Velvet Magazine is published by PLNY Publishing...

PLNY Publishing, Distribution & Events LLCP.O. Box 68800; Sharjah, UAE

Tel: +971 6 525 4114 Fax: +971 6 525 4224velvet-mag.com

Velvet Magazine is published by PLNY Publishing, Distribution & Events. Reproduction in whole or part of the magazine without permission from the publishing house is strictly prohibited. Velvet Magazine is fully independent and its views are those of any company mentioned herein. All copyrights and trademarks are recognised and all images are used to the purpose of review only.

For subscription rates please contact:[email protected]

Publisher and Editor-In-Chief

Editor and Art Director

Fashion Editor (Italy)

Sales and Marketing

PR Manager

Online and Social Media

Administration Support

Distribution and Circulation

Sh. Hend Al Qassemi

Anton Rodionov ([email protected])

Ameni Shafik ([email protected])

Marian Sabra ([email protected])Linda Sophie ([email protected])Youssef Gabra ([email protected])

Heba Dajani ([email protected])

Sinan Derinoglu ([email protected])

Sheila Fernandez, Joyce Bito-on

UAE, Qatar, Kuwait - Al Nisr Publishing

www.velvet-mag.com (International in English)www.velvet-mag.ru (Russian)

www.velvetmagazine.it (Italian)

VELVET is a UAE-based bi-monthly magazine launched in 2010 with a Western appeal, encompassed with an Eastern touch. It incorporates global style and trends but holds true to its Arabic roots, appealing to discerning readers, from Arab nationals to the region’s wealthy and aspirational expatriates. With its cutting-edge design and stable award-winning writers, VELVET inspires and challenges its readers to live life more fully & beautifully.

VELVET speaks to the modern society who wants to stay current with today’s trends. With a rapidly growing fan base of over 62K followers on Facebook, 107K on twitter and 21K on Instagram, VELVET is fast becoming the ‘LookBook’ for the stylish and chic among 20-45 year olds who have a passion towards fashion and luxury.

Mission Statement

Achievements and Monitoring

- Female 70% Male 30% - Aged 23-45 years- Education: 93% University Educated- Active: Working, career-focused- Multi-cultural audience: US/European Asian Local Middle Eastern Indian Subcontinent- Interested in Fashion, Beauty, Jewellery, Watches, Travel, Cars, Art and Fine Dining.- Disposable income of $50,000 - High earners, career leaders, many in managerial positions.

Fashion: 40% (75% women, 25% men) Jewellery & Watches: 20% Beauty & Health: 15% Travel & Dining: 10%Cars: 10%Art & Interior Design: 5%

Demographic

Luxury Is a LifestyleEditorial Profile

AED 20 €10

14,000 physical copies distributed: UAE 10,000Kuwait 2,000Qatar 2,000

5 Star Hotels (Jumeirah Group, Starwoods, Preferred Hotels, and more)First, Business Class Etihad Lounges at AUHIn-flight on Etihad and Qatar Airways regional flightsLuxury Beauty Spas and SalonsHospitals in the UAERoyal Palaces within the UAERetail (Jashanmal, WH Smith, Zoom, Enoc, Eppco, ADNOC, Kinokunya, etc)

velvet-mag.com2,000 visitors a day

Instagram: 21,7K followersFacebook: 62,6K followerstwitter: 107,5 followersOverall reach to 250,000 readers a month

Circulation

Distirbution

Online Reach

full list can be provided upon request

December/January: Party/BeautyFebruary/March: Haute Couture/MenApril/May: Jewellery/BridalJune/July: Travel/ResortAugust/September: Fitness/AccessoriesOctober/November: Fashion/Shoes

January: Beauty February: Haute CoutureMarch: MenApril: JewelleryMay: BridalJune: Travel July: ResortAugust: FitnessSeptember: Accessories October: FashionNovember: ShoesDecember: Party

Print Editorial Calendar

Online Editorial Calendar

Position $USD

Full Page $5,000 Double Page Spread (DPS) $8,500 1st & 2nd DPS $10,000 Covers Front Cover Gate Fold $15,000 Inside Front Cover Spread $12,000 Outside Back Cover $12,000 Inside Back Cover $9,000

Locations Facing Contents $7,000 Facing Editor’s Letter $7,000 Facing Masthead $7,000

Online Highlighted Home Page Banner $2,000/weekIntl + Italia Top Banner (all pages) $1,000/week Side Banner (all pages) $500/week Bottom Banner (all pages) $500/week *** All our booking clients are supported through our social media and additional content on the websites.

Advertising Rate Card

Space Trim (WxH) With bleed (WxH)

Spread DPS 446 x 299 456 x 309 Full Page 223 x 299 233 x 309 Gate FDD 444 x 299 454 x 309

All must be supplied as PDFs (press-optimised, fonts embedded) converted to CMYKEnsure that all images are a minimum of 300 dpiat 100% of finnal placement sizeConvert all Spot/Special colours to 4 Process Colours, CMYK files ONLY. Do not submit files in RGBAds may be supplied on a CD or uploaded to our FTP and must be accompanied by a colour proof, including trim marks.Text type should be minimum of 8 pts; reverse type min 12 pts. The ROM and its summpliers are not responsible for the reproduction of type sizes smaller than those mentioned. Advertisers and/or advertising agencies assume full responsibility of all advertisement content and any claim maid against Velvet because of such content. Supplied colour proofs are only an approximation of colour reproduction. Velvet and its suppliers aim for the best colour reproduction throughout proofing/printing process.

Advertising SpecificationsPrint

DigitalPosition Size (Pixels)

Highlighted Home Page Banner 1266x725 Top Banner (all pages) 468x60Side Banner (all pages) 300x250Bottom Banner (all pages) 728x90

Velvet Magazine is published by PLNY Publishing...

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