Veeam MarketReachgo.veeam.com/rs/veeam/images/VMR_FAQ.pdfVeeam MarketReach collects and stores all...

Veeam MarketReachFrequently Asked Questions

October, 2012

2 | VEEAM MARKETREACH FAQ

Frequently Asked Questions1. What is Veeam MarketReach? 32. Why use Veeam MarketReach? 33. What can I do with Veeam MarketReach? 34. Is Veeam MarketReach free for me? 35. Who can access Veeam MarketReach? 46. How can I access Veeam MarketReach? 67. I don’t see Enter now button on the Veeam MarketReach page. What should I do? 78. Can anyone else see my leads? 79. Is there a limit on the number of the emails sent? 810. My country has strict cookie laws. How can I remain compliant? 811. What is on the dashboard? 1012. Can I track my leads activity on my website? 1113. What are the types of email bounces? 1214. What does the lead score mean? 1315. Can I get notified by email about new leads, their activities and the performance of my emails? 1416. How can I change who gets notifications? 1717. How can I stop getting new leads notifications? 1818. How can I get different templates than those Veeam provides? 1819. I need more help – whom should I ask? 18


What is Veeam MarketReach?Veeam MarketReach is a FREE marketing automation tool available only to Veeam ProPartners that allows you to create and send co-branded emails and launch lead-generation campaigns without the need for additional skills or software.

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Why use Veeam MarketReach?Veeam MarketReach helps you optimize your Veeam sales and Internet marketing. This free marketing automation tool allows you to achieve multiple goals, including:

• Reaching more customers

• Delivering promotional offers and news

• Creating demand generation

• Increasing attendance at your Veeam events

As a result, you get more new leads, increase the loyalty and awareness of your existing customers and enhance your marketing experience.

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What can I do with Veeam MarketReach?With Veeam MarketReach you can:

1. Create co-branded emails from Veeam email templates.

2. Build customized registration pages to catch leads.

3. Get leads. Veeam MarketReach collects and stores all leads, which can be additionally emailed to you.

4. Monitor the performance of your email campaigns, including tracking how the data change over time.

5. Share your activities in social networks like Facebook, Twitter and Linkedin.

6. Track the activity of your registered leads on your website.Back

Is Veeam MarketReach free for me?Yes, Veeam MarketReach is an absolutely free tool available exclusively to Veeam ProPartners. The only restriction is a limit on the number of emails sent per month (2,500). You can purchase additional email blasts for $ 6.00 USD per 1,000 emails.

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Who can access Veeam MarketReach?All companies registered on the Veeam ProPartner Portal can access Veeam MarketReach.

Your company Portal manager (the person who registered your company on the ProPartner portal) gets access to Veeam MarketReach by default.

The manager can also grant access to other company employees registered on the portal by following these steps:

1. Go to the Manage People section of the Veeam ProPartner Portal

a. Select Edit Profile.

b. Scroll down to the bottom of the page and click Manage people button.

2. Find the person to whom you are granting Veeam MarketReach access.


3. Click Manage Person

4. Select the checkbox for Veeam MarketReach allowed and click Apply.

5. A confirmation statement in the Views column on the right side of the user name will now indicate that the user has access to Veeam MarketReach.

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How can I access Veeam MarketReach?1. Log in to the Veeam ProPartner portal.

2. Go to the Sales & Marketing tab and select Veeam MarketReach.

http://propartner.veeam.com/propartner/php/#hr:login.php

http://propartner.veeam.com/propartner/php/#hr:contentHolder.php?action=get&code=SalesAndMarketingSRC

http://propartner.veeam.com/propartner/php/#hr:veeamMarketReach.php


3. Click the Enter Now button.

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I don’t see Enter now button on the Veeam MarketReach page. What should I do?It means, your company Portal manager (the person who registered your company on the ProPartner portal) hasn’t granted you access to Veeam MarketReach.

Contact your company Portal manager (you should see his or her email on the Veeam MarketReach page instead of the Enter now button) and ask to grant you access. Read step-by-step instruction here.

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Can anyone else see my leads?No, only your company employees who have access to Veeam MarketReach can access the leads.

Neither Veeam nor any other third-party companies can see your leads or the contacts you upload to the system.

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Is there a limit on the number of the emails sent?Yes, you have a limit of 2,500 emails sent per month. If your contact list contains more than the allowed number of contacts, the email won’t be sent.

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My country has strict cookie laws. How can I remain compliant?If you conduct business, market or have registration pages visible in countries where cookie pages are legally restricted, Veeam MarketReach will help you remain compliant by forcing the visitor of the page to accept or reject cookies/tracking.

1. To access this feature, navigate to the Settings tab, Tracking Options location in Veeam MarketReach to set up the regions and countries where tracking authorization will be requested.

2. Once loaded, choose the respective regions and countries for which you are adding tracking confirmation, and then click Add.


3. If you have added the entire region, you may exclude certain countries from the tracking opt-out by clicking the orange X next to the country.

To add a specific country, select the country from the drop-down list, click the name of the country and then click Add.


4. After you have finished adding regions and countries, click Save at the bottom of the page. Now, whenever a visitor from one of the countries/regions on the list visits your Veeam MarketReach syndicated pages, he/she will see the following screen:

If visitors choose to cancel, they will not be tracked (although they will still be able to access and interact with your landing pages).

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What is on the dashboard?The dashboard helps you track and manage the activities your account has generated in Veeam MarketReach and gives you the ability to drill down for more details.

The main chart on the dashboard graphically illustrates the cumulative performance of your sent emails, including:

• Email click and open rates

• Registration page views

• Number of people registered on the landing page


The campaigns section provides the same numbers, but for campaigns. Emails that are not attached to any campaigns are attached to No campaign analytics.

Finally, the dashboard contains quick links to the most important and frequently used actions like creating a new email, uploading a contact list and new campaign activation.

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Can I track my leads activity on my website?Yes, Veeam MarketReach allows you to track the activity of leads that were gained as the results of your email blasts on your website. To do that:

1. Go to the Analytics tab, and then click Get Analytic Website code section.

2. Left-click on the code displayed in the text field, and then right-click and select Copy.

3. Paste the copied code to the footer section of your website. This applies the analytics code to every page. To set this up in HTML, paste the copied code in your website just above the </body> tag (to look like this):

<footer>

<script type=’text/javascript’ src=’http://widgets.ziftsolutions.com/zift.ziftsolutions.com/js/uniquese...’ charset=’utf-8’></script>

</footer>

</body> </html>



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What are the types of email bounces?At various points in the process, the servers used to transfer a message may send an automatic response in reply to the original message. Although different email servers can (and will) reply in radically different formats for the bounces, these responses can be separated into ten different categories that explain the reason of the email bounce:

Hard Bounce

A Hard Bounce indicates that an email cannot be delivered because of a permanent error; for example, when a mailbox does not exist for a particular domain. There is no point in continuing to attempt to deliver the current message to this address, or future messages either, as the address can no longer accept email.

Soft Bounce Soft Bounces occur when an email cannot be delivered to an address as a result of a temporary error, but due to the nature of the error there is no point in re-attempting delivery of the current message. Unlike a hard bounce, a soft bounce indicates that it may be possible to deliver the email at some point in the future. An example of a soft bounce is a “mailbox full” response.

Transient Bounce A Transient Bounce is often generated by the sender’s email server, indicating that a particular message could not be delivered, but that the server is still trying. Usually, a Transient Bounce can be safely ignored.

General Bounce A General Bounce appears to be either a Hard or Soft Bounce but is lacking the address information of the original recipient. This usually only occurs with old or unusual email server software.

Blocks

A Block indicates that the recipient’s email server is refusing to accept email from the sender. This can be caused by filtering software, email blacklists (lists of banned senders), or email whitelists (lists of persons who are allowed, while restricting all others). In any case, the email cannot be delivered.

Out of Office/Auto-Reply

Out Of Office notifications are usually sent by a recipient’s email client software. Unlike bounces, an Out Of Office notification does not indicate that an email address is bad. These notifications are only significant when sending time-dependent information.


Subscribe/Unsubscribe

A Subscribe or Unsubscribe message is not an automated reply. Rather, it is a request from an actual recipient to either be added or removed from mailings.

Virus Notifications

A Virus Notification is an email sent from a recipient’s anti-virus software.

Address Change An Address Change response is an automatic reply indicating that a recipient has changed his or her address.

Challenge/Response A Challenge/Response reply is a message sent by special filtering software installed by the recipient. It is designed to only accept messages from known senders who have already been “approved.” When a sender who is not in the address book of a recipient attempts to send a message, the email does not go through right away, but is put into a “holding area.” An automatic reply message (the “Challenge” part) goes back to the sender to determine whether an individual user or some type of mass email software was used to send the original message. If a special link in the Challenge is not clicked (the “Response”), then the original message is not permitted to go on to the recipient.

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What does the lead score mean?The lead score shows how receptive your lead has been to your Internet marketing activities. Below is the scoring system that Veeam MarketReach uses:

• Email Sent—0

• Email Open—3

• Email Click—10

• Registration Page Viewing—10

• Registration Page Viewing Duration—5

• Registration Page Click—15

• Form Submission—60

To see the leads, their scoring and the actions they performed, go to Contacts tab, Leads section:

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Can I get notified by email about new leads, their activities and the performance of my emails?Yes, Veeam MarketReach allows you to set up different kinds of email notifications:

• Status reports of the performance of your sent emails

• New lead notifications

• New syndicated lead notifications

• New message notifications

• Notifications about a particular company activity

• Notifications about a particular lead activity

By default, all these notifications are sent to the email address of the person who initiated the activity (for example, the person who launched an email). You can find out how to change the notification recipient here.

• The email reports about the performance of your emails are configured in the last step when you create a new email, at which point you can select whether you are willing to receive the report and when it should be sent to you.

To set up new leads and new message notifications:

1. Go to the Settings tab, Notifications section


2. Activate the notifications you would like to receive by selecting the corresponding check boxes and click Save.

To set up notifications about particular company activity:

1. Go to Analytics section, Overview tab.

2. Click the notification button (radio wave icon) next to a company for which you would like to configure notifications.


3. Type in the email address of the person who should get these notifications, the frequency of the notification and click Save.

To set up notifications about particular lead activities:

1. Go to Analytics tab, Details section.

2. Click the notification button (radio wave icon) next to a lead for which you would like to configure notifications

3. Type in the email address of the person who should receive these notifications, the frequency of the notification and click Save.

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How can I change who gets notifications?By default, notifications are sent to the email address of the person who has initiated a marketing activity. To change the recipient:

1. Go to Marketing Activity and find the sent email for which you would like to change the notifications recipient. Click on the email name.

2. Click on the Landing Page Statistics button.

3. Hover over the Notification Emails field and click Edit.


4. Type in the new recipient’s email address and click Save.

You can also enable notifications about a particular company or lead activity. For details, please read the question about setting up notifications.

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How can I stop getting new leads notifications?To stop getting new leads notifications, simply go to the Settings tab, Notifications section and unselect all checkboxes.

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How can I get different templates than those Veeam provides?Please send an email to [email protected] whenever you come up with the ideas for the email templates for Veeam MarketReach.

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I need more help – whom should I ask?For any questions, ideas, concerns or feedback, please don’t hesitate to email us at [email protected].

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