Venda - International e-commerce expansion

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Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved. International eCommerce Expansion Planning for the Future Michael Brown Venda / Pre Sales Consultant, EMEA [email protected]

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At our recent Going Global in 2014 - Michael Brown from Venda presented International e-commerce expansion.

Transcript of Venda - International e-commerce expansion

Page 1: Venda - International e-commerce expansion

Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.

International eCommerce ExpansionPlanning for the Future

Michael BrownVenda / Pre Sales Consultant, [email protected]

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Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.

Who is Venda?

90+ Brands

Industry Leading SLAs

A world leading SaaS platform

• Cloud-based

• Over 75 customers

• Large and midsize enterprises

• Three continents

• Diverse customer portfolio

• 12 years experience

• Driving the economy

• Cost effective

• Fast ROI

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A Selection of Venda’s Fashion Clients

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Why?What?How?

Success

Internationalisation

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Why?

Internationalisation

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Why Go International?

• Asia Pacific fastest growing online region with average growth 26% followed by Latin America and Central and Eastern Europe

• Digital buyer penetration this year is nearly 1.1b with regional increases of 10%. (China is 25% of this population today)

• Tmall.com has 500m registered users, 40m daily unique visitors

• In 2012 Tmall.com sales were over £20b

• Global mobile data traffic annual growth of 66% to 2017eMarketer.com, 5th Feb 2013 cisco.com, Feb 6th 2013

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“Two million bras sold in one hour, making a pile that would be three times higher than Mount Everest!”

BBC, Nov 11th 2013

Singles Day

- 11/11 Tmall.com Sales 2013 £3.5 billion

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What Questions Should I Ask?

A good place to start is to ask “what

is the most cost effective way for

me…?”

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eCommerce

Internationalisation

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What should I be thinking about?

Internationalisation

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Decisions…decisions…decisions

• Choosing the right eCommerce solution

• Managing my online store

• Supporting local payment options

• Marketing my brand

• Fulfilling my orders

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How?

Internationalisation

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Internationalisation

• Responsive

Design

• Cultural Context

• Trust

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Responsive Web Design

• Localise and personalise

• Understand your customer journey

• Manageability

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How Can I Win New Customers?

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Norway Card 60%

Denmark Dankort

61%

Ukraine Cash on Delivery 97%

Sweden El.Bank Transfer

43%

UK Credit Card 60%

Belgium Credit Card

35%

Germany El. Bank Transfer

56%

Netherlands El. Bank

Transfer 43%

Poland Payment

upon Collection

74%Czech

Republic Cash on Delivery

77%

Austria Bank

Transfer 67%

France Card 59%

Switzerland Invoice

92%

Spain Credit Card

51%

Italy Credit Card 69%

Hungary Pay on

Delivery 62%

Turkey Credit Card 68%

Preferred Payment Types - Europe

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India Debit Card 37%

China Cash 93%

South Korea Credit Card 71%

Japan Credit Card 90%

Preferred Payment Types - Asia

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• Determine if shipping internationally or from a local

warehouse

• Select a third party logistics (3PL) partner with a local

presence

• Offer a range of delivery options

• Display clear delivery times – noting holiday periods

• Provide a track and trace facility

• Confirm who will pay for shipping and returns

Build Trust in Fulfilment

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Success?

Internationalisation

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Key Considerations

• Insourcing versus Outsourcing

• Understand how your customer engages with your brand

• Recognise the regional customer journey

• Build trust

• Provide local options

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Good LuckThe Future is

Going Global

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International eCommerce Expansion

Michael Brown/ Pre Sales Consultant, EMEAVenda Ltd@vendauk@soccommerce

+44 207 070 7000

[email protected]

venda.com

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