Vendée GlobeLegend provider

since 1989

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A legendary race Editorial

Always higher, even further: the exceptional 2012-2013 Vendée Globe has pushed the boundaries of all records. Sporting records first as this 7th edition of the Vendée Globe saw the accolade of not only the youngest winner of the race, but the fastest one (under the legendary mark of 80 days for his first participation!). The victory came after the most tightly fought duel in the race history and is now etched into global memory.

Media records too as the race was echoed around the world, thus becoming the offshore sailing race best followed worldwide and the French sporting event with the biggest impact (more than Roland Garros and the Tour de France). Peak audiences happened at the start and the finish, but in the end, the three of months of racing have been largely followed and commented. The digital set-ups have been embraced by the web users worldwide, whether they were sailing enthusiasts or not. The Vendée Globe brings together people passionate about extraordinary human adventures and sporting endeavour.

Enthusiasm records were reached with all the passion of the Vendée People, the SODEBO Group, the City of Les Sables d’Olonne and the Conseil Général de la Vendée for a race sporting values that also are the Vendée’s DNA: commitment, courage, audacity, solidarity, surpassing oneself, team spirit…

And now, we introduce to you the 8th edition of the Vendée Globe that will push the limits even further. The number of campaigns is impressive, especially abroad, and the evolution of the new technologies will allow us to get even closer to the daily life of these extreme explorers. We are happy and proud to share with you this adventure. It’s not just an individual adventure but a collective one in so many ways! This unique feat resonates like a challenge for our time: the Vendée Globe, the legend goes on…

«The city of Les Sables d’Olonne is today a major nautical destination thanks to the Vendée Globe. The race is a true leverage in terms of reputation (90% rate – Study Vendée Globe 2008-2009 returns). Join the thousands of “Sablais” by heart who bring momentum and support to the skippers, before, during and after the race.»

«To enter the Vendée Globe adventure is aninvestment that has an active part in our brand development. This powerful, popular and rallying event strongly boosts brand awareness for a company and develops the reputation of the brand around the strong and positive values of sailing as well as increasing its likeability.»

Bruno RetailleauPresident of Conseil Général de la Vendée, President of SAEM Vendée (organiser)

An exceptional organisation on shore

A multimedia set-up

VILLAGE

2 millionvisitors

TV

85hlive

27 000news items

RADIOWRITTEN PRESS

TV coverageon 65 chanels

in 190 countriesNBC SPORTS

CNNEURONEWSTV5 MONDE

BBCSKY SPORT 24

...

APPS

297 000downloads

A strong interest on the net

78 000Facebookfans

30 million viewed videos on the Internet

19 000followers onTwitter

Top15Of the most visited French websites(over the 3 months of the race)

285millionviewed pagesA media record onthe official website

1992/93

1996/97

2000/01

2004/05

2008/09

2012/13*0

13

80

135

213

285Number

of viewed pageson the official website

(in millions)*Including the viewed pages on

the mobile apps

9,3INTERNET

millionvisitors

(in 3 months)490 000participated inVirtual Regatta

437h

127h

71h

28h

19h

8h

• Europe : 437h (59%)incl. France: 290h (39%)UK: 20h (3%)Spain: 17h (2%)

• Asia: 127h (17%)• Africa: 28h (4%)• Oceania: 8h (1%)• Americas: 71h (10%)• Middle-East: 19h (2,5%)• News worldwide : 48h (6,5%)

A booming international coverage

Many opportunities outside media coverage (race village)

Internal incentive and company project

ExceptionalExposure

Values in sailing (audacity, self-control, innovation…)

Powerful TV and web presence

Taking you where very few have gone What is a partnership ?

million viewed videos on the Internet

The Vendée Globein numbers

78 days2 hours 16 minutes40 seconds

2million visitors on site overall

285millionviewed pageson the race website

78 000 Facebook Fans

30millionviewed videoson the net

490 000 participated in the Virtual Regatta738 hours

of TV airing in the world, incl. 85 hours live 19 000

Followers on Twitter

Record beaten by the youngest winner in the history of the race (29 years old)

188 Million €gross media valuation in France 9,3

million

Unique visitors on the race website

Media Impact Unit(MIU) of biggestsporting events

Total MIU of 6139 i.e. one French person exposed 61 times to a Vendée Globe media piece from May 2012 to September 2013

VendéeGlobe2012

Euro2012(in Poland and Ukraine)

Tour deFrance2010

RolandGarros2011

Routedu Rhum2010

20002435

4231

6139

10936

3 months of media coverage

The biggestFrench

sporting event

S.A.E.M. VENDÉE45 Boulevard des Etats-Unis - BP233

85006 La Roche sur Yon CedexTel: +33 (0)2 51 44 91 07 - Email: contact@vendeeglobe.fr

www.vendeeglobe.org

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Our clients, our commercial partners, our colleagues talk about the Initiatives-cœur’s Vendée Globe with enthu-siasm and pride as if they’d completed it themselves. The solidarity values of our campaign are now entwined with our company’s image. Isn’t that the most beautiful of successes?!

Franck ValléeINITIATIVES-CŒUR

For us, the return on our Vendée Globe campaign is exceptional. We have lived incredible moments. For anyone involved in Team Plastique (employees, clients and partners), it has been an unforgettable adventure. The values conveyed by the Vendée Globe are those dear to our company, and we have met an audience strongly attached to them. For subcontractors like us, there is a place for companies like ours to be involved in such a beautiful adventure.

Didier ElinTEAM PLASTIQUE

A sailing partner for more than 25 years, Banque Populaire had to be involved in an event as major and media-centered as the Vendée Globe. Every year, our company enriches itself from these extraordinary adventures that develop values of courage, breaking boundaries and conquering spirit.

Chantal PetrachiBANQUE POPULAIRE

This campaign has gone way beyond our expectations, be it from a sporting point of view or in terms of media returns and communication. François’ win in the Vendée Globe has created a strong emulation and reinforced the feeling of belonging for the employees and the representatives of the Group members. Sailing is an integrated part of our marketing campaigns and it boosts likeability from the public towards us and conveys a very positive image for Macif.

Gérard Andreck MACIF