WEARABLE INNOVATION NETWORKREPORT - INVESTOR EDITION

On 1st December 2014, Deutsche Telekom along with hub:raum organised the Wearables Innovation Network event that gathered together the best wearable startups along with many leading players and partners of Deutsche Telekom including Adidas, Samsung, Bayer, and BMW among others. hub:raum was responsible for selecting the 12 most innovative and disruptive wearable startups including Muse from Canada, which won the prize for the best startup during the event.

Now, we at hub:raum, being excited about the wearables future decided to prepare a WIN Report that includes 40 of the most promising startups in the wearable sector. This report is intended for investors & partners that are in the scope of the hub:raum network. We hope you will find this valuable and are looking forward to your feedback.

WINWEARABLE STARTUPSCREENING

HUB:RAUMBACKGROUND AND ACTIVITIES

hub:raum is the incubator of Deutsche Telekom. Our goal is to improve the innovation capabilities of Deutsche Telekom Telekom and consequently increase its competitiveness by connecting innovative early-stage startups with the business units of Deutsche Telekom. hub:raum provides minority investments up to 300K EUR to the most promising startups with the ultimate goal of cashing out on the created synergies between the young companies and Deutsche Telekom.

We support startups with a pre-seed and seed funding,

the funding framework

differs for the various hub:raum

programs.

We offer startups a place to

work and the opportunity to exchange

knowledge and ideas with peers and our expert

team.

We bring startups together

with hands-on mentors and experts that support

them with entrepreneurial experience and

know-how.

We enable startups to

pragmatically exploit corporate

levers such as distribution

channels, brand recognition, and market knowledge.

VALUE FOR STARTUPS

PROFILE

HUB:RAUMHUB:RAUM INVESTMENT AND ACCELERATION ACTIVITIES

PORTFOLIO

PROGRAM PARTICIPANTS

WEARABLES FUTURETRENDS AND FORECASTS

WEARABLES MARKETWearables are already part of our lives and are here to stay with wearables market expected to grow fivefold by 2018 due to increasing consumer needs and expectations.

56% of consumers believe that the average life expectancy will grow by 10 years because of wearable-enabled monitoring of our vital signs.

46% think wearable technology will decrease obesity by allowing us to monitor our nutrition and exercise levels.

42% believe the average person’s athletic ability will improve as we use wearable technology to monitor and fine-tune our sports progress.

56%

46%

42%

WEARABLES FUNDINGVenture capital, the catalyst of startup growth and success has intentionally focused and increased activity in the wearable sector. This trend is expected to continue in the future.

2010: $25M 2014: $500M

x5

$3,100M

$2,000M

$100M

$100M

>$500M

>$60M

>$60M

>$30M

MOST FUNDED STARTUPS BIGGEST EXITS

WEARABLES FUTURETHE STARTUPS LIST: VERTICALS

CONNECTED HOMEReemoWeesSentriKeen HomePoint

CONNECTED HOMECubesensorsSenseMotherTailAwayteam

WIN Startup was WIN participant

FITNESSBragiPulseOnAmiigoHexoskinFirstV1sion

FITNESSAmbiotexAthosOMsignalDigitsoleLechal

HEALTHNuuboScanaduMuseQardioBitBite

HEALTHCitizen SciencesBellaBeatSentimotoMimiMySugr

CONNECTED CAREkoioCarIQCaristaAutomaticNavdy

CONNECTED CARMojioCoModuleAutomileCloud Your CarHigh Mobility

CHOICE OF VERTICALSWe chose the most relevant verticals from a consumer and from a partnering perspective.

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CONNECTED HOME

WEARABLE STARTUPSCONNECTED HOME & LIFE

REEMO BY PLAYTABASE, USAReemo is a wearable, wrist-worn device that enables the use of gestures to control other devices. The product requires no programming and is ‘out-of-the-box’ compatible with thousands of devices and over 2 million installed systems using the OpenHome Automation Standard. The Reemo system includes the Reemo wristband, a hub, and receivers that work with common devices found in the home, office, and other environments. Reemo was designed with seniors in mind, empowering them to age gracefully and remain in their homes longer. It also provides activity monitoring providing data and peace of mind for caregivers and loved ones.

WEES, UKWees is a module that once placed on the wrist is able to learn and recognise different finger gestures. You can then control your technology by simply flicking your fingers. An app for every smart device will be downloadable to set up the gestures and adapt the control to your needs. The app will be provided with a keyboard for gestures.

SENTRI, USASentri is a smart home product that provides DIY home monitoring and automation in one elegant solution. Sentri comes pre-loaded with an HD camera and built-in sensors track the home’s vital stats and trends, allowing users to track temperature, humidity, air quality, weather and more. Sentri’s stand-by screen is customisable to include the information you always want to see.

KEEN HOME, USAKeen Home is an intelligent heating and cooling vent. Use your smartphone to take control of your air flow. Or sit back and let our Smart Vents sense when its gotten too hot or too cold, then adjust automatically to keep your entire home confortable. Keen Home’s intuitive interface allows users to elegantly create custom temperature zones to enhance comfort or efficieny.

POINT BY FORM DEVICES, SWEDENPoint is a smart house sitter. It listens to the sounds of your home, sense what’s in the air and lets you know if anything is wrong. It’s for people who want peace of mind - without cameras at home. Point combines sound and sensor data to recognise events you care about, like windows breaking, alarms sounding, or the presence of smoke. Point requires no wires and connects over the WiFi. It comes with a speaker and lights to communicate with people in your home.

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WEARABLE STARTUPSCONNECTED HOME & LIFE

CUBESENSORS, SLOVAKIACubeSensors are small, stylish and connected devices that help you understand how every room in your home or office is affecting your health, comfort and productivity. Each Cube measures temperature, humidity, air quality, noise, light and barometric pressure. To get instant feedback about the health of your room, you don’t have to press a single button. Just shake the Cube and let a subtle glow tell you if anything in the room needs your attention.

SENSE BY HELLO, USASense is the first system that combines the insight of your sleep patterns with the data of the environment in your bedroom, including noise, light, temperature, humidity and particles in the air. With Sense’s Smart Alarm, it can even wake you up in the morning at the right point in your sleep cycle, to avoid that groggy feeling we all hate so much. All easily available via our iPhone and Android applications. We had a very successful Kickstarter campaign with $2.4M raised, which confirm the great interest of consumers in our product.

MOTHER BY SEN.SE, USAMother and the Motion Cookies are a family of smart sensors that you can set in two minutes to perform the functions you want and that you can change as often as you need. Small and slick, the Motion Cookies can be affixed to almost anything and can be used to detect the presence of the object or a person and measure vital stats such as temperature etc. Our USP is our software, which includes apps with gamification experience, which makes Mother fun to use.

TAIL, POLANDTail is a solution to an age-old problem: how to take better care of your beloved pet. Let’s attach a clip to the dog’s collar, that will read its health-signs and behavior and pair it with an app that will provide you with advice, not data. The clip tracks four things: activity, temperature, heart rate and location. The app takes all that data and based on a methodology developed by dog trainers and behaviorists, crunches it and provides you with tips and simple, easy to implement advice on how to take care of your beloved dog.

AWAYTEAM, ISRAELAwayteam is a wearable communication platform built for command & control, connecting teams wit realtime rich data, handsfree, giving the command level eyes in the field, and allowing inter-ageny collaboration. Future vision of Awayteam is to create Internet of Teams where everyone will be able to collaborate seamlessly.

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FITNESS

WEARABLE STARTUPSFITNESS

BRAGI, GERMANYAt Bragi we developed The Dash, world’s first wireless smart in ear headphones with 1000 songs playback capacity, performance tracking, and body sensors. Movements like pace, steps, cadence, distance are tracked, and heart rate, oxygen saturation, energy spent are measured, all while real-time acoustic feedback is provided: even without the need of a smartphone. We are proud to have run the most successful European crowdfunding campaign by raising $3.2M on Kickstarter.

PULSEON, FINLANDPulseOn is a wrist device that tracks your heart rate continuously, but it goes beyond tracking. PulseOn tells you what your heart rate means. We make heart rate monitoring easier than ever, for you to reach your potential. Also it tells you about your training intensity, training effect, elapsed time, distance, time, and tracked speed.

AMIIGO, USAAmiigo is a fitness tracking bracelet measuring specific exercises, reps, sets, heart rate, and calories burned. Amiigo makes health management more fun, simple and social. It uses an innovative sensing technology powered by proprietary discrimination and machine learning algorithms. Amiigo tracks a wide variety of resistance and cardio activities. As long as the activity is repetitious and continuous, Amiigo will find the activity and track reps, duration, form, consistency, speed and calories. Today’s version of the Amiigo is best suited for traditional gym activities and machines.

HEXOSKIN, CANADAHexoskin’s 100% textile biometric clothing captures body metrics including heart rate, breathing rate and acceleration. The Hexoskin shirt offers an easy and more natural way of regularly capturing precise data in real performance contexts. Made to fit in the life of regular people, Hexoskin is also used by trainers of elite and professional athletes who want to monitor and evaluate performance results use Hexoskin. Hexoskin apps are available for iOS and Android devices and smartwatches.

FIRSTV1SION, SPAINFirst V1sion is a new patented high-definition video system enabling the players’ field of vision to be shown in sports where this was not possible before: basketball, football, tennis, athletics etc. First V1sion integrates a camera and a radio transmitter into competition shirt, while also using pulsometer and an acceletometer to bring to sports fan more information than ever. It’s completely invisible to the audience, imperceptible to the player and shows in real time, without delay, the player´s view. We are proud to be approached by Euro 2016 for the use of our shirts during the opening ceremony.

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WEARABLE STARTUPSFITNESS

AMBIOTEX, GERMANYAmbiotex develops and produces a sensor shirt for the health conscious individuals, who have the desire to measure, analyze and share their vital data to improve performance. Ambiotex solves a number of pressing issues that address several life style areas: performance optimisation, desire to monitor self and share, manage stress, growing obesity.

ATHOS, USAAthos is a biometric sportshirt. Athos uses proprietary sensors that conform seamlessly to the contours of your body, are non-adhesive and built directly into the fabric, do not need to be wet prior to use, do not chafe, and do not need to be replaced. The Core is the brain of the system; it contains the electronics and intelligence to collect and interpret your biosignals, sending your information to your mobile device via Bluetooth.

OMSIGNAL, CANADAOMsignal is apparel that continuously tracks your biometrics to help you connect to a fitter, healthier, happier you. Embedded sensors in the apparel monitor your heart rate, breathing and activity while the Omsignal app displays your data in real-time on your mobile phone. OMsignal fits seamlessly into your everyday life.

DIGITSOLE, FRANCEDigitsole is a connected insole on the market controlled via your smartphone - warm your feet, track your distance and calories. This innovative foot product is designed for your health and comfort. Available on Android and iOS, the dedicated Digitsole app is connected to your insole with Bluetooth 4.0 so you can warm your feet and track your day with one easy click.

LECHAL, INDIALechal (lay-chull, “take me along” in Hindi) is the world’s first interactive haptic footwear. Available as a shoe or an insole, Lechal footwear began as an academic project that aimed at harnessing haptic technology to aid the visually-challenged. Today, Lechal is a fashion and lifestyle brand that specialises in disruptive innovations that smoothly integrate into the everyday.

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HEALTH

WEARABLE STARTUPSHEALTH

NUUBO, SPAINNuubo is a wearable wireless medical device company, with headquarters based in Madrid (Spain) and R&D labs and manufacturing facilities in Valencia (Spain). The company designs, manufactures and sells a proprietary portfolio of innovative wearable wireless medical technologies for cardiac prevention, diagnosis and rehabilitation.

SCANADU, USAScanadu is bringing a suite of health diagnostics products to market that enable consumers to better diagnose many common ailments with the power to monitor and measure their health. Healthcare market needs tools, just like the mobile market needed a mobile phone. One of the tools will be the medical Tricorder, inspired by Star Trek. This device is used by doctors to help diagnose diseases and collect bodily information about a patient.

MUSE, CANADAMuse is a brain sensing headband to exercise your brain. If you want to build your strength and endurance, you can do repetitive physical exercises like running or walking. Similarly, to improve a specific cognitive skill like attention, you can perform a repetitive mental exercise and reap the benefits over time. Muse is the mental equivalent of a treadmill, which helps you exercise your brain with focused attention training. It improves your attention by training you to become aware of your distractions quicker and react faster to regain focus on what you’re doing.

QARDIO, USAQardio changes healthcare with smart solutions you wear. Qardio provides actionable insights and presents them brilliantly to us, our families, and our doctors, through elegant wearable devices for everyday use: QardioArm and QardioCore. They can make the routine in-person doctor visit more efficient, helping health professionals focus where it is most important.

BITBITE, ISRAELBitBite is the first wearable device that monitors and improves how you eat. BitBite is a revolutionary wearable device meant to track, analyze and change the way you eat. When you slow down, chew more and eat at regular intervals. Improving your nutrition, you’ll feel better and shed those extra pounds. The BitBite ear clip is worn in the ear every time you eat. Contains a microphone and additional sensors that record and perform initial processing of the incoming sounds. The BitBite smartphone app is the gateway between the ear clip and the cloud, reporting essential diet information and feedback to the user.

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WEARABLE STARTUPSHEALTH

CITYZEN SCIENCES, FRANCECityzen Sciences is a French company created in 2008 that specializes in smart fabrics conception and development. Fabrics are embedded with micro-sensors enabling the monitor of the wearer’s temperature, heart rate, speed, location, and acceleration. Cityzen Sciences leads an industrial fabric project, Smart Sensing, carried out by a consortium of companies strongly supported by BPI France.

BELLABEAT, UKThe Bellabeat System enables pregnant moms to experience the joy at listening to their unborn baby’s heartbeat and share their experience with their loved ones through the social media or intimately. With innovative sound visualization, tool for counting fetal movements, vibrant illustrations of fetal development and a tool for tracking and planning the pregnancy weight gain, the Bellabeat App allows mothers-to-be to connect with their yet unborn baby in an intimate and dynamic way and find information on how to lead a healthier pregnancy.

SENTIMOTO, UKAt Sentimoto, we are creating a wearable device and web-platform to help seniors understand and manage their lifestyles. Health and activity data automatically collected from our users is put into context by sensing their environment. The data is interpreted by our analytics technology and is sent back to the user to give them an insight into their well-being. Our users may also wish to share their data with their support network, who are alerted if anything happens.

MIMI, GERMANYMimi is building the next-generation of hearing enhancement products that break away from conventional offerings. 360 Million worldwide are suffering from hearing loss. But just 1 out of 4 people is treated. By leveraging and combining latest technology with science and design, we are transforming the experience from discovery, buying and fine-tuning and make hearing technology more accessible, affordable and attractive.

MYSUGR, AUSTRIAmySugr helps diabetics by making therapy data collection appealing and data analysis useful. Members of the mhealth company mySugr themselves have grappled with the ins and outs of their daily diabetes therapy since childhood. To make everyday therapeutic measures less troublesome, they created the mySugr app: not only a reliable and trustworthy friend with a strong personality, but also a certified medical device. The mySugr app helps through easier and more appealing data logging, a smart interface and clever analyses of diabetes data.

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CONNECTED CAR

WEARABLE STARTUPSCONNECTED CAR

EKOIO, GERMANYEkoio is your intelligent driving assistant. It’s an OBD plug’n’play connected device & software that empower you with data, recommandation and services about your car. It includes a reward system for economical driving as well.

CARIQ, INDIACARIQ is a connected car platform connecting cars to their owners, service providers and the infrastructure around them. Based on a patent pending technology, CarIQ is able to collect, collate, analyze, and present the complex engineering data from a car into a useful and simple format for the end consumers. Car owners now understand how their cars are performing, how they can save fuel and avoid pollution by proper maintenance of their cars. Service workshops can provide a higher level of service by connecting to the car remotely and providing timely help to the owner.

CARISTA, BULGARIACarista is a consumer-targeted mobile app for automotive diagnostics and customization. It checks your car’s health, reset warning lights, customize driving experience: dashboard appearance, warning dings, auto headlights but also enable features that were disabled by the manufacturer. Carista has been founded by an ex-Google and ex-Amazon developer with experience in mobile development & project management (and a huge car nut!). They are also helped by co-founders Teres Capital and joined by 2 developers with experience from SAP & HP.

AUTOMATIC, USAAutomatic is a Smart Driving Assistant that can save you money on gas, remember where you parked, and even call for help in a crash. Their mission is to empower drivers with knowledge about themselves and their cars so they can be safer and drive smarter. We believe you shouldn’t have to buy a new car to have a better driving experience, and that the phone in your pocket can bring the future of driving to today’s automobiles.

NAVDY, USAFumbling around with your phone while driving is at best a bad experience. Navdy is a Head-Up Display (HUD) for your car that let’s you use all the apps you love while keeping your eyes on the road. You can think of it as Google Glass for your car but without the Glasses. Navdy works in the car you already have, simply place it on your dash and connect wirelessly to your smartphone.

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WEARABLE STARTUPSCONNECTED CAR

MOJIO, CANADAMojio is a telematics company offering leading cloud-based technologies for cars, enabling real-time communication with smart phone apps for consumers, service providers, and automotive retailers. The company’s core offering delivers automated, location based services designed with driver safety and convenience in mind. moj.io is an open platform and encourages partnerships with corporate and consumer developers.

COMODULE, ESTONIAcoModule brings Tesla to light electric vehicles (LEVs). We enable the end customer to connect with their vehicle and the manufacturer to connect with their customers. coModule is an OEM software and hardware platform for LEV manufacturers. The real electric vehicle revolution comes from bikes and scooters. They kill all main anxieties people have with adopting to electric: range anxiety, security by allowing tracking the vehicle when stolen, and battery lifetime information.

AUTOMILE, SWEDENAutomile is the platform connecting drivers with their cars’ data via smart mobile based OBD II device to get the best of their driving and budget, available in 53 countries. Automile PRO - for Businesses, electronic vehicle trip logger to keep control over your fleet, vehicle health and ensuring tax compliance. Automile FREE - for Consumers to manage your car and driving data simply, securely, all in one place while earning personalised and useful rewards.

CLOUD YOUR CAR, POLANDSmall business owners have no tools for managing and monitoring their fleets and their drivers. Sure they know that fleet operational costs are high but don’t really know what are the particular reason behind that. Cloud Your Car is a Internet of Things startup. Cloud Your Car is a SAAS based on a custom, state of art, piece of hardware. The Car Plug is an activity tracker that fits a standard cigarette lighter socket sending live data through 3G. Works 24/7 unattended. Car Plug is a driving coach, teaching defensive driving rules through instant feedback whenever inefficient driving behavior was detected.

HIGH MOBILITY, GERMANYThe way people interact with the automobile is evolving and they have taken the front row for the changing car-centric lifestyle. High Mobility is a Berlin and Tallinn based startup solving car interaction with contextual connectivity. With their core competence in technical design and engineering they have created a scalable wearable architecture that can touch the very heart of the vehicle with their unique toolkit (SDK).

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ABOUT HUB:RAUMhub:raum, the incubator of Deutsche Telekom, invests in early stage startups, backs them with co-working-space & mentoring, and helps them find the right business partners within Deutsche Telekom.

CONTRIBUTING AUTHORSIf you would like to discuss the observations and conclusions of this report or to reach a startup, please contact one of the following authors below:

CHRISTIAN RENNERInvestment Manager+49 171 976 9103cr@hubraum.comFollow me on:

NIKOLAY MIHAYLOV Investment Analyst+49 162 405 1972nm@hubraum.comFollow me on:

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