Venkys chicken
16
Chick en duct & Brand Management Of Venky’s Chicken ented by – Nilesh Ahuja(62)
-
Upload
nilesh-ahuja -
Category
Education
-
view
2.500 -
download
1
description
hi project on 3rd sem mba venkys chicken subject total brand management
Transcript of Venkys chicken
Chick
enProduct & Brand Management
OfVenky’s Chicken
Presented by – Nilesh Ahuja(62)
• Venky’s India Limited is a part of VH Group, recognized as the pioneer of Poultry Industry in India
• Manufactures processed chicken products, animal health products, solvent oil extraction, pellet feeds, SPF eggs apart from Nutritional health products for humans & pet food
• Today the group is popularly known the world over as “Venky’s”. With a unique combination of expertise and experience and supported by strategic collaborations
• Today the group is the largest fully integrated poultry group in Asia
• Quality Through Technology
VH Groupestablished in 1971Chick
en
• A diversified company operating in distinct high growth segments:– Poultry, Poultry Feed and Animal, Health
Products, Oilseeds.• The company has steadily grown to over 30 units
spread across India• The Forbes business magazine of USA ranked
Venky’s (India) Limited as 67th among the 100 best global small companies in the year 1999-2000.
Venky’s (India) Ltd.Chick
en
established in 1976
• Venky’s (India) Limited sells its processed and further processed chicken under the Venky’s brand name.
• Venky’s is the first national brand in the processed chicken segment and down the years, has become synonymous with nutrition, quality, and high standards in hygiene. It is a preferred supplier to the Indian outlets of McDonalds, KFC, Pizza Hut, and Domino’s.
• The product range, catered to retail as well as institutional markets,
includes Fresh Chilled Chicken, Frozen Chicken & several Economy products.
Products Packaging & CategoryChick
en
Category : Cold Cut
Products :
Chick
en
Products Packaging & Category
Chicken Pepper SalamiChicken Salami Slices (Red & Yellow Pepper)
Chicken Salami Slices (Black Olives)
Chicken Salami Slices (Green Peppercorn)
Chicken Franks
Chicken Salami Slices
Chick
en
Chicken Sausages Chicken Smoked Sausages
Vienna Sausages Chicken Salami Roll
Products Packaging & Category
Category : Cold Cut
Products :
Chick
en
Category : Heat
& Serve
Products :CHICKEN LOLLIPOP
Products Packaging & Category
BUTTER CHICKENCHICKEN SHEEK KABAB
MURG MASALA
CHICKEN KHEEMA
CHICKEN SAMOSA
Chick
en
Category : Fry & ServeProducts :
Products Packaging & Category
CHICKEN FINGERSCHICKEN NUGGETS CHICKEN POPCORN
CHICKEN CUTLETS CHICKEN BURGER PATTY
CHICKEN MEAT BALLS
Chick
enCategory : Whole ChickenProducts :
Products Packaging & Category
FRESH CHILLED CHICKEN
CHICKEN PICKLE
Chicken LegsPre-cut ChickenChicken Breasts Boneless Chicken
Pre-cut ChickenBoneless Chicken
Category : Ready
to eat
Products :
Chick
en
Place
STRONG NATIONAL PRESENCE
PlaceChick
en PRESENCE ACROSS GLOBE
Promotion
Chick
enBrand Venky's in Airtel CLT20
Blackburn Rovers.
CompetitiorsChick
en
V/S Real Good
YUMMYZGodrej
&
• The Blue and Gold colours made it distinct from its competitors and added a sophisticated and international feel. Appearance of a signature added a personal touch to the brand. The seal symbolized technology and the premium nature of the Brand.
• New identity captures the new brand essence and presents the company as an expert, empathetic, young and energetic brand
Brand IdentityChick
en
Brand Identity includes brand names, logos, positioning, brand associations, and brand personality, brand toons etc.
Brand ImageChick
enHealthy, Tasty, hygiene
quality
PLCGrowth
Stage
Brand Positioning hygienic ready to eat
Chicken
Chick
en
Thank You
