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Transcript of VeneziaCamp - Portolio2010 English
Arsenale in Venice, 1st-3rd July 2010 PORTFOLIO
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
The second edition of VeneziaCamp will take place at the Arsenale in Venice
(the Historical Dockyard) from the 1st to the3rdJuly 2010: three days of sharing,
comparison and growth in order to promote the themes of innovation and
ethics for digital citizens.
At the Arsenale, place of age-old navigation, from galleys of yore to current wifi systems, it will be possible to see an innovative mix dedicated to the themes
of the net and to digital citizens, and how everyday life aspects (from social
networks to civil service, from the e-commerce to tourism, the latter in
particular is very important for the city of Venice) are faced in the net and with
the net. Saturday the 24th will be the day dedicated to bloggers, with the non-
conventional form of the BarCamp; there will be spaces dedicated to the most
active online communities and to the development of new applications, and
also Venetian children and teenagers with their own view for the future of their
city: Venice wants to be more and more active and protagonist of its
innovation.
Inside this “container” we provide a special mixture in order to host all the
protagonists of the web, all the people who deal with facilities - such as in firms - and it is also thought for those who are creative, such as writers,
Facebook programmers, iPhone widget creators, for politics and directors
who manage and promote territorial innovative actions.
The very first edition
“VeneziaCamp 2009, which took place from the 23rd to the 25th October 2009
suggested some innovations - digital citizenship, technological innovation,
sustainable tourism, innovation in the PAs, social medias and communication,
web occupations - but, in the end, we have found ourselves involved in the
development of iPhone applications, eating “Italian whole roasted pig” which
has been tagged with the QR-code, and involved in debates with primary and
secondary schools about the future of the city, trying to understand the role of
counterinformation in the Italian region of Abruzzo, imaging our Arsenale as some Italian Docklands and asking not to close the doors of the Arsenale
becase Facebook developers wanted to spend the night there.
In these 3 days it was 2000 of us, if numbers still matter.”
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What is it?
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
The ProjectVenice is a traditionally open city, which has been influenced by many
populations and civilizations: it is a city that never stops and, thanks to what the Public Authority did and to the frequent visitors of the net about this area, it can
be considered as the first city that got aware of the creation of the digital
citizens’ new status. The citizens do not want to be passive subjects but want
to play an active part in the society.
Digital Technology has revolutionized Italians’ way to get informed. The use of
Internet and satellite tv is growing more and more. Being well informed about
public interest matters means to play and active part in the life of a community.
This is what it means to be a citizen. Today, the connection between Internet
and information (and politics) awakens interest and attention more than it did in
the past.
We have decided to let Venice become a great laboratory for innovation, and to
give the people of the net the opportunity to find their ideal place. “The net is a real revolution: I think that the evolution of the broadband can be compared to
the effects of the steam revolution in the nineteenth century”, says Michele
Vianello, one of the promoters of the event and manager of the Vega
Technological Parc, “and the Arsenale, wired with optical fibres for the people of the net, is the ideal place where to start new trips: a great chance to inaugurate a new world”.
This is the reason why Venice, thanks to its own cosmopolitan mentality, may
become famous for innovation.
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
The Themes
As the first edition, VeneziaCamp 2010 will develope six different themes, with a single leitmotif given by the innovative vision of the net, the so called 2.0 web.
Today Internet is a well-established and universally recognized tool, but the approach to the “net” represents a real challenge for Economy, Society, Civil Service, Marketing and Tourism in the future. And if social networks represent the basis for everyday life for all those who surf the net habitually, all the people who work
with those networks are already thinking about Innovation Technology, not just Information Technology. Of all this and much more we will talk about in the edition of
2010.
The BarCamp will take place on the 3rd July: for further information see the website http://barcamp.org/veneziacamp2010
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2.0 Management
Social Web Tourism Network
Digital Culture and Citizenship
Garage Developer
Web Community and Digital Tribe
E-commerce and 2.0 Marketing
Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
The Location
The event about digital innovation, organized with the Municipality of Venice,
takes place in the very first factory of the world, the “Tese” of the Arsenale, the most fascinatine place of the city. The places that saw the golden age of
the Serenissima now represent the new workshop for innovation: from pitch
to the net, from the galleys to the web, the Arsenale represents again a new
place dedicated to “navigation”: 300 sm divided into three areas with stalls,
community areas, convention rooms and clusters. The whole area of the
Arsenale is covered by a wifi net provided by the Municipality of Venice which,
from the 3rd July 2009, is the first digital city in Italy.
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14 MAP VENEZIACAMP 2009
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
The City Background
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
Edition 2009
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Arsenale in Venice, 23rd, 24th and 24th October 2009
“La rivoluzione è in corso”David Weinberger, VeneziaCamp 2009
Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
2009 - The Programme and The Players
10 am - 1 pmAdministrating 2.0Gianni Dominici, Michele Vianello, Andrea Pellizzari, Gianluigi Cogo, Antonio Palmieri, Carlo Flammént.
10 am - 1 pmThe Author’s Faces, Voices and BodiesUmberto Margiotta, Mario Galzigna, Maddalena Mappelli, Massimo Giuliani, Tiziano Scarpa
10 am - 1 pmMDM - TTT Group (Tourist Travel Technology) presents: Open Travel Alliance. The XML Standard for Future TourismAlessandro Sorato, Marina Zago, Andrea Casadei, Valter Cravero, Walter Toscano, Marco Bettini, Michele Vianello
10 am - 1 pmNet Neutrality, Free Web and RoyaltiesCesare de Michelis, Michele Vianello, Ernesto Belisario
10 am - 12 amTag my LagoonRoberto Scano, Nicola Palmarini
10 am - 6 pmFacebook Developer GarageGuido Nardo, Roberto Marmo, Angelo Iacubino, Gioia Feliziani, Antonio Tomarchio, Alberto Barban
2 pm - 6 pmAuthor SubtractionsMaddalena Mappelli, Mario Galzigna, Claudia Boscolo, Giuseppe Genna, Wu Ming 1
2 pm - 6 pmWeb 2.0 and FirmsDario Bovo, Vladi Finotto, Luca De Pietro, Marco Bettiol
3 pm - 5 pmThe Developing of Web JobsRoberto Scano, Gigi Beltrame, Ernesto Belisario
2 pm - 6 pmCommunication and PA Social MediaMarco Massarotto
2 pm - 6 pmMeeting between Schools and Cisco. Networking AccademyLuca Lepore, Alessandro Memo
Friday 23rd October 2009
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
2009 - The Programme and The Players
10 am - 12 amPolitics Culture meets Innovation CultureNicola Pellicani, Renato Brunetta, Antonio Palmieri, Carlo Flammént, Ernesto Belisario, Gianluigi Cogo
10 am - 2 pmFlash Platform Developer JamGiorgio Natili
10 am - 12 am Mobile CardAndrea Casadei, Paolo Moro, Marco Bettini, Danilo Poda
10 am - 6 pmBarcamp http://barcamp.org/veneziacamp2009
10 am - 12 am “Venice 2020” School Contest Prize-giving: Imagin Living in my CityMichele Vianello, Gianluigi Cogo, Carlo Pozzana
2 am - 6 pmAbruzzo@VeneziaVittorio Baroni, Paolo Pinti, Carlo Zuccarini, Ottavio Pomilio, Mario Savini, Floriana Ferrari, Francesca Ciancetta, Gianni Tarli, Lech Stasikowsky, Sandra Renzi,
3 pm - 6 pmTourism’s Worlds: a Comparison between Net Dwellers and Service Providers in the Most Turistic City in the WorldMichele Vianello, Isabella Scaramuzzi
2 pm - 3 pmWeb: the New World. There is no Time Left: Change or Die!Marco Camisani Calzolari
3 pm - 6 pmE-commerce: when Ethics Joins BusinessAndrea Spedale
2 pm - 4 pm New Institutional Initiatives for Disabled PeopleAlessandra Flick, Antonio Palmieri, Carlo Flammént, Pietro Barbieri, Antonio De Vanna, Roberto Scano, Consuelo Battistelli
2 pm - 5 pmCivicity: a City between Local and Global EnvironmentGino Tocchetti, Sergio Los, Stefano Rossi, Maurizio Salamone, Sophia Los, Federica Festi, Mattia Ballan, Barbara Zen, Samuel Gentile, Dario Bonaldo, Matteo Brunati, Stefano Schiavo
2 pm - 3 pmSmart Marketing, Social Media and CinemaMaurizio Galluzzo
3 pm - 4 pmSocial Network and History DidacticEmilia Peatini
Saturday 24th October 2009
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
2009 - The Programme and The Players
10 am - 2 pm Digital Ethics PaperMassimo Melica, Mauro Magnani
10 am - 6 pmItalian iPhone DevelopersGuido Nardo, Matteo Centro, Alberto Barban, Michela Scibilia, Eduard Roccatello, Angelo Iacubino
11 am - 12 am Troolley - 2.0 Tourist PlatformMaurizio Galluzzo
12 am - 1 pmWebCode. Point of Convergence between Paper and WebMaurizio Galluzzo
12.30 am - 1 pm Venice Municipality Agreement/ TripadvisorCristiana Csermely, Massimo Cacciari, Laura Fincato, Michele Vianello, Marc Charron
2 pm - 6 pmNext City Life: the 2020 City that we want and that we ImagineDavid Weinberger, Luca de Biase, Carlo Massarini, Paolo Colli, Antonio Cianci, Antonio Palmieri, Cristina Farioli, Fabio Fregi, Michele Vianello, Enrico Capirone
2 pm - 6 pm40xVenezia Meeting
2 pm - 4 pmSmart Marketing EvangelistMaurizio Galluzzo
Sunday 25th October 2009
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
Innovation and digital citizenship, a place where the “people of
the net” can meet: during these three days, a lot of conventions have taken place here, meeting and seminars that illustrated e-
democracy world best practice, PA communication strategies,
shared vision in order to promote the modernization of digital PA.
Playful moments could not be missing just to discover Venice
with the digital WhaiWhai. The “QR-Code tagged whole roasted
pig” has represented a very important moment in the twinning
with the region of Abruzzo characterized by innovation after the
last earthquake.
The Events
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
A great event featuring some of the most active Italian bloggers together with journalists such as Luca De Biase, edtor of Nova24, and web marketing experts such as David Weinberger, co-author of the Cluetrain Manifesto, who gave a speech about Internet and Wikipedia evolution and their future expectations on the last day of VeneziaCamp.
There has also been an “institutional” moment, when Marc Charron, TripAdvisor Europe Managing Director, one of the biggest travel communities, gave the Mayor of Venice Massimo Cacciari the prize “Traveller friendly City”. This prize gives Venice credit for being the first Italian internet tourist - friendly city.
Even Digital Media Metadistrict firms, all the politics who ride social media, creative writers, the followers of the Digital Ethics Paper and the protagonists of the 40xVenezia and civil service net, innovators who are ready to spread the 2.0 Managing Manifesto.
Children as well took part in a special contest suggested by VeneziaCamp. Carlo Massarini presented the Next City Life: “Venice 2020: imaging living in my city”.
The Speeches
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
VeneziaCamp 2009 hosted three great events for the
development of innovative technologies:
• Facebook Developer Garage, with more than 170
people;
• Italian iPhone Developers, with more than 60
developers;
• Flash Platform Developer Jam, with more than 50
people.
Garage Developer
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
There was a special area at the Communities’ disposal
dedicated to meetings and to the exchange of ideas and thoughts about the theme of the event.
All the users could take advantage of a powered station for three
days in order to surf the net. The area, controlled by the security
staff, was available only for registered members who had to
mark their own tools to protect their own things.
8 Communities took part in VeneziaCamp:
• Abruzzo@Venezia
• Associazioni Venezia
• Webprofession.it
• Womentech
• Tribù Digitali Veneziane
• Filemaker
• 40xVenezia
• Venessia.com
The area hosted more than 300 people in three days.
The Community Area
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
The day of Saturday focused on the traditional BarCamp, which is an event
dedicated to the “net dwellers”.
The BarCamp can be considered as a un-lecture created by the
contributors. It arises from people’s wish to share and learn in a
free open space: there is no audience and everyone can take part in the
event presenting a project, talking about ideas, debating or helping
organizers.
That was not a regular lecture with a specific theme and an outline of
events and topics, but a place where people can express and share
their thoughts and their knowledge.
Anyone can “teach”, suggest a topic or talk to people, aiming to promote
free thinking, curiosity, the popularization of all the themes linked to the
Web. There is a track, in our case it was the “digital culture”, and spaces
available to be used to propose a topic and discuss it.
The BarCamp hosted more than 200 users previously logged through the
wiki (http://barcamp.org/veneziacamp2009 )
The BarCamp
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
Partecipation
In three days, 30 events have been organized, with a total amount of
registrations throught EventBrite equal to 1.500, for a grand total of
800 single users.
At the Arsenale there where more than 2.000 people in three days,
with more than 1.200 single users.
The maximum number of people was reached on Saturday, on the
occasion of the BarCamp with about a thousand people.
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
• IWA Italy – International Webmasters Association Italia
• VIU, Venice International University
• Ecosistema 2.0
• Assint
• Associazione Innovatori
• Associazione Italiana Commercio Elettronico (AICEL)
• Assodigitale
• Fondazione Pellicani
• Istituto per le Politiche dell’Innovazione
• Nord Est Creativo
• Ibridamenti
• Venice Connected
• TTT, Tourism Travel Tecnology, work group MDM
• Regione Abruzzo
• Trip Advisor
Partners 2009
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
Promoter Committee
Michele Vianello, Luigi Rossi Luciani, Piergiacomo Ferrari, Giuseppe Mattiazzo
Organizer Committee
Andrea Casadei, Gianluigi Cogo, Roberto Scano
Staff
Gaia Borghi, Federico Dante, Rossana Fortunati, Roberto Moro, Chiara Perulli,
Giulia Perulli, Mauro Scarpelli
Special Thanks to:
Emanuele Dal Carlo, for the realization of the official logo
Michela Cimnaghi, for translations during the event
Paolo Bain, for the press point
Michele Ficara Manganelli, for the video editing
the Press Office of the Municipality of Venice
the Authors of the photos included in this portfolio
and to all the volunteers who helped us during the event.
Credits 2009
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
Sponsors - Partners 2009
Technical Organization Partners
Featuring
Sponsorship
Technical Partners
Media Partners
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
Media Positioning - Web 2.0
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
VeneziaCamp 2009 official website has been visited
and linked about a thousand of times by prestigious web resources reaching the top 25 italian technical
blog list during the month of November.
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
The web page dedicated to the BarCamp
http://barcamp.org/veneziacamp2009 has been visited by more than 200 people
with more than 25 requests for speeches
during the barcamp.
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
In the blip.tv website, 22 videos about the event have been hosted.
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
About a hundred of videos about the event have been
uploaded and shared on YouTube channel.
With more than 10.000 sights. The official website is
http://www.youtube.com/user/veneziacamp
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
Flickr channel hosts 860 pictures taken by more
than 50 different users who took part into the event.
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6 2 2 17 8 16 2
17 13 7 18 15 2 16
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8 18 8 18 17 12 4
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
Google search engine shows more than 60.000 results
entering the query word “veneziacamp”, and more than 38.000 with words such “venezia camp”, more than
54.000 with “venezia camp 2009”.
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
In Friendfeeds there are 630 feeds which
have been opened with the name “veneziacamp”, 480 with
“veneziacamp2009”, 240 with “venezia camp
2009” for a grand total of thousand and
thousand commentries.
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
VeneziaCamp 2009 Facebook page counts 443 friends.
http://www.facebook.com/group.php?v=wall&ref=ts&gid=114504191734
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
VeneziaCamp 2009 Ning page counts 263 fans.
www.veneziacamp2009.ning.com
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
There are about 3.300 blogs about this event.
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
The national press cited VeneziaCamp in many articles.
A selection of articles will follow. A special press review with all the press releases is
available.Press
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Portfolio VeneziaCamp 2010 - Arsenale in Venice, 1st-3rd July 2010
What is it? .....................................................................................
The Project ....................................................................................
The Location .................................................................................
The City Background ....................................................................
The Themes ..................................................................................
Edition 2009 ..................................................................................
The Programme ............................................................................
The Events ....................................................................................
The Speeches ...............................................................................
Garage Developer .........................................................................
The Community Area ....................................................................
The BarCamp ................................................................................
Partecipation .................................................................................
Partners ........................................................................................
Credits ..........................................................................................
Sponsors - Partners ......................................................................
Media Positioning - Web 2.0 .........................................................
Press .............................................................................................
Index
page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 30 3
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Organizational secretariat: Expo Venice Marittima - Fabbricato 103 - 30135 Venezia (VE) ItalyTel. +39 041 5334850 - Fax. +39 041 5334760 email: [email protected]
Portfolio version 6 of 17 June 2010
VeneziaCamp
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Photos are taken from www.flickr.com/photos/ from the pages of the
respective Authors who are cited according to the Flickr naming convention.
[auro] (1), Andrea Casadei (2), Andrea Perotti (3), carloreggiani (4), Contz (5),
dadevoti (6), DElyMyth1 (7), Design Conversation (8), gaspartorriero (9),
Gianluigi Cogo (10), Guido Nardo (11), ialla (12), Luca Perugini (13), Mentis.it
(14), Michele Ficara Manganelli (15), Michele Perone (16), pestoverde (17),
veneziacamp (18), Whai Whai (19)
Translation of the Portfolio by Anna Favaro