VCC Brand Guidelines · 9 RAND GUIDELINES 13 Brand colours VANCOUVER COMMUNITY COLLEGE Pantone 376...

BRANDGUIDELINES

2019

2Fundamentals 2019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGE

A clear, consistent visual identity is integral to building Vancouver Community College’s brand.

Logo LOGOS 5SAFE AREAS & MINIMUM SIZE 6IMPROPER USE 7IMPROPER APPLICATION 8WORDMARK 9FOUNDATION 10INDIGENOUS ICON 11

Colours BRAND COLOURS 13

Typography TYPOGRAPHY IN PRINT 16TYPOGRAPHY ON SCREEN 17

Support info SUPPORTING GRAPHICS 19RETIRED GRAPHICS 20THE URL 21

Photography PHOTOGRAPHY 23

Corporate Communications BUSINESS CARD 25LETTERHEAD 28ENVELOPES 29EMAIL SIGNATURE 30FOUNDATION BUSINESS CARD 31FOUNDATION STATIONERY 32FOUNDATION EMAIL SIGNATURE 33PRESENTATION FOLDER 34

Templates PRINTSOLO BANNERS (MARKETING) 36POWERPOINT PRESENTATION (INTERNAL) 37POSTER (INTERNAL) 38POSTER (MARKETING) 39BIFOLDS (MARKETING) 40ADVERTISING (MARKETING) 41NOTICE (INTERNAL) 42INFO SESSION (INTERNAL) 43POSTCARD (MARKETING) 44WAYFINDING (MARKETING) 45WAYFINDING (EXPERIENCE VCC - MARKETING) 46WAYFINDING (INTERNAL) 47

DIGITALENEWSLETTERS 49MAILCHIMP HEADER 50DIGITAL SIGNAGE 51SOCIAL CHANNEL PROFILES 52

32019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEAbout

Vancouver Community College (VCC) gives students the skills to improve their lives, job opportunities and career prospects.

OUR VISION

VCC – The first choice for innovative, experiential learning for life.

VCC is proud to inspire a new generation of students to discover their passions, gain essential skills, and learn what it takes to succeed in a competitive workforce. With over 15,000 students, including a growing number of Aboriginal and International learners, 1,100 employees and an annual budget of $105 million, VCC is a key player in the post-secondary landscape in B.C. Our connections to the industry ensure that our students have direct access to employers while our model of access and our partnerships across the post-secondary sector assist students to reach their goals at any stage of their educational journey.

OUR VALUES• Student success: We create an accessible

environment where students build the skills, develop the attributes and gain the experience in the classroom, industry and community needed for success now and in the future.

• Excellence: We are committed to the highest educational quality, student support, and college operations that are responsive, innovative and relevant.

• Diversity: We acknowledge and respect differences in each other and are committed to maintaining an accessible environment that is inclusive of all.

• Stewardship: We are responsible for overseeing the resources that are entrusted to us and are focused on working in the best interests of the college community as a whole.

Our commitment to student success, excellence, diversity and stewardship makes VCC a unique and exciting place to study. We believe that VCC students have unlimited potential, and it’s our job to make sure our graduates are equipped with the skills and knowledge they need to succeed.

42019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGE

Logo LOGOS 5 SAFE AREAS & MINIMUM SIZE 6 IMPROPER USE 7 IMPROPER APPLICATION 8 WORDMARK 9 FOUNDATION 10 INDIGENOUS ICON 11

52019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGELogos

We have one unique logo, which may not be modified or adapted.

A

B

C

A. The full colour green and grey logo is VCC’s primary logo and should be used on all material produced in colour. • The colours are Pantone 376 C and

Cool Grey 9 C. • Please refer to Brand Colours for the print

and web colour breakdown.

B. Only use the black, white and grey logo when printing without colour.• The colours are 100% black and 60% black.

C. Only use the reversed (white) logo when applied on a dark colour background that maximizes contrast• Do not put this logo on a busy background. • Do not include the drop shadow.

When using the VCC logo, be sure that the typeface and illustration remain white or black and not transparent.

Variations for an internal organization, promotion, concept, event, or project are not permitted. Any attempts to re-create a logo by scanning, tracing, etc., will result in inconsistencies that compromise the VCC brand. Rescanning a logo from a printed piece is not permitted.

Download acceptable logos at vcc.ca/logo.

https://www.vcc.ca/about/logo/

62019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGESafe areas & minimum size

SAFE AREAS

A. The safe area is equivalent to the space spanning the top of the word “Vancouver” and the bottom of the word “Community” in the logo. Elements, such as typography or other logos, should not intrude on the logo’s safe area.

Do not place the logo too close to a folded, bound or cut edge in any design application. Maintain at least 0.25” from the fold, gutter or cut edge.

The purpose of the safe area is to maintain visibility and brand prominence when used with text, photographs or other elements.

MINIMUM LOGO SIZE

To ensure legibility, don’t reproduce the VCC logo smaller than the required height. B. 8.5” x 11”: 0.5” minimum height.C. Web: 73 pixels minimum height.D. 11” x 17” or larger: 1.25” minimum height.

1X

1X

1X

1X

1X

A

73 PIXELS HIGH

0.5” HIGH

1.25” HIGH

C D

B

72019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEImproper use

Don’t alter, crop or reconfigure VCC’s logo in any way.

A. Don’t add additional identifiers for a specific campus, department or division.

B. Don’t alter logo colours.

C. Don’t alter logo elements.

D. Don’t modify the proportions of the elements or the logo itself or distort by compressing or stretching.

E. Don’t isolate logo elements.

F. Don’t use logo graphics as a standalone image.

G. Don’t add an outline around the logo.

H. Don’t rotate.

I. Don’t add a drop shadow or any other effects.

J. Don’t use outdated logos.

FICTIONAL DEPT.

A

F

B

G

C

H

D

I J

E

82019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEImproper application

Avoid backgrounds that obstruct or do not allow the logo to stand out.

A. Don’t place the logo over images with busy backgrounds.

B. Always ensure the text and illustration in the VCC logo is white and not transparent or any other colour.

C. Don’t place the logo over graphics or visuals which conflict with its colour.

D. Don’t print a logo that was prepared for web purposes. Web files are low resolution and will appear blurry or pixelated in print.

E. Don’t put the logo in a shape.

A B C D E

92019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEWordmark

VCC has a secondary identifier that supports the logo and brand.

A CB

A. The full colour version is VCC’s primary wordmark and should be used on all collateral produced in colour. • The colour is Pantone 376 C • Please refer to Brand Colours for the print


B. Only use the black and grey wordmarks when printing without colour.• The colours are 100% black and 60% black.

C. Only use the reversed (white) wordmark when applied on a dark colour background that maximizes contrast• Do not put this wordmark on a busy background. • Do not include the drop shadow.

USAGE• Use this wordmark in small applications where the

VCC logo is not legible.

• This wordmark can act as a supporting element where the brand has already been established. The VCC logo must always appear elsewhere on the collateral.

• When “VCC’ is used as a title, the acronym should be typeset in Europa Bold Condensed.

• When “VCC” is used within a sentence, keep the typeface as the corporate typeface, Avenir.

Please do not create or use the wordmark from other sources.

102019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEFoundation

VCC Foundation is a separate but related legal entity of the college and has its own logo.

A. The full colour green and grey logo is VCC Foundation’s primary logo and should be used on all collateral produced in colour. • The colours are Pantone 376 C and

Cool Grey 9 C. • Please refer to Brand Colours for the print


B. Only use the black, white and grey logo when printing without colour.• The colours are 100% black and 60% black.

C. Only use the reversed (white) logo when applied on a dark colour background that maximizes contrast• Do not put this logo on a busy background. • Do not include the drop shadow.

When using the VCC Foundation logo, be sure that the typeface and illustration remain white or black and not transparent.

Please do not create or use the logo from other sources.

Download acceptable logos at vcc.ca/logo

A

B

C


112019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEIndigenous icon

A B C

Indigenous Education and Community Engagement is the only department with its own icon, and which uses VCC’s corporate red.

A. Primary VCC Indigenous iconB. Use as a graphic produced in colour.

100% black and PMS 1797 CC. Use as a graphic produced without colour.

15% black on a 40% black background.

STANDARDS• Used alone, as a super graphic, crop or on an angle.

VCC INDIGENOUSEDUCATION + COMMUNITY ENGAGEMENT


BRAND COLOURS 13

Colours

132019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEBrand colours

Pantone 376 C and Cool Gray 9 are VCC’s primary brand colours.

Pantone 376 C is VCC’s identifying colour. It is to be used in all marketing material and on-campus facilities as a highlight colour.

The brand colours are not associated with any single department, division, or entity. No one ‘owns’ the colours, their business significance, or definition except to establish and support the VCC brand.

Pantone 1797 C is only to be used in Indigenous collateral or as a highlight for alerts.

RATIO AND BLEND OF COLOURS:• Maximize use of white space for readability• Incorporate green and grey in every application• Avoid mixing differently coloured backgrounds

on the same visual element• Limit the use of colours to two primary and two

secondary colours per page• Avoid using tertiary colours• Body copy must be grey or black• Do not introduce new colours

Note: PANTONE® is a trademark of Pantone, Inc. The colours shown on this page and throughout this guide are intended to match the PANTONE Colour Standard.

Please refer to the PANTONE Colour Matching Swatch Book for accurate colour representation.

PRIMARY COLOURS SECONDARY COLOURS

TERTIARY COLOURS

PANTONE 376 C

PANTONE COOL GRAY 9

PANTONE 295 C

PANTONE 327 C

100% CYAN

PANTONE 585 C

PANTONE 213 C PANTONE 1797 C

142019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEBrand colours

PANTONE (COATED) PANTONE (UNCOATED) 4-COLOUR PROCESS SCREEN DISPLAY WEB

C M Y K R G B HEX

376 C 2292 U 54 0 100 0 132 187 0 84BD00

COOL GREY 9 C 425 U 30 22 17 57 116 119 122 74777A

295 C 295 U 100 69 8 54 0 40 85 002855

327 C 327 U 100 2 60 14 0 134 117 008675

100 CYAN 100 CYAN 100 0 0 0 0 159 223 009FDF

585 C 585 U 14 0 68 0 219 222 112 DBDE70

213 C 213 U 0 92 18 0 227 28 121 E31C79

1797 C 1795 U 2 97 85 7 203 51 59 850116


TYPOGRAPHY IN PRINT 16 TYPOGRAPHY ON SCREEN 17

Typography

162019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGETypography in print

AaBbPRIMARY CORPORATE FONT

VCC’s primary corporate print font is Avenir. Avenir is an elegant and easy-to-read typeface when it appears in headings, adding a flair of modernism to visual communications.• Use Avenir Book or Avenir Light for body copy.• Leave enough space between the lines of text to

create a light, open feel. • Use a one-line break between paragraphs rather

than an indent.• Left align all body copy

Avenir and Europa. SECONDARY CORPORATE FONT

Europa is VCC’s secondary corporate font used to support the body copy. Use this bold, structural font for large headlines that require attention. Do not use this font for body copy.

AvenirabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()_+{}|:”<>?

EuropaabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()_+{}:”<>?

172019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGETypography on screen

PRIMARY MICROSOFT FONT

Use Calibri for email and in MS Office documents that will be shared, as this font defaults on computers.

Calibri and Source Sans Pro.

SECONDARY WEB FONT

Source Sans Pro is used on the VCC corporate website only.

AaBb CalibriabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()_+{}|:”<>?

Source Sans ProabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()_+{}:”<>?


SUPPORTING GRAPHICS 19 RETIRED GRAPHICS 20 THE URL 21

Support Info

192019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGESupporting graphics

Some examples of supporting graphic styles: • Horizontal colour bars from our palette placed in

appropriate relation to photos

Logos, approved artwork and images (from outside partners and image sources) must be from a high-quality, sharp image (vector or raster file). Logos, artwork and images copied from websites are not acceptable.

Supporting graphics stimulate interest and imagination, add dimension and reinforce the VCC brand.

BEST PRACTICES

Visual elements should have a balanced look and synergy with each other.

A B

v c c . c a

Downtown campus200-block Dunsmuir at

Hamilton, two blocks west of Stadium SkyTrain station.

Broadway campus1155 East Broadway,

one block west of Clark Drive, across from VCC/Clark SkyTrain station.

Come to our next info session to learn more about the program; visit vcc.ca/infosessions for upcoming dates.

PR_D

ESI_

0041

_201

8/04

/11

v c c . c a

Online: vcc.ca/applyBy phone: 604.871.7000, option 4In person: Broadway or Downtown campus

APPLY NOW

LEARN MORE

CAD and BIM Technologies

CERTIFICATE PROGRAM@myvcc

@vcc

@myvcc

SOCIAL MEDIA

202019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGERetired graphics

These graphics have been retired from usage. Any materials bearing these marks must be replaced with updated brand graphics.

D

C

BA

A. The Go ahead. Get skilled. campaign is no longer active and these tri-colour graphics should not be used.

B. All ribbons

C. All waves

D. URL contained in a box

w w w . v c c . c a

VCC.CA

Concise Poster Title

Ovidus evendenis sit, quatius in comnis re sunt quam qui optaes as dolorum deroreprae suntintio voluptat.

Accusandem rem endit utempore parum arcimust, sam qui blautati in cuscienimus ducillatet es dit etur molupictem solum, samSed ex et voluptaspita volesed que parumquiam.

Weekday, Month ##, 201#3 p.m. - 4:30 p.m.Broadway campus, building B, room ###

For more information contact Department name, 604.871.7000, ext ###.

VCC.CA






VCC.CA






VCC.CA






VCC.CA






VCC.CA





For more information contact Department name, 604.871.7000, ext ###. VCC.CA

212019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEThe URL

Visit our website vcc.ca for more information. vcc.ca

URL IN TEXT

A. When a specific VCC url is included, bold the distinguishing section of the url.• The url is lowercase, not uppercase. • Do not precede with “www.”

B. When the VCC url is in a sentence, bold the url. • The body copy in the same paragraph must

remain the same font. • Do not increase the size of any portion of vcc.ca.• The url is lowercase, not uppercase.

C. When the VCC url is used as a headline, use Europa. • Example: solo banners

vcc.ca/department

A B


Photography PHOTOGRAPHY 32

232019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEPhotography

VCC’s photography is intended to be genuine and show authenticity, warmth and staff/students in their environments.

BRAND PHOTOGRAPHY GUIDELINES• Photography must look natural and spontaneous.

Avoid corporate cliché and overly-posed situations as they undermine the perception of VCC as a human organization. Images may be soft-focus or long-exposure, with sharp central focus.

• Photography must convey reality, not fantasy. Staging must emphasize humanity and natural surroundings by highlighting real-world scenes and genuine solutions rather than constructing artificial environments or situations for dramatic effect.

• Photography must show people in an environment where the viewers can see their and our relationship converging with the classroom and working environments.

• Photography must use bright or natural light.

These photographic techniques are not recommended:• Static, overly-posed environmental shots• Out-of-context poses in artificial environments• Use of non-human or artificial characters• Contrived or cliché scenarios• Depiction of fictional characters or situations• Collages where a composite montage style imagery

is created. e.g.: where two or more images morph or fade into each other

• Show a photo of the photo

TECHNICAL• Photography must always be rendered from a

high-quality, sharp image. • Photos used for print should be 300 dpi minimum

resolution.• Photos used for web should be 72 dpi minimum

resolution. • Photos copied from VCC or other websites are

not acceptable.

VCC PHOTO RELEASE

Any person photographed by VCC for promotional purposes is required to fill out and sign a Photo Release Form to give consent.

The release can be downloaded here for use by individual college departments.

Please keep the original copy as long as the photo is in use and send a copy of the signed release to the Marketing and Communications department.

Please refer to my.vcc.ca to download VCC-branded photographs. Contact Marketing with special requests.

https://employee.vcc.ca/departments/operational/marketing/email-guidelines/index.html


BUSINESS CARD 25 LETTERHEAD 28 ENVELOPES 29 EMAIL SIGNATURE 30 PRESENTATION FOLDER 31 FOUNDATION BUSINESS CARD 32 FOUNDATION STATIONERY 33 FOUNDATION EMAIL SIGNATURE 34

Corporate Communications


Downtown campus250 West Pender StreetVancouver, B.C. V6B 1S9

Tel 604.871.7000, ext. 0000Cell 604.000.0000Email [email protected]

Employee Name, PhD

TitleDepartment

THE FIRST CHOICE FOR INNOVATIVE, EXPERIENTIAL LEARNING FOR LIFE.vcc.ca

Dimensions: 3.5” x 2”Green: PMS 376 Grey in the logo: 60% BlackGrey text: 70% BlackStock: 120lbs Mohawk Options

A. Front: Standard design template for all general business cards.

B. Back: All VCC employees will have the same green business card back unless otherwise stated in this brand guidelines document.

A business card is a strong vehicle for brand communication and recognition.

Business cards

Templates were designed to accommodate variable information required by all VCC departments.

Personal email addresses are not permitted on business cards.

Order through the Bookstore.

A B

262019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEBusiness cards variations



Employee Name, PhD

TitleDepartment

Employee Name, PhD

Social Media CoordinatorMarketing & Communications

Broadway campus1155 East BroadwayVancouver, B.C. V5T 4V5

Tel 604.871.7000, ext. 0000Cell 604.000.0000Email [email protected] @vcc @myvcc

Tel 604.871.7000, ext. 7369Fax 604.871.7367Email [email protected]

Basic EducationBuilding A, Room 2713


Advising ServicesIn-person or telephone appointments can be made on campus; by phone at 604.871.7000, Option 2 or online: vcc.ca/advising

Broadway campusRoom 4022, Building A1155 East BroadwayVancouver, B.C. V5T 4V5

Downtown campusRoom 103250 West Pender StreetVancouver, B.C. V6B 1S9

THE FIRST CHOICE FOR INNOVATIVE, EXPERIENTIAL LEARNING FOR LIFE.vcc.ca



Employee Name, PhD

TitleDepartment


Employee Name, PhD

TitleDepartment

Annacis Island campus1608 Cliveden AvenueDelta, B.C. V3M 6P1

A B

C

D

E

F

G

B. Front: Downtown campusC. Front: Broadway campusD. Front: Annacis Island campus

A. Back E. Front: Social media onlyF. Front: Advising Services onlyG. Front: Basic Education only

272019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEBusiness cards variations (continued)

Tel 604.443.8499Fax 604.443.8509Room 348B

Dental Clinic ProgramsCertifi ed Dental AssistingDental Hygiene


THE FIRST CHOICE FOR INNOVATIVE, EXPERIENTIAL LEARNING FOR LIFE.vcc.ca/foundation


Tanis Sawkins, MA

DirectorPartnership Development合作拓展及特殊项目總監


This time has been reserved for you:

Date:

Time:

IMPORTANT:A 24 hour notice is requested for change of date, or cancellation of appointment: 0800 – 1600 hours.

VA N C O U V E RCO M M U N I T YC O L L E G E

F O U N D A T I O N

Employee Name, PhD

Title


Tel 604.871.7000, ext. 0000Cell 604.000.0000Email [email protected] @vccalumni @vcc_alumni

H J

I

I. Front: Chinese translation. Director of Partnership Development only

H. Front and Back: Dental Clinic Programs only J. Front and Back: Foundation

282019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGELetterhead


Downtown campus250 West Pender StreetVancouver, B.C. V6B 1S9 vcc.ca

Annacis Island campus1608 Cliveden AvenueDelta, B.C. V3M 6P1 604.871.7000

November 15, 2012

1155 East BroadwayVancouver, B.C.Canada V5T 4V5

To whom it may concern,

Sed quiatem aut reheni blandes ti bustem rem venihiciam sapeles ti busaeptam quo tem quassimus maximus corere vollenis de de nam qui quas dessum, simintem aborepr emporpor aliquature cuptas moloreptas seque doluptatur? Endesti o blaut volor aperovitae si dolut aliquod iti busd aecuptati a illatat aut in es is nihillatur, comnist qui quis millacit optati a turibus eribusa voluptat aut ommos dolo inullorum quidelique repero volore, sandipsumque volest pore molore. Ite pos sinto con et fugita demquam quati nb magnim audipsum fugiatempe sin corepudis aut ut eicti quias erferia sitatqu.

Taecteca taturia dolesti aspit eariorectem volupiciis etur ra aribusda volo cuptate labo. Iniam esto dolut aspellu pti ntem re pro consequi nobit pedita nat la nonsequi inturei caerfero con poribus siti am estrum reped qui blati os sintem et odisquis aboreped utent perferempos dolorro blaut re, ut di volupti orest, theum vendent. Nequi ut reperae ptaturit, optatet volupta tatemqui re prepudanti on pores a serati ature culparciisit facia nonsedipsam quis comniti s quas diae volupti nvendit quatur, quia um volesti beribus, nonsequ idusdae. Itam eosti o to cor recti a conse nam.

Vellab illis sus uta sinctatam int vel imi, cum que re posti bus et plabo. Torita sit moles et, corpor aut elest mod minti on pelluptati at dolorib usaecum elis ra ne venihic te dolupic iumqui quae net evernatqu qui rae offi c tem re nati oriam quia nullupt iberorit presti or re, sitecea tempori rem corepro estrum fuga. Nemperum rem quatusandae nobistr uptasi quas simagna temodio nserias pre delitempore, si con plant mi, nulliquia diti core ad ut doluptur, ommosam dem aut eligendam quidernam, sapedit volorest et, illabore il ides alit apiet offi cias desequi utem esti ati assum utenis ditat. Velluptas sequiant odi bersperum, unt volore soluptae que etur, cusdament.

Sincerely,

First LastDirector, Department

Faculty, School,Unit Name

vcc.ca

BA

Corporate letterhead is to be used for all official printed VCC communications. Microsoft word templates can be downloaded on my.vcc.ca. Text styles default to Calibri on all VCC MS Office templates.

A. Standard letterheadB. Second sheet

The format for letter is shown in the body of this sample.• Use only Calibri 11pt for body copy• Left margin is 1.25”• Right and bottom margins are 1”

3” TOP MARGIN

0.5” BOTTOM MARGIN

1” LEFT MARGIN 0.5” RIGHT MARGIN

http://myvcc.ca

292019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEEnvelopes

vcc.c a

DOWNTOWN CAMPUS250 West Pender StreetVancouver, B.C. CanadaV4B 1S9

vcc.c a

BROADWAY CAMPUS1155 East BroadwayVancouver, B.C. CanadaV5T 4V5

AVAILABLE SIZES• 9.5” x 4.125” (standard #10)• 9” x 12”• 10” x 13”

COLOURS

PMS 376 C and 60% black

Various envelope sizes are available with and without windows for each campus.

Order through Receiving.


VCC - The first choice for innovative, experiential learning for life.

vcc.ca

Email signature

Email is VCC’s primary online communications vehicle.

All official VCC email accounts must use the standard VCC email signature including contact information and logo.

Personal email addresses are not permitted on email signatures.

Please refer to my.vcc.ca for more information.

CALIBRI, 11PT, BLACK

VCC FULL COLOUR LOGO99px X 86px

CALIBRI, 16PT, GREEN (HEX# 3A8606, RGB 58/134/6)HYPERLINK TO: HTTPS://WWW.VCC.CA/

CALIBRI, 12PT, GREY (HEX# 7F7F7F, RGB 127/127/127)

First name Last nameTitle, DepartmentVancouver Community College1155 East Broadway, Vancouver, B.C. V5T 4V5T: 604.871.7000, ext. 1234 | E: [email protected]

First name Last nameTitle, DepartmentVancouver Community College1155 East Broadway, Vancouver, B.C. V5T 4V5T: 604.871.7000, ext. 1234 | E: [email protected]

vcc.ca

NEW MESSAGES – OPTION #1

Standard formatRecommended for Outlook on desktop

First name Last nameTitle, DepartmentT: 604.871.7000, ext. 1234E: [email protected] | vcc.ca

REPLIES/FORWARDS

First name Last nameTitle, DepartmentT: 604.871.7000, ext. 1234E: [email protected] | vcc.ca

Vancouver Community College1155 East Broadway, Vancouver, B.C. V5T 4V5


Recommended for Outlook365/webmail and mobile


Vision statementRecommended for Outlook on desktop


312019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEPresentation folder

Employee Name, PhD

Title


Tel 604.000.0000, ext. 0000Cell 604.000.0000Tel 604.000.0000 (optional)Email [email protected]

Broadway Campus1155 East BroadwayVancouver, B.C. V5T 4V5

Downtown Campus250 West Pender StreetVancouver, B.C. V6B 1S9

Annacis Island campus1608 Cliveden AvenueDelta, B.C. V3M 6P1

vcc.ca604.871.7000

STANDARD FOLDER• Size: 9” x 12”• 2 business card slots• Stock: 120lb Lynx Opaque Cover FSC MIX• Colour: PMS UV Colour 376 C green (Inside), Litho’d 4C Process UV Ink (outside)

Contact Marketing to place an order.



F O U N D A T I O N

Employee Name, PhD

Title


Tel 604.871.7000, ext. 0000Cell 604.000.0000Email [email protected] @vccalumni @vcc_alumni

THE FIRST CHOICE FOR INNOVATIVE, EXPERIENTIAL LEARNING FOR LIFE.vcc.ca/foundation

A B

Foundation business card

Dimensions: 3.5” x 2”Green: PMS 376 Grey in the logo: 60% BlackGrey text: 70% BlackStock: 130lbs Mohawk Options

A. FrontB. Back: VCC Foundation is the only department who

will have a grey business card back (70% black).

Personal email addresses are not permitted on business cards.

Order through the Bookstore.

332019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEFoundation stationery


F O U N D A T I O N

BROADWAY CAMPUS1155 East BroadwayVancouver, B.C. CanadaV5T 4V5

vcc.ca


F O U N D A T I O N


F O U N D A T I O N



F O U N D A T I O N

Foundation email signature

Email is VCC’s primary online communications vehicle.

All official VCC email accounts must use the standard VCC email signature including contact information and logo.

Personal email addresses are not permitted on email signatures.

Please refer to my.vcc.ca for more information.

CALIBRI, 11PT, BLACK

VCC FULL COLOUR LOGO99px X 86px

CALIBRI, 16PT, GREEN (HEX# 3A8600, RGB 58/134/6)

First name Last nameTitle, VCC FoundationVancouver Community College1155 East Broadway, Vancouver, B.C. V5T 4V5T: 604.871.7000, ext. 1234 | E: [email protected]

Find out more at vcc.ca/foundation or donate now! Foundation & Alumni Newsletter Signup

First name Last nameTitle, VCC FoundationT: 604.871.7000, ext. 1234E: [email protected] | vcc.ca

Vancouver Community College1155 East Broadway, Vancouver, B.C. V5T 4V5

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First name Last nameTitle, VCC FoundationT: 604.871.7000, ext. 1234E: [email protected] | vcc.ca

REPLIES/FORWARDS


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Templates Print SOLO BANNERS (MARKETING) 36 POWERPOINT PRESENTATION (INTERNAL) 37 POSTER (INTERNAL) 38 POSTER (MARKETING) 39 BIFOLDS (MARKETING) 40 ADVERTISING (MARKETING) 41 NOTICE (INTERNAL) 42 INFO SESSION (INTERNAL) 43 POSTCARD (MARKETING) 44 WAYFINDING (MARKETING) 45 WAYFINDING (EXPERIENCE VCC - MARKETING) 46 WAYFINDING (INTERNAL) 47

Digital ENEWSLETTERS 49 MAILCHIMP HEADER 50 DIGITAL SIGNAGE 51 SOCIAL CHANNEL PROFILES 52


A. Program banners• URL side bar is always green• Colours: at designer’s discretion.

No program or department “owns” a colourB. Service banners

• URL side bar is always grey• Colours: Overlay is always green

BANNERS• Size: 35”w x 88”h (new in 2019)• Materials: Banners can be printed on paper and vinyl• Collapsible and stored in easy-transport carry bag

Solo banners promote college programming or events.

TEMPLATE SET-UP• Logo: top of banner• Photography: simple, objects, no people• Text: keep to a minimum as banners act similar to

an advertisement.

LOCATION

Banner location is selected for maximum effect and compatibility with the environment and architecture, with consideration for:• Effectiveness: best angle for legibility• Placement: enhances the logo and integration on site

Solo banners MARKETING

TRADES

Building Manager Certificate

Building Service Worker

CNG Technician

RHFAC Accessibility Assessor Training

Samsung Tech Institute – Appliance Repair Technician

Services for Students

COUNSELLING SERVICES

LOGO: 18.5” X 15.75”

BULLET POINTS: 120PT, AVENIR, WHITE

HEADER: 200PT, AVENIR, WHITE

URL: 560PT, EUROPA, BOLD CONDENSED

“SERVICES FOR STUDENTS”: 120PT, AVENIR, WHITE

A B


Click to add titleCLICK TO ADD INTRO, SUBTITLE, DATES...

DOCUMENT TITLE vcc.ca

• Lorem ipsum dolor sit amet, consectetur adipiscing elit.

• Aliquam varius quis sem quis dictum.

• Nunc malesuada neque enim, eget nibh sodales quis.

• Suspendisse rutrum eleifend libero, at tortor maximus id.

• Aliquam laoreet ante eget maximus maximus.

• Proin id laoreet velit.

PowerPoint presentation INTERNAL

• Keep bullet points and text to a minimum to avoid reading off the screen during the presentation.

• Maximum of 11 lines of text• Maximum of 10 words per bullet point• Photos: simple, impactful, relative

TEMPLATE SET-UP• Colours and paragraph styles are defined• Headers: Green, Calibri, 32pt• Sub-headers: grey, Calibri, all-caps, 14pt• Body copy: grey, Calibri, regular, 28pt, 24pt, 20pt

This template and VCC-branded photos are available on my.vcc.ca.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam varius quis sem quis dictum. Nunc malesuada neque enim, eget bibendum nibh sodales quis. Suspendisse rutrum eleifend libero, at blandit tortor maximus id. Aliquam laoreet ante eget maximus maximus. Proin id laoreet velit.





• Nunc malesuada neque enim, eget bibendum sodales quis.

• Suspendisse rutrum eleifend libero, at blandit tortor maximus id. Aliquam laoreet ante eget maximus maximus.

• Proin id laoreet velit. • Praesent tristique ante purus,

nec ornare faucibus eu. • Proin sollicitudin purus et neque

accumsan, sed tincidunt est sollicitudin.

• In quis odio sollicitudin, pretium felis nec, pharetra purus.

• Duis consectetur ex nec arcu eleifend condimentum. Duis nec tortor ullamcorper, aliquam leo




• Aliquam varius quis sem quis dictum.• Nunc malesuada neque enim, eget bibendum

nibh sodales quis. • Suspendisse rutrum eleifend libero, at blandit

tortor maximus id. • Aliquam laoreet ante eget maximus maximus. • Proin id laoreet velit. Praesent tristique

ante purus, nec ornare massa faucibus eu. Proin sollicitudin purus et neque accumsan,



• Nunc malesuada neque enim, eget bibendum nibh sodales quis.

• Suspendisse rutrum eleifend libero, at blandit tortor




http://my.vcc.ca


Headline for Poster

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec egestas, metus at faucibus fermentum.

Effective date: Weekday, Month, XX, 2019

Location:Broadway or Downtown campus, building X, Room XXXX. More text space available for the information if needed.

Poster INTERNAL

Posters are used to highlight short-term or department-initiated events.

A. Colour poster option with photoB. Black and white poster option without photo

Microsoft Word poster templates have been created for staff use. Full colour and black and white options are available in letter (8.5”x11”) and tabloid (11”x17”) sizes.

TEMPLATE SET-UP• There are specified areas for headline, image and

other text elements (text boxes are used)

• Text: keep to a minimum as posters act similar to an advertisement.

• Paragraph styles are defined• Font defaults to Calibri, VCC’s template font• Photos: simple, impactful, relative.

Do not use photos from online sources as they do not print well.

Please refer to my.vcc.ca to download VCC-branded photographs. Contact Marketing with special requests.

Headline for Poster

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec egestas, metus at faucibus fermentum.


Location:Broadway or Downtown campus, building X, Room XXXX. More text space available for the information if needed.

CONTACT NAMEPHONEEMAIL

CONTACT NAMEPHONEEMAIL

INSERT IMAGE IN THIS AREA. USE A HIGH QUALITY IMAGE FILE.

SHORT DESCRIPTION

SHORT HEADLINE

DATE, TIME, LOCATION SHOULD BE EXPRESSED AS SHOWN IN CP STYLE GUIDE FOR VANCOUVER COMMUNITY COLLEGE.

CONTACT INFORMATION IF NECESSARY

A B


392019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEPoster MARKETING

S U B - H E A D E R I N F OSupporting information

T I T L E H E R E

Downtown campus, atrium250 West Pender Street

P R O G R A M D E PA R T M E N T

Headline goes here on two lines

CO

_DES

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Headline goes here on two lines if necessary

SUB-HEADER INFO HERESupporting informationgoes here

CO

_STS

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061

T I T L E H E R E

Downtown campus, atrium250 West Pender Street

Posters are used to highlight short-term or department-initiated events.

A. Simple photo: use if photo allows for legible text.B. Complex photo: use if photo text is not legible on

top of the photo.

TEMPLATE SET-UP• Size: 11” x 17”• Text: keep to a minimum as posters act similar

to an advertisement. • No bleed edges: 0.5” margin• 2nd margin: 1.15”• Photo: simple, impactful, relative.

Do not use photos from online sources.

HEADLINE: 60PT, EUROPA, DEMI BOLD 20PT, EUROPA, BOLD CONDENSED

60PT, EUROPA, BOLD CONDENSED, ALL CAPS

SUB HEADLINE: 80PT, EUROPA, BOLD CONDENSED, ALL CAPS

SUPPORT TEXT: 50PT, AVENIR, HEAVY

CONTACT INFO: 24PT, EUROPA, BOLD CONDENSED, ALL CAPS

LOGO: 2.1” WIDE

24PT, AVENIR, ROMAN

A B

402019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEBifolds MARKETING

TEMPLATE SET-UP• Size: 10” x 8” folded in half Contact Marketing to place an order.

OUTSIDE INSIDE

v c c . c a

Downtown campus200-block Dunsmuir at

Hamilton, two blocks west of Stadium SkyTrain station.

Broadway campus1155 East Broadway,

one block west of Clark Drive, across from VCC/Clark SkyTrain station.

Come to our next info session to learn more about the program; visit vcc.ca/infosessions for upcoming dates.

PR_D

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8/04

/11

v c c . c a

Online: vcc.ca/applyBy phone: 604.871.7000, option 4In person: Broadway or Downtown campus

APPLY NOW

LEARN MORE


CERTIFICATE PROGRAM@myvcc

@vcc

@myvcc

SOCIAL MEDIA

v c c . c a /c a d


For the latest information on courses, schedules, requirements and fees, please check vcc.ca In the case of a discrepancy between this publication and vcc.ca, the website will be considered the official guide.

SPECIALTIES

Architectural technician Works in architectural and engineering firms, government offices, and private industry.

Civil/structural technician Works in engineering firms on the development of structures, highway construction, high rise, and commercial buildings.

Steel detailing Works in structural steel fabrication and metal companies, and steel detailing offices.

PROGRAM DESCRIPTION

VCC’s CAD and BIM technologies programs offer students project-based, hands-on learning, using industry standard programs such as Autodesk Revit Structure, AutoCad and SketchUp. After two months of basic drafting training, students enter their chosen specialty: architectural, civil/structural, or steel detailing.

ADMISSION REQUIREMENTS

· Grade 12 graduation, or equivalent (applicants who have completed Drafting 11 and 12 in high school can apply for direct entry into Term 2 of the program).

· Apprenticeship and Workplace Math 11 or Pre-calculus 11 or equivalent (trigonometry and algebra recommended).

START DATE:

LENGTH:

CREDENTIALS:

CAMPUS:

September

10 months, full time

Certificate

Downtown

86%of VCC

drafting grads are employed on

graduation*

$46kaverage

starting salary*

$62kaverage salary after 2 years*

* Statistics from DACSO survey and WorkBC

412019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEAdvertising MARKETING

Ratio of graphic elements will remain the same despite differences in ad dimensions.

A. Make Your Mark• VCC’s current corporate advertising campaign

that will continue until September 2020• Programs: auto, culinary, hair, health, music, and

university transfer.• Photo: each program has a designated photo• Background: Light grey (top), white (bottom)

B. Info Sessions• Photo: simple, impactful, relative• Graphics:

• Overlay is green• 3 different coloured horizontal lines

C. Corporate ad• Use when VCC is not running an ad campaign• 2 options: Photo, no photo• Colour & Black and white options available

A B C

Downtown campus200-block Dunsmuir at Hamiltontwo blocks west of Stadium SkyTrain station.

Broadway campus1155 East Broadway across from VCC/Clark SkyTrain station.

Program Campus

Automotive tradesTuesday, April 2, 11 a.m. – 4th floor lobby, building A Broadway

FashionTuesday, April 2, 5:30 p.m. – room 921 Downtown

English as a second language (ESL)Tuesday, April 2, 6:30 p.m. – room 3620, building A Broadway

Building service workerWednesday, April 3, 1 p.m. – room 207 Downtown

Building manager certificateWednesday, April 3, 2 p.m. – room 207 Downtown

Gemmology & Accelerated gemmologyWednesday, April 3, 5 p.m. – room 164 Downtown

MasterValuer appraisalMonday, April 8, 5:30 p.m. – room 164 Downtown

Administrative assistantTuesday, April 9, 4 p.m. – room 622 Downtown

Hospitality managementTuesday, April 9, 5 p.m. – room 429 Downtown

Skilled workers are in high demand. Explore ways to get skilled and get ahead in a new career.

I N F O Sessions

Check out more free info sessions at vcc.ca/info

vcc.ca

Title hereLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce condimentum aliquet ipsum, id ullamcorper dui vestibulum ut.

Nullam ut elit odio.

COLOUR PHOTO HERE

vcc.ca

Title hereLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce condimentum aliquet ipsum, id ullamcorper dui vestibulum ut.


BLACK AND WHITE PHOTO HERE

MAKE YOURMOVE

Take a new path to university. VCC credits transfer to schools across Canada.

Learn about our first-year programs in arts, engineering, computing science, and more at vcc.ca/makeyourmark.

CO_COMA_0176_MYM-UT-Ad_Metro_4x104.921” x 10.5” Metro August 2018

vcc.ca

TITLE HERE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce condimentum aliquet ipsum, id ullamcorper dui vestibulum ut.


Downtown campus250 W Pender Street

Broadway campus1155 East Broadway vcc.ca

TITLE HERE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce condimentum aliquet ipsum, id ullamcorper dui vestibulum ut.


Downtown campus250 W Pender Street

Broadway campus1155 East Broadway

422019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGENotice INTERNAL

FONT GUIDELINES• Calibri

Sample 11” x 8 1/2” notice template:

Headline for Notice

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean imperdiet nec risus vitae efficitur. Thank you.


Location:Broadway or Downtown campus, building X, Room XXXXSecond line available for the information if needed.

Headline for Notice

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean imperdiet nec risus vitae efficitur. Thank you.


Location:Broadway or Downtown campus, building X, Room XXXXSecond line available for the information if needed.

SHORT DESCRIPTION

SHORT HEADLINE


Notices are used to highlight short-term or department-initiated events.

TEMPLATE SET-UP — GENERAL INFORMATION

Notices should be printed on the approved templates. Templates are available on my.vcc.ca as downloadable PDF files. Open with Acrobat Reader, edit text and print out.

• Font defaults to Calibri, VCC’s template font• Paragraph Styles are defined• There are specified areas for headline and other

text elements (text boxes are used) • Size: 11” x 8.5”

Please take your notice down after it is not needed.

http://my.vcc.ca

432019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEInfo session INTERNAL

Please take your information session sign down after the date has passed.

All information session notices should use these approved templates.

TEMPLATE SET-UP — GENERAL INFORMATION

All information session notices should be printed on the approved templates. Templates are available on my.vcc.ca as downloadable PDF files. Open with Acrobat Reader, edit text and print out.

• Font defaults to Calibri, VCC’s template font• Paragraph Styles are defined• There are specified areas for headline and other

text elements (text boxes are used) • Size: 11” x 8.5”

Information Session

Program Name(s). Use more than one line, if needed.

WEEKDAY, MONTH XX, 2019XX a.m. – XX p.m.

Broadway campus, Building B, Lobby

NAME OF PROGRAM FOR INFORMATION SESSION. USE MORE THAN ONE LINE, IF NECESSARY.


Information Session

Program Name(s). Use more than one line, if needed.

WEEKDAY, MONTH XX, 2019XX a.m. – XX p.m.

Broadway campus, Building B, Lobby

SHORT HEADLINE

http://my.vcc.ca


SUPPORT TEXT: AVENIR, LIGHT, 15PT, GREY

SUB-HEADLINE: AVENIR, MEDIUM, 30PT, GREEN LOGO: 1.3” WIDE

URL: AVENIR, ROMAN/HEAVY, 11PT

RECORD: AVENIR, LIGHT, 5PT, GREEN

INTRO: AVENIR, BLACK, 13PT, GREEN

TEXT: AVENIR, MEDIUM, 11PT, BLACK

TEXT: AVENIR, BLACK, 10PT, BLACK

HEADLINE: AVENIR, ROMAN, 35PT, GREEN

Postcard MARKETING

Support text goes here and can take two lines if necessary.

Headline here

Sub-head can take 2 lines

30 words. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis neque ipsum, tempor a bibendum quis, elementum id libero. Morbi iaculis at enim nec semper proin suscipit rutrum bibendum vivamus interdum.

70 words max. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum posuere lacinia felis, a fringilla nunc pretium rutrum. Duis tempus, sapien sit amet pellentesque lobortis, sem sapien porta diam, et tincidunt massa lorem vel libero. Donec auctor sagittis pulvinar. Integer vehicula effi citur dolor id cursus. Suspendisse condimentum vel metus non sagittis. Nam libero orci, mattis sed commodo vel, volutpat ut dui. In sed ornare turpis. Ut vitae luctus nulla. Donec tincidunt magna ac mauris cursus scelerisque.

Call 604.XXX.XXXX to arrange an appointment. VCC

-PO

STC

ARD

-8X

5-20

19-2

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vcc.ca/department

• Margin: 0.5”. Photo can bleed off edge.• Photo: simple, impactful, relative. • Photo size: 300dpi. Do not use photos from

online sources.• Background: always white

Use this postcard template when creative is not already established.

TEMPLATE SET-UP — GENERAL INFORMATION • Size: 5” x 8”• Text: keep to a minimum as posters act similar to

an advertisement.

452019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEWayfinding MARKETING

• The photo or graphic is simple enough that no important information is cut off from the white arrow.

• Size: 11” x 17” BACKGROUND

The green background may be replaced with a photo or graphic when:• The white arrow is still highly visible from high

contrast.

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT

Room 000

DateTime

Logo


Room 000

DateTime

Logo


Room 000

DateTime

Logo

Room 000


DateTime

Logo

Room 000


DateTime

Logo

ROOM NUMBER: AVENIR, MEDIUM, 100PT, 70K

EVENT NAME: AVENIR, BLACK, 40PT, 70K

SUPPORTING INFORMATION: AVENIR, MEDIUM, 30PT

EVENT LOGO OR SUPPORTING LOGOS: BLACK AND WHITE WHEN POSSIBLE

462019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEWayfinding EXPERIENCE VCC

TEMPLATE SET-UP — GENERAL INFORMATION • Size: 11” x 17”

Explore 120 programs at our open house.EXPERIENCE VCC

Learning Centre

APPLY HERENO APPLICATION FEE


Learning Centre



Learning Centre



Learning Centre



Learning Centre


APPLY HERE: AVENIR, BLACK WEIGHT, 70PT, WHITE REVERSE

SUB-TITLE: AVENIR, BLACK WEIGHT, 20PT, WHITE REVERSE

LOCATION: AVENIR, MEDIUM, 50PT, WHITE REVERSE

472019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEWayfinding INTERNAL

This template is available on my.vcc.ca.Editable Acrobat .PDF templates have been created for staff use only. A full colour and black and white option is available in letter (8.5”x11”) and tabloid (11”x17”) sizes.

TEMPLATE SET-UP• There are specified areas for text elements • Text: keep to a minimum as wayfinding acts similar

to an advertisement.• Colours and paragraph styles are defined• Font defaults to Calibri, VCC’s template font

Room 000BUILDING A OR B | ROOM INFO

Event namePROGRAM NAME

DATE: MONTH XX, 20XXTIME: 1 - 4 P.M.













ROOM NUMBER: CALIBRI, 90PT, HEX# 777877

SUPPORTING ROOM INFO: CALIBRI, ALL CAPS, 24PT, HEX# 777877

EVENT NAME: CALIBRI, 55PT, HEX# 777877

PROGRAM NAME: CALIBRI, ALL CAPS, 24PT, HEX# 777877

SUPPORTING INFORMATION: CALIBRI, ALL CAPS, 22PT, HEX# 5A5B59

http://my.vcc.ca

482019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEWayfinding INTERNAL (continued)

This template is available on my.vcc.ca.• Size: 8.5 x 11 Use the format that best suits the posted environment.A. PortraitB. Landscape


Event nameEvent Info











VANCOUVER COMMUNITY C OLLEGE


Event nameTIME: 1 - 4 P.M.DATE: MONTH XX, 20XX






BUILDING A OR B | ROOM INFORoom 000

A B

http://my.vcc.ca

492019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEeNewsletters

DIGITAL COMMUNICATIONS

College visual identity standards are reinforced by consistent graphical treatments in email communications.

• All headers contain the VCC green and grey.• Content includes a light feeling with a white

background. • The newsletter backgrounds all use the same light

grey colour.

All internal newsletters use templates through Mailchimp to help maintain consistency.

VCC Digest

Chef’s Table

VCC Alumni International

502019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEMailchimp header

Templates have been created to ensure consistency.

SPECS

800px x 270px

Photo: simple, impactful, relative. Choose a photo that creates high contrast with the text.

• Logo: Bottom right corner• Text: Avenir Heavy, white.

Add outline or drop shadow only if necessary

512019 BRAND GUIDELINES VANCOUVER COMMUNITY COLLEGEDigital signage

A. Broadway and Downtown Campuses: • Simple variable graphic on the left not to

exceed height of the text on the right side. • Text is Europa, bold condensed. • URL always remains in the same location.• Keep the message brief

B. Annacis Island Campus• Same graphic rules apply as Broadway

and Downtown Campuses.• Logo, URL and white space must be on

all digital signage for Annacis Island.

C. Notices: • Text is Avenir Pro.• Notices can use the colour red.• Logo must remain the same size and position.• Title must remain in the same position.• Keep the message brief.

Digital signage communicates key messages to our campus community.

PROCESS

Digital signage is produced by uploading pre-designed .jpgs or .pngs to Magic Info.• Marketing: produced from an InDesign template• Specific accounts: produced from a PowerPoint

template

Domestic studentsLearn about changes to payment options

my.vcc.ca

$ COLLEGE CLOSED DUE TO WEATHER

For updates, go to vcc.ca

NOTICE

A B C

Bursary applicationsopen until June 30

my.vcc.ca

Is your contact info up-to-date?Check your info on myVCC to make sure!


The college uses Facebook, Instagram,

Twitter, Flickr, and YouTube to stay connected with our VCC community.

VCC PROFILE

A. ProfileB. Approved highlight icons

PROGRAM PROFILES

C. ProfilesProgram highlights use photos with simple compositions featuring 1-2 people.

All of VCC’s official social media activity should contribute to one or more of the following goals:• Support student recruitment• Enrich the experience of current students• Engage the public and promote VCC’s reputation

in the wider community

Social channel profiles

A

B C

DownloadsTemplates can be downloaded from the following links.

vcc.ca/logoVCC LogosVCC Foundation Logos

my.vcc.caPhotosPhoto releaseLetterheadVCC Email SignatureVCC Foundation Email SignaturePowerPoint PresentationPoster (Internal)Notice (Internal)Info session (Internal)Wayfinding (Internal)




https://my.vcc.ca/my.policy

Thank you.If you have any questions or comments, please contact us:TEL 604.871.7000 EXT. 7534EMAIL [email protected]

VCC Brand Guidelines · 9 RAND GUIDELINES 13 Brand colours VANCOUVER COMMUNITY COLLEGE Pantone 376...

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Transcript of VCC Brand Guidelines · 9 RAND GUIDELINES 13 Brand colours VANCOUVER COMMUNITY COLLEGE Pantone 376...