ved

A

PROJECT REPORT

ON

COMPARATIVE STUDY OF BRAND PROMOTIONS

OF JP WITH OTHERS IN REWA

FOR THE PARTIAL FULFILLMENT OF

M.B.A.

( MASTER OF BUSINESS ADMINISTRATION)

SESSION: 2010-12

Under the guidance of

Mr. SAMEER JAIN

Marketing Manager, rewa

JP Associates Ltd

Submitted By Submitted to

Vedratnam soni Mr. A.K. Nandi

( M.B.A. IIIRD SEM ) GM. TTG Dept.

international institute of preffessional studies-DAVV

ACKNOWLEDGEMENT

I am very glad to present a project report on “A

COMPARATIVE STUDY OF BRAND PROMOTION OF JP WITH

OTHERS IN REWA.” Heartily thanks to in debt of gratitude to Dr. Yamini

karmakar (COURSE CO-ORDINATOR MBA Program) and other faculty

members of Department of management who provides me opportunity to

enrich my knowledge and sharpen the marketing skill.

I Express my indebt ness and deep sense of gratitude to Mr.

Sameer Jain for giving me opportunity to Undergo vocational training in

this esteemed organization. I am heartily thankful to all staff members of JP

Associates Ltd. Who has been friendly and informal towards me rendering

me moral support and cooperation and Help me in completion of this

project successfully.

Vedratnam soni

( M.B.A. IIIRD SEM)

International institute of professional

Studies- DAVV

DECLARATION

I am Vedratnam soni a student of (MBA) international institute

of professional studies-DAVV . I hereby declared that project report titled

“COMPARATIVE STUDY OF BRAND PROMOTION OF JP WITH

OTHERS IN REWA.” Is an original and unpublished work done in JP

Associates Ltd. at Rewa.

Whatever I have given information in. this report that is only for

support of my project report and all information given by me are true and

genuine.

I hereby declared that all the information are based on best of my

knowledge and no one had submitted this report previously for any Degree

Vedratnam soni

( M.B.A. IIIRD SEM)

International institute of professional

Studies-DAVV

CONTENTS

1. Introduction of the organization

2. About the topic

3. Research objectives

4. Research Methodology

Steps of research

Data type & Data sources

Sampling method

Period of study

Scope of study

5. Data Analysis & interpretation

6. Conclusion

7. Finding

8. Suggestion

9. Limitations

10. Questionnaire

Introduction

Company Profile

Jay pee Group is a well diversified company with active interests in Civil

Engineering, Private Hydropower, Cement, Hospitality, Integrated

Township and Information

Technology.

The Jay pee group is a well diversified infrastructural industrial group of

India with a turnover of over Rs.3578 crores that commenced its

operations in 1972 as a partnership firm then known as Jai prakash

Associates, under the visionary leadership of Shri Jaiprakash Gaur. In

august 1986, the construction company and the cement division were

merged into the Jay pee Associates Ltd.

The group has been discharging its responsibilities to the satisfaction of all

its shareholders and fellow Indians, summed by its guiding philosophy of

"Growth with a Human Face”.

BUSINESSES CONCERNS of JAYPEE GROUP

A) Civil Engineering:

Initially, the Jaypee Group started as civil engineering contractors.

Jaiprakash Associates Ltd., the flagship company of the Group, is a leader

in Construction of river valley and hydropower projects on turnkey basis

for more than 4 decades. The company is currently executing various

projects in hydropower / irrigation / other infrastructure fields and has had

the distinction of executing simultaneously 13 hydropower projects spread

over 6 states and the neighboring country Bhutan for generating 10,290

MW of power.

B) Private Hydropower:

Hydropower - a renewable source of energy on which the future of our

country rests. It conserves our nations fossil fuel reserves, is in abundant

supply and simultaneously is non-polluting in nature. Keeping all this in

the backdrop of mind, Govt. of India opened up the doors in 1991 to

private companies for the setting up of private hydropower projects. The

GOI has an ambitious plan of providing power for all by the year 2012.

For this the government identified an optimal hydrothermal mix of 40:60,

to meet the peak shortage demand.

Seeing the vast potential present in the hydro power generation, the house

of Jaypees ventured into private power generation on Build Own

Operate(BOO) basis.

As an independent power producer the group has the following BOO

projects in hand out of which Baspa II and Vishnu Prayag have already

been commissioned while Karcham Wangtoo is currently under execution.

C) Hospitality:

“You are among friends…………” which connotes the Jaypee Groups

tradition of Indian hospitality to its guests.

The group owns and operates four Five Star Deluxe hotels through Jaypee

Hotels Limited, a subsidiary company and is a significant player in north

of India.

The first two five star hotels in the capital were set up in the back drop of

the Asian Games in 1980 - Hotel Siddharth and Hotel Vasant Continental.

An ode to the cosmopolitan culture of Delhi – these two five star hotels

unfold the finest lifestyle experiences. An exquisite blend of business and

pleasure, makes them a perfect place to confer, relax or pamper your

senses.

Pioneering the concept of Deluxe hotels – Hotel Jaypee Palace Agra, is a

hotel and convention centre. The hotel is a fine blend of the Mughal

architectural brilliance and it combines classic qualities, simultaneously

blending luxury and exclusivity with modern style, flair and

sophistication.

Jaypee Residency Manor , Queen of hills, Mussoorie is a tribute to the

majesty and splendor of the Mussoorie hills. Built on an individual hilltop,

the Hotel offers an amazing 180 degrees of the most awe-inspiring view of

the hills.

D) Integrated Township:

Jaypee Greens is an ideal place for a retreat in the wilderness. Spread over

an area of 450 acres, comprising of 2 golf resorts this uptown development

comprises of gracious villas, luxurious townhouses, penthouses,

condominiums, studio apartments, commercial complexes and spectacular

shopping malls.

Already functional, the 18 hole Greg Norman signature championship

golf course, spread over a 192 acre canvas, is an inspirational challenge

at 7,343 yards.

E) Information Technology:

Focus is consistently placed on automation techniques that increase the

productivity and profitability of the enterprise with reduced costs across

various functional heads. IT is an enabler in this context. With this vision

in mind JIL Information Technology Limited (JILIT) was born. It

specializes in the following fields:

Hardware & Networking

Multimedia Services & Software

Enterprise Resource Planning

F) Thermal:

The Group in the recent years in order to diversify from the hydropower

sector has taken up the task of exploiting the rich coal resources that exist

within the state of Madhya Pradesh. To this effect the company has

formed a Joint Venture company with Madhya Pradesh State Mining

Corporation Limited (MPSMCL) to undertake coal production and sale

of coal from coal block/blocks which might be allotted to MPSMCL. The

company has been selected by MPSMCL as a joint venture partner

through competitive bidding process. The joint venture has been formed

in the name and style of MADHYA PRADESH JAYPEE MINERALS

LIMITED.

Amelia (North) Coal Block Ministry of Coal, Government of

India has allotted Amelia (North) Coal Block in Satna District to

MPSMCL

Captive Thermal Power The group currently has a Captive

Thermal Power generation capacity of 88.5 MW at its cement

complex at M.P

G) Transmission:

Jaiprakash Hydro-Power Limited (JHPL), subsidiary of Jaiprakash

Associates Limited will venture into the development of transmission

systems with the Power Grid Corporation of India Ltd (PGCIL).

H) Cement:

Jaypee group is the 4th largest cement producer in the country. The

groups cement facilities are located in the Satna Cluster (U.P), which has

one of the highest cement production growth rates in India.

JAIPRAKASH ASSOCIATES LIMITED - CEMENT

DIVISION

Jaiprakash Associates Limited (JAL) formerly Jaypee Cement Limited is

the well diversified conglomerate JAYPEE GROUP, It's cement division

has 3 modern, computerized process control cement plants of 5.0 Million

tonnes of aggregate per annum capacity near Rewa in Madhya Pradesh,

India – the single largest cement complex at one location in India from

where more than 3, 00,000 bags are dispatched in about 1000 trucks per

day. It is the largest cement-manufacturing complex at a single location

in Asia.

The computerized process control cement plants namely, Jaypee Rewa

Cement Plant (JRCP), Jaypee Bela Cement Plant (JBCP) with an

aggregate capacity of 7.0 MTPA.

In the near future, the group plans to expand its cement capacities via

acquisition and greenfield additions to maximize economies of scale and

build on vision to focus on large size plants from inception.

The Group is committed towards the safety and health of employees and

the public. The group’s motto is ' Work For Safe, Healthy, Clean &

Green Environment '.

Jaypee Rewa Plant:

Jaypee Rewa Plant has 2 units with an aggregate capacity of 2.5 million

tonnage per annum. Unit-I of 1 million tonnage capacity was

commissioned in 1986 and Unit-II of 1.5 million tonnage capacity was

commissioned in 1991.

Jaypee Bela Plant:

Jaypee Bela Plant of 1.9 million tonnage capacity was commissioned in

1996. A blending unit, first of its kind in the country, having a capacity

of 6 lakh tonnage per annum was set up in Sadva Khurd, Distt.

Allahabad, (U.P.) in December 2001. pollution control.

Jaypee Cement Blending Unit, Sadva, Allahabad (JCBU)

Jaypee Cement Blending unit (JCBU) of 0.6 MTPA capacity was

commissioned in December, 2002 at the Vill: Sadwa-Khurd, Dist.

Allahabad, (UP). This is situated on Allahabad – Rewa road at a distance

of 28 KM from Allahabad.

Jaypee Ayodhya Grinding Operations

The latest addition in cement manufacturing capacity came through

Jaypee Ayodhya Grinding Operation (JAAGO) having 1.0 MTPA

capacity. With a view to use locally procured Fly Ash from NTPC-Tanda

, this plant was commissioned in August, 2004 at Tanda in U.P.

Mining

In order to meet limestone requirement of the three Cement Plants,

Jaiprakash Associates Limited has three Captive Limestone Mines –

Naubasta Limestone Mine, Jaypee Limestone Mine and Bankuiyan

LimestoneMine.

The Mining operations are carried out by fully mechanized open cast

mining methods. The equipments used include 153 mm drill machines,

hydraulic excavators of 3.8 cum & 4.1 cum bucket capacities, in-situ rock

breaker, heavy duty 35 MT carrying capacity dumpers, bull dozers and

miscellaneous equipments.

The reclamation and rehabilitation of mined area is a continuous process

in Jaiprakash Associates Limited. The hard overburden generated is used

to back-fill the area with good topsoil and area is rehabilitated in planned

way by adopting large-scale afforestation

Performance

Jaypee Rewa Plant:

S.no. Production

Year

2006-

07

2007-

08

2008-

09

2009-

10

jan 10-

apr 10

1 Clinker Production

(MTPA)

23.17 21.73 25.61 29.18 14.51

2 Total Cement

Production (MTPA)

25.79 24.13 25.62 28.19 14.37

Jaypee Bela Plant:

S.no. Production

Year

2006-

07

2007-08 2008-

09

2009-

10

jan

10-

apr 10

1 Clinker Production

(MTPA)

16.8 16.46 16.48 17.68 7.03

2 Total Cement

Production (MTPA)

17.83 18.37 20.46 21.52 9.36

Jaypee Ayodhya Grinding Operational, Tanda (U.P):

S.no. Production Year

2009-10 jan 10- apr

10

1 Total Cement Production (MTPA) 7.56 2.9

Jaypee

Cement

Blending

Unit,

Sadva,

Allahabad

(U.P):S.no.

Production Year

2006-

07

2007-

08

2008-

09

2009-

10

jan

10-

apr

10

1 Total Cement

Production (MTPA)

3.25 4.53 5.53 5.87 1.81

Indian Cement Industry-An Overview

The Indian Cement Industry occupies a predominant position not only as

one of the basic industries for infrastructure development, but also because it

is the 2nd largest producer of cement in the world.

Importance to Economy:

The cement industry accounts for approximately 1.3% of GDP and employs

over 0.14 million people. It is a significant contributor to the revenue

collected by both the central and state governments through excise and sales

taxes. Cement has consistently figured among the top 5-7 commodities. It is

a heavily taxed commodity and the duties amount to around 30% of the

selling price of cement.

India is the second largest producer of cement in the world. In 2006-07,

India (158 mt) is the second largest producer- behind China (1000 mt), but

ahead of the US (99 mt) and Japan (66 mt). India’s cement industry – both

installed capacity and actual production has grown significantly over the

past three decades, with production increasing at an average rate of 8.1% per

year between 1981 and 2005-06. Also it is worth noticing that the demand

for cement is still outstrips supply by at least 5 million tonnes (TOI, June

13,2007).

Major Players:

Name ACC Limited

Production 17,902

Installed Capacity 18,640

Net Profit (Quarter ended Sep 30, 2009) 41,550.89 lakhs

Name Gujarat Ambuja Cements Limited

Production 15,094


Net Profit (Quarter ended on Sep 30, 2009) 31,848 lakhs

Name Ultratech

Production 13,707


Net Profit (in 2008-09) 97,700 lakhs

Name Grasim

Production 14,649


Net Profit (in 2008-09) 1,64,800 lakhs

Name India Cements

Production 8,434



Name JK Cement Ltd

Production 6,174


Net Profit (in 2008-09) 14,234.40 lakhs

Name Jaypee Group

Production 6,316


Name Century Cement

Production 6,636


Name Madras Cement

Production 4,550



Name Birla Corp.

Production 5,150



The relative market share of large players in cement industry has changed

significantly over the years. Consolidation of capacities has seen Ultratech,

Grasim, India Cement and Gujrat Ambuja emerge as the leading player apart

from ACC, which has been the market leader during all the years of

excepting FY2001.

Production:

Total production of cement companies in India has seen a growth of 32.05

percent from 2003-04 to 2009-10.

(In million tonnes)

Source: Cement Manufacturers’ Association

Major Cement Producing States:

Source: Cement Manufacturers’ Association

Revenue earned by cement biz

Year

Rs.

Crores

2005-06 1281

2006-07 1932

2007-08 2069

2008-09 2258

2009-10 2417

OBJECTIVE

OBJECTIVES TO CONDUCT THIS SURVEY

The basic motto to conduct this survey is to find the impact of brand

promotional activities in order to enhancing the brand image and

companies. All sincere efforts have been made through this survey to touch

promotion of marketing which is one of 4p’s.

Jay pee group has doing various kinds of promotional activities like

Technical promotions

Dealers promotions

Mass awareness promotion

Some of the basic objectives to conduct this survey are fixed as under

Objectives

1. To find out the two best technical promotion of Jaypee

2. To find out the two best dealer Level promotion of J P

3. To find out the two best Mass Level promotion of J P

4. To analyses the technical promotion of Jaypee with other

companies

5. To analyses the dealer Level promotion of Jaypee with other

companies

6. To analyses the Mass Level promotion of Jaypee with other

companies

7. To find out the FIVE Best technical promotion of Jaypee

RESEARCH

METHODOLOGY

1. Sources of Data :-

In my research, I have used only primary data in order to accomplish

my objectives

Primary Data:-

The primary data are those, which are collected afresh for first time

And thus happen to be original in character. All the primary data which

I have collected while my survey was done through schedule method.

The primary data is collected regarding the comment of EXCLUSIVE &

MULTIBRAND DEALER about the following aspect of promotions of

JP CEMENT & OTHERS.

1. Technical aspect of promotion & comparative analysis

2. Dealer level brand promotions & comparative analysis

3. Mass publicity promotion& comparative analysis

4. Overall five best promotions

5. Suggestions for improvement of promotions

Method of Data representation:-

The method of data representation views for conducting my study is

Bar graph & pie chart.

Sample Size :-

Sample size has selected for the study is 100 in numbers. They are

divided in two category multi brand and exclusive dealers as follows-

a. MULTIBRAND - 30

b. EXCLUSIVE - 40

-------------------------------------

TOTAL - 70

-------------------------------------

Sample Area:-

Sample area has selected for the study is rewa urban and rewa ruler .In

Rewa the area which was selected for study were Allahabad road ratahara

Govindgarh road, university road and railway station road. In rewa ruler

I had selected Baikunthpur, sirmaur mangawan and maugan for the study.

Time of Study:-

The time of study which was taken by me in order to completion of my

Research program was 45 Days.

Method of analysis:-

Interview by questionnaire

No. of question

The No. of question which was taken in my questionnaire is 12.

Type of question

Both open ended and close ended question are included in

questionnaire.

Data Analysis and Interpretation

Q1.Give rank according to importance in the term of

technical promotion which is trying to do by J.P.

PROMOTION EXCLUSIVE MULTIBRAND TOTAL

MESON MEET 28 19 47

BUILDER MEET 10 10 20

ENGINEER MEET 2 1 3

T.S.E. VISIT 0 0 0

TOTAL 40 30 70

EXCLUSIVE

MESON MEET

BUILDER MEET

ENGINEER MEET

T.S.E. VISIT

MULTIBRAND

MESON MEET

BUILDER MEET

ENGINEER MEET

T.S.E. VISIT

TOTAL

MESON MEET

BUILDER MEET

ENGINEER MEET

T.S.E. VISIT

INTERPRETATION-

70% of Exclusive dealer and 63.4% of multi brand dealer say that meson

meet is important and which are doing by J.P. 25% exclusive dealer and

33.3% multi brand dealer say that builder meet is important.

Q2. Compare J.P. with other company in term of

technical promotion and give rank according to

performance?

COMPARATIVE STUDY OF TECHNICAL PROMOTION

PROMOTION MESON MEET BUILDER MEET ENGINEER MEET TSE VISIT

JAYPEE 25 22 0 0

PRISM 32 31 0 0

ACC 6 8 0 0

BIRLA GOLD 6 9 0 0

SAMRAT 1 0 0 0

T0TAL 70 70 0 0

INTERPRETATION

During my survey when I asked question regarding technical promotions of

jp and other companies then 36% of all dealers has graded jp as no.1 in

meson meet and 46% of all dealers has given prism rank no1 in meson meet

and 31% of all dealer has graded jp as no. 1 in 44% of all dealers has given

prism rank no1 in builder meet .

Q3. Give rank according to importance in the term of

dealer promotion which comes under brand promotion?


DEALERS MEET 12 11 23

SUBDEALER MEET 4 3 7

GIFT ITEM 15 10 25

FOREIGN TRIP 4 3 7

AUDIO VAN PROG 1 1 2

CALENDER&DIARY 4 2 6

TOTAL 40 30 70

EXCLUSIVE

DEALERS MEET

SUBDEALER MEET

GIFT ITEM

FOREIGN TRIP

AUDIO VAN PROG

CALENDER&DIARY

multibrand

DEALERS MEET

SUBDEALER MEET

GIFT ITEM

FOREIGN TRIP

AUDIO VAN PROG

CALENDER&DIARY

TOTAL

DEALERS MEET

SUBDEALER MEET

GIFT ITEM

FOREIGN TRIP

AUDIO VAN PROG

CALENDER&DIARY

INTERPRETATION- 37.5% of Exclusive dealer and 33.3% of multi brand

dealer says that gift item is important. 30% exclusive dealer and 36.6% multi

brand dealer say that dealer meet is important.10% exclusive dealer and 10%

multi brand dealer says that sub dealer is important.


dealer promotion and give rank according to

performance?

COMPARATIVE STUDY OF DEALERS

PROMOTION

PROMOTIONDEALER

MEET

SUBDEALER

MEET

GIFT

ITEM

FOREIGN

TRIP

AUDIO

VAN

PROG

CALENDER

&DIARIES

JAYPEE 22 21 17 27 25 23

PRISM 30 33 34 28 25 25

ACC 10 3 7 5 5 7

BIRLA GOLD 8 5 10 9 15 7

SAMRAT 0 8 2 1 8

T0TAL 70 70 70 70 70 70

During my survey when I asked question regarding Dealer level

promotion of J.P. and other companies then approx 30% of all

dealers has graded jp as no.1 in dealer level promotion and 46%

of all dealers has given prism rank no1 in dealer level promotion

Q5. Give rank according to importance in the term of mass promotion which comes

under brand promotion?

PROMOTION EXCLUSIVE MULTIBRAND

HORDINGS 10 7 17

WALL PAINTING 22 14 36

T V AID 4 4 8

NEWS PAPER AID 1 2 3

RADIO AID 0 0 0

BANNER&POSTER 3 3 6

TOTAL 40 30 70

INTERPRETATION- 25% of Exclusive dealer and 23% of multi brand

dealer says that hording is important for mass promotion. 54% exclusive

dealer and 47% multi brand dealer say that wall panting is important.10%

exclusive dealer and 13% multi brand dealer says that TV AD is important

for mass promotion.


mass promotion and give rank according to

performance?

PROMOTION RADIO AID

HORDDING WALL PAINTING

T V AID

NEWS PAPER AID

BANNER ON PROG

JAYPEE 31 28 40 34 55

PRISM 24 25 3 25 12

ACC 4 8 22 2 0

BIRLA GOLD 10 6 4 8 3

SAMRAT 1 3 1 1 0

TOTAL

70 70 70 70 70

When I asked question regarding mass publicity promotion

Of jp and other companies then approx. 51% of all dealers has

graded jp promotions as rank no1and 30% of all dealer has

graded prism promotions as rank no. 1

Q7. Give rank according to importance in the term of

all promotion which comes under brand promotion?

PROMOTION RANK 1 RANK 2 RANK 3 RANK 4 RANK 5 TOTAL

WALL PAINTING 31 30 9 0 0 70

MESON MEET 22 24 12 9 3 70

DEALERS MEET 12 11 34 5 8 70

HORDINGS 3 4 9 34 20 70

GIFT ITEMS 2 1 6 22 39 70

TOTAL 70 70 70 70 70

Q8.Compare jaypee with other brands in terms of

innovative strategies and ideas, to promote their

product.

JAYPEE 31

PRISM 24

ACC 4

BIRLA GOLD 10

SAMRAT 1

TOTAL

70

Q9. Compare jaypee with other brands in taking

initiative to take give supports in organizing the

events and giving support within the city.


JAYPEE 42 19 5 4 0 70

PRISM 9 15 14 27 5 70

ACC 4 15 22 17 12 70

BIRLA GOLD 11 17 25 9 8 70

SAMRAT 4 4 4 13 45 70

TOTAL 70 70 70 70 70

Q10. Compare jaypee with other brands in order to

convey the changes in product to customers.

JAYPEE 16

PRISM 24

ACC 14

BIRLA GOLD 15

SAMRAT 1

TOTAL 70

Q11. Compare jaypee with other brands according to

the consideration of feedbacks of consumers and

dealers.


JAYPEE 23 18 29 0 0 70

PRISM 18 22 14 11 5 70

ACC 20 20 18 7 5 70

BIRLA GOLD 5 6 5 30 24 70

SAMRAT 4 4 4 22 36 70

TOTAL 70 70 70 70 70

Q12. Give rank according to dealers promotion for giving other benefits.


FOREIGN TRIP 12 6 18

GIFT ITEMS 6 6 12

CALENDER & DIARY 10 10 20

OTHERS 8 4 12

CANOPY 4 4 8

TOTAL 40 30 70

Q13. Compare jaypee with other brands on CSR

activities.


JAYPEE 23 18 29 0 0 70

PRISM 18 22 14 11 5 70

ACC 20 20 18 7 5 70

BIRLA GOLD 5 6 5 30 24 70

SAMRAT 4 4 4 22 36 70

TOTAL 70 70 70 70 70

FINDING

1. During my survey when I asked question regarding technical

Promotions then 67% of all dealers has graded meson meet as rank

no1 and 29% of all dealer has graded builder meet as rank 2and

Followed by engineer meet& T.S.E visit as rank 3 and rank 4. So

mesons meet and builder meet is most important technical promotion

company point of view.

2 Talking about the question regarding dealer level promotion 36% of

all dealer has graded gift item as rank no1 and 33% of all dealer

has graded promotions by dealer meet as rank 2 and Followed by

foreign trip & calendar and diaries as rank 3 and rank 4.

3 Talking about question regarding mass publicity promotion

51% of all dealers has graded wall painting promotion as rank

no1and 24% of all dealer has graded hording promotion as rank

2and Followed by TV Aid& News Paper Aid. as rank 3 and rank 4.

4 During my survey when I asked question regarding technical

promotions of J.P. and other companies then 36% of all dealers has

graded J.P. as no.1 in meson meet and 46% of all dealers has given

prism rank no1 in meson meet and 31% of all dealer has graded

jp as no. 1 in 44% of all dealers has given prism rank no1 in

builder meet

5 During my survey when I asked question regarding Dealer level

promotions of J.P. and other companies then apporx 30% of all

dealers has graded J.P. as no.1 in dealer level promotion and 46%

of all dealers has given prism rank no1 in dealer level promotion

.

6. When I asked question regarding mass publicity promotion

Of J.P. and other companies then approx. 51% of all dealers has

graded J.P. promotions as rank no1and 30% of all dealer has

graded prism promotions as rank no. 1

7 When I asked question regarding best promotion activities of

All categories then I found that WALL PAINTING MESON MEET

DEALER MEET, HORDINGS, GIFT ITEMS are some of the

Important promotions that every company is doing on regular basis.

LIMITATION 1- It was an expensive task and money was not in adequate

amount

2- Some of the respondent do not disclose real information

3- Time was not adequate to complete the entire study

4- Some of the respondents are not easily approachable in

the time of survey

5- There is big possibility of biasness of interview as well as

respondent

6- Some of the respondents had not co-operated at the time

of pilot survey

SUGGESTIONS

1. If J.P. want to enhance his image and his sale then J.P. should

continue increase his technical promotional activities like mesons

meet, builders meet

2. J.P should also increase distribution of gift and dealers meeting

because they want some thing extra, gift item is one of the tool to

promote brand.

3. Gift item should be based on seasons.

4. J.P. is very good on his mass awareness promotions and it must

continue on his mass promotions.

5. Company should give emphasis on these promotions because

according to dealers it is very important. In order to enhancement of

brand image

(A) WALL PAINTING

(B) HORDINGS

(C) MESON MEET

(D) EALERS MEET&GIFT ITEMS

5. Influence of the Engineers & Technical staff: The frequent meets

with the technical staff increases the faithfulness and loyalty of

dealers and masons towards the brand. This also explains the masons’

and dealers’ influence on the final consumer. Also I believe that the

negative perception about the Fly Ash is because of this only. So JP

should identify masons, contractors and architects in the city and then

hold frequent technical meets with them. This would help in reducing

the negative perception about the Fly Ash and Slow Setting of JP.

6. Trade Promotion Activities: The dealers should be given diaries, pens

and calendars. Also T-Shirts can be distributed to the masons so that

they become more inclined towards JP Brand.

7. Now a day situation has totally change person have no time to make

his home because they are doing job and indulge in business so they

are hiring the builders and contractor so J.P. should meet regularly

with both of them.

8. According to me if J.P. wants to enhance his image then J.P. should

work for city and help to develop infrastructure facilities in the cities.

BIBLIOGRAPHY

.

1- Kothari C R (2001) ; Research Methodology Vishwa

Publication New Delhi.

2-Saxena Rajan (2003) ; Marketing management Tata

McGraw-Hill Publication pvt Ltd.

New Delhi.

WEB SITE:-

www.jal .com

www.business.mapsofindia.com

http://www.business.mapsofindia.com/

http://www.jal/

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