VIRTU DESIGN INSTITUTE

WORKING IN DIGITAL DESIGN VDIS10021

WORKING IN DIGITAL DESIGN An Introduction

Written by Rachel Hawkins

The focus of this subject is how to digitise images and

use photomedia in your design practice while managing the

photo assets and the processes for creating them.

VIRTU DESIGN INSTITUTE: WORKING IN DIGITAL DESIGN - VDIS10021

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What is Digital Design?

Digital Design is an creative work practice that uses digital computer technology as an essential part of the creative or presentation process. Since the 1970s, various names have been used to describe the process of including computer generated imagery and multimedia imagery in digital art and design processes.

Digital design is a term used to describe a wide variety of computer related skills including fields such as web design, digital imaging and 3D modeling. The term can be further expanded to any digitally created visual media. Digital advertising and web designers use the technology to develop commercial work while artists use the same mediums to express themselves creatively. Amassing skills in digital design is paramount to a designer finding employment in their chosen field.

There are countless types of digital design. The most common use of the term refers to graphic and web design that includes digital imaging, coding, animation, interface design, and more. Digital imaging ranges from the creation of simple navigation graphics such as buttons and arrows, all the way to complex photo doctoring and the creation of artistic imagery from scratch. Furthermore, designers expand their skills to animation to create dynamic visuals that move organically to bring their imagery work to life. Digital designers also create animations and 3D models for Hollywood movies, architectural planning, and the design of product prototypes.

http://www.soyouwanna.com/digital-design-1063.html#ixzz35EqptsZ1

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What is Photomedia?

Photomedia is a photographic asset used for visual art and design purposes. It may be a simple untouched photo or it may be an image that has been manipulated to change its appearance in any way. The photo may have been captured through traditional or digital photography or by a scanner.

Photomedia focuses on a full range of photographic visual art practices that make up contemporary digital design.

Photomedia emphasises conceptual and practical investigations through projects designed to foster individual interpretations and aesthetic development, and to promote the acquisition of technical skills and enhance your engagement with research. Photomedia encompasses traditional and digital photography as well as image capture by scanning.

We will be focusing on the capturing and digitising of images as well as the application of creative explorations to into commercial outcomes.

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Photo imaging, as it relates to graphic design practice, is unique in the expression of design ideas. In this course you will develop valuable knowledge and experience in digital asset management, image manipulation, digital imaging work flow management and the preparation of digital artwork.

You are encouraged to challenge your ability and grow in the medium, to try new ideas, and to communicate using the language of this medium, and to appreciate ideas and trends in photo-media for graphic design.