VC/PE: Managing Your Online Identity
14
Managing Your Firm’s Online Identity Seth Levine Foundry Group ©2009, Foundry Group LLC, Proprietary and Confidential
-
Upload
sether -
Category
Technology
-
view
1.297 -
download
5
description
This is a presentation I gave at a Reuters seminar on using social media to manage your private equity or venture capital firm's online identity.
Transcript of VC/PE: Managing Your Online Identity
Managing Your Firm’s Online Identity
Seth Levine
Foundry Group
©2009, Foundry Group LLC, Proprietary and Confidential
Many firms are already blogging…
©2009, Foundry Group LLC, Proprietary and Confidential
… and using social media
©2009, Foundry Group LLC, Proprietary and Confidential
VC partners using social media
©2009, Foundry Group LLC, Proprietary and Confidential
Foundry Group’s use of social media
©2009, Foundry Group LLC, Proprietary and Confidential
Foundry Group’s use of social media
©2009, Foundry Group LLC, Proprietary and Confidential
Some of the benefits to blogging
©2009, Foundry Group LLC, Proprietary and Confidential
Why people come to our blog
©2009, Foundry Group LLC, Proprietary and Confidential
People come to our blog to learn about:
• our companies
• our investment focus• our themes
How to have a successful venture blog
• Be clear about your motives
• Full buy-in from your partners
• Set boundaries
• Figure out your editorial control
• Create original content
• Be regular
©2009, Foundry Group LLC, Proprietary and Confidential
Even if you don’t want to participate
People are talking about you and your portfolio companies . . .
©2009, Foundry Group LLC, Proprietary and Confidential
. . . right now
©2009, Foundry Group LLC, Proprietary and Confidential
Technologies to help you pay attention
Gist
©2009, Foundry Group LLC, Proprietary and Confidential
Technologies to help you pay attention
Filtrbox
©2009, Foundry Group LLC, Proprietary and Confidential
Final Thoughts
©2009, Foundry Group LLC, Proprietary and Confidential
Engage
Thoughtfully
Now
