VCB Board of Directors Meeting Packet

November 28,2017 1:30 p.m. Hilton Historic Bayfront

32 Avenida Menendez, St. Augustine, FL 32084 P

Packet Contents: Anti-trust & Conflict of Interest Statement Page 1 Agenda Page 2 Minutes from October & November 2017 Meeting Page 3-7 Financial Statement Page 8-9VCB Actual vs Budget (Sept & Oct) Page 10-13 (see handout) STR Report Page 14 (see handout) TDC Bed Tax Collection Reports Page 15-17 (see handout) Google Analytics Page 18-21Industry Email Blast Stats Page 22Consumer Email Blast Stats Page 23 Inquiry Report Page 24Visitor Centers Reports Page 25 Partnership Report Page 26 In-House Creative Report Page 27Sales Summary Page 28-29Sales Report Page 30 Communications Summary Page 31-32 Communications Tracking Page 33 Promotions Report Page 34 FFCG (October 2017) Page35

Anti-Trust Statement The purpose of this meeting today is to act upon matters relating to the business of St. Johns County Visitors and Convention Bureau and not to discuss or pursue the business interests of individual companies. We should proceed with caution and alertness, keeping in mind the requirements and prohibitions of Federal and State Antitrust laws. Specifically, but without limitation, there should be no discussions or deliberations relating to pricing methods, allocation of territories or customers, or restraints of trade as to property owners, suppliers or others. We should concern ourselves only with the business of St. Johns County Visitors and Convention Bureau as set forth in the agenda for this meeting.

Conflict of Interest Statement It is the duty of every member of the Board of Directors who is in any way, directly or indirectly, interested in a contract or proposed contract with the St. Johns County Visitors and Convention Bureau to disclose the nature and extent of such interest and to refrain from voting in respect to the contract or proposed contract.

1

AGENDA

St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau

Board of Directors Meeting Hilton Historic Bayfront

2:00 p.m., Tuesday November 28, 2017

Call to Order –Shannon Lake Acknowledge Anti-trust Statement and Conflict of Interest Statement-

Roll Call – Carey Cramer

Public Comments:

Consent Agenda Items

1. Approval of October and November Special Meeting minutes 2. Primary Metrics 3. Departmental Reports

Agenda items

1. MMGY Presentation of Travel Horizons research for Q3 2. Review upcoming creative and samples of new executions

Committee Reports:

1. Conference Sales 2. Leisure Sales 3. Budget Committee 4. Advertising Committee—update on agency RFP

New Business

1. Discuss use of Executive Committee vs. Full Board 2. Assign a committee to review Policy & Procedures and make recommendations 3. Employee of the Year Awards- When, If?

Old Business

1.Panhandlers update (VCB Role)

2.Update on Photoshoot

Adjournment

ST. AUGUSTINE, PONTE VEDRA & THE BEACHES VISITORS AND CONVENTION

BUREAU BOARD OF DIRECTORS MEETING October 24, 2017

Holiday Inn Historic ST AUGUSTINE, FL

32084

MINUTES

Call to Order: Charles Cox called the meeting to order at 1:40 p.m. Roll Call: Carey Cramer Present: Charles Cox, Commissioner Dean, Joe Finnegan, Angela Ivey, Shannon Lake, Larry Cooper, Phil McDaniel, Samantha Palmer, Virginia Whetstone and Nathan Williams Absent: Commissioner Kline, Commissioner Kostka, Isabelle Rodriguez Staff: Carey Cramer, Rick Hensler, Kathy Catron, Richard Goldman, and Erin Masters Others: Patti McRoberts Anti-trust & Conflict of Interest Statement: Charles Cox

Public Comment: None

APPROVAL Of CONSENT AGENDA:

1. August Minutes 2. Primary Metrics 3. Departmental Reports 4. Treasurer Report

Phil McDaniel made a motion to approve consent agenda and Samantha Palmer seconded. Approved Unanimously EXECUTIVE COMMITTEE REPORT: Charles Cox Charles led the nominations for board seats. The slate was as follows

• Chair-Shannon Lake • Vice Chair – Phil McDaniel • Secretary – Nathan Williams • Treasurer – Virginia Whetstone

Phil McDaniel made a motion to accept slate and Samantha Palmer seconded Nathan Williams made a motion to approve slate and Virginia Whetstone seconded Both Motions Approved Unanimously

OTHER COMMITTEE REPORTS: Richard Goldman reported on the following committees:

1. Conference Sales Committee – Held at the Renaissance

• Discussed: - Hurricane Irma - Various shows that the group had attended - Group Closing Fund

Much discussion followed regarding Group closing fund and event Insurance. Richard is going to check into the Event Insurance and report back. [Subsequently, Richard provided board and staff with back up and contact links to exploit the VF Hurricane Event Insurance program.]

2. Leisure Sales Committee-VCB Conference Room • Discussed:

- AAA Sales Mission - 2018 Sales Initiatives - Possible additional Villages Expo Date

Charles Cox reported on the following committees:

3. Budget Committee • Discussed:

- Sponsorship Levels (This has since been executed)

4. Advertising Committee • Discussed:

- Production of Birding & Photo Fest - Photo Shoot - Easy Season

The board suggested that each committee define their purpose. Also the board would like a schedule of meeting for 2018 as well as making sure each committee has a board member as well as a staff member.

Agenda Items:

1. Do we wish to keep number of meetings the same: • Unanimously decided to keep 9 meetings a year.

2. Travel Planner fulfillment Cost: • Rick Presented the Phase V cost report • Board wants a list of cost to bring fulfillment in house • Wants a list of pros/Cons of in house distribution

3. Additional Check signers • Virginia Whetstone and Samantha Palmer will be added to check signer

list 4. New Meeting agenda format with a Consent agenda

• Virginia wants a Treasurer report to be given • Consent Agenda format is approved by all board members

Topic changed to Policy and procedures. Board wants a copy of procedures sent to every member of board to be discussed later.

5. Boardsource: • Boardsource materials were distributed for the board to review • Phil McDaniel said he was familiar with the organization and thought it

would be good to join. • The full board agreed to pay the $500.00 fee to join Boardsource

CEO Report:

Richard reported that a 360 review for himself and all directors has been initiated

• Joe Finnegan requested that a process to review CEO is put into place

1. RFP for Ad Agency and Website development • Board would like Richard to prepare and present Ad Agency RFP at a

special meeting to be voted on. • RFP for Website to be sent prior to next board meeting, along with a

cost of doing in house including Salary-Health insurance. Also a list of pros/Cons

2. Easy Season advertising and promotion drove significant overnight improvement in August and September lodging

• Joe Finnegan would like a monthly or semimonthly report on promos that are currently running

3. August and September lodging metrics very positive across the board 4. Attractions attendance reporting system:

• .August -4.4%; YTD -2.3% (Based on 11 reporting attractions) 5. Photo shoot completed for new creative for the destination, is now in final development for

introduction in FY2018

6. Media Plans approved through VCB board

7. Negotiated with FADMO for assistance with Tourism Economic Impact Reporting

8. Working with Chamber and City on Nights of Lights improvements

OTHER BUSINESS: Samantha Palmer brought up the “Homeless/Pan handlers” subject. Much discussion followed. Richard said that he had a meeting coming up regarding the topic and he would report back with any updates. The meeting was adjourned at 12:10 Respectfully submitted by: Carey Cramer Office Manager

ST. AUGUSTINE, PONTE VEDRA & THE BEACHES VISITORS AND CONVENTION BUREAU BOARD OF DIRECTORS MEETING

November 8, 2017 Hampton Inn Vilano

Vilano Beach, FL 32084

MINUTES

Call to Order: Shannon Lake called the meeting to order at 9:09 a.m. Roll Call: Carey Cramer Present: Charles Cox, Angela Ivey, Shannon Lake, Larry Cooper, Phil McDaniel, Samantha Palmer, Virginia Whetstone Absent: Commissioner Dean, Joe Finnegan, Commissioner Kline, Commissioner Kostka, Isabelle Rodriguez, and Nathan Williams Staff: Carey Cramer, Kathy Catron and Richard Goldman Others: Henry Hird and Shaun Aunchman and Bob O’Neil Anti-trust & Conflict of Interest Statement: Shannon Lake

Public Comment: None

RFP AD Agency Review

Richard Goldman opened meeting with an explanation of process and purpose of the RFP. During the meeting there was much discussion on various refinements to the Ad Agency RFP. It was decided to do the following:

1. Do not limit RFP to Florida agencies 2. Board Members will send a list of Agencies that they think would be a good fit to Richard & Carey

(this will be done by November 15th). A staff member or VCB Chair will contact agencies to let them know to be on the lookout for an RFP.

3. Add eCRM explicitly to the scope list of the RFP 4. Add judging criteria (point values) to the sections on the RFP 5. Request “What other DMO’s have you worked with” 6. We ask for size, please specify annual billing and where we fit in as one of the size measures. 7. It was decided that there should be no more than 5 finalists. 8. Scoring values for evaluation of the proposals was reviewed and determined

Phil made a motion for staff to update RFP with board edits and send back to the board by Friday November 10, 2017. [Revised RFP and process summary was sent to board members Thursday 11/9]

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RFP Web Development Review

After much discussion it was decided that the Web Development Topic/RFP would be deferred until after the first of the year. The board asked that Richard Goldman come to the January meeting with the following:

1. Cost of Web Hosting alone 2. Cost of In-house Web development 3. Cost of Employee to do all of the Web Development:

o Training o Salary o Health Insurance o Computer/Programs Needed o Job Description o Who will decide on what the site needs

OTHER BUSINESS: The meeting was adjourned at 11:40 Respectfully submitted by: Carey Cramer Office Manager

7

Checking Account Balance: 321,893.78$ Less Outstanding checks: 604,343.58$ Plus Deposits in transit -$

BOCC Funds Liability: -$ LESS BOCC Funds Incoming 30-Sep 5,600.00$

Other Liability:

VCB Fund Balance: 37,106.50$ Note: Cash available

VCB: Income for Month 14,225.00$ Expenses for Month: 8,168.88$ Net VCB Monthly Activity 6,056.12$

Gross Revenue from Tourist Development Tax: Oct-16 561,566.00$ Nov-16 653,001.00$ Dec-16 732,596.00$ Jan-17 693,917.00$ Feb-17 885,699.00$ Mar-17 1,136,555.00$ Apr-17 1,033,382.00$

May-17 1,000,880.00$ Jun-17 925,844.00$ Jul-17 1,214,549.00$

Aug-17 699,015.00$ Sep-17 569,507.00$

FYTD Total $10,106,511.00After commissions to clerk & collector, this amount is divided between Cat 1, Cat 2, Cat 3 & Cat 4.

September-17

All Balances are reported as of month end

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Checking Account Balance: 662,133.11$ Less Outstanding checks: (15,222.24)$ Plus Deposits in transit -$

BOCC Funds Liability: 676,195.36$ LESS BOCC Funds Incoming 31-Oct 521,308.97$

Other Liability:

VCB Fund Balance: 61,638.34$ Note: Cash available

VCB: Income for Month 31,075.00$ Expenses for Month: 12,231.15$ Net VCB Monthly Activity 18,843.85$

Gross Revenue from Tourist Development Tax: Oct-17 -$ Nov-17 -$ Dec-17 -$ Jan-18 -$ Feb-18 -$ Mar-18 -$ Apr-18 -$

May-18 -$ Jun-18 -$ Jul-18 -$

Aug-18 -$ Sep-18 -$

FYTD Total $0.00After commissions to clerk & collector, this amount is divided between Cat 1, Cat 2, Cat 3 & Cat 4.

October-17

All Balances are reported as of month end

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TOTAL

Oct 16 Budget Nov 16 Budget Dec 16 Budget Jan 17 Budget Feb 17 Budget Mar 17 Budget Apr 17 Budget May 17 Budget Jun 17 Budget Jul 17 Budget Aug 17 Budget Sep 17 Budget Oct '16 - Sep 17 Budget

Ordinary Income/Expense

Income

64010-Trade Shows 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 50.00 0.00 0.00 0.00 0.00 0.00 50.00

64011-Grant 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

64012-Travel 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

64110-Postage 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

64900 - Advertising 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

65100-Annual Meeting 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 500.00 0.00 250.00 0.00 0.00 3,200.00 750.00 3,200.00

65405-Membership Dues 21,000.00 27,200.00 10,450.00 2,200.00 5,075.00 2,675.00 1,200.00 400.00 1,600.00 600.00 1,075.00 950.00 150.00 600.00 4,200.00 600.00 2,000.00 600.00 1,650.00 250.00 1,700.00 1,200.00 0.00 7,000.00 50,100.00 44,275.00

66000-Miscellaneous Revenue 0.00 0.00 0.00 1,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,000.00

66001-Excess SJC reimbursements 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

68001-Program Revenues 0.00 0.00 0.00 100.00 0.00 250.00 3,504.39 800.00 295.00 0.00 4,720.69 0.00 102.98 0.00 158.94 0.00 52.98 1,000.00 0.00 0.00 150.00 500.00 0.00 0.00 8,984.98 2,650.00

68002-Nature Festival 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

68003-St. Augustine Scapes 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

68004-Travel Planner Adver 0.00 9,000.00 0.00 900.00 0.00 0.00 0.00 0.00 13,262.00 2,000.00 0.00 20,354.00 0.00 0.00 0.00 0.00 26,519.00 9,075.00 0.00 0.00 0.00 0.00 0.00 0.00 39,781.00 41,329.00

68005-Fotofest-Exhibitors 200.00 0.00 500.00 0.00 0.00 0.00 1,200.00 0.00 0.00 250.00 615.00 2,000.00 420.00 200.00 0.00 700.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2,935.00 3,150.00

68006-Fotofest-Contest 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 60.00 30.00 430.00 0.00 2,145.00 1,960.00 0.00 30.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2,635.00 2,020.00

68007-Fotofest Income 0.00 0.00 0.00 0.00 0.00 400.00 1,080.00 0.00 0.00 1,792.00 1,000.00 1,000.00 0.00 560.00 77,701.50 75,000.00 439.00 0.00 0.00 0.00 0.00 0.00 0.00 935.00 80,220.50 79,687.00

68008-Collateral Project Income 0.00 375.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 375.00

68009-Co-Op Revenue 0.00 1,600.00 450.00 0.00 0.00 0.00 200.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,250.00 300.00 0.00 0.00 0.00 0.00 0.00 0.00 1,900.00 1,900.00

68010-Tourism Event 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,000.00 2,000.00 0.00 1,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,000.00 1,000.00

Total Income 21,200.00 38,175.00 11,400.00 4,200.00 5,075.00 3,325.00 7,184.39 1,200.00 15,217.00 4,672.00 7,840.69 24,304.00 2,817.98 4,320.00 84,060.44 76,330.00 31,260.98 10,975.00 2,150.00 300.00 2,100.00 1,700.00 0.00 11,135.00 190,306.48 180,636.00

Gross Profit 21,200.00 38,175.00 11,400.00 4,200.00 5,075.00 3,325.00 7,184.39 1,200.00 15,217.00 4,672.00 7,840.69 24,304.00 2,817.98 4,320.00 84,060.44 76,330.00 31,260.98 10,975.00 2,150.00 300.00 2,100.00 1,700.00 0.00 11,135.00 190,306.48 180,636.00

Expense

70500-Bank Charges 101.43 101.00 145.73 272.00 176.42 116.00 108.31 29.00 109.13 28.00 84.73 32.00 155.53 38.00 154.42 32.00 78.42 36.00 81.99 29.00 33.54 48.00 29.86 78.00 1,259.51 839.00

70600-Merchant Fees 19.50 26.00 32.50 0.00 0.00 7.00 48.10 0.00 0.00 15.00 0.00 13.00 0.00 18.00 30.39 37.00 956.31 0.00 0.00 0.00 29.86 0.00 9.75 37.00 1,126.41 153.00

70700-Business Gifts 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 250.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 250.00

73100-Professional Services 400.00 435.50 1,135.50 435.00 735.50 850.00 0.00 435.00 435.50 780.50 585.50 435.50 1,293.49 785.50 185.50 435.00 1,307.90 760.50 810.50 4,435.50 1,359.50 435.50 5,085.50 760.50 13,334.39 10,984.00

73800-Licenses and Taxes 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 70.00 61.25 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 22.00 25.00 0.00 0.00 0.00 0.00 92.00 86.25

73900-Meeting Expenses 272.29 517.00 42.00 325.00 129.07 865.00 35.32 214.00 38.00 0.00 32.50 172.00 95.22 130.00 40.90 114.00 57.20 0.00 83.00 326.00 0.00 433.00 0.00 242.00 825.50 3,338.00

74000-Travel -55.54 100.00 59.85 240.00 0.00 339.00 126.01 251.00 45.09 16.15 95.80 112.00 357.91 107.00 36.11 68.00 0.00 0.00 10.89 696.00 85.92 1.00 33.58 0.00 795.62 1,930.15

74010-Trade Shows 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 495.00 0.00 55.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 550.00 0.00

74110-Postage 0.00 9.99 0.00 9.99 0.00 9.99 0.00 9.99 30.30 9.99 9.99 9.99 5.80 9.99 9.99 9.99 0.00 9.99 0.00 9.99 124.11 9.99 0.00 9.99 180.19 119.88

74500-Insurance 3,706.43 3,200.00 0.00 1,710.00 1,542.50 1,000.00 0.00 964.50 1,479.00 0.00 903.00 2,800.00 968.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,189.00 0.00 2,777.69 0.00 12,566.12 9,674.50

74805-Entertainment & Meals 15.00 85.00 437.27 36.00 191.78 991.00 20.32 593.00 367.13 0.00 151.81 622.06 118.61 59.00 334.93 178.00 193.08 0.00 386.59 991.87 294.44 0.00 0.00 188.98 2,510.96 3,744.91

74806-Sales Mission 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

74900-Advertising 3,223.50 633.00 81.65 30.00 850.16 30.00 42.50 30.00 0.00 30.00 42.50 30.00 0.00 99.00 47.50 1,356.00 112.48 200.00 0.00 30.00 0.00 30.00 101.25 30.00 4,501.54 2,528.00

75000-Office Expenses 581.23 150.00 586.19 250.00 303.25 383.00 74.06 55.00 200.08 575.00 99.15 255.00 492.69 150.00 189.93 150.00 1,058.74 0.00 112.92 50.00 370.95 325.00 -80.84 435.00 3,988.35 2,778.00

75100-Annual Meeting Expenses 853.77 0.00 678.24 0.00 0.00 425.00 68.50 115.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 40.00 1,639.63 4,250.00 3,240.14 4,830.00

75403-Dues & Subscriptions 0.00 0.00 0.00 18.98 0.00 0.00 0.00 45.00 0.00 0.00 40.00 60.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 350.00 109.01 25.00 149.01 498.98

76000-Miscellaneous Expenses 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,000.00

78001-Program Expenses 0.00 0.00 0.00 1,000.00 0.00 1,000.00 0.00 0.00 3,229.39 0.00 0.00 0.00 0.00 0.00 0.00 1,100.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3,229.39 3,100.00

78004-Travel Planner Expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 35,169.00 0.00 0.00 0.00 0.00 0.00 0.00 40,000.00 35,169.00 40,000.00

78005-Fotofest Expenses 164.94 60.00 7,310.00 60.00 84.00 60.00 92.47 8,500.00 6,069.55 7,400.00 1,141.42 275.00 29,684.04 15,000.00 31,234.53 22,410.00 2,019.08 4,200.00 89.00 1,900.00 0.00 75.00 0.00 60.00 77,889.03 60,000.00

78007-Collateral Projects Exp. 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

78008-Proj. Ext./Tourism Functi 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 276.90 6,800.00 11,817.09 80.00 0.00 0.00 65.00 3,395.00 0.00 1,000.00 12,158.99 11,275.00

78009-Co-op 0.00 1,600.00 450.00 0.00 500.00 0.00 0.00 0.00 200.00 0.00 0.00 0.00 0.00 0.00 0.00 250.00 1,250.00 300.00 0.00 0.00 0.00 0.00 0.00 0.00 2,400.00 2,150.00

78010-Sales Tax 0.00 296.84 0.00 141.66 16.45 160.38 0.00 160.00 0.00 45.00 0.00 44.37 0.00 136.45 0.00 160.00 0.00 160.00 0.00 100.00 0.00 100.00 0.00 100.00 16.45 1,604.70

78017-Charitable Contributions 0.00 0.00 0.00 0.00 0.00 0.00 100.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 100.00 0.00

Total Expense 9,282.55 7,214.33 10,958.93 4,528.63 4,529.13 6,236.37 715.59 11,401.49 12,768.17 10,210.89 3,241.40 4,860.92 33,171.79 16,532.94 32,541.10 33,099.99 54,019.30 5,746.49 1,596.89 8,593.36 3,552.32 5,242.49 9,705.43 47,216.47 176,082.60 160,884.37

Net Ordinary Income 11,917.45 30,960.67 441.07 -328.63 545.87 -2,911.37 6,468.80 -10,201.49 2,448.83 -5,538.89 4,599.29 19,443.08 -30,353.81 -12,212.94 51,519.34 43,230.01 -22,758.32 5,228.51 553.11 -8,293.36 -1,452.32 -3,542.49 -9,705.43 -36,081.47 14,223.88 19,751.63

Other Income/Expense

Other Income

In-Kind Service Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Other Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Other Expense

In-Kind Service Expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Other Expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Net Other Income 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.0011,917.45 30,960.67 441.07 -328.63 545.87 -2,911.37 6,468.80 -10,201.49 2,448.83 -5,538.89 4,599.29 19,443.08 -30,353.81 -12,212.94 51,519.34 43,230.01 -22,758.32 5,228.51 553.11 -8,293.36 -1,452.32 -3,542.49 -9,705.43 -36,081.47 14,223.88 19,751.63

St. Johns County Visitors and Convention Bureau, Inc. Profit & Loss Budget vs. Actual

October 2017

Oct 17 Budget

Ordinary Income/Expense

Income

64010-Trade Shows 0.00 0.00

64011-Grant 0.00 0.00

64012-Travel 0.00 0.00

64110-Postage 0.00 0.00

64900 - Advertising 0.00 0.00

65100-Annual Meeting 0.00 0.00

65405-Membership Dues 30,775.00 21,000.00

66000-Miscellaneous Revenue 0.00 0.00

66001-Excess SJC reimbursements 0.00 0.00

68001-Program Revenues 0.00 0.00

68002-Nature Festival 0.00 0.00

68003-St. Augustine Scapes 0.00 0.00

68004-Travel Planner Adver 0.00 0.00

68005-Fotofest-Exhibitors 0.00 200.00

68006-Fotofest-Contest 0.00 0.00

68007-Fotofest Income 0.00 0.00

68008-Collateral Project Income 0.00 0.00

68009-Co-Op Revenue 600.00 0.00

68010-Tourism Event 0.00 0.00

Total Income 31,375.00 21,200.00

Gross Profit 31,375.00 21,200.00

Expense

70500-Bank Charges 96.23 101.43

70600-Merchant Fees 65.25 19.50

70700-Business Gifts 0.00 0.00

73100-Professional Services 485.50 400.00

73800-Licenses and Taxes 0.00 0.00

73900-Meeting Expenses 74.00 272.29

74000-Travel 7.48 -55.54

74010-Trade Shows 0.00 0.00

74110-Postage 19.98 0.00

74500-Insurance 1,240.00 3,706.43

74805-Entertainment & Meals 354.45 15.00

74806-Sales Mission 0.00 0.00

74900-Advertising 2,700.00 3,223.50

75000-Office Expenses 632.21 581.23

75100-Annual Meeting Expenses 5,961.49 853.77 Timing on Pmt for FY 16 meeting

75403-Dues & Subscriptions 0.00 0.00

76000-Miscellaneous Expenses 0.00 0.00

78001-Program Expenses 0.00 0.00

78004-Travel Planner Expense 0.00 0.00

78005-Fotofest Expenses 164.96 164.94

78008-Proj. Ext./Tourism Functi 65.00 0.00

78009-Co-op 0.00 0.00

78010-Sales Tax 39.00 0.00

78017-Charitable Contributions 0.00 0.00

Total Expense 11,905.55 9,282.55

Net Ordinary Income 19,469.45 11,917.45Net Income 19,469.45 11,917.45

Page 1 of 1

St. Johns County Visitors and Convention Bureau, Inc. Profit & Loss

September 2017

Ordinary Income/Expense

Income

65405-Membership Dues 14,225.00

Total Income 14,225.00

Gross Profit 14,225.00

Expense

70600-Merchant Fees 9.75

73100-Professional Services 5,085.50

74000-Travel 33.58

74500-Insurance 1,286.00

74900-Advertising 101.25

75000-Office Expenses -95.84

75100-Annual Meeting Expenses 1,639.63

75403-Dues & Subscriptions 109.01

76000-Miscellaneous Expenses 0.00

Total Expense 8,168.88

Net Ordinary Income 6,056.12Net Income 6,056.12

12

St. Johns County Visitors and Convention Bureau, Inc. Profit & Loss

Oct 17

Ordinary Income/Expense

Income

65405-Membership Dues 30,775.00

68009-Co-Op Revenue 600.00

Total Income 31,375.00

Gross Profit 31,375.00

Expense

70500-Bank Charges 96.23

70600-Merchant Fees 65.25

73100-Professional Services 485.50

73900-Meeting Expenses 74.00

74000-Travel 7.48

74110-Postage 19.98

74500-Insurance 1,240.00

74805-Entertainment & Meals 354.45

74900-Advertising 2,700.00

75000-Office Expenses 632.21

75100-Annual Meeting Expenses 5,961.49

76000-Miscellaneous Expenses 0.00

78005-Fotofest Expenses 164.96

78008-Proj. Ext./Tourism Functi 65.00

78010-Sales Tax 39.00

Total Expense 11,905.55

Net Ordinary Income 19,469.45Net Income 19,469.45

The Smith Travel Research Report is proprietary information distribution of which is limited by contract with Smith Travel Research.

Handout will be distributed at the VCB Board meeting on Tuesday, bƻǾŜƳōŜNJ ну, 2017.

14

St. Johns County Tourist Development Taxes

FY 2016-17 TOURIST DEVELOPMENT TAX REMITTED BY ACCOMMODATIONS TYPE

2016

OCC. MNTH H/M % PV+- Condo % PV+- Apts % PV+- Camp % PV+- B&B % PV+- TOTALOctober 530,108$ 74.3% 40.5% 101,322$ 14.2% 26.9% 24,352$ 3.4% 46.7% 15,545$ 2.2% 13.0% 41,840$ 5.9% 12.1% 713,166.98$

November 439,449$ 73.4% -0.2% 79,227$ 13.2% -1.4% 21,026$ 3.5% -5.2% 17,631$ 2.9% 24.4% 41,025$ 6.9% 20.6% 598,357.72$

December 474,293$ 70.2% 11.4% 105,999$ 15.7% 14.7% 25,791$ 3.8% 16.1% 19,888$ 2.9% 12.3% 49,460$ 7.3% 8.6% 675,431.84$

2016 January 463,425$ 65.4% 12.4% 162,214$ 22.9% 8.1% 23,922$ 3.4% 6.9% 19,142$ 2.7% 6.9% 40,321$ 5.7% 10.9% 709,023.05$

February 542,410$ 64.7% 10.5% 200,497$ 23.9% 5.0% 30,415$ 3.6% 31.4% 22,343$ 2.7% -12.0% 43,149$ 5.1% 12.4% 838,814.01$

March 744,956$ 65.6% 9.9% 251,872$ 22.2% 8.5% 43,496$ 3.8% 34.2% 39,076$ 3.4% 31.5% 56,451$ 5.0% 6.8% 1,135,851.53$

April 570,190$ 66.0% -8.8% 184,732$ 21.4% -5.3% 38,503$ 4.5% 5.2% 25,007$ 2.9% -0.4% 46,004$ 5.3% 2.7% 864,436.19$

May 737,422$ 72.2% 10.6% 178,223$ 17.5% -6.5% 39,228$ 3.8% 24.0% 23,345$ 2.3% 20.8% 43,042$ 4.2% 3.3% 1,021,259.90$

June 567,229$ 56.1% 4.5% 322,260$ 31.9% 1.4% 61,124$ 6.0% 17.4% 18,935$ 1.9% -0.1% 42,112$ 4.2% 1.0% 1,011,660.40$

July 678,903$ 54.7% 15.9% 420,247$ 33.9% 10.8% 75,961$ 6.1% 38.4% 21,739$ 1.8% 15.0% 44,356$ 3.6% 8.5% 1,241,206.42$

August 429,021$ 63.8% -6.5% 164,776$ 24.5% -12.5% 33,349$ 5.0% -20.8% 12,399$ 1.8% -1.1% 33,119$ 4.9% 11.0% 672,663.89$

September 417,302$ 69.8% 8.8% 113,751$ 19.0% -1.2% 25,044$ 4.2% 8.4% 13,172$ 2.2% 2.7% 28,940$ 4.8% -15.5% 598,207.99$

2017

OCC. MNTH H/M % PV+- Condo % PV+- Apts % PV+- Camp % PV+- B&B % PV+- TOTALOctober 441,925$ 78.7% -16.6% 71,284$ 12.7% -29.6% 18,926$ 3.4% -22.3% 7,297$ 1.3% -53.1% 22,133$ 3.9% -47.1% 561,565.57$

November 493,630$ 75.6% 12.3% 85,426$ 13.1% 7.8% 20,211$ 3.1% -3.9% 19,131$ 2.9% 8.5% 34,603$ 5.3% -15.7% 653,000.57$

December 527,023$ 71.9% 11% 110,864$ 15.1% 4.6% 26,893$ 3.7% 4.3% 22,633$ 3.1% 13.8% 45,183$ 6.2% -8.6% 732,596.38$

2016 January 481,323$ 69.4% 3.9% 124,352$ 17.9% -23.3% 22,643$ 3.3% -5.3% 23,026$ 3.3% 20.3% 42,572$ 6.1% 5.6% 693,917.29$

February 593,441$ 67.0% 9.4% 194,601$ 22.0% -2.9% 33,209$ 3.7% 9.2% 23,666$ 2.7% 5.9% 40,781$ 4.6% -5.5% 885,698.52$

March 764,844$ 67.4% 2.7% 233,015$ 20.5% -7.5% 51,269$ 4.5% 17.9% 30,482$ 2.7% -22.0% 55,945$ 4.9% -0.9% 1,135,554.92$

April 704,126$ 68.1% 23.5% 217,695$ 21.1% 17.8% 42,841$ 4.1% 11.3% 21,765$ 2.1% -13.0% 46,954$ 4.5% 2.1% 1,033,381.58$

May 706,368$ 70.6% -4.2% 171,394$ 17.1% -3.8% 52,201$ 5.2% 33.1% 26,350$ 2.6% 12.9% 44,567$ 4.5% 3.5% 1,000,879.68$

June 562,132$ 60.7% -0.9% 220,335$ 23.8% -31.6% 76,942$ 8.3% 25.9% 18,995$ 2.1% 0.3% 47,440$ 5.1% 12.6% 925,843.97$

July 677,702$ 55.8% -0.2% 400,028$ 32.9% -4.8% 71,960$ 5.9% -5.3% 18,743$ 1.5% -13.8% 46,117$ 3.8% 4.0% 1,214,549.07$

August 468,529$ 67.0% 9.2% 162,486$ 23.2% -1.4% 27,855$ 4.0% -16.5% 13,575$ 1.9% 9.5% 26,570$ 3.8% -19.8% 699,014.57$

September 425,837$ 74.8% 2.0% 78,390$ 13.8% -31.1% 31,622$ 5.6% 26.3% 9,104$ 1.6% -30.9% 24,554$ 4.3% -15.2% 569,506.65$

15

FY 2016-17 TOURIST DEVELOPMENT TAX REMITTED BY ZIP CODE

ST. JOHNS COUNTY TOURIST DEVELOPMENT COUNCIL

32080 % TTL +/- PY 32082 % TTL +/- PY 32084 % TTL +/- PY 32086 % TTL +/- PY 32092 % TTL +/- PY 32095 % TTL +/- PY 92+95 OTHER % TTL +/- PY TOTAL

Fiscal Year 2016

OCT 177,217$ 24.8% 22.1% 181,653$ 25.5% 85.5% 259,965$ 36.5% 20.9% 2,328$ 0.3% 19.8% 80,803$ 11.3% 59.0% 10,715$ 1.5% -7.7% 12.8% 487$ 0.1% -80.2% 713,167$

NOV 140,574$ 23.5% 9.4% 143,885$ 24.0% -25.6% 242,302$ 40.5% 16.7% 2,781$ 0.5% 18.5% 54,422$ 9.1% 13.5% 9,004$ 1.5% 3.8% 10.6% 5,390$ 0.9% 108.5% 598,358$

DEC 187,127$ 27.7% 21.4% 114,651$ 17.0% 0.2% 301,002$ 44.6% 13.3% 3,637$ 0.5% 31.7% 54,030$ 8.0% 2.2% 11,443$ 1.7% 10.5% 9.7% 3,543$ 0.5% 7.6% 675,432$

JAN 216,104$ 30.5% 4.2% 153,606$ 21.7% 21.5% 257,753$ 36.4% 10.3% 4,728$ 0.7% 18.3% 63,506$ 9.0% 16.2% 10,167$ 1.4% 6.6% 10.4% 3,159$ 0.4% -11.8% 709,023$

FEB 282,054$ 33.6% 5.4% 177,910$ 21.2% 19.9% 286,751$ 34.2% 7.7% 5,445$ 0.6% 29.0% 68,532$ 8.2% 5.7% 13,938$ 1.7% 8.1% 9.8% 4,183$ 0.5% -4.6% 838,814$

MAR 396,265$ 34.9% 13.0% 227,978$ 20.1% 3.2% 381,383$ 33.6% 9.1% 7,440$ 0.7% 23.8% 97,838$ 8.6% 30.2% 19,800$ 1.7% 14.3% 10.4% 5,148$ 0.5% -0.5% 1,135,852$

APR 296,629$ 34.3% -0.3% 135,938$ 15.7% -44.5% 326,904$ 37.8% 10.2% 5,370$ 0.6% 50.2% 80,773$ 9.3% 22.8% 14,388$ 1.7% 0.7% 11.0% 4,434$ 0.5% 2.7% 864,436$

MAY 277,213$ 27.1% -2.6% 370,832$ 36.3% 33.1% 291,173$ 28.5% 2.2% 3,777$ 0.4% 53.8% 63,731$ 6.2% -22.9% 13,244$ 1.3% -0.6% 7.5% 1,289$ 0.1% -64.6% 1,021,259$

JUN 428,109$ 42.3% 4.0% 215,574$ 21.3% 0.0% 285,530$ 28.2% 7.5% 2,704$ 0.3% -3.0% 62,072$ 6.1% -3.1% 10,519$ 1.0% 6.8% 7.2% 7,152$ 0.7% 97.3% 1,011,660$

JUL 570,708$ 46.0% 14.6% 231,826$ 18.7% 5.1% 333,957$ 26.9% 12.0% 3,899$ 0.3% 60.9% 79,476$ 6.4% 85.1% 16,377$ 1.3% 24.0% 7.7% 4,963$ 0.4% 12.4% 1,241,206$

AUG 240,418$ 35.7% -7.9% 142,532$ 21.2% -11.5% 227,310$ 33.8% 2.3% 2,100$ 0.3% 40.9% 48,315$ 7.2% -34.2% 9,155$ 1.4% 1.9% 8.5% 2,834$ 0.4% -19.9% 672,664$

SEP 190,477$ 31.8% 3.0% 140,886$ 23.6% 1.0% 205,887$ 34.4% 0.7% 2,109$ 0.4% 26.8% 46,163$ 7.7% 74.6% 9,114$ 1.5% 2.7% 9.2% 3,573$ 0.6% 14.0% 598,208$

FY YTD 3,402,894$ 33.8% 6.6% 2,237,272$ 22.2% 3.5% 3,399,917$ 33.7% 9.3% 46,317$ 0.5% 29.8% 799,659$ 7.9% 14.0% 147,864$ 1.5% 6.4% 9.4% 46,155$ 0.5% 4.5% 10,080,079$

32080 % TTL +/- PY 32082 % TTL +/- PY 32084 % TTL +/- PY 32086 % TTL +/- PY 32092 % TTL +/- PY 32095 % TTL +/- PY 92+95 OTHER % TTL +/- PY TOTAL

Fiscal Year 2017

OCT 132,223$ 23.5% -25.4% 129,410$ 23.0% -28.8% 203,863$ 36.3% -21.6% 1,232$ 0.2% -47.1% 76,503$ 13.6% -5.3% 13,912$ 2.5% 29.8% 16.1% 4,423$ 0.8% 808.2% 561,566$

NOV 151,245$ 23.2% 7.6% 162,865$ 24.9% 13.2% 252,241$ 38.6% 4.1% 7,780$ 1.2% 179.8% 63,896$ 9.8% 17.4% 11,671$ 1.8% 29.6% 11.6% 3,302$ 0.5% -38.7% 653,001$ DEC 197,602$ 27.0% 5.6% 134,043$ 18.3% 16.9% 313,169$ 42.7% 4.0% 5,339$ 0.7% 46.8% 65,082$ 8.9% 20.5% 13,925$ 1.9% 21.7% 10.8% 3,438$ 0.5% -3.0% 732,596$

JAN 207,362$ 29.9% -4.0% 128,312$ 18.5% -16.5% 274,225$ 39.5% 6.4% 6,884$ 1.0% 45.6% 62,884$ 9.1% -1.0% 11,134$ 1.6% 9.5% 10.7% 3,115$ 0.4% -1.4% 693,917$

FEB 288,011$ 32.5% 2.1% 206,796$ 23.3% 16.2% 301,737$ 34.1% 5.2% 6,876$ 0.8% 26.3% 64,563$ 7.3% -5.8% 13,549$ 1.5% -2.8% 8.8% 4,166$ 0.5% -0.4% 885,699$

MAR 387,266$ 34.1% -2.3% 240,646$ 21.2% 5.6% 393,311$ 34.6% 3.1% 8,766$ 0.8% 17.8% 83,319$ 7.3% -14.8% 18,216$ 1.6% -8.0% 8.9% 5,032$ 0.4% -2.3% 1,136,555$

APR 357,081$ 34.6% 20.4% 219,921$ 21.3% 61.8% 359,322$ 34.8% 9.9% 1,899$ 0.2% -64.6% 74,968$ 7.3% -7.2% 15,610$ 1.5% 8.5% 8.8% 4,581$ 0.4% 3.3% 1,033,382$

MAY 297,361$ 29.7% 7.3% 287,489$ 28.7% -22.5% 316,527$ 31.6% 8.7% 10,352$ 1.0% 174.1% 70,473$ 7.0% 10.6% 14,372$ 1.4% 8.5% 8.5% 4,305$ 0.4% 233.9% 1,000,880$

JUN 346,505$ 37.4% -19.1% 202,037$ 21.8% -6.3% 293,041$ 31.7% 2.6% 3,803$ 0.4% 40.6% 65,545$ 7.1% 5.6% 11,139$ 1.2% 5.9% 8.3% 3,775$ 0.4% -47.2% 925,844$

JUL 540,038$ 44.5% -5.4% 240,442$ 19.8% 3.7% 337,223$ 27.8% 1.0% 4,896$ 0.4% 25.6% 73,359$ 6.0% -7.7% 13,369$ 1.1% -18.4% 7.1% 5,221$ 0.4% 5.2% 1,214,549$

AUG 249,462$ 35.7% 3.8% 152,866$ 21.9% 7.3% 228,606$ 32.7% 0.6% 2,603$ 0.4% 24.0% 54,536$ 7.8% 12.9% 7,009$ 1.0% -23.4% 8.8% 3,933$ 0.6% 38.8% 699,015$

SEP 146,241$ 25.7% -23.2% 102,916$ 18.1% -27.0% 231,295$ 40.6% 12.3% 2,971$ 0.5% 40.9% 71,920$ 12.6% 55.8% 9,851$ 1.7% 8.1% 14.4% 4,312$ 0.8% 20.7% 569,507$ FY YTD 3,300,396$ 32.7% -3.0% 2,207,743$ 21.8% -1.3% 3,504,561$ 34.7% 3.1% 63,401$ 0.6% 36.9% 827,048$ 8.2% 3.4% 153,758$ 1.5% 4.0% 9.7% 49,602$ 0.5% 7.5% 10,106,509$

I95&SR16 + Palencia OtherAnastasia Island Ponte Vedra Beach St. Augustine/Villano/N. Bch Shores/South/207 WGV + west of I95

I95&SR16 + Palencia OtherAnastasia Island Ponte Vedra Beach St. Augustine/Villano/N. Bch Shores/South/207 WGV + west of I95

16

FISCAL YEAR 2015

OCCUPANCY/REPORTING MONTH OCT % PY NOV % PY DEC % PY JAN % PY FEB % PY MAR % PY APR % PY MAY % PY JUN % PY JUL % PY AUG % PY SEP % PY YTD

GROSS RECEIPTS 14,216,911$ 1.1% 15,700,031$ 14.0% 16,119,234$ 17.0% 17,059,587$ 20.6% $20,261,914 10.9% 27,005,620$ 11.8% 24,371,906$ 16.4% 24,768,479$ 14.1% 25,652,239$ 10.2% 28,174,823$ 8.8% 19,362,016$ 6.8% 15,152,081$ 19.0% 247,844,841$ 12.2%

EXEMPT RECEIPTS (1,012,053)$ 2.3% (824,626)$ -14.1% (941,950)$ 19.8% (978,429)$ 12.0% ($937,371) -11.1% (1,264,913)$ 7.2% (1,083,405)$ 12.5% (902,513)$ 2.4% (1,216,409)$ 29.8% (1,064,373)$ 25.6% -$959,489 -3.6% (829,774)$ -15.2% (12,015,304)$ 5.0%

TAXABLE RECEIPTS 13,204,858$ 1.0% 14,875,405$ 16.1% 15,177,284$ 16.9% 16,081,158$ 21.2% 19,324,544$ 12.3% 25,740,707$ 12.0% 23,288,501$ 16.5% 23,865,967$ 14.6% 24,435,830$ 9.4% 27,110,450$ 8.3% 18,402,527$ 7.5% 14,322,307$ 21.8% 211,393,706$ 0.9%

TOTAL TAX COLLECTED 528,194$ 1.0% 595,016$ 16.1% 607,091$ 16.9% 643,246$ 21.2% 772,982$ 12.3% 1,029,628$ 12.0% 931,540$ 16.5% 954,639$ 14.6% 977,433$ 9.4% 1,084,418$ 8.3% 736,101$ 7.5% 572,892$ 21.8% 9,433,181$ 12.6%

ADJUSTMENTS -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$

TOTAL TAX DUE 528,194$ 1.0% 595,016$ 16.1% 607,091$ 16.9% 643,246$ 21.2% 772,982$ 12.3% 1,029,628$ 12.0% 931,540$ 16.5% 954,639$ 14.6% 977,433$ 9.4% 1,084,418$ 8.3% 736,101$ 7.5% 572,892$ 21.8% 9,433,181$ 12.6%

LESS COLLECTION ALLOWANCE (3,671)$ -0.5% (3,811)$ 7.9% (4,002)$ 3.1% (4,206)$ 10.5% ($4,473) 4.5% (4,931)$ 6.3% (4,916)$ 12.2% (4,790)$ 5.6% (5,114)$ 6.1% (5,164)$ 3.1% (4,358)$ 2.1% (4,078)$ 10.7% (53,514)$ 5.9%

PLUS PENALTY 304$ -$ 407$ 100$ $100.00 240$ 338$ 100$ 791$ 279$ 50$ 150$ 2,860$

PLUS INTEREST 16$ 1$ 33$ -$ -$ 4$ 5$ -$ 24$ 2$ 15$ 3$

TOTAL AMOUNT REMITTED 524,844$ 1.0% 591,206$ 16.1% 603,530$ 17.0% 639,141$ 21.2% 768,608$ 12.3% 1,024,942$ 12.0% 926,967$ 16.6% 949,948$ 14.7% 973,135$ 9.4% 1,079,534$ 8.3% 731,808$ 7.4% 568,968$ 21.9% 9,382,631$ 12.7%

LESS TAX COLLECTOR & CLERK (10,496.9)$ 1.0% (11,824.1)$ 16.1% (12,070.6)$ 17.0% (12,782.8)$ 21.2% (15,372.2)$ 12.3% (20,498.8)$ 12.0% (18,539.3)$ 16.6% (18,999.0)$ 14.7% (19,462.7)$ 9.4% (21,590.7)$ 8.3% (14,636.2)$ 7.4% (11,379.35)$ 21.9% (187,653)$ 12.7%

NET TO TDC 514,347$ 1.0% 579,382$ 16.1% 591,460$ 17.0% 626,358$ 21.2% 753,236$ 12.3% 1,004,443$ 12.0% 908,428$ 16.6% 930,949$ 14.7% 953,672$ 9.4% 1,057,944$ 8.3% 717,172$ 7.4% 557,588$ 21.9% 9,194,979$ 12.7%

FISCAL YEAR 2016

OCCUPANCY/REPORTING MONTH OCT % PY NOV % PY DEC % PY JAN % PY FEB % PY MAR % PY APR % PY MAY % PY JUN % PY JUL % PY AUG % PY SEP % PY YTD % PY

GROSS RECEIPTS 19,012,628$ 33.7% 15,942,186$ 1.5% 17,928,436$ 11.2% 18,735,859$ 9.8% $22,204,245 9.6% 29,603,114$ 9.6% 22,616,708$ -7.2% 26,926,729$ 8.7% 26,352,268$ 2.7% 32,248,677$ 14.5% 17,961,504$ -7.2% 15,913,864$ 5.0% 265,446,218$ 7.1%

EXEMPT RECEIPTS (1,082,146)$ 6.9% (894,466)$ 8.5% (934,308)$ -0.8% (908,215)$ -7.2% ($1,123,292) 19.8% (1,083,904)$ -14.3% (901,187)$ -16.8% (1,286,570)$ 42.6% (932,584)$ -23.3% (1,079,011)$ 1.4% (1,049,873)$ 9.4% (862,244)$ 3.9% (12,137,799)$ 1.0%

TAXABLE RECEIPTS 17,930,481$ 35.8% 15,047,720$ 1.2% 16,994,128$ 12.0% 17,827,644$ 10.9% 21,080,953$ 9.1% 28,519,210$ 10.8% 21,715,521$ -6.8% 25,640,160$ 7.4% 25,419,685$ 4.0% 31,169,667$ 15.0% 16,911,631$ -8.1% 15,051,621$ 5.1% 253,308,420$ 19.8%

TOTAL TAX COLLECTED 717,219$ 35.8% 601,909$ 1.2% 679,765$ 12.0% 713,106$ 10.9% 843,238$ 9.1% 1,140,768$ 10.8% 868,621$ -6.8% 1,025,606$ 7.4% 1,016,787$ 4.0% 1,246,787$ 15.0% 676,465$ -8.1% 602,065$ 5.1% 10,132,337$ 7.4%

ADJUSTMENTS -$ -$

TOTAL TAX DUE 717,219$ 35.8% 601,909$ 1.2% 679,765$ 12.0% 713,106$ 10.9% 843,238$ 9.1% 1,140,768$ 10.8% 868,621$ -6.8% 1,025,606$ 7.4% 1,016,787$ 4.0% 1,246,787$ 15.0% 676,465$ -8.1% 602,065$ 5.1% 10,132,337$ 7.4%

LESS COLLECTION ALLOWANCE (4,156)$ 13.2% (3,854)$ 1.1% (4,383)$ 9.5% (4,221)$ 0.4% ($4,678) 4.6% (5,307)$ 7.6% (4,883)$ -0.7% (4,712)$ -1.6% (5,353)$ 4.7% (5,581)$ 8.1% (4,402)$ 1.0% (3,915)$ -4.0% (55,444)$ 3.6%

PLUS PENALTY 100$ 295$ 50$ 126$ $250 369$ 698$ 357$ 225$ -$ 476$ 50$ 2,996$ 4.8%

PLUS INTEREST 4$ 8$ -$ 12$ 4$ 21$ -$ 9$ 1$ -$ 124$ 9$ 190$

TOTAL AMOUNT REMITTED 713,167$ 35.9% 598,358$ 1.2% 675,432$ 11.9% 709,023$ 10.9% 838,814$ 9.1% 1,135,852$ 10.8% 864,436$ -6.7% 1,021,260$ 7.5% 1,011,660$ 4.0% 1,241,206$ 15.0% 672,664$ -8.1% 598,208$ 5.1% 10,080,079$ 7.4%

LESS TAX COLLECTOR & CLERK (14,263.3)$ 35.9% (11,967)$ 1.2% (13,509)$ 11.9% (14,180)$ 10.9% (16,776)$ 9.1% (22,717)$ 10.8% (17,289)$ -6.7% (20,425)$ 7.5% (20,233)$ 4.0% (24,824)$ 15.0% (13,453)$ -8.1% (11,964)$ 5.1% (201,602)$ 7.4%

NET TO TDC 698,904$ 35.9% 586,391$ 1.2% 661,923$ 11.9% 694,843$ 10.9% 822,038$ 9.1% 1,113,134$ 10.8% 847,147$ -6.7% 1,000,835$ 7.5% 991,427$ 4.0% 1,216,382$ 15.0% 659,211$ -8.1% 586,244$ 5.1% 9,878,478$ 7.4%

FISCAL YEAR 2017

OCCUPANCY/REPORTING MONTH OCT % PY NOV % PY DEC % PY JAN % PY FEB % PY MAR % PY APR % PY MAY % PY JUN % PY JUL % PY AUG % PY SEP % PY YTD % PY

GROSS RECEIPTS 15,093,617$ -20.6% 17,510,008$ 9.8% 19,598,569$ 9.3% 18,495,493$ -1.3% $23,560,282 6.1% 29,672,826$ 0.2% 26,844,667$ 18.7% 25,893,789$ -3.8% 23,976,055$ -9.0% 31,312,915$ -2.9% 18,277,432$ 1.8% 15,180,506$ -4.6% 265,416,160$ 0.0%

EXEMPT RECEIPTS (973,982)$ -10.0% (1,095,114)$ 22.4% (1,186,699)$ 27.0% (1,057,274)$ 16.4% ($1,308,920) 16.5% (1,155,536)$ 6.6% (888,374)$ -1.4% (748,011)$ -41.9% (698,851)$ -25.1% (819,164)$ -24.1% (704,641)$ -32.9% (849,390)$ -1.5% (11,485,956)$ -5.4%

TAXABLE RECEIPTS 14,119,635$ -21.3% 16,414,895$ 9.1% 18,411,870$ 8.3% 17,438,219$ -2.2% 22,251,362$ 5.6% 28,517,290$ 0.0% 25,956,293$ 19.5% 25,145,778$ -1.9% 23,277,205$ -8.4% 30,493,751$ -2.2% 17,572,791$ 3.9% 14,331,117$ -4.8% 253,930,204$ 0.2%

TOTAL TAX COLLECTED 564,785$ -21.3% 656,596$ 9.1% 736,475$ 83.0% 697,529$ -2.2% 890,054$ 5.6% 1,140,692$ 0.0% 1,038,252$ 19.5% 1,005,831$ -1.9% 931,088$ -8.4% 1,219,750$ -2.2% 702,912$ 3.9% 573,245$ -4.8% 10,157,208$ 0.2%

ADJUSTMENTS -$ -$

TOTAL TAX DUE 564,785$ -21.3% 656,596$ 9.1% 736,475$ 8.3% 697,529$ -2.2% 890,054$ 5.6% 1,140,692$ 0.0% 1,038,252$ 19.5% 1,005,831$ -1.9% 931,088$ -8.4% 1,219,750$ -2.2% 702,912$ 3.9% 573,245$ -4.8% 10,157,208$ 0.2%

LESS COLLECTION ALLOWANCE (3,436)$ -17.3% (3,914)$ 1.5% (4,078)$ -7.0% (4,099)$ -2.9% ($4,615) -1.3% (4,937)$ -7.0% (5,032)$ 3.1% (5,066)$ 7.5% (5,245)$ -2.0% (5,474)$ -1.9% (4,137)$ -6.0% (3,888)$ -0.7% (53,920)$ -2.7%

PLUS PENALTY 200$ 306$ 200$ 462$ $250 762$ 150$ 115$ -$ 270$ 227$ 150$ 3,091$

PLUS INTEREST 16$ 12$ -$ 26$ 9$ 39$ 12$ -$ 1$ 2$ 13$ -$ 131$

TOTAL AMOUNT REMITTED 561,566$ -21.3% 653,001$ 9.1% 732,596$ 8.5% 693,917$ -2.1% 885,699$ 5.6% 1,136,555$ 0.1% 1,033,382$ 19.5% 1,000,880$ -2.0% 925,844$ -8.5% 1,214,549$ -2.1% 699,015$ 3.9% 569,507$ -4.8% 10,106,509$ 0.3%

LESS TAX COLLECTOR & CLERK (11,231.3)$ -21.3% (13,060)$ 9.1% (14,652)$ 8.5% (13,878)$ -2.1% (17,714)$ 5.6% (22,731)$ 0.1% (20,668)$ 19.5% (20,018)$ -2.0% (18,517)$ -8.5% (24,291)$ -2.1% (13,980)$ 3.9% (11,390)$ -4.8% (202,130)$ 0.3%

NET TO TDC 550,334$ -21.3% 639,941$ 9.1% 717,944$ 8.5% 680,039$ -2.1% 867,985$ 5.6% 1,113,824$ 0.1% 1,012,714$ 19.5% 980,862$ -2.0% 907,327$ -8.5% 1,190,258$ -2.1% 685,034$ 3.9% 558,117$ -4.8% 9,904,378$ 0.3%

ST. JOHNS COUNTY TOURIST DEVELOPMENT TAX

ST. JOHNS COUNTY TOURIST DEVELOPMENT TAX

ST. JOHNS COUNTY TOURIST DEVELOPMENT TAX

17

Online Measurement Dashboard October 2017

Traffic %Ch LY FYTD '18 %Ch FYTD '17

Visits: 95,664 82% 52,638 95,664 82% 52,638

Unique visitors: 80,788 85% 43,649 80,788 85% 43,649

Page Views: 198,511 80% 110,555 198,511 80% 110,555

Engagement %Ch LY FYTD '18 %Ch FYTD '17

Time on Site (Minutes ): 01:45 -4% 01:49 01:45 -4% 01:49

Bounce Rate (Total ): 55.3% -2% 56.6% 55.3% -2% 56.6%

Bounce Rate (Home page): 46.9% -4% 48.7% 46.9% -4% 48.7%

Traffic Sources by Medium Visits

Visits By Geography cpc 43,968

States Visits %Ch LY FYTD '18 %Ch FYTD '17 referral 16,702

Florida 51,038 116% 23,621 51,038 116% 23,621 organic 13,662

Georgia 5,373 104% 2,630 5,373 104% 2,630 email 8,998

Kansas 2,961 2015% 140 2,961 2015% 140 (none) 7,224

New York 2,501 31% 1,912 2,501 31% 1,912 Email 2,190

North Carolina 2,113 78% 1,187 2,113 78% 1,187 Native 1,194

California 1,970 58% 1,249 1,970 58% 1,249 Banner 555

Texas 1,753 45% 1,213 1,753 45% 1,213

Pennsylvania 1,617 23% 1,315 1,617 23% 1,315 Traffic from Campaigns

Ontario 1,550 42% 1,089 1,550 42% 1,089 Campaign Name Visits

Ohio 1,461 36% 1,075 1,461 36% 1,075 MI Florida Historic Coast Events 10,145

MI Florida Historic Coast General 9,121

International Traffic Visits %Ch LY FYTD '18 %Ch YTD FYTD '17 electronic-stats 8,998

United States 90,365 88% 48,127 90,365 88% 48,127 MI Florida Historic Coast Lodging 6,467

International 5,299 17% 4,511 5,299 17% 4,511 MI Florida Historic Coast Brand 6,275

MI Florida Historic Coast Travel 3,643

Countries Visits %Ch LY FYTD '18 %Ch YTD FYTD '17 MI Florida Historic Coast Weddings 1,959

Canada 2,664 48% 1,800 2,664 48% 1,800 MI Florida Historic Coast Dynamic 1,939

United Kingdom 505 -27% 690 505 -27% 690 October2017 1,916

India 126 8% 117 126 8% 117 MI Florida Historic Coast Geo 1,790

Argentina 105 94% 54 105 94% 54 MI Florida Historic Coast Remarketing 1,567

Brazil 105 91% 55 105 91% 55 SJCConsumerFY1617 1,293

47%

18%

14%

10%

8%2% 1% 1%

cpc referral organic

email (none) Email

Native Banner

18

Online Measurement Dashboard October 2017

Traffic from Campaigns (PPC) Traffic from Referring Domains

Campaign Name Source/Medium Visits Pages/Visit Bounce Rate Referrer Visits

MI Florida Historic Coast Events google / cpc 7,744 1.85 59.1% m.facebook.com 13,557

MI Florida Historic Coast General google / cpc 6,052 2.51 51.6% facebook.com 877

MI Florida Historic Coast Brand google / cpc 5,042 2.86 38.4% floridashistoriccoast.bookdirect.net 420

MI Florida Historic Coast Lodging google / cpc 4,149 2.24 47.3% l.facebook.com 182

MI Florida Historic Coast General bing / cpc 3,069 2.22 55.3% lm.facebook.com 151

MI Florida Historic Coast Events bing / cpc 2,401 2.36 53.8% citystaug.com 124

MI Florida Historic Coast Lodging bing / cpc 2,318 2.12 49.2% totallystaugustine.com 87

MI Florida Historic Coast Travel google / cpc 1,993 1.98 57.0% lightnermuseum.org 79

MI Florida Historic Coast Dynamic google / cpc 1,939 1.4 45.1% pinterest.com 67

MI Florida Historic Coast Travel bing / cpc 1,650 1.9 63.4% t.co 61

MI Florida Historic Coast Remarketing google / cpc 1,567 1.53 77.5% duckduckgo.com 55

MI Florida Historic Coast Brand bing / cpc 1,233 3.11 40.4% sapvb.org 52

MI Florida Historic Coast Weddings google / cpc 1,193 2.36 51.6% staugustineartfestival.com 50

brynmawroceanresort.com 41

Traffic from Campaigns (Non-PPC) stateofflorida.com 39

Campaign Name Source/Medium Visits Pages/Visit Bounce Rate

electronic-stats electronic-stats / email 8,998 3.42 11.4% Traffic from Social Media Platforms

October2017 Email / Email 1,916 2.22 31.8% Platform Visits

SJCConsumerFY1617 DigitalMedia / Native 1,194 1.38 81.0% m.facebook.com 13,557

SJC Digilant / Banner 318 1.17 89.3% facebook.com 877

SJC Facebook / PaidSocial 234 1.14 87.6% l.facebook.com 182

(not set) TripAdvisor / NativeSJC 221 1.72 76.0% lm.facebook.com 151

(not set) TripAdvisor / BannerSJC 180 1.76 76.7% pinterest.com 67

SJC eTarget / PaidEmail 169 1.23 85.2% t.co 61

SJC Sito / Banner 150 1.15 90.7% edge.sharethis.com 2

September2017 Email / Email 144 1.96 53.5% pinterest.ca 1

(not set) eTarget / PaidEmailSJC 139 1.53 84.9% touch.facebook.com 1

(not set) Sito / (not set) 93 1.1 91.4% tripadvisor.com.ar 1

Joomag Ebook clicks Total Events

joomag.com FHC 2017 planner 488

19

Online Measurement Dashboard October 2017

Top Landing Pages Visits Bounce Rate

/nights-lights 23,870 83.1%

/ 13,533 47.0%

/meeting-event-planners 4,810 14.0%

/events-festivals 4,155 46.7%

/places-stay 3,891 56.8%

/things-do 3,474 50.2%

/tour_and_travel_planners 3,394 12.2%

/events/2017-florida-tiny-house-festival 2,831 51.4%

/places-stay?f[0]=field_categories:35&date_group=1 2,606 47.1%

/easy-season 2,562 77.6%

/places-stay?f[0]=field_categories:28 2,192 42.2%

Device Category Visits Time on Site Bounce Rate /weddings-special-events 2,010 50.1%

mobile 48,250 01:12 67.3% /romance 1,545 58.8%

desktop 35,094 02:18 40.3% /beaches 1,540 57.9%

tablet 12,320 02:22 51.1% /attractions 1,439 49.2%

0

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Traffic by Device Category

desktop mobile tablet

20

Online Measurement Dashboard October 2017

Signals of Intent to Travel

%Ch LY FYTD '18 %Ch YTD FYTD '17

Guide Orders 595 29% 461 595 29% 461

Enewsletter Signups 87 -8% 95 87 -8% 95

Business Profile Pageviews (new site) 22,141 36% 16,321 22,141 36% 16,321

Business Profile Referrals (new site) 9,887 95% 5,069 9,887 95% 5,069

Deal/Special Offers Pageviews (new site) 1,361 45% 939 1,361 45% 939

Deal/Special Offers Referrals (new site) 519 58% 329 519 58% 329

Event Pageviews (new site) 13,279 214% 4,235 13,279 214% 4,235

Event Referrals (new site) 4,152 2562% 156 4,152 2562% 156

Property Profile Views (from old site)

Total Conversions 52,021 88% 27,605 52,021 88% 27,605

Conversion Rate (Total Conversions/Pageviews) 26.2% 5% 25.0% 26.2% 5% 25.0%

0

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Visits Over Time

2009 2010 2011 2012 2013 2014 2015 2016 2017

21

22

Consumer Report should be available by board meeting.

23

Inquiry Services Report is unavailable at this time. I should have it by the Board Meeting.

24

Oct 2017 Oct 2016% of Total

Visitors FYTD YTD FY 2017 Total FY 2017Total Visitors 60 26 0.16% 60 26 987

Oct 2017 Oct 2016% of Total

Visitors FYTD YTD FY 2017 Total FY 2017Total Visitors 31,498 28,023 87% 31,498 28,023 517,984

Oct 2017 Oct 2016% of Total

Visitors FYTD YTD FY 2017 Total FY 2017Total Visitors 3,812 3,540 10% 3,812 3,540 42,712

Oct 2017 Oct 2016% of Total

Visitors FYTD YTD FY 2017 Total FY 2017Total Visitors 1,008 819 3% 1,008 819 10,553

Oct 2017 Oct 2016 FYTD FY 2017 YTD Total FY 201736,378 32,408 36,378 32,408 572,236

Jacksonville Airport Visitor Information Center

Total Inquiries at Visitors Centers

Visitor Center Inquiries October 2017

SJCC –PVBD Visitor & Information Center

City of St. Augustine Downtown Visitors Center

St. Augustine Beach Visitors Center

25

Partners Applied: • La Herencia Café • St. Anastasia Catholic Church • St. Augustine Guest House (private rental) • Rype & Readi Downtown Farm Market Partners Approved Previously: • Bamboozled (Magic Show) • Café Alcazar • Historic Florida Militia • LaFontaine Production Management & Consulting • Aviles Street Merchant Assn. • Dog Rose Brewing Company • Pusser’s Bar & Grille • Hurricane Patty’s Waterfront Bar & Grill • Hamblen House Restaurant and Bar • Tringali Barn • St. Augustine Yacht Club • Green Light Group Tours • Milltop Tavern

FY 2017 Partnership Recap New Partner Businesses FY 2017 – 49 Total Partners September 2016 – 292 Total Partners FYTD 2017 – 328

PARTNERSHIP REPORT: November 2017 Erin Masters, Special Events Manager/ Partnership Coordinator

26

Creative, Advertising and Promotions • 2018 Travel Planner advertising sales, email promotion, content production and proof review • 2017-18 NOL COE print & digital design, production, printing & distribution • FY 2018 Social Media content planning • November FHC “Insiders” consumer email review, masthead concept and images • Sales RFP postcard and web promo creation • PR local recipe card promo for VF • Freelance photographer outreach • VCB broll video editing for social media stills and shorts • VCB image resourcing & requests, image library updates • FHC Facebook in feed image resourcing and sizing • FHC website content and image review, curation and revision • November FHC consumer eblast and web image sourcing • Chute – image request, FHC social media wall image curation, carousel updates and partner

widget on FHC website • Instagram account posting and engagement • Facebook account posting and engagement • NetWeave social media strategy conference call • Chute social media curation and implementation conference call Ongoing/Upcoming Projects • Instagram and social media development • Monthly report • Monthly credit card receipt review, approval and submission • Monthly invoice review, approval and submission • Weekly staff meeting • Monthly general consumer email - Addition of images to dropbox for Miles Media • FHC main website monitoring and content updates, buttons & links • FHC print & interactive collateral branding updates • FHC social media image posting and interaction, cover image updates • Video library management • Image and video updates and conversion for FHC and CleanPix • Provision of FHC logo to all source requests • Photography, image processing & management as requested • Miles Media & MMGY GLOBAL - ongoing creative review & support • Ongoing research - web programming webinars and educational resources • Response & refer incoming media opportunity outreach to agency

Creative Support Report: October 2017 Stacey Sather, Creative and Social Media Manager

27

The VCB sales team is charged with promoting St. Augustine, Ponte Vedra & The Beaches throughout the U.S. and abroad as a group and meeting friendly destination.

Site Visits: Conducting customized destination tours encompassing county layout, points

of interest, venues and services based on clients’ needs to fulfill potential program. Site visits with partners to ensure sales team keeps up to date on their venues & services.

Sales Initiatives: Attending a variety of sales initiatives targeting key meeting professionals, travel agents, tour operators, wedding/event planners, and consumers to generate leads.

Meetings: Collectively meeting with clients to vet program needs in order to offer

compatible venues & services. Meeting with VCB partners to maintain knowledge in order to help promote group business.

Current Month

Site Visits • Williams Wedding, 10/01 • 63rd US German Program Management, 10/11-15 • Widow Sons Association, 10/20 • Dawn Richard, Wayfarer Destinations, LLC, 10/27-30

Sales Initiatives • Rainbow Network Same Rights, Same Love Expo, 10/01 • 7th Annual FL Black Expo, 10/05-07 • IITA Board Retreat, 10/18-22 • Military Reunion Network NE Regional Con-Fam, 10/23-25 • Connect Medical Tradeshow, 10/24-27 • Connect Faith, 10/24-27 • TEAMS Conference, 10/30-11/02

Meetings

• Hilton Historic Bayfront, 10/4 • Webinar-TAP, 10/4 • VCB Co-Op Meeting, 10/5 • MPI Education Meeting, 10/10 • IITA Conference Call, 10/10 • Green Light Tours, 10/12 • IITA Board Meeting, 10/18 • SJC Parks & Rec Advisory Rec Meeting, 10/19 • iDSS Partner Orientation, 10/20

Sales Department Report: October 2017 Evelyn Vazquez, Director of Leisure Sales

William McBroom, Director of Conference Sales Jaya Dillard, Sales & Services Manager

Samantha O’Boyle, Marketing Coordinator

28

Next Month Upcoming Sites

• Carrie Lafontaine, 11/9 • Villa Victor, 11/28

Upcoming Sales Initiatives • Connect Florida Tradeshow, 11/1-3 • Military Reunion Network SE Regional Con-Fam, 11/29-12/02 • WGV Meeting Planner Fam Tour, 11/30-12/3

Upcoming Meetings • Casa Monica Marriott Global Customer Appreciation Breakfast, 11/8 • NE FL MPI Luncheon, 11/14 • Vilano Beach Economic Summit, 11/15 • SJC Parks & Rec Advisory Rec Meeting, 11/16

29

OCTOBER TOTALS FOR ALL SEGMENTS MONTHLY

MONTHLY

GOALS

Monthly % of

Actual vs

Goal

1ST

QUARTER

TOTALS

QUARTERLY

GOALS

Quarterly %

of Actual vs

Goal

YEAR TO

DATE

Year to date

Goal

Year to date

% Actual vs

Goal

ANNUAL

GOAL

% OF

ANNUAL

GOAL

ACHIEVED

LEADS ISSUED - ALL SEGMENTS 29 30 -3% 29 30 -3% 29 30 -3% 383 7.57%TOTAL RM NTS FROM LEADS ISSUED - ALL SEGMENTS 5,807 5,662 3% 5,807 5,662 3% 5,807 5,662 3% 79,475 7.31%SOLICITATION CALLS/ EMAILS 137 120 14% 137 120 14% 137 120 14% 1,976 6.93%

WHOLESALE ROOM NIGHTS 0 35,000 0% 0 35,000 0% 0 35,000 0% 119,700 0.00%

TRADE SHOWS/SALES MISSIONSMONTHLY

TOTAL

4th

QUARTER

TOTALS

YEAR TO

DATE

TOTALS

7 7 7

Rainbow Network Same Rights, Same Love Expo, 10/01

7th Annual FL Black Expo, 10/05-07

IITA Board Retreat, 10/18-22

Military Reunion Network NE Regional Con-Fam, 10/23-25

Connect Medical Tradeshow, 10/24-27Connect Faith, 10/24-27TEAMS Conference, 10/30-11/02

October Sales Report Goal ActualLeads 30 29Room Nights 5662 5807Solicitation 120 137

St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau

Sales Department Report October 2018

Goal

Actual0

2000

4000

6000

LeadsRoom Nights

Solicitation

Axi

s Ti

tle

Leads Room Nights Solicitation

Goal 30 5662 120

Actual 29 5807 137

30

October 2017 Media Results: 301,700,873 Impressions VCB Earned Media Impressions: 165,811,634 Impressions, 1,419 clips Featured Coverage: Florida Trend Fountain of Youth: St. Augustine goes young in its quest to boost tourism Marriott Traveler Date night dining at St. Augustine's top restaurants for romance Highbeam.com Take advantage of special deals during the Easy Season on Florida's Historic Coast Florida Currents Changing Fashions featured Traveling Golfer Florida's First Coast of Golf: Open for business Chicago Parent Magazine Fall for Florida Herb City Blog Datil Pepper Presents Complex Heat Tallahassee 100 Last Chance to See Dressing Downtown Thrillest The Most Stylish Streets in America One Page News Oldest Quarter in the US Brings History to Life Orlando Sentinel World of Downton Comes to Florida at museum exhibit Ponte Vedra Recorder Sawgrass Marriott celebrates 30th anniversary Chicago Parent Magazine Fall for Florida MSN.com The Most Haunted Spot in Every State MSN.com 50 Small Towns to Visit Across the U.S. Florida Traveler A History of Horrors at St. Augustine's Medieval Torture Museum The Odyssey.com 7 of the Most Haunted Places to Visit in Florida Out Magazine 5 LGBT-Owned Beach B&Bs That Will Take Your Breath Away Social Media Monitoring: Twitter Total Followers October: 10,832 (+1.1%) Twitter Impressions: 79,443 (-41%) Facebook Fans added: 6,282 Total Fans October: 476,695 (+1.3) Reach: 2,960,876 (+72%) Impressions: 7,648,835 (+33%) Engagement Rate: 7.8% (-16%) YouTube October Views: 3,976 (+160%) Lifetime Views: 243,581 Instagram: Total Followers October: 11,212 (+1.1%) Impressions: 100,908 (-54.8%) Content Issued: Florida Travel Guide for Canada - KC Content for VCB Travel Planner - KC Updating FHC website pages - KC Content for FHC Consumer Enewsletter -KC Meetings Today -KC Taxslayer Bowl -KC Florida First Coast of Golf Guide- KC Media Inquiries & Story Pitches: 65 Canadian media (broadcast, radio, print, online and photography) – pitched at Visit Florida media mission Hope Scamehorn Philbrick - Getaways for Grownups magazine interested in visiting St. Augustine early 2018. TRG & BG Wilma Hernández - Section Editor- Vida & Artes for Diario Las Américas- TRG Cristiane Geiser Flessak editor of Vivajando (Brazil) visiting St. Augustine Jan 5th and 6th. El Clarin interview info with Cristina Villanueva ghost legends and paranormal activities for article –TRG Kathleen Walls, Florida Road Trips – Dining in St. Augustine – BG Gabbi Garrett – 30AEats and T&L- all about the food scene for upcoming visit and assignment – BG Gwen Patresi, US News and World Report – coming for NOL feature – BG Diana Chen, Social Influencer/blogger bringing group of millennial travel bloggers for NOL and to experience St. Augustine – BG Cheng Chang, Golf Magazine, China – preparing for December 2-17 visit for NE Florida golf feature – BG Erin Gifford, Travel Channel Magazine – coming for family feature during holidays – BG Melody Pitman – Mom Blogger coming late November Ponte Vedra Dining – BG

COMMUNICATIONS DEPARTMENT REPORT: October 2017 Kathy Catron, Communications Director, 209.4424 Barbara Golden, Communications Manager, 209.4425

31

Tamarra Gruber – We3Travel.com Nights of Lights- BG Haley McArtor, Jacksonville on the Cheap Blog – information about deals and what’s free and under $10 in St. Aug – BG Jamie Rich, Flamingo Magazine – Dressing Downton exhibit – BG Releases Issued: 13 This Week – 5– BG & KC 2 Partnercom– KC & BG 10 Brilliant Ways to Experience Nights of Lights – BG Nights of Lights release – Hispanic -KC Farm Brunches Launch in Elkton – KC & BG #2 Farm Brunches Launch in Elkton – BG Mint Magazine – November issue event calendar – BG UK Florida Friday press release -KC Writers Hosted: Nancy Meeks, Cooking with Paula Deen Gilded Age Media Tour (6): Paris Wolfe – Travel & Lifestyle News Herald; Linda & Roger Fasteson, Noteable Travels & AARP; Marcia Biggs, St. Pete Tribune; Jan Schroder – Travel Girl Magazine; Aaron Drake, Man About Canadian Influencer/bloggers (4): Margarita Ibbott-DownshiftingPRO, Paula Schuck-Thrifty Momma Tips, Aeryn Lynne-Geek with Style, & Sandi Allen-Canadian Blog House Dave Blocking – Lifestyles over 50 Dave Godeck, photojournalist Images Released: 8 outlets - 45 download images in October Mike Donlan, WGCU FOY & St. Augustine feature Kara Pound, Old City PR, images to accompany a magazine-style article about top things to do in St. Augustine over the holidays Laura Anders Lee – Morris Publications – Images for 2018 Travel Planner Monica Gutos, JAX Guide – images to accompany St. Augustine day trip section Alex, Visit St Augustine – images to accompany article about weapons demonstrations Elena Quench, CBRE, images for promoting an event in St. Augustine Greg Willis, JAX Aviation Authority, images for airline presentation Tamara, We3Travel.cvom – images to accompany feature post Broadcast: Arrangements and filming in destination for River City Live – KC Produced New Video of Destination – KC OTHER: Travel Planner content – KC Nights of Lights Calendar proof – KC & BG Content for November Consumer Enews – KC Update NightsofLights.com – KC Attend Content Marketing Conference – KC Outreach for deals for PR and Ad campaigns – BG Updates to HistoricCoastFlavors.com – BG Meltwater Services training – BG Participated in TV Eyes broadcast monitoring webinar – BG Preparations for October visiting media – BG Continued to refreshed image library on Cleanpix.com – BG 2018 Budget allocation review – BG & KC Provided media list to SAHI for B&B tour release – BG Reviewed Travel Mindset as a potential Social Influencer program for future – BG & KC Created Spanish social media editorial calendar – KC Attend SJCC Marketing workshop – KC Attend Visit Florida Canadian Media Mission – KC Attend Attractions Association monthly luncheon – KC Updated 2018 Social Media Marketing Plan – KC Update Online Press Room –KC Attend St. Johns County Communications Group Meeting - KC

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St Augustine, Ponte Vedra & The Beaches VCB Communications Report FY 2018

Media Impressions Oct-17 Oct-16

October 2016 2017 compared to October 2017 YTD FY2017

YTD Compared to FY 2016

FY16compared to FY17 FY 2017 Totals

National 188,070,626 644,200,062 -70.81% 188,070,626 644,200,062 -71% 6,513,888,427Florida 22,751,949 136,429,951 -83.32% 22,751,949 136,429,951 -83% 1,320,429,867International 59,880,231 1,956,632,283 -96.94% 59,880,231 1,956,632,283 -97% 10,343,474,071Broadcast 25,855,915 65,576,332 -60.57% 25,855,915 65,576,332 -61% 537,248,404Social posts 5,142,152 5,142,152Total 301,700,873 2,802,838,628 -89.24% 301,700,873 2,802,838,628 -89% 18,715,040,769

Oct-17 Oct-16

October 2016 2017 compared to October 2017 YTD FY2017

YTD Compare FY 2016

FY16compared to FY17 FY 2017 Totals

Media Inquiries Answered: 21 9 133.33% 21 9 133% 149

Media Visitors Hosted: 13 7 85.71% 13 7 86% 130

News Releases Issued: 13 15 -13.33% 13 15 -13% 164

Stories Pitched 65 43 51.16% 65 43 51% 378

VCB supported Stories 1419 454 212.56% 1419 454 213% 3,850Image access 8 12 -33.33% 10 12 -17% 235Impressions from VCB supported stories 165,811,634 60,242,849 175.24% 165,811,634 60,242,849 175% 1,005,152,898

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• EASY SEASON CAMPAIGN PROMO WRAP-UP (Aug-Sep)

– Sinclair Broadcasting strategic TV buy; 9 SE US markets

Paid spots $47,580; Negotiated promo value approx. 2x

– Jacksonville and Daytona iHeart Radio initiatives

• Jax: Paid :60 sec spots $16,150; Promo val. $75K

• Daytona/Orlando: Paid $8K; Promo extensions $21K

• MONTHLY ENEWS >150K subscribers

– “Insiders” concept launches Nov.; will double frequency

• ANNUAL NOL PROMO CAMPAIGN IN DEVELOPMENT

– 15-20 TV and radio partners

– Tampa, Orlando, Jacksonville

– “NOL Getaway” sweepstakes

– Lodging and attraction partners in development

– Promos start first week Dec.

• VIA AIR CHARLOTTE NOL SWEEPSTAKES W/NFRA

– Confirmed; TRYP lodging; promo in development

• VISIT FLORIDA BOSTON HERALD SWEEPSTAKES

– In development; TRYP as lodging partner

Promotions Department Report: Oct, 2017 Rick Hensler, Director, Promotions and Strategic Alliances

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FFCG October report should be available by the board meeting.

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