VAS on IPTV

August 27th 2010

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Internet -Rich ApplicationsHigh on CE

IPTV combines the power of PC and ease of a mobile

VAS Customer Experience on 3 Screens

VAS EXPERIENCE

Compromised experience but wider reach

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IPTV is best positioned for VAS delivery

IPTV was built for interactivity and multimedia delivery

The STB, remote control and the TV together provide a richer medium equally

capable as a mobile handset.

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Several Use Cases for IPTV

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Lifestyle Applications

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• Click-2-Call• Entertainment and

Multimedia (e.g. on-demand video, games, music, radio)

• E-Services (e.g. government/public services, education, tourism, healthcare etc.)

• Social networks and applications (e.g. Facebook, YouTube etc.)

• IPTV • Live TV• VOD• EPG• nPVR• Interactive Applications

• IP Telephony • Voice Calls with PBX• PSTN Connectivity• Voice & Video mail

• Internet & E-mail

• CLI on TV• Video Call on TV• Voicemail on TV• Any service any

Device• FMC

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Visual Voice Mail

This can enable increased uptake

of voicemail services too!

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Calendar appointments on TV

• Subscriber will open the Calendar set application from main menu

• Calendar data will be fetched from database and displayed on TV

• Subscriber will then navigate to particular date and set meeting/conference, special event or birthday reminders. These details will be updated in the database.

• Scheduler application will be invoked at configured interval (E.g. every 5 min.) And it will check for any scheduled reminders for that timestamp.

• If there is any event scheduled, using IPTV middleware, scheduler will send the notification to subscriber via SMS/MMS/E-Mail/TV-Display

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IPTV is ideal solution for delivering VAS