Vdara Home Page Revisions

December 20, 2010

Julie Hoffmann

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Vdara Home Page Revisions Overview

Currently scoped for a Home Page Revision Only. Subsequent full site revision will follow at a later date.• Challenges:

– Alteration of Navigation. Must work within the existing Format for now.– Booking Engine will be in a different placement on Home Page than

subsequent pages.• This means the Header will contain the booking Engine on Secondary pages

until a full redesign in the future. On The Home page it will be in a new, more prominent location with a better usability format.

• Important Factors to Incorporate:– Incorporate the new Brand Campaign– Greater Emphasis On Vegas– Add Excitement– Highlight Spa and Meetings– Add Social Functionality– More Promotional Areas and Potentially more Flexible Promotional Areas (ie.

Content Management Driven).– Call attention to Meeting space for Catering/Banquet Space

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Mock-Up for “Information Architecture Only” – Skinned to reflect Luxury Brand. Flash to reflect to Brand Campaign

We are Green Key Certified.

Learn More out our Sustainability Efforts

Best Rate Guarantee

New stronger Placement CTA for Email Sign-Up

New stronger Placement for Booking Engine

Flash Module would have one image at a time, two shown for transition purposes only: Flash Concepts on Next 2 Slides

New Promotional Module. This could be content managed in the future. We can look at different Options on layout.

Ie. Image, Headline Copy or more

like cohesive Banners.

Social Prominence with Facebook Feed and Twitter Feed (going live in early Jan)

Stronger Call-Out to Green Key Certification

Utilize Promotional Space for Weddings

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Flash Interface – is Modified for Home Page – Add Booking Engine and Change Flash Module.

Modified Flash ModuleIncorporates New Branding

Pulls Forth BrandingHighlights Meetings and Spa

Current Flash – Flat, Lacking the Energy Mary would like to convey. Existing Flash has good imagery, recycle into flash piece (smaller module that could be linked to from home page or into Room pages).

New Flash – Incorporate the Booking Engine in a more desirable format.

Pull in the Brand Campaign, High Energy, LifeStyle (SKG to develop) and end on Value Proposition.

I think they should incorporate the Big V similar to the Banner Ads.

Mary – Supporting colors will need to be determined. I think the existing brand campaign works “as is” with the site. The colors are neutral enough to work together. I’ll want to know what colors are approved by you to use as secondary supporting colors (For booking buttons, etc.)

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Flash Interface – Maximize Brand, Highlight Value Proposition, Showcase Vegas, Create Energy, Focus on Spa and Business

Do Vegas Differently

• All Suite

• Non-Smoking

• Non Gaming

• Eco-Friendly

Do Vegas Differently

All Suite, Non-Smoking, Non Gaming, Eco-Friendly

Explore The Suites

Kitchens, Washer, Dryers/etc. (value – props)

Successful Meetings Booked Here

10,000Sq ft, (Value props)

Escape and Relax

Holistic Health, Eco-Friendly Products (Value props)

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Module Options

Option 1: Look and Feel would be consistent each promotional space.

Separate Image

Separate Headline

Separate Copy

Separate link

Benefits: Shortens time to Plug/Play Changes, not as Dynamic (Could be CMS Driven. Currently, not coded by Digital Design, previously scoped but not completed for Monte Carlo.

Both Options would use Monte Carlo Scrolling Look/Feel with Arrows.

Estimate approximately no more than 6 max of promotional placements to rotate through.

Option 2:

Each Block would be a fully encompassed Banner Ad with Title, Text varying. This makes the ads more dynamic.

Benefits: Lengthens time to add new Banner (add time for design), more Dynamic, currently content management driven for Mandalay Bay

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Secondary Pages would remain the same

• Booking Engine would be at the top• Email Sign-Up, etc.

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Stay Connected Social Page• Develop a Social Page for any

programs we may have or items we may want to link to in the future.

• Pending an outline for the layout,. This is not tied to Home Page Redesign, but should be done in parallel to it.

• Mirage/Mandalay and Bellagio examples shown

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How to Support Weddings

• Highlight Wedding Opportunities:– In the Promotional Pod Area– Add in Meeting Space in Top Navigation

• Develop Landing Page to Showcase Previous Weddings

– Utilize photos of Banquet Space– Bar Vdara used as reception area– Any accolades from previous Brides

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Bar Vdara – Locals Tweet Up Space (This is separate from Home Page Design, but discussed in Meeting).

• After the Vdara Twitter page has gained a strong enough audience, engage in utilizing the Bar for a local Tweet-Ups

– For Tweet-Up:• Tour of Sustainability• Tour of Fine Art• Quizzes with Prizes• Host in Q2 when weather is

moderate

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Next Steps

1. Confirm agreement that new architecture highlights needs

2. Discuss each element with questions ie. Modules, etc. Fine Tune items before submission to Design.

3. Outline Timing with Digital Design for Design and Subsequent Build