group has very specific target investments that they pursue.

They are looking for big markets, great traction, and an impressive

management team.

Profile of a Venture CapitalistNot every venture capitalist in a firm is equal. There are worlds of difference

between an Associate and a Partner. You’ll need to understand the role of each

person within the firm to know who you should be trying to pitch.

Finding Venture CapitalWe take some of the frustration out of identifying the right venture firms to

target from the huge number of potential candidates.

Searching a Venture Capital NetworkStarting your search through a venture capital network begins with three

criteria: industry, stage and location. After that you need to start digging into

their portfolio investments to see if there is some prior investing history in your

Venture CapitalVenture Capital is one of the most popular forms of investment capital among startup companies.Unfortunately, very few entrepreneurs have an in-depth understanding of how the venture capitalindustry actually works or how it relates to their desire to raise capital.

1.1. Prep Prep 2.2.MatchMatch 3.3. Pitch Pitch

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favor.

Raising Venture CapitalOnce you’ve got your list of target firms narrowed down, we walk you through

the venture capital fundraising process so that you understand what to expect

and what to be prepared for.

How to Find Venture CapitalMaking the proper introductions to find venture capital firms requires a great

elevator pitch and ideally a warm introduction through a trusted connection.

You’ll want to start out by trying to find venture capital firms that you have a

mutual relationship with, and short of that, some sort of common interest that

makes you stand out a bit.

How to Raise Venture CapitalThe process to raise venture capital starts with your initial introduction and

then continues through the partnership. You’ll likely start by pitching an

Associate, make your way to an interested Partner, and finally pitch the entire

partnership to make a decision. The venture firm will then issue you a term

sheet and begin due diligence.

Pitching Venture Capital FirmsThe requisite documents you’ll need when pitching venture capital firms

include your pitch deck, financials and a pitch profile that you can link to in

emails. Make sure you have all of these documents ready before you start

sending out introductions.

Common Venture Investment TermsThere are plenty of venture investment terms that can confuse you, but only a

handful that you’ll absolutely need to know to navigate your way through your

initial meetings. Understanding your valuation, the impact of dilution, and the

use of a stock option pool will all prove useful going into the discussions.

Starting your searchthrough a venture

capital network beginswith three criteria:industry, stage and

location.

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