Velociter Case Studies (Ni2)
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Transcript of Velociter Case Studies (Ni2)
04/09/2023 Proprietary and Confidential 1
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About the Client
ni logic is founded on a culture based on the principles of open communication, empowerment,
trust, integrity, and giving back to the community, and these same
values thrive at ni logic today
ni2 is a pioneer in the EDA industry. We design, develop, manufacture and market a broad range of EDA
tools and complete system solutions targeted at worldwide audience.
Their diverse product portfolio serves applications in
Microelectronics, VLSI, Embedded Systems, DSP, Power Analysis,
Modeling & Simulation, and EM & Antenna Designs.
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What the client was looking for
After 10 years of continued success in the EDA industry it was time
for a revamp
The company wanted an overhaul of it’s brand image to reflect it’s
values of professionalism, respect
and perseverance
The company wanted to stand out as one which
is focused on innovation and creativity
Finally the company wanted to create it’s
own brand equity and recognition with a
design that made it one of a kind
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How we helped them
We undertook a complete overhaul of the image of the company
We redesigned their logo and made changes to their workplace to reflect the values which they stood forWe created a new website for them which was very well aligned with the new image the company wanted to achieveWe also changed the letterheads and other communication media like e-mails to reflect the company’s new image
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The Logo
Sine wave
We wanted to represent purity and simplicity of thought and action Thus the simplest form of any wave in communications technology, the sine wave, was chosen to represent the company
Colors
The three basic color pigments, Red for the N, Blue for the I and Green for the 2, were chosen to represent purity of thought and the company’s determination to go to the basics when necessary
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Thanks
Velociter Solutions Pvt. Ltd.Website: www.velociters.com
Email ID: [email protected]