VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux
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Transcript of VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux
@N_Bijvoet
Flash sales Supply-driven
Regular Demand-driven
User Experience
USER
Good products are based on utility and value for the customer, not the brand. If your product makes life easier for you, but ignores the reality of what a customer needs,
you’ve missed the mark.
User Experienceis about getting to know your user
he / she will ultimately be
funding your business
iPhone 3GS iPhone 4 iPhone 4S iPhone 5 iPhone 5S/C iPhone 6/6+
Design with data
but remember: every click is made by a human
copyright: saravdv
only one advise
DO USER TESTS
t
http://www.alittlestyle.de/wp-content/uploads/mobile-paper-prototyping_4.jpg
most of the time you will feel like this:
User Experienceis about creating memories
User Experienceconvenience
Great design isn’t just about a great layout, the right
colours, and typography.
It is connecting to your users and building a relationship through meaningful design.
Great design isn’t just about a great layout, the right colours,
and typography.
It is connecting to your users and building a relationship
through meaningful design.
User Experiencebeing relevant
“… the first step to take when assessing your mobile commerce
strategy is to assess your customer and your customer’s context. “
Jay Henderson from IBM ExperienceOne
Result
Happy users
450 000+ app downloads
0
25
50
75
100
2013 2014 Android iPhone iPad Web
10%
> 20%
conversie
New apps doubled app share of orders
last month 25% of our business was apps
Android
iPadiPhone
Web
THANK YOU
