Vendor Round Table

Desktop Virtualization

SEPTEMBER 2011

Top Desktop Virtualization Vendors Answer IT’s Questions

Why you should read this document:

This guide is designed to help you evaluate desktop virtualization solutions based on a series of questions posed to today’s top vendors, including:

• Description of current offering, including delivery model and solution architecture.

• Which usage scenarios the solution is best suited for, including mobile.

• How the solution handles compute load, graphics, web server load, and more.

• How the solution balances user expectations with the need for security.

Vendor Round Table

Desktop VirtualizationDesktop Virtualization Vendors Answer IT’s Questions SEPTEMBER 2011

Intel IT Center Vendor Round Table | Desktop Virtualization 2

3 Introduction

4 Intel Guidance on Vendor Selection

5 Participating Vendors

6 Vendor Responses to IT Questions

36 Intel Resources for Learning More

Contents

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This guide is designed to help you evaluate desktop virtualization software vendors by letting you compare their answers to common IT questions.

Introduction

IT departments are increasingly turning to desktop virtualization to help them achieve an important equilibrium: balancing their need to exert more control over the client platform, so they can simplify management and rein in costs, with their users’ desire for more flexibilityandgreaterchoiceinendpointsandapplications.Butmany IT professionals are daunted by the complexity of the desktop virtualization ISV landscape. The possibilities are many, and so are the software vendors. We created this guide to help you evaluate different desktop virtualization solutions by enabling you to compare vendor answers across a standard set of questions.

BasedonIntel’sexperienceimplementingdesktopvirtualizationin our own organization, we compiled a list of questions IT professionals typically ask as they start researching vendor solutions. We then posed these questions to six desktop virtualization vendors: three long-time players in the desktop virtualization space (Citrix, Microsoft, and VMware) and three newer companies (Scense, Virtual Computer, and Wanova). This document compiles their responses.

Desktop Virtualization Resources from IntelThe Desktop Virtualization Vendor Round Table is part of a series of documents produced by Intel to help IT professionals plan and implement desktop virtualization in their own organizations. This series includes the following:

• Desktop Virtualization Planning Guide. Four steps to planning a desktop virtualization implementation, based on the experience of Intel’s IT department.

• Desktop Virtualization Earns Its Stripes:

Insights from Intel’s IT Benchmarking Survey on

Desktop Virtualization. Survey of IT professionals that discusses the business and technology drivers behind their desktop virtualization plans, how they plan to measure return on investment (ROI), and which delivery models and software vendors they are considering.

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Desktop virtualization is a collection of techniques—including streaming, remoting, virtualizing, and layering. Desktop virtualization software solutions apply some or all of these techniques to full desktop images or to applications. The resulting entities are administered and managed by IT through centralized management consoles.Whiledesktopvirtualizationoffersmanybenefits,itisnotaone-size-fits-allproposition.Therearemultipledeliverymodels,and it’s very likely that the best solution for your company will be a combination of two or more of these models.

When choosing the right desktop virtualization solution for your needs, Intel recommends the following:

• Firstanalyzeyouruserbaseandthengroupusersintosegmentsbyspecificusagescenarios.Youcanthenanalyzetherightapproach to desktop virtualization according to each segment’s particular needs.

• Evaluatethedifferentdeliveryoptionsavailable.Desktopvirtualization encompasses both server-side and client-side virtualization options, as well as both thin-client and intelligent-client options.

• Determinewhetherthespecificissuesyouaretryingtoaddressare best solved by virtualization at the application level or the image level. In this case, an “image” is the complete package of the operating system, applications, and user data and settings. Some compute models solve application issues, while others solve image issues.

• Calculatetheinfrastructurerequirementsofvendoroptionsanddetermine the level of investment they require. Infrastructure components to account for include:

- Servers - Storage - Data center space, power, and cooling - Network bandwidth - Security - Manageability - Disaster recovery - Image and license management

• AnalyzethematurityofyourITdepartment.Somevendorsolutions for desktop virtualization are quite complex and appropriate only for mature IT departments to implement and maintain.Beforeyoucommittoaparticularvendorsolution,doa thorough evaluation in as close to a production environment as possible. Implement proof-of-concept projects and pilots to determine if the vendor solution will meet your business needs.

Intel Guidance on Vendor Selection

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Participating VendorsThroughout this guide, vendors are listed in alphabetical order.

Vendor Product For More Information

XenDesktop* citrix.com/XenDesktop

Multiple products microsoft.com/DV

Workspace Management scense.com

NxTop* virtualcomputer.com

VMware* View vmware.com/products/

Mirage* wanova.com

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Vendor Responses to IT Questions

1. Brieflydescribeyourdesktopvirtualizationoffering,includingitsdeliverymodeland solution architecture.

2. What is the value proposition of your solution?

3. Which usage scenario(s) is your solution best suited for?

4. Does your solution support mobile users? How?

5. How does your offering handle workload considerations such as compute load, graphics, application growth, delay sensitivity, and web server load?

6. How do you balance user expectations with the need for security?

7. What is the ongoing total cost of ownership (TCO) for deploying and maintaining your offering?

8. What type of ROI can organizations expect from your solution?

9. What hardware and accompanying technologies do you recommend? What end-point devices can be used with your offering?

10. How does your solution simplify the lives of IT professionals?

11. What steps should IT pros take to begin planning for and implementing your solution?

12. How do you work with customers? Describe your engagement processes.

13. For IT pros who have already implemented server virtualization: How does your desktopvirtualizationofferingfitin?

14. Describe your pricing and licensing model.

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Citrix* XenDesktop* lets you create virtualized desktops and then make them available to users on demand through any device. XenDesktop includes Citrix HDX* and FlexCast* technologies. FlexCast enables IT to deliver multiple types of virtual desktops, including hosted shared, virtual desktop infrastructure (VDI), streamed, and local virtualmachine(VM)virtualdesktops.Eachvirtualdesktopcanbetailoredtomeettheperformance,security,andflexibilityrequirementsofindividualusers.

TheCitrixModularArchitectureprovidesafoundationforbuildingascalableVDI.Themodulararchitecturecreatesa single design for a data center, integrating all FlexCast models.

• TheControlModulemanagesuseraccessandvirtualdesktopallocation.• TheDesktopModuleintegratesallFlexCastmodelsintothemodulararchitecture.• TheImagingModuleprovidesthevirtualdesktopswiththemasterdesktopimage.

Numerous options exist for all three levels because users have different requirements, and the technology must align with the users’ needs.

Microsoft* Desktop Virtualization provides a suite of solutions through which companies can enable their employees to work anywhere, on a range of devices, while simplifying compliance and management through a centralized infrastructure. Microsoft’s portfolio of desktop virtualization solutions provides a mix of virtualization options.

User-state layer• MicrosoftUserStateVirtualization(USV):Userdataandsettingsaretransferredtoacentralizeddatacenter,

enabling users to access their data and settings from any corporate PC.

Application layer• MicrosoftApplicationVirtualization(App-V):Providesuseraccesstoapplicationsavailableonanyauthorized

PC without application installs.• MicrosoftRemoteApp*:Allowsuserstoaccesscentrallyhostedapplicationsthatappearaslocalapplications

integrated with the task bar and the Windows* 7 Start Menu.

Operating system layer• WindowsServer*RemoteDesktopServices(RDS)SessionVirtualization:Providesuserswithserver-hosted,

session-based desktops and applications accessible from any device.• MicrosoftVirtualDesktopInfrastructure:Providesaccesstopersonalizedserver-hosteddesktopsrunningin

a VM from any device.• MicrosoftEnterpriseDesktopVirtualization(MED-V):RunslegacyMicrosoftWindowsXPandInternet

Explorer*6or7applicationsinavirtualworkspaceonMicrosoftWindows7.

Management• MicrosoftSystemCenter:UnifiedsolutionformanagingITenvironments,includingdeployment,monitoring,

and updating of physical and virtual clients, servers, and mobile devices.

Briefly describe your desktop virtualization offering, including its delivery model and solution architecture. Q1:

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The Scense Workspace Management solution separates all information about applications, desktop configurations,andusersfromtheunderlyingMicrosoftWindowsoperatingsystemandstoresitinacentraldatabase. This information is managed centrally, in real time, from one management console during the entire user session. This enables Scense to create personalized desktops and deliver applications and other IT resources dynamically, independent of the type of machine: desktop, laptop, VDI, terminal services, company owned, or employee owned. Scense also supports all common application delivery techniques: virtualized, streamed, or locally installed.

To deliver and execute the right application and desktop at the right time and in the right way, Scense takes into consideration a large number of user-context variables, ranging from the type of device and user identity to current date and physical location. This approach delivers both a high-quality desktop experience and compliance with IT regulations.

Virtual Computer’s NxTop* combines a centralized management system and local execution with an enhancedCitrixXen*–basedtype-1clienthypervisor.Allexecutionislocal;onlymanagementfunctionshavebeencentralized.Becauseonlythemanagementfunctionsarecentralized,thesolutionrequiresverylittleinfrastructureinthedatacenter.Asanexample,atypicalVDIserverthatcouldserveabout40endpointswouldbesufficienttomanageover1,200endpointsusingtheVirtualComputerarchitecture.

Virtual Computer’s centralized shared image management capability enables IT professionals to manage thousands of desktops and laptops in the same way that they would manage one. It delivers native PC performance;mobility;security,includingAES-256diskencryption;anddataprotection,includingfullbackupandrecovery capabilities.

It offers centralized control over the end point, including control over ports, update interval settings, network accesscontrolsforwiredandwirelessnetworks,andrestart.AnApple*Mac*–likedockenablesuserstoswiftly move between multiple VMs, enabling them to use a single PC to work across both a secure corporate environment and a personal environment.

Q1) Continued

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VMware* View delivers virtual desktops as a managed service from a virtualization platform built to deliver the entire desktop, including the operating system, applications, and data. With VMware View, desktop administrators virtualize the operating system, applications, and user data and deliver desktops to end users.

VMware View virtualizes the layers between the hardware and the operating system and between the operating system and applications to modernize traditional PC components. Once virtualized, these components can be moved off the PC and delivered centrally from the data center as VMs accessible from a variety of end points (PCs,thinclients,andtablets),bothon-andoffline.

Wanova Mirage centralizes the full image of each desktop in the data center for management and protection purposes, while keeping the execution of desktop workloads on the end points for superior user experience and offlineaccess,andforoptimizingthesynchronizationbetweentheendpointsandthedatacenteracrossaWAN.TheWanovaarchitectureisoptimizedformobilelaptopusers,fullysupportsofflineuse,offerslayeredimagemanagement that preserves personalization, and does not require a hypervisor.

Q1) Continued

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Citrix XenDesktop transforms Windows desktops as an on-demand service to any user, any device, anywhere. XenDesktop quickly and securely delivers any type of virtual desktop or Windows, web, and software-as-a-service (SaaS) application to all the latest PCs, Macs, tablets, smart phones, laptops, and thin clients—all with ahigh-definitionHDXuserexperience.FlexCastdeliverytechnologyenablesITtooptimizetheperformance,security, and cost of virtual desktops for any type of user, including task workers, mobile workers, power users, and contractors. XenDesktop helps IT rapidly adapt to business initiatives such as offshoring, mergers and acquisitions, and branch expansion by simplifying desktop delivery and enabling user self-service. The open, scalable,andprovenarchitecturesimplifiesmanagement,support,andintegration.

Microsoft’sapproachtodesktopvirtualizationisunique.Weunderstandthatonesizedoesnotfitall,andweprovidesolutionsthatfitanorganization’suniquebusinessneeds.

Microsoft App-V• AllowsITtovirtualizeawiderangeofapps,includingfull-featuredMicrosoftOffice2010and64-bitapps.• ReducesITpackagingtimeandmakesiteasyforevenless-experienceduserstopackagecomplex

applicationswithApp-VPackageAccelerators.

RDS Session Virtualization• Ascalable,cost-effectivealternativetoVDItodelivercentrallyhostedapplications.• Addressesusecaseswhereisolationandpersonalizationarenotrequired.

Microsoft VDI• ThebestvalueforVDItoday.Providesabest-in-classuserexperiencethroughRemoteFX*technologyand

otherpartnerprotocols.Ourcalculationsshowanupto40percentincreaseinVMdensityusingtheDynamicMemory capability in Microsoft Hyper-V*.

Integrated management • ITcanmanagevirtualizeddesktopsandapplicationswiththesametoolusedtomanageexisting

physical assets. • SystemCenterConfigurationManager2012(currentlyinbetatesting)allowsITtodefineanapplicationfor

auseronceanddeliverittomultipledevices.Aself-serviceportalgivesuserson-demandaccesstovirtualand physical apps.

Preserving and extending existing investments• Manyvirtualizationtechnologiesareincludedwithproductscustomersalreadyuse.USVisnativeto

Windows7;App-VandMED-VarepartoftheMicrosoftDesktopOptimizationPack(MDOP)withSoftwareAssurance;andWindowsThinPCisanotherSoftwareAssurancebenefit.

What is the value proposition of your solution?Q2:

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Organizationsmustdeliverbusiness-criticalapplicationsandinformationquicklyandefficiently.Continuousaccess to real-time information and functionality is a key factor to success, while at the same time, cost control and governance need to be addressed. Scense delivers on the major IT challenges CIOs face today:

• Cost control and consolidation:Byprovidingcentralmanagementforalldesktops,simplifyingITmanagementtasks, and providing self-service tooling

• Governance and management: Bymanagingalldesktopsinrealtime,increasingIT’sspanofcontroloutsidethe corporate network, and supporting employee-owned devices

• Flexibility:BysupportingandleveragingallcommonapplicationanddesktopdeliverytypesandbykeepingITdepartmentsfromhavingtochooseaspecificarchitecture

• Anytime, anywhere computing:BydeliveringandmanagingITresourcesandworkspacesonalldevices—virtualorphysical,companyoremployeeowned,in-oroutsidetheLAN,onlineoroffline

• Speed and performance:BysimplifyingthepreparationanddeliveryofapplicationsandotherITresourceswhile supporting local execution or execution in the data center (whichever delivers the best user experience)

VirtualComputerprovidesallthemanagementbenefitsthatserver-hostedVDIoffers,butwithoutanyofthedrawbacksandwithmoreend-userbenefits.Accordingtoourinternalcalculation,itdeliversamorethan90percent savings in infrastructure costs over server-hosted VDI, which requires major investments in servers, storage, and network bandwidth. With Virtual Computer, companies can start off by leveraging the equipment theyalreadyhave,andthenmoreeasilyrefreshtonewequipmenttogetadditionalbenefits.VirtualComputermakes PC refreshes easy, because it provides complete portability of images so that users can be easily upgraded from one machine to another simply by assigning them a new machine and then letting the new machine provision itself automatically.

Inadditiontodeliveringcostsavingsoverserver-hostedVDI,VirtualComputeralsoprovidessignificantend-userbenefitsincludingcompletemobility,aquickbootenvironmentthatletsusersboottoaccesstheWeborcloudapplications within 15 seconds, and native PC performance.

Q2) Continued

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VMware View is the only purpose-built solution to modernize the desktop and applications to transform desktop managementwhileenablingunprecedentedflexibilityforusersatafractionofthecostandcomplexityoftraditional solutions. Get centralized automated management of these components for increased control and cost savings.Improvebusinessagilitywhileprovidingaflexible,high-performancedesktopexperienceforendusersacross a variety of network conditions.

MirageisnotacostlyorcomplexVDIdeployment.ItinstallseasilyontoanyMicrosoftWindowsServer2008R2server(ormultipleserversforMirageclustering).AllMirageserverscanbemanagedfromonecentralmanagement console, operations are intuitive, and built-in wizards are available for the most commonly performed tasks.EaseofuseanddeploymentwillsaveyourITdepartmenttimeandmoney.

Theadvantageisn’tjustfortheITdepartment,butalsofortheendusers.Yourenduserswillhavetheflexibilityofhardwareoptionsfortheirdevices,becauseMirageisagnostictowhatdevicesareused.Enduserswillalsobenefitfromthedisasterrecoveryandfilebackup/restorefeatures.AndwhenITneedstoperformupdatestoan end point, the user will be able to continue working on their end point while that transaction takes place, minimizing user disruption during maintenance periods. These features also reduce the number of support calls to the help desk by end users, and reduce time spent on the phone when support calls are made. Put together, Mirage should save your IT department time, lower capital and operating expenses, and increase your users’ productivity and uptime.

Q2) Continued

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Different types of workers across the enterprise have varying performance and personalization requirements. Somerequireofflinemobilityoflaptops,othersneedsimplicityandstandardization,andothersneedhighperformance and a fully personalized desktop. Citrix FlexCast delivery technology enables XenDesktop to meet multiple usage scenarios in a single solution. With FlexCast, IT can deliver multiple types of virtual desktops, hosted or local, optimized to meet the requirements of individual users.

To take advantage of desktop virtualization, organizations should start by identifying the business problems they aretryingtosolveandthenunderstandhowdifferentdesktopvirtualizationsolutionscanaddresstheirspecificbusiness needs.

OrganizationsthatwanttoprovideapersonalizedWindowsexperienceacrossanyconnectedorofflinecorporatePC, as well as simplify management and accelerate the deployment of corporate applications to users on demand, shouldbeginbyadoptingApp-VandUserStateVirtualization.Bothtechnologiesworkacrossallphysicalandvirtual instances of Windows, whether they are running locally or hosted in the data center.

Choosing an operating system virtualization technology depends on the scenario that an organization is trying to address.MicrosoftoffersachoiceofVDIorRDSSessionVirtualization.VDIismorebeneficialwhenusersneedahighlevelofpersonalization,greaterapplicationcompatibilityrequirements,andoperatingsystemisolation;RDSSession Virtualization can provide users with access to centrally hosted line-of-business applications with more scalability. When considering VDI, companies should take into account potential investments required to expand their data center and the network bandwidth required to give users rich, uninterrupted access to hosted virtual desktops.

MicrosoftMED-VcanhelporganizationsdeployWindows7morequicklybyresolvingapplicationincompatibility.

Scense can add value in any environment where organizations need to deliver business-critical applications and informationquicklyandefficiently.Basedonyearsofsellingandimplementingoursolutions,weunderstandthatthe most value will be realized in environments with the following characteristics:

• Companieswithhybridenvironments:mixesofphysicalandvirtualdesktops,laptops,terminalserversessions,unmanaged PCs, natively installed and virtualized applications, or different versions of the Microsoft Windows operating system

• Companieswithalargenumberofapplications,preferablyamixofnativeinstalledandvirtualapplications

• Companieswhere“hotdesking”isrequired

• CompaniesthatareplanningtomigratetoWindows7orvirtualdesktops

• Companieswherea“bring-your-own-computer”solutionisbeingusedforcostsavings

Which usage scenario(s) is your solution best suited for?Q3:

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VirtualComputerworkswellformobileusers,executives,andtaskworkers.BecauseVirtualComputerdeliversnative PC performance with local execution of VMs, it works well for mobile users and executives who are demanding in terms of their user experience. Virtual Computer also works well for task workers who may be workingondesktopsconnectedtoaLAN.Forthislatterusergroup,theprimaryadvantagesVirtualComputeroffers are cost savings over server-hosted VDI.

Industries• Financialservices• Government(state,local,andfederal)• Education• Healthcare• Global1000

Use cases• Windows7migration(generaloperatingsystemmigration)• Businessprocessoutsourcing(outsourcingandoffshoring)• Roamingdesktop,aka“follow-medesktop”• Reduceapplicationconflict• Employee-ownedIT(bringyourownPC)

The Mirage solution is best suited for organizations that want to enable the IT department to perform centralized imagemanagementanddisasterrecoverywhilemeetingendusers’needsforflexibility,personalization,andcomputing power.

Q3) Continued

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OneFlexCastoptionfordeliveringvirtualdesktopsistheLocalVMDesktop.AlsoknownasCitrixXenClient*,thisoptionextendsdesktopvirtualizationtomobileworkersusinglaptopsoffline.Whentheyreconnecttoasuitablenetwork, changes to the operating system, apps, and user data are automatically synchronized with the data center.

XenClientisaclient-sidehypervisorthatenablesvirtualdesktopstorundirectlyonclientdevices.Byseparatingthe operating system from the underlying hardware, desktop images are created, secured, deployed, and moved across any supported hardware, reducing the maintenance burden on IT and simplifying disaster recovery for laptopusers.OptimizedforIntel®vPro™technology,XenClientdeliversahigh-definitionexperienceforusersandsecurityforbusinesses.BytakingadvantageofthehardwarevirtualizationcapabilitiesfoundinIntelvProtechnology,XenClientusesdirectaccesstothefullgraphicscapabilityofthedevicetoprovideahigh-definitionexperience for multiple VMs. With XenDesktop and Citrix Receiver*, users can access a virtual desktop from any location,whetheronaLAN,atanairportonpublicWi-Fi,athome,oroverseas.

Mobile users leverage Microsoft desktop virtualization in the following ways:

• Microsoft App-V: StreamedApp-Vapps,oncecached,canbeaccessedbyuserswhentheyareoffline.Policiescanbeconfiguredtoallowfordisconnectedusageaswellasthedurationforwhichuserscanuseapplicationswhen disconnected.

• Windows Server RDS Session Virtualization: Helps simplify application and desktop deployment by making centrally hosted resources available to Windows clients from a web page or a Microsoft SharePoint* portal, from a local desktop, or over the Internet (with RD Web).

• Microsoft VDI:Enablesmobileuserstoaccessafull-fidelitypersonalWindowsenvironmentrunninginaVMinthe data center, across a range of Windows and non-Windows devices. (Delivered in partnership with companies such as Citrix.)

• Integrated management with Microsoft System Center: Deployment rules optimize delivery based on a user’s device type and network connection, to ensure the best user experience, either through a local installation,streamingthroughApp-V,orapresentationserver.

• Windows DirectAccess:DirectAccessgivesusersauthenticatedaccess(noVPNorsmartcardauthenticationrequired) to their corporate network whenever they have Internet access. Mobile users can sync their data and settings and retrieve their updated applications outside the corporate network.

Does your solution support mobile users? How?Q4:

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ScensesupportsmobiledevicesthatrunaWindowsoperatingsystem.Scensewilldeliverapplications,findthebest way to execute these applications (local or in the data center), and manage the mobile desktop the same as itdoeswithregulardesktops.Additionally:

• The“contextawareness”ofScenseallowsforproximityprinting.

• Scensesupportsofflineusage:Mobiledevicesthatareofflinearestillinamanaged state, and applications are still available.

• MobiledevicesarealsowithinthespanthatITcontrolsoutsidetheLAN.There is no need for mobile users to start VPN connections or use cables: a Wi-Ficonnectionissufficienttogetaccesstonewapplicationsorupdates.

• Employee-owneddevicesaresupported,eveniftheyusethehomeeditionsof the Windows operating system.

Virtual Computer natively supports mobile users because all execution is local—running on the end-user PC. Onlymanagementfunctionshavebeencentralized.WebelievethatthisallowsITprofessionalstobenefitfromcentralized management without affecting mobility for the end users.

Wesupportmobileusersinbothanonlineandofflinefashion.Mobileuserscanusemobilethinclients,laptopPCs,tablets, or smart phones to connect to their data center–hosted virtual desktop via the View Client anywhere they have an Internet connection. View Client for iPad* allows users to use Wi-Fi or 3G to access their data center–hostedvirtualdesktops.Alternatively,userscancheckouttheirvirtualdesktoplocallytoalaptopPCandrunthevirtualdesktoplocallywhenoffline,whilestillsyncingchangesbacktothedatacenterwhenperiodicallyonline.

AnupcomingreleaseoftheMiragesolutionwillempowermobileuserstoaccessthefilesontheirendpointfromanyotherdevice.Forexample,auseronaniPad(orBlackBerry*,orotherPC)willbeabletoaccessthefilesontheirendpointusingawebbrowser,therebyprovidingfileaccesstotheendusersfromanywhere.

Q4) Continued

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XenDesktop includes application, desktop, and server virtualization infrastructure that scales to meet the requirements of global enterprises. It provides proactive monitoring and reporting as well as intelligent load and capacity. Virtualization management features include live migration, high availability, and bare-metal server provisioning.

Forserver-hosteddesktopvirtualization,theRemoteFXfeatureinMicrosoftWindowsServer2008R2offloadsgraphics processing to a graphics processing unit on the server, which enables a “local-like” desktop experience for remote users. Microsoft RemoteFX leverages the power of virtualized graphics resources and advanced codecs to recreatethefidelityofhardware-assistedgraphicsacceleration,includingsupportfor3DcontentandWindowsAero*,onaremoteuser’sdevice.

DynamicMemory,anotherfeatureinWindowsServer2008R2SP1,allowstheallocationofarangeofmemory(minimum and maximum) to individual VMs, enabling the system to dynamically adjust the VM’s memory usage based on demand.

Also,withpartnerssuchasCitrix,weoptimizesessionvirtualizationandVDIforWANconsiderationssuchasbandwidth and network delays.

Scense does not address these considerations directly. Scense supports the administrator by delivering a mechanism that allows for real-time management of desktops and applications based on the user’s context. The administrator decides how the system reacts when the user context or the state of the machine changes.

Virtual Computer takes advantage of the local hardware for execution, so compute load and graphics work just as theywouldonanativemachine.Bymovingthehypervisortotheendpoint,VirtualComputerhasaddressedissuessuchasdelayandwebserverloadthatserver-hostedVDIfaces.Applicationgrowthishandledwiththeabilitytoincludeapplicationswithshared“goldenimages”thatcanbedefinedforeachgroupofusers.Thisenablesuserstoaccess the applications they need, while IT professionals manage only a small number of golden images.

How does your offering handle workload considerations such as compute load, graphics, application growth, delay sensitivity, and web server load?

Q5:

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VMware View leverages both host and client rendering capabilities to provide customers with their choice of configurationstoprovidethebestuserexperiencerequiredfortheirusers,dependingontheirresourceneedsandthe available client devices.

TheMiragesolutionhasaverysmallclient-sidefootprint—lessthan5Mb.Afterthisclienthasbeeninstalledoneach end point (which can be achieved through bulk silent install procedures), the end point is ready to interact with the Mirage system installed in the data center. This means the end user can leverage all of their local computingpowerwithoutMirageslowingthemdown.AnendusercanalsousetheirendpointwhileMirageisperforming transactions in the background, and the Mirage system will see that a user is logged in and adjust its activities as needed so that the end user is not disrupted.

Q5) Continued

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XenDesktop enables users to access desktops and applications from any location or device, while IT uses policies that control where data is kept. XenDesktop can prevent data from residing on end points, centrally controlling information in the data center. In addition, XenDesktop can ensure that any application data that must reside on theendpointisprotectedwithXenVaulttechnology.Extensiveaccesscontrolandsecuritypoliciesensurethatintellectual property is protected, and regulatory compliance requirements are met.

MicrosoftDesktopVirtualizationhelpssecureconfidentialcorporatedatabycentralizingdesktopsinthedatacenter, removing applications and data from the end point. The following technologies enable the scenario:

• Microsoft VDI Suite: Removes applications and data from end-point devices and locks them down in the data center. Reduces the risk of having sensitive data exposed to unauthorized users.

• RDS Session Virtualization/RemoteApp:Applicationsanddataliveinthedatacenter;onlyencryptedkeyboard and mouse strokes transmit over the network. This helps eliminate the risk of laptop data theft.

• Windows Thin PC (TPC)/Windows Embedded thin clients: Windows TPC enables IT to repurpose existing PCs as thin clients for access to centralized desktops. This reduces the attack surface and thereby improves security.Alternatively,ITcanpurchaseWindowsEmbedded–basedthinclientstoachievethesamebenefit.

• System Center Configuration Manager and Forefront* Endpoint Protection: These help ensure thesecurityandcomplianceofVDIclients.ConfigurationManagerremediatesandprovidescontinuousenforcement mechanisms on physical and personal virtual desktops, while also providing visibility into noncompliantmachinesinpooledvirtualscenarios.ForefrontEndpointProtectionbuildsonConfigurationManager to provide consolidated vulnerability management and antimalware protection to Microsoft VDI in a single solution.

Scense is designed with user freedom in mind. Scense is not designed for locking down desktops and restricting functionality. The starting point for a Scense user is a fully functional Windows desktop with all applications and other IT resources needed to do the job.

Next,theadministratorcanenforcesecuritypoliciesandrestrictfunctionalityinrealtime.Applicationscanbeblocked in real time or made unavailable in certain locations, time frames, or other contextual variables. Folder redirection can be enforced, or standard Windows functionality can be locked down completely.

How do you balance user expectations with the need for security?Q6:

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VirtualComputerprovidesgovernment-gradeAES-256full-diskencryption;atype-1hypervisorthatprotectsagainstkeyloggersandscreenscrapers;andremotelock,wipe,andkillcapabilities.VirtualComputercanalsosetupseparateVMsforcorporateandpersonaluseonasinglemachine;corporateuseandpersonaluseareisolatedfromeachother.ITprofessionalscanfullycontrolthecorporateinstance,evenlockingdownUSBports,whilegivingusersmoreflexibilityontheirpersonalVM.

VMware View enables IT to increase its level of control over distributed PC computing environments by centralizingthecomponentsintothedatacenter.Applicationsanddatanolongerresidelocallyonmachinesthatcanbelostorstolen.UsersareprovidedgreaterlevelsofaccessbecausethesameVMcanbeaccessedvia a multitude of devices, both Microsoft Windows* based and non-Windows based, thus improving their user experience. For users deployed via View Client with Local Mode, the virtual desktop is encrypted, and IT is able to wrap the virtual desktop with security policies before it is deployed locally for greater protection.

The Mirage solution leverages encryption on the server side to protect all user and end-point data that is stored. It also allows for the usage of Secure Sockets Layer for communication between the end points and the server. The security functionality is transparent to the end user.

Q6) Continued

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Reductions in management costs drive TCO savings with XenDesktop. With a centralized desktop, a simple operating system image, and a separate application virtualization environment, IT can turn up a user desktop in seconds. The user can access it from any PC via any network.

Usingdesktopappliancesandvirtualdesktops,endpointswillnotneedasmanyupdates,patches,orreimaging,andthedesktopsthemselveswillberunningondependableserverhardware.Anyproblemwillberesolvedbystreaming the base corporate operating system image onto the VM or end point and applying personalization settings and a customized set of applications. Hardware problems can be resolved by replacing the end point with anewone,whichwillworkoutofthebox.Thisreducestheefforttofixsoftwareandhardwareissues,whichwebelieve represents at least half of current management expenses.

MicrosoftcommissionedresearchfirmHansa|GCRtoengageinresearchtounderstandandquantifytheimpactof application virtualization in real-world organizations. In the course of the study, Hansa | GCR conducted in-depth research with 291 respondents across organizations of varying sizes and industries.

The resulting research shows that the adoption of application virtualization for PCs enables organizations to measurablyreduceITlaboreffort;reducethetimerequiredtodeliverneworupdatedapplicationstousers;reducemanagementcomplexityandapplicationcompatibilityissuesinthedesktopenvironment;anddeliverhigher-qualityandmoreresponsiveservicestothebusiness.Theresearchshowsthatthebenefitsofapplicationvirtualization accrue throughout the desktop application life cycle, a savings of $82 per PC annually.

Please read the App-VTCOwhitepaper for more details. In addition, Forrester provided additional insight via its TotalEconomicImpact*(TEI)studyforApp-V,whichcanbefoundhere. Customers can use the TEIspreadsheet to model the value for their company.

AftertheimplementationoftheScensesuite,therecurringcoststobeexpectedare:

• Maintenanceandsupport.Basedontheamountofusersordevices,customersarechargedaper-yearfeetoreceive updates and new versions of our product and to receive support (by e-mail or phone).

• OngoingcostsforusingScense.OnceScenseisfullyinstalled,itisusedmostfrequentlytodelivernewapplications;itisalsousedfrequentlytodelivernewpolicies,printers,andnetworkshares.UsingScenseforthese IT tasks requires minimal IT time and effort, making this an area of savings for IT.

• CoststomaintaintheScenseserver.TheScenseservercomponentsrequireaWindowsserver.Theworkloadisfairlylow.Loadbalancingshouldbeconsideredwhenthenumberofconcurrentusersexceeds2,500.

• CoststomaintaintheScensedatabase.TheScensedatabaserequiresMicrosoftSQLServer*orOracle*.

What is the ongoing TCO for deploying and maintaining your offering? Q7:

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Virtual Computer can use the existing server, storage, and network infrastructure most companies already have inplace,makingtheprimaryexpensetheup-frontcostof$150peruser(whichisreducedbasedonvolumepurchase)andannualongoingcostsofapproximately$40peruser.Operationalcostsdependontheorganization,butourcalculationsshowthatVirtualComputertypicallyreducesPCmanagementcostsbymorethan50percentfrom customers’ current spend levels. The savings can be higher for larger organizations that have higher baseline PC management costs.

VMware View saves IT money by centralizing image and application management. When management is centralized,ITcanreliablypatchimages,simplifybackupandrecoveryprocesses,andquicklyfixoperatingsystemissues without a desk-side visit. The time savings and increased security due to these improved processes lead directlytocostsavingsforIT.Userproductivityincreasesbecauseuserscanaccesstheircorporatedesktopsfromany device, anytime, anywhere.

The Mirage solution should lower any organization’s TCO in all of the following critical areas:

• Lowered TCO for mobile end points by leveraging the desktop management capabilities of the Mirage solution

• Reduced technical support costs and improved service level agreements (SLAs); increased user productivity, by enabling IT to reimage end-point devices with corporate images or end-point snapshots, which resolves problems without disrupting user data or personalization

• Reduced data center costs, because Mirage leverages all the local computing power of the end points and does not require server deployments in the data center

• Improved IT compliance, even for remote users, with IT able to keep end points up-to-date on IT-approved images

• Elimination of the cost of a third-party backup solution, because Mirage synchronizes end points with the data center automatically, thus providing desktop management, disaster recovery, and backup and restore in one solution

Q7) Continued

Intel IT Center Vendor Round Table | Desktop Virtualization 23

The Citrix Desktop Virtualization ROI Calculator calculates the value of Citrix desktop virtualization solutions. Usingtheinputsyouprovide,thisanalysisquantifiesthepotentialbusinesscostsavingsofCitrixdesktopvirtualizationsolutions.Itestimatescostsandcalculateskeyfinancialmetrics,includingROIandpaybackperiod.For more information, see citrixinformation.com/xendesktop-roi.

ManyorganizationsareconsideringVDIasareplacementfortraditionalPCsforofficeworkers.TheperceptionisthatVDIreducesdesktopTCOwhiledeliveringahigh-qualityuserexperience.OurfindingsindicatethatVDItendsto reduce costs in some areas, but increase costs in others. The net result is that VDI is generally more expensive thanawell-managedPCenvironmentforofficeworkers.

Please refer to our VDI TCO study for a detailed analysis.

Organizations implementing Scense will be able to save costs on many aspects of IT operations. Our internal calculations show that, depending on the type of devices, applications, and users, organizations can:

• Saveonapplicationdeliverycost(atleast$78peruserperyear)

• Saveonimagingcosts(atleast$25perPCperyear)

• Reducephysical-to-virtual(P2V)migrationthroughputtime(byatleast50percent)

• ReduceP2Vmigrationcosts(byatleast70percent)

• Reducehelp-deskworkload(byatleast90percent)

• Saveonuser-installedapps(byatleast$58peruserperyear)

• ReduceVDIstoragecosts(byatleast75percent)

• SavePCcapitalexpenditures(CAPEX)andoperatingexpenses(OPEX)bysupportingemployee-owneddevices

• SaveonITexpertise

• Savemoneyonsoftwarelicenses,security,andcompliance

• SaveoninvestmentsbyleveragingtheirexistingITinfrastructurewhenimplementingnewtechniques

What type of ROI can organizations expect from your solution?Q8:

Intel IT Center Vendor Round Table | Desktop Virtualization 24

Virtual Computer typically pays for itself in one month from the time an organization completely rolls out the solution.ThereturnisdeliveredbyreducingPCmanagementcostsbyanestimated50percent.

OPEX savings• Desktopmanagementtimereducedby55percent:ITcanmoreefficientlymanagevirtualdesktops,

including patching, upgrading, and rolling out new images.• Abilitytoprovisionusersinminutes:Newuserscanbeprovisionedbasedonastandardizedparentdesktop

image, reducing the burden on IT.• Patch or update from a single image: IT can patch and update desktop images centrally using fewer

parent images.

Increased productivity• Sixty-eightpercentreductioninend-userdowntime:Virtualdesktopsbenefitfromrobusthigh-availability

features in the platform. • Automateddesktopanddatabackup:Desktopsanddataarealwaysavailable;endusersdon’tneedto

handle backup manually.• Ifanenddeviceshouldfail,usersarebackonlinequicklybecausetheirapplicationsanddataarestoredinthe

data center.

CAPEX savings• Lower-coststorageoptions:PartnerssuchasNetAppoffernewlow-coststorageoptions.• Concurrentuserpricing:Youbuylicensesonlyforthoseuserswhoareactive.• Delayedhardwarerefresh:Withdesktopsrunninginthedatacenter,existingenddevices(laptopsandPCs)

can be reused and extended beyond the traditional lifespan.

With Mirage, IT organizations have the tools they need to begin offering desktops as a service, disaster recovery, and backup and restore to their end users. The Mirage logging features allow the IT organization to implement chargeback systems that empower them to accurately report on the services they provide and implement appropriate chargeback models.

Q8) Continued

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UsingCitrixReceiverasalightweightuniversalclient,XenDesktopuserscanaccessdesktopandcorporateapplications from tablets, smart phones, PCs, Macs, or thin clients.

Microsoft has a large hardware partner ecosystem, which provides PCs, thin clients, and mobile devices. One of these partners is HP. In the data center, HP provides servers, storage, and networking as part of its “Converged Infrastructure.” It has also built reference architectures for Microsoft and Citrix platforms. For more information, see HP Client Virtualization Reference Architecture with Citrix and Microsoft.

The Scense back end requires:

• Afileserver(tostoretheapplicationpackages)

• Adatabaseserver(MicrosoftSQLServer2000orhigher;Oracle9orhigher)

• AWindowsservertoruntheScenseservercomponents

• MicrosoftActiveDirectory*(Windows2000orhigher)

These servers don’t need to be physically separate servers. Customers should consider load balancing when the numberofconcurrentusersexceeds2,500.

TheScenseclientrequiresadevicethatrunsaWindowsoperatingsystemwith.NETFramework3.5installed.Thedevice can be managed or unmanaged. For minimum device requirements (hardware and software), visit the “Tips & Tricks” section in our Scense blog.

What hardware and accompanying technologies do you recommend? What end-point devices can be used with your offering?Q9:

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WerecommendMicrosoftWindows2008R2Hyper-Vontheserverforourmanagementconsole.Forhardware,we recommend Intel-based platforms. We support any device with Intel VT-x (virtualization technology) and have ahardwarecompatibilitylistofmorethan500devices.WedonotrequireIntelVT-d,butwestronglyrecommendIntel vPro technology for additional security and remote support capabilities.

VMware View works with many different hardware vendors, including server, storage, and end-point device manufacturers. For the most updated information on hardware compatibility, see vmware.com/go/hcl.

VMwareViewworkswithmanydifferentindependentsoftwarevendors.PleaseseetheSupportedBusinessApplicationpageofourwebsiteforthemostupdatedlistofISVsupportstatements: vmware.com/go/supported-software/.

Mirage is essentially hardware agnostic on the server and client side but does have software requirements. TheMirageserversmustrunonMicrosoftWindowsServer2008R2,andtheclientsmustrunonWindows7orWindows XP. The IT department can leverage all of its existing hardware within the Mirage system, as well as any new hardware it purchases for end users.

Additionally,Miragehasout-of-the-boxfunctionalitythatenablesorganizationstomigratetheirMicrosoftWindows XP end points to Microsoft Windows 7.

Q9) Continued

Intel IT Center Vendor Round Table | Desktop Virtualization 27

XenDesktop enables IT to separate the device, operating system, applications, and user personalization and maintain single master images of each. Instead of juggling thousands of static desktop images, IT can manage and update the operating system and apps once, from one location. This enables IT, for example, to centrally upgrade an entire enterprise to Windows 7 in a weekend, instead of months. Single-instance management reduces ongoing patch and upgrade maintenance efforts and by our calculations cuts data center storage costs byupto90percentbyeliminatingredundantcopies.

Microsoft Desktop Virtualization empowers IT to simplify management by unifying IT operations onto a single and centralized infrastructure across physical and virtual assets. It enables instant provisioning of corporate applications and desktops, which gets users up and running sooner, and it equips IT to provide access to legacy applications during migration to Windows 7. Working with System Center management, Microsoft Desktop Virtualizationtoolsautomaticallydetectdeviceconfigurationsandnetworkconditionstodeliverthemostappropriateservicesforeachuser.ITcanbuildaninfrastructurethatisspecifictoacompany’sneedsbydeliveringservices from data centers hosted on-premises, by third-party hosters, or in the cloud.

Founded by former IT pros, Scense aims to simplify the common tasks that IT personnel face on a daily basis. Many time-consuming tasks become obsolete with Scense.

• Nomorecomplexlogonscripts.Alltasksperformedbythelogonscriptsarereplacedwithaconsolewithawizard-oriented interface.

• Easydelivery.Scensedecreasestheamountoftimeneededtodeployanapplicationfromdaysorhourstominutes.Applicationsaredeliveredunattended,fullyconfigured,andconflict-freetoalldesktops,includingunmanaged desktops.

• Self-service.UsingScense,enduserscanperformself-servicetasksthatdecreaseworkloadfortheIThelpdesk.

• Centralmanagementandreal-timecontrol.ITprosmanagethedesktopenvironmentfromasingleconsoleandcan solve IT problems without physically visiting the desktop.

• Reduceapplicationcrashes.TheScenseadaptiveinstaller,togetherwithoursupportforapplicationvirtualization, help prevent applications from crashing.

• No more image management. Scense uses one image and transforms it into an unlimited number of personal desktops.

• Simplifydesktopmigrations.MosttasksinadesktopmigrationprojectareautomatedbyusingScense.

How does your solution simplify the lives of IT professionals?Q10:

Intel IT Center Vendor Round Table | Desktop Virtualization 28

We simplify the lives of IT pros in many ways. Virtual Computer:

• Improvesthepatchsuccessratetonear100percentandsignificantlyreducestimespentonpatch management (the only reason a patch would fail would be that the PC’s disk is full or there isahardwareissue;inthatevent,theITprofessionalisnotifiedofthefailure)

• RemovestheneedforITprostomakedesk-sidevisitsbyprovidingremotesupportdirectlytotheclient via kernel-based virtual machine (KVM) or virtual network computing (VNC)

• ImprovesSLAmanagementandprovidestheabilitytosetspecificSLAs

• SimplifiesmigrationofendusersfromMicrosoftWindowsXPtoMicrosoftWindows7

• Simplifiestheprocessofportinganenduserfromonedevicetoanother

• Centralizesthemanagementofaheterogeneous,distributedPCenvironment;insteadofusingmultiple management tools, IT pros can manage their PCs from the NxTop Center console

• EliminatestheneedforsendingPCsinforrepair

• Increasessecurityby“remotekilling”alostorstolenPC;lockingoutaPCthatdoesnotcheckinatscheduledintervals;andcontrollingUSBdevices

• GivesITprosgreatercontroloverhowenduserscanandcannotimpactthedevicethroughcentralized policy-based controls

• Improve the end-user experience:EnableITtodeliverflexibleandsecureaccesstocorporateresourcesacrossanumberofdifferentplatforms,bothon-andoffline,tomeetuserdemandsforoptimalproductivity.

• Automate desktop and application management: Centrally provision and manage thousands of users through greater automation with a highly scalable administrative interface architecture.

• Increase control and security: Increase control of the entire desktop through role-based administration and centralized desktop security policies.

• Reduce operational costs: Simplify management of desktops and applications, including centralized desktop life-cycle, security, and end-user persona management, resulting in lower admin-to-desktop ratios and support costs.

• Miragedeploymentisstraightforwardandrequireslittlecapitalinvestment.AsingleMirageservercansupportupto1,500users,andthesoftwarecanbeinstalledinlessthananhour.Addingclientstothesystemisintuitive and simple, which means a Mirage deployment can be up and running with relative ease.

• Mirageismanagedthroughonemanagementconsole,whichgivesmanagementaccesstoalloftheMirageservers deployed (i.e., one pane of glass for the entire deployment). Mirage provides wizards for the most commonly used functions, but all tasks are designed to be as intuitive as possible.

• End-usersupportisreduced(fewercallstothehelpdeskandlesstimeonthephonewhensupportcallsaremade), and end-user productivity and satisfaction rise.

Q10) Continued

Intel IT Center Vendor Round Table | Desktop Virtualization 29

The Citrix Desktop Transformation Model helps customers get from “wow to how” and quickly realize the many benefitsofdesktopvirtualization.Thisrepeatablemethodguidescustomersintransformingtheircomputingenvironment from today’s device-centric distributed management paradigm to a more user-centric virtualized model.

The Desktop Transformation Model combines the collective experience of thousands of customers and partners across multiple industry segments that have successfully rolled out millions of virtual desktops and applications to their end users.

To get started with desktop transformation, look for a high-visibility project that can bring your organization immediate value. This will help you build experience with virtualization technologies as well as gain support from your business leaders and users. It will also make it simpler and faster to tackle complex scenarios and expand across your enterprise, leading you to long-term success.

OrganizationsthatwanttoprovideapersonalizedWindowsexperienceacrossanyconnectedorofflinecorporatePC, as well as simplify management and accelerate deployment of corporate applications to users on demand, shouldbeginbyadoptingApp-VandUserStateVirtualization.Bothtechnologiesapplytoeverydesktop,becausethey work across all physical and virtual instances of Windows—whether they are running locally or hosted in the data center.

For additional technical information, check out our newly launched Microsoft Desktop Virtualization Zone.

1. Start by analyzing the desktop environment to determine the IT resources that will be managed and delivered with Scense. Scense provides a tool that can help simplify this step.

2. Find the application packages that belong to these applications.

3. Analyzeexistinglogonscriptsanddeterminewhichpartsstillmatter.Thesewillbereplacedwith Scense functionality.

4. Decide which desktops will be managed by Scense and in what order. Scense does not need a “big bang” implementationbutcanbeimplementedincrementally,inbatches.Inaddition,Scensedoesn’tneedagreenfielddesktop environment and can be implemented in an existing environment.

5. Plan the implementation.

What steps should IT pros take to begin planning for and implementing your solution?Q11:

Intel IT Center Vendor Round Table | Desktop Virtualization 30

IT pros should identify end devices and users they want to manage centrally. They should also ensure that a server enabledwithMicrosoftWindows2008R2Hyper-VisavailablefortheVirtualComputermanagementconsole.

1. Clearly identify a use case by mapping a business trigger to the solution, and identify stakeholders to begin project planning.

2. Conduct a solution assessment to understand the full scope of the existing environment as well as the expectations of performance by end users.

3. Plan and design the solution architecture.

4. Pilot the solution to a subset of the end users. Monitor and tune the environment for optimal performance.

5. Afterasuccessfulpilot,rollintoproductionbybringingtheremainingusersonline.Continuetomonitorandtune the environment to maintain performance at scale.

6. Capture metrics, compare against the baseline, and report the value back to key stakeholders.

Depending on the number of end users that need to be supported, Mirage can be deployed on one Microsoft WindowsServer2008R2machine.Requirementsaretheserver-sidehardware(whichcanbevirtual),sufficientstorage (varies based on number of end points), and client-side end points (existing end points can be used, because Mirage is hardware agnostic).

Furthermore,WanovawillassistanyITorganizationwithaproofofconcepttoshowthebenefitsofMirage.

Q11) Continued

Intel IT Center Vendor Round Table | Desktop Virtualization 31

WemarketandlicenseourproductsdirectlytoenterprisecustomersovertheWebandthroughsystemintegrators;inaddition,ourproductsareavailableindirectlythroughvalue-addedresellers,value-addeddistributors,andOEMs.

Resellersruntherangeofprovidingpurchasingandfulfillmentsupport,tocompleteconsulting,assessment,andimplementation services. These channels are supported by technical and relationship sales managers from Citrix.

Microsoft has a large ecosystem of ISV, systems integrator, and infrastructure partners to provide customers with a choice of desktop virtualization solutions to address their business pain points. Microsoft engages with its customers through our worldwide account teams.

IT pros can also leverage our Windows7Accelerate and VDIAccelerate programs to jump-start their Microsoft desktop virtualization proofs of concept and pilots. Contact your local Microsoft account teams for more detail.

Scense is distributed by Scense premium partners and resellers. In most cases, a proof of concept is set up by the Scensepartner.First-linesupportduringtheproofofconceptishandledbytheScensepartner.Inspecificcases,adirect-touch approach is used, meaning Scense personnel supports the partner during the engagement of a customer.

How do you work with customers? Describe your engagement processes.Q12:

Intel IT Center Vendor Round Table | Desktop Virtualization 32

Our engagement process is similar whether we have a direct relationship with the customer or work through a partner. The process consists of:

• Aninitialconsultationanddeterminationofthecustomer’sgoals,needs,issues,PCmanagementstrategies,andunderstanding of client virtualization and management

• Apresentationanddemonstration,eitherbyphoneorinperson,ofVirtualComputerandoursolution,NxTop

• Anonsiteinstallorremotelysupportedevaluationandproofofconceptonliveendpoints

• CollaborationwiththecustomertobuildabusinesscaseforhowVirtualComputerwillbenefittheirbusinessand desktop management

• Introductionofthecustomertooursupportteam

• Introductionofthepotentialcustomertoappropriateexistingreferencecustomers

• DeploymentofNxToponaninitialallotmentofenddevices(ineitherpilotorfulldeployment)

• Scheduleofregularcallswiththecustomertodiscussexistingdeploymentandadditional deployment opportunities

We have direct relationships with many of our customers, but VMware is a partner-driven company and works very closelywithourOEM,technicalalliance,andsolutionproviderpartnerstoengagewithcustomers.

Wanovaworkscloselywithitscustomersfromthebeginningofadeployment;itiscommonforustoworkwithacustomer on a proof of concept during the early stages of evaluation. During that proof of concept, our support and sales teams make sure the customers are progressing through their evaluation and learning the Mirage solution so thatafterpurchase,theirITstaffwillalreadybefluentinMirageoperationandmanagement.

Q12) Continued

Intel IT Center Vendor Round Table | Desktop Virtualization 33

XenDesktop supports hypervisor technology and virtualization management from Citrix, Microsoft, and VMware for integrationwithyourexistingsolutionandtheflexibilitytoexpandorchangeyourinfrastructureatanytime.

Desktopvirtualizationisanaturalprogressionfromservervirtualization;ithelpsITtovirtualizeuserdata,applications, or the full desktop (depending upon the needs of the user, who is the primary consumer of the services).MicrosoftDesktopVirtualizationprovidesseveralbenefits:increasedflexibilityfortheuser,improvedcomplianceandbusinesscontinuityforthebusiness,andsimplifiedmanagementanddeliveryforIT.

To host the desktop virtualization infrastructure in the data center, customers can take advantage of server virtualizationsuchasVDI,RDSServers,App-VManagement,andstreamingservers.

Scense Workspace Management addresses the IT challenges associated with desktop virtualization. During a desktop virtualization project, the migration costs and throughput time will be lowered by using the Scense Migration Toolkit. Typical desktop virtualization challenges (imaging, personalization, application delivery, and proximity printing) are addressed in the new desktop virtualization environment.

Ourproductofferssimilarbenefitsasservervirtualization.NxTopextendsthevalueofservervirtualizationtothedesktop and is compatible with many of the server management tools (e.g., Microsoft System Center).

VMwareViewisbuiltonVMwarevSphere*,theindustry-leadingservervirtualizationplatform.Asanintegratedend-to-end solution, VMware View is a natural progression for IT organizations looking to move beyond server consolidation to deliver the value of virtualization to enable business.

For IT professionals who already have server virtualization, Mirage could be deployed with zero dollars of capital expenditure.TheywouldsimplyspinuponeWindowsServer2008R2VMforevery1,500endpoints(roughly),andinstall the Mirage software on those VMs.

For IT pros who have already implemented server virtualization: How does your desktop virtualization offering fit in?Q13:

Intel IT Center Vendor Round Table | Desktop Virtualization 34

CitrixXenDesktopoffersaper-userorper-devicelicensingmodel.Bothlicensingmodelsarebasedonthetotalnumber of users or devices that access the software, regardless of whether they use the software simultaneously. To determine the number of XenDesktop licenses needed, customers determine the total number of users or devices thatwillaccessthesoftware.CitrixXenDesktopisavailableinthreeeditions:Platinum,Enterprise,andVDI.

Product Licensing

UserStateVirtualization BuiltintoWindows7Professional,Enterprise,andUltimate

ApplicationVirtualization • MDOPasadd-onsubscriptionforSoftwareAssurance

• App-VforHostersviaServiceProviderLicenseAccess(SPLA)

Virtual Desktop Infrastructure Microsoft VDI Standard Suite or Premium Suite plus Software AssuranceorVirtualDesktopAccess

Remote Desktop Services • WindowsServer2008R2licenseforeachserverinstanceplusRemoteDesktopServicesClientAccessLicense(RDSCAL)

• RDSforHostersviaSPLA

MicrosoftEnterpriseDesktopVirtualization MDOPasadd-onsubscriptionforSoftwareAssurance

TheScenseWorkspaceManagementsolutionislicensedpernameduserorperdevice.Anannualfeeformaintenanceandsupportisoptional.Educationaldiscountsapply.

Describe your pricing and licensing model.Q14:

Intel IT Center Vendor Round Table | Desktop Virtualization 35

We offer a simple perpetual licensing model. We price per end point under management (the hypervisor by itself is free), and we have an annual maintenance price per end unit.

• VMwareViewisavailableinbothEnterpriseandPremiereditions.TheEnterpriseEditionenablesbasicVDIcapabilities,whilePremierincludesViewComposer(linkedclonetechnology)tooptimizestorage,ThinApp*forapplicationvirtualization,andViewClientLocalModeforofflinemobility.

• EnterpriseEditionisUSLP$150perconcurrentconnectionandPremierEditionisUSLP$250perconcurrentconnectionUSLP.

• VMwareViewislicensedbyconcurrentconnection.

WanovaoffersaperpetualandsubscriptionlicensingmodelfortheMiragesolution.Bothlicensingmodelshavesetdiscountratesbasedonvolumeandterm.PleasecontactaWanovasalesrepresentativeat408-236-7440for more information.

Q14) Continued

Intel IT Center Vendor Round Table | Desktop Virtualization 36

Desktop Virtualization Planning Guide Basedonthereal-worldexperienceofIntel’sITdepartment,theDesktop Virtualization Planning Guide outlines the four key steps in planning a desktop virtualization implementation. intel.com/content/www/us/en/virtualization/virtualization-desktop-virtualization-planning-guide.html

Desktop Virtualization Earns Its Stripes: Insights from Intel’s IT Benchmarking Survey on Desktop Virtualization This survey of IT professionals provides benchmarking data that IT organizations can use in their own planning for desktop virtualization. intel.com/content/www/us/en/virtualization/virtualization-desktop-it-benchmarking-survey-report.html

Developing an Enterprise Client Virtualization Strategy Since2007,IntelIThasbeenstudyingavarietyofvirtualizationtechniquestoseewhichwouldprovidethewidestrangeofbenefitsforIntel. We summarize the pros and cons in this paper.intel.com/content/www/us/en/enterprise-reliability/intel-it-enterprise-client-virtualization-strategy-paper.html

Enabling Device-Independent Mobility with Dynamic Virtual Clients IntelITisinvestigatingdynamicvirtualclienttechnology,whichusescontainerizedsoftwareappliancestoabstracttheoperatingsystem;applications;andcorporatedata,personaldata,andworkspaces.intel.com/content/www/us/en/mobile-computing/intel-it-mobile-computing-independent-mobility-dynamic-virtual-clients-paper.html

Virtualizing the Client PC: A Proof of Concept Intel IT conducted a proof of concept and found that desktop virtualization could reduce TCO by streamlining PC client builds.intel.com/content/www/us/en/virtualization/intel-it-virtualization-virtualizing-the-client-pc-paper.html

Intel IT Considering Dynamic Virtual Client Inthisvideo,DaveBuchholz,ITtechnologyevangelist,discussesthespecificsofhowvirtualclienttechnologycanhelpcompaniessupportIT consumerization while reducing TCO and improving productivity.http://communities.intel.com/docs/DOC-4313

Increasing Productivity with Mobile Business PCs IntelITconductedadetailedstudyandcomparedcomputingmodelsanddevicesagainstourcomputingrequirements.Afteranalysis,weselected mobile business PCs as our standard platform. One key factor was their ability to support emerging technologies such as virtualization.intel.com/content/www/us/en/mobile-computing/intel-it-mobile-computing-business-pc-paper.html

For more information about Intel and desktop virtualization, see the following documents.

Intel Resources for Learning More

Intel IT Center Vendor Round Table | Desktop Virtualization 37

Better Together: Rich Client PCs and Cloud Computing TheIntelITenvironmentcontainsamixtureofconventionalandcloudcomputingservices,deliveredprimarilytomobilebusinessPCs.Asweaddnewdeliverymodelssuchasdesktopvirtualization,weexpecttorealizebenefitssuchasincreasedend-userproductivityandlowerTCO.intel.com/content/www/us/en/cloud-computing/cloud-computing-vpro-intel-it-rich-client-pcs-and-cloud-computing-study.html

Evaluating Thin-Client Security in a Changing Threat Landscape Intel IT conducted a security analysis of thin clients versus mobile business PCs. We found that while thin clients may be suitable for some nicheuses,wehavechosenmobilebusinessPCstosupportthefunctionalityandflexibilityouremployeesrequire.Inaddition,mobilebusinessPCspositionustotakeadvantageofthebenefitsofdesktopvirtualization.intel.com/content/www/us/en/enterprise-security/intel-it-enterprise-security-thin-client-paper.html

Planning for the Future of Enterprise Computing: The Compute Continuum Bytakingadvantageofacombinationoftechnologiesandtrends,suchasubiquitousInternetconnectivity,virtualization,andcloudcomputing,wehaveanopportunitytomeetchangingemployeerequirementsandrefinethewayweprovideservices.intel.com/content/www/us/en/it-management/intel-it-the-future-of-enterprise-computing-preparing-for-the-compute-continuum- paper.html

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