varmora

A PROJECT REPORT

ONINDUSTRIAL VISIT

ON

VARMORA GRANITO PVT.LTD.SUBMITTED To

SAURASHTRA UNIVERSITYRAJKOT

SUBMITTED BYVASIYANI VARSHACLASS: S.Y. B.B.A.

ROLL NO.: 58ACADEMIC YEAR: 2010-2011

GUIDED BYVIBHUTI MANIYAR

SMT. S. J. VARMORA MAHILA COLLEGE(BBA & BCA), WADHAWAN CITY

SURENDRANAGAR

SMT. S.J. VARMORA COLLEGE(BBA & BCA) 1

DECLARATION

I VASIYANI VARSHA here by declare that this project report presented is my own work and being carried out under the supervision of Miss VIBHUTI MANIYAR .Besides this work is not previously submitted to any university for any other examination

Date:place:

VASIYANI VARSHA


PREFACEThe field of study related to management emphasis greatly on getting

knowledge of all aspects of business and its functioning. The course of

B.B.A. has been designed in such a manner that the students get adequate

theoretical as well as practical exposure to various aspects of management.

The syllabus of B.B.A. also covers a subject of practical studies for which

the student has to take training in some industrial concern. As a student of

B.B.A.,

VARMORA GRANITO (I) LTD. is one of the big ceramic companies,

which manufactures vitrified tiles. It produces various designs of vitrified

tiles and distributes them in all over the India. Its products meets

international ISO 9001-2000 standards, and accepted in all over world. The

company is also a member of Indian association for ceramic companies, so

that they can perform best in the field.

I have mentioned all the information, Which I have collected and observed

during my visit. I was providing with all the necessary information and

knowledge in Production, Marketing, Finance, HRM department of the unit

by the concerned authorities. It was really a nice and immortal experience

for me to get training in such a company.

It is a great pleasure to present this report work, training in this unit has

helped me to gain lots of practical knowledge which I am sure would benefit

me in the future.


ACKNOWLEDGEMENT

It is the matter of great satisfaction, that I could be able to present my

internship project report at the level of B.B.A.

I would like to take an opportunity to express my gratitude towards Mr. Nitin

(H.R.Manager) of Varmora Granito (I) Ltd., for provide me adequate

information for this project.

Finally, I would like to express my gratitude towards all my faculty members

of SMT. S.J. VARMORA COLLEGE For giving me real fundamental

knowledge of production, marketing, financial and HRM I am also thankful to

respondents/ dealers of Varmora Granito (I) Ltd., who graciously provided the

exhaustive information to me on various aspects to be covered in this study

report.

At last I am very much grateful to my Family who have been a constant

source of inspiration for me and their values always helped in my carrier.

VASIYANI VARSHAROLL NO: 58

INDEX


NO SUB NO PARTICULAR PAGE NO. . PREFACE ACKNOWLEDGMENT EXECUTIVE SUMMARY1. GENERAL INFORMATION 1.1 INDUSTRY PROFILE 1.2 HISTORY OF CERAMIC TILES 1.3 INDUSTRY HIGHLIGHTS 1.4 INDIAN CERAMIC INDUSTRY 1.5 CURRENT STATUS OF THE INDUSTRY 1.6 CERAMIC TILES INDIA STATISTICS 1.7 COMPANY PROFILE 1.8 CORPORATE MILESTONE 1.9 ORGANIZATION STRUCTRE 1.10 MANAGEMENT 1.11 MISSION & VISION 2. PRODUCTION DEPARTMENT 2.1 INTRODUCTION 2.2 RAW MATERIALS 2.3 SOURCES OF RAW MATERIAL 2.4 MANUFACTURING PROCESS 2.5 ABOUT PROCESS 2.6 TECHNOLOGY AND MACHINARY 2.7 TECHNICAL SUPPORTS 2.8 ABOUT PRODUCT 2.9 PRODUCT DETAIL 2.10 DIFFERENT SERIES OF PRODUCT 2.11 QUALITY POLICY 2.12 QUALITY CONTROL


3 HUMAN RESOURCE DEPARTMENTMENT 3.1 ORGANIZATION STRUCTURE 3.2 INTRODUCTION 3.3 PERSONAL MANAGEMENT 3.4 RECRUITMENT 3.5 SELECTION 3.6 PERSONAL RECORDS 3.7 TRAINING 3.8 TRAINING 3.9 WAGE AND SALARY ADMINISTRATION 3.10 PAYMENT SYSTEM 3.11 ENVIRONMENT 3.12 HEALTH & SAFETY 3.13 GRIEVANCE HANDLING 4 MARKETING DEPARTMENT 4.1 INTRODUCTION 4.2 ORGANIZATION STRUCTURE 4.3 PRODUCT PLANNING 4.4 MARKET SEGMENTATION 4.5 ADVERTISING 4.7 4 PS

OF VARMORA 4.8 DISTRIBUTION NETWORK

4.9 EXPORTS 5 FINANCIAL MANAGEMENT 5.1 ORGANIZATION STRUCTURE

5.2 FINANCIAL PLANNING 5.3 CAPITAL BUDGETING

5.4 RATIO 5.5 BALANCE SHEET

6 SWOT ANALYSIS 7 FINDING


8 SUGGESTIONS 9 CONCLUSION 10 BIBLIOGRAPHY

GENERAL

INFORMATION


INDUSTRY PROFILE

After doing all survey I found the following information about the ceramic

industries.

India ranks seventh in the production of vitrified tiles. Our share in

production in the world is only 3.125% of total production. And total

industry production vitrified tiles have only 8%. So there is a wide scope for

development of this industry. Vitrified tiles are well known for its quality

and glossiness. And also close substitute of natural granite. In India there are

few large manufacturers of vitrified tiles, and Varmora is one of them. In

this era of technology and internet people are also aware of brand and

quality offered by the company. So there is a strong need to do research by

using such type of survey.

The project gives the information about the structure of the organization,

structure of each department like marketing, finance, production, human

resource etc. The skill gives information about the classification of the skill

and the steps taken to impart the necessary skills to the employees. The style

gives information about the work culture, decision-making style of the

organization. The strategy gives information about the strategies used by the

organization in the finance department. The system gives information about

the training system followed in the organization. The staff gives information

about the number of employees of different skills in the organization. The

shared values talk about the values of the organization.


HISTORY OF CERAMIC TILES

Rumors have said that the first clay tiles were produced seven to eight

thousand years ago in the area which is now known as the Holy Land. Many

sources independently verify that the actual known history of Tiles (and the

known usage of wall and floor tile coverings) can be traced back as far as the

fourth millennium BC (4000BC) to Egypt.

In those days, in Egypt, tiles were used to decorate various houses. Clay

bricks were dried beneath the sun or baked, and the first glazes were blue in

color and were made from copper, very exquisite! During that period,

ceramics were also known to be found in Mesopotamia. These ceramics bore

decorations, which were white and blue striped and later possessed more

varied patterns and colors. Later on, in China too, the great center of ceramic

art, a fine, white stoneware with the earliest Chinese glaze was produced

during the Shang –Yin dynasty (1523-1028BC).

The usage and the art of making and decorating ceramic tiles had spread and

by 900 A.D., decorative tiles had become widely used in Persia, Syria, and

Turkey and across North Africa. As transport and communication

developed, tile usage and its penetration in other territories increased. Wars

and territory take-over caused this art to spread even faster.

The Romans introduced tiles making in Western Europe as they occupied

territories. The Low Countries of Northern Europe somehow acquired the


technology from Persia, while the Moors brought African tiles with them

when they invaded Iberia (Spain). It was aboard the ships of Spanish

conquistadors that decorative clay tiles found their way to the New World,

where they were used primarily to decorate the Churches of newly built

missions.

By the end of the 12th century, use and manufacture of Ceramic Tiles had

spread across Italy and Spain and into the rest of Europe. Until that time,

they were mainly used to decorate the floors of Cathedrals and Churches.

The skill had eventually vanished from Europe in the 16th century following

the reformation. However, the decorative wall tile art had survived in Turkey

and the Middle East and the Delft tiles art survived in Holland.

INDIAN CERAMIC INDUSTRY

Ceramic tiles as a product segment have been grown to a sizeable chunk

today at 3.8 million tons production per annum. However, the potential


seems to be great, particularly as the housing sector, retails sector & IT

sectors have been witnessing an unprecedented boom in recent years. The

ceramic tiles sector has been clocking a robust growth of 12-15%

consistently over the last few years.

Today, India figures in the top 7 countries in the world manufacturing

ceramic tiles. The key drivers for the ceramic tiles in India are the boom in

housing sector coupled by government policies fuelling strong growth in

housing sector. The retail boom in the Indian economy has also influenced

the demand for higher end products. Overall the bullish growth estimates in

the Indian economy has significantly influenced the growth of the Indian

Ceramic tile industry.

The main product segments are the Wall tile, Floor tile, Vitrified tile and

Porcelain tile segments. The market shares are 35%, 53% and 12%

respectively for Wall, Floor & Vitrified/Porcelain tiles. The tiles are

available in a wide variety of designs, textures and surface effects. The

investments in the last five years are approx. Rs 2000

COMPANY PROFILE

VARMORA GRANITO (INDIA) LTD., A company established on 10th of

October 2001 under chairmanship of Mr. Vallabhbhai Patel and experienced

technocrats from various field and industries like business of cotton,


Finance, Marketing, having strong back ground in their respective area.

Varmora is all set to make a revolution in Ceramic industry by introducing

excellent quality of Vitrified Tiles in various Indian and Overseas markets.

The manufacturing unit of VARMORA GRANITO INDIA LTD. has been

built up upon over more than 70,000 sq. mtr. Near Morbi, this is located at

about 65 kms from Rajkot. The capacity of this hi-tech plant, which is

totally imported from the world leaders, is approximately 16,000 sq .mtr. Of

Vitrified Tiles per day. With a right mix of people from Technical,

Marketing and Finance background, Varmora aims at capturing major

market share by giving the best quality products to the customer.

The state of the art plant at Varmora has a high tech spray dryer, high

capacity hydraulic presses, longest gas fired kiln and a polishing line which

gives the final shape and shine to produce best quality Vitrified Tiles. A

modern, well-equipped laboratory and an R & D center have been

established for continuous quality improvement and to maintain the quality

as per international standards. In order to take care of the commitment of

providing quality products, a Quality Management System has been

implemented through out the production process in the organization.

Form of organization:

“Private Ltd Company”

Bankers:

State Bank of India

HDFC


Web Site:

www.varmora.com

Auditor:

A. K. Patel

Charted Accountants

Morbi

Machinery:

Total machinery is imported from China & italy

Punch line:

Complete tiling solution

Address:

VARMORA GRANITO (INDIA) LTD.

Corporate office :

205, Oberoi Complex, Off Link Road,

Opp, SAB TV Center, Andheri (W), Mumbai 400 053.

Phone: +91- 22- 267337775

Fax: 91-22- 26733776


http://www.varmora.com/

Email: [email protected]

Website: www.varmora.com

Works ;

8-A National highway, At Dhuva

Tal. Wankaner, Dist, Rajkot (Gujarat) INDIA.

Phone: +91- 2828-287500 / 700

Fax : +91 -2828-287558

Branches:

Bangalore:

No-2, Byrappa Gardan,

Thanisansara Main Road,

Nagwara, Bangalore – 560 045,

AHMEDABAD:

202, Sarthik Squre, Nr.Infotower,

Beside Grand bhagvati hotel,

S.G.Highway, Ahmedabad

DELHI:

801, Vikram Tower, 16 Rajendera Place,

New Delhi 110 008

KOLKATA:

241, Shanti Pally,


Nr.Kasba new market,

Kolkata – 700 078

HYDERABAD:

Survey No. 102, MNS Complex, Pool Bagh,

Old Bowenpally, Opp.Contonment Check Post,

N.H. 17, Secunderabad 500011

GOA:

Chamundi Appartments,

Office No. 28, 1st Floor,

Malbhat, Margaon,

Goa – 403 601

CHENNAI:

New No. 63 (Old No. 46)

ORGANIZATION STRUCTRE


MANAGEMENT


Board of Diretor

MD

Director

GM

Finance Manager

Production Manager

Marketing Manager

HR Manager

R & D Manager

Sr. Officer Sr. Officer Sr. Officer Sr. Officer Sr. Officer

Jr. Officer Jr. Officer Jr. Officer Jr. Officer Jr. Officer

Workers Workers Workers Workers Workers

Being certified, and authenticated by ISO 9001: 2000 Varmora group operates with the compliance of highest standards of the leading multinationals worldwide.

Under the dynamic leadership of Mr. Bhavesh Varmora, the group comprises of 125 highly qualified experts nationwide that operate with a meticulously planned structures within the organization. The company management believes astute leadership from the top with a strong resolve to outclass the competition while the rest of the things will just fall in place. The strength of the company are its people and the company strives to create an atmosphere of positivism and assertiveness that evokes a strong bonding between each other.

With elite panel of professionals managing the company on different fronts, the Varmora group grows from strength to strength making its presence felt throughout the world.

Mr.BhaveshVarmora (ManagingDirector)

Panel of Directors:Mr. Bharat VarmoraMr. Manish VarmoraMr. Pramod VarmoraMr. Raman VarmoraMr. Vallabh VarmoraMr. Purushottam VarmoraMr. Ashok Patel

MISSION & VISION


MISSION STATEMENT

“TO DEVOT OURSELVESFOR THE BETTERMENT & COMFORT

OF THE COMMON MAN THROUGH ADVANCEDTECHNOLOGIES, PRODUCTS & SERVIES IN THE

GRANTIO FIELD"

MISSION

VARMORA GRANITO INDIA LTD., has a mission

To be a leader in Ceramic industry by manufacturing high quality

Vitrified Tiles with innovative designs and concepts.

To create a large satisfied customer base by delivering durable,

defect free, environment friendly and properly designed

products with excellent services at a reasonable and affordable price.

To encourage our employees who are our first assets, by

promoting and utilizing their best knowledge and experience.


VISION

The Varmora Granito ltd. Vision is to become the best-in-class Production, Sales, after sales services in select business processes and industries in the coming years.


PRODUCTION

DEPARTMENT

INTRODUCTION


Production is regarded as the most importance economical activity in

the present day word economy. Production is a part of business

activities. Production is the primary of every industrial unit. The nature

and extend all other activities of the units depend on its production

activity from the society’s point of view also, production it is

impossible to satisfy human needs and desires. Production takes place

when something gifted by nature is transformed in to a useful

product. In other words, production is defined as creation of form

utility.

In economies the term production is as creation of utility by changing

the from of anything that is available to main from nature.

Business of every kind has production function in greater or lesser

degree. Several types of industry in particular have to with production.

Production is creation of goods and services but the manufacturing,

mining, farming, these manufacture is the most directly concerned with

production ? Manufacturing changes the from utilities of goods.

It required proper planning the main objective is the product will be

produce at best cheapest method with good quality at right time

RAW MATERIALS

1. Ukraine Clay


2. China Clay

3. Soda Fels powder

4. Binder

5. Ball Clay

6. Quartz Powder

SOURCES OF RAW MATERIAL

Main sources of raw material is as under

1. Gujarat

2. Rajasthan

3. Uttar Pradesh

4. China

MANUFACTURING PROCESS


Weighing Hooper

Converter

ABOUT PROCESS

Ball Mill

Ball mill is used to mix different raw material to make homogenous slip for


Pump through vibrate

Press 4800 ton

Warehouse

Dispatch

BOl Mill

Well

Packing

Sorting

Polishing

Water Spray

Spray digger

Dryer 560 C

Printing Machine

the spray drier.

The capacity of the Ball Mill is 32 tons raw material, 16 tons of water, 45 tons of 85% of alumina peebles. The milling hour is 6 hours to give the homogenized slurry for the spray drier.

Generally the composition of the raw material is white fired ball clay(ukraine ball clay) imported from Russia, quartz of 99% Silica, Potash feldspar of 12% to 14% Alkalies, Soda feldspar of 12% to 14% alkalies, strengthening agent, china clay, body stains imported from Itaca Spain.

We are having total 6 Ball Mills, so the daily production of slurry is more than 300 tons.

ROLLER KILN

Kiln is generally used to vitrify the dried tile to give final size and the fired properties like final shape, size, water absorption, less porosity, color, stain resistance, fired strength.

The tiles are fired to 1200 Co with a soaking time of 8 min in 1200 Co. with 58 cycles, the production is around 8500 m2/day.

The Sacmi Kiln is imported from Spain of 185 metre length with working area of 2.65 metre.

POLISHING LINE

Polishing machine makes the tiles completely surface flat with glossines of greater than 75 gloss value.

The machine consists of pre squaring machine, calibrating machine of 12 heads to make the surface completely flat, than passes to the polishing heads consisting of 38 polishing heads to give the glossiness. Step by step reaching final 75 gloss value, the tile than passes to final squaring & champering machine to give the perfect squared tile with jointless laying.

The machine is imported from Kexinda China consisting of Pre-squaring


machine, caliberating machine consisting of 12 heads, 38 polishing heads, final squaring machine. The production of the machine is greater than 9500 m2 per day.

PRESS

The main function of the Press is to give the shape of tile from the granules.

The tile is compacted using ph 6200 hydraulic press with a specific pressure of 360 kg/cm2. The green tile is passed through a 5-layer horizontal to remove the residual moisture uniformly & also to give dry strength so the tile is able to move in the glazing line.

The press is ph 6200 Sacmi Press imported from Spain and the no. of cavity is 3 tiles. The press cycle is 6 cycle/min i.e 9500 m2 per day.

TECHNOLOGY AND MACHINARY

Technology adopted by Varmora

World class technology from different sources


Technology from Italy ,Spain ,China

High capacity hydraulic press-4280 tons

India’s Longest klin-180 meter

100 meter long dryer

150 meter long glaze line with high tech design equipments

32 head polishing machine

In-house well equipped laboratory and a high tech R&D centre

India’s leading companies have supplied supporting machineries.

TECHNICAL SUPPORTS

Sacmi - Italy,

Kexinda - China,

Itaca - Spain,

System - Italy,

Techno Italia - Italy,

Johnson Matthey - Italy,

Vidres - Spain

ABOUT PRODUCT

MAIN PRODUCT OF UNIT:

The main product of this plant is “Vitrified Tiles”.


Vitrified tiles

“Vitrified tiles are man made with zero porosity/water absorption, in other

words, tiles will absorb negligible amount of water”

Further we define as,

Vitrified Tiles are those tiles, which have higher amount (percentage) of

verification and less water absorption. Verification is nothing but partial

development of glass phase inside the tile while firing, which mainly due to

melting crystal formation of raw materials used in the body of the tile.

PRODUCT DETAIL:

Products Features & Advantages

Design consistency :

Compared to natural stones like marble, Varmora Granito has far

more consistency in design for greater aesthetic appeal.

Polish retention :

Unlike marble, Varmora Granito retains its polish for long.

Durable Colour :

Unlike marble which turns yellowish with passage of time, Varmora

Granito exhibits nil discoloration.

Stronger than granite and abrasion-resistant :


Varmora Granito tiles look good year after year and makes for a long-

term investment

Full-body-design :

As the design pattern runs through the body of Varmora Granito tile,

surface wear over a period of time does no expose different patterns.

Water absorption lover than 0.05% :

Make Varmora Granito stain-resistant, cleaner, more hygienic and

maintenance-friendly

Chemical-resistance :

Chemicals like light acids, can be used to remove the most stubborn

of stains.

Flatter joints :

Less dirt collects at the joints.

Skid-resistance when dry :

Safe for the young and the aged.

Pre-polished and pre-sized tiles :

Ready-to-use Varmora Granito tiles saves time in laying

ISO 9001:2000 accredited company :

Customer can rest assured on product quality.

Vitrified Tiles has different characteristics from other tiles.

1. It has low porosity which make it stain resistance and very

strong.

2. It has same body structure from top to the bottom.


3. Level of water in tiles is generally below 0.05%.

4. It has also mirror image polish.

5. There is no effect of fire and acids like HCL and other Alkali on the vitrified tiles.

NENO TEChs



black glacier jesalmer

travertinocleopatraGrey

pistagreen

QUALITY POLICY


siciliaFlorencer

pallazio

botchino

Palladio S&p white

venito arisia Ocean Blue

Our main objective is to provide products and services that not only satisfy

the needs of clients but also ensure that they are of the best quality and

international standards.

Constant up gradation and keeping abreast with the latest in technology is

our policy and thus we have a range of tile products that undergo stringent

quality checks and intricate processes before it reaches the consumer.

Our Motto is-

To Achieve & Sustain Quality of the Production Continuously.

To Provide Confidence in our organization.

To Provide Confidence & Service to our Customer as well as

suppliers.

These shall be achieved by:

Strictly adhering to the quality Management Systems for our

operations and monitoring the same periodically for the effectiveness.

Taking timely and effective actions to prevent non- conformities


Create a team of trained, committed people who is striving forward

with ever-growing technology.

Supplying Quality Product meeting National / International Standard

and on early delivery of Products

QUALITY CONTROL

A combination of skilled manpower and excellent human relations policy

adopted by the promoters have played a big role in gaining customer

confidence and brand appreciation.

The success of floor tiles have encouraged us to explore further in this sector

and we are now into manufacturing and marketing ceramic tiles as well.


The upgraded plant has given the best production results. These ceramic tiles

have European touch which gives it a wider reach and a glamorous,

luxurious appeal. Constant innovation and implementing ideas to match

market trends has made this possible. Equipments and processes are either

replace or refurbished as and when necessary to cater to varied tastes of

customers.


HUMANRESOURCE

DEPARTMET

ORGANIZATION STRUCTURE:


Directors

General Manager

Managing Directors

H R Manager

INTRODUCTION:

“We recruit and retain the best talent.”

Human resources management is an inevitable part of organization

Employees hold a key position in the business for the fulfillment of

organization objectives.

The personnel manager has to do several functions like recruitment,

selection, interview, promotion, transfer etc. the personnel management is

also know about labour management, industrial relation, man power,

management.


PERSONAL MANAGEMENT:

“It is that phase of management which deals with the effective control and

use of manpower as distinguished from other sources of power.”

The business plan must also be logically sound and the structure of the

organization must be perfect otherwise the recruitment and training of

personnel results into a haste and unscientific manner, which will prove as

hindrance the path of growth of company’s business.


RECRUITMENT

Recruitment is the process of searching for prospective employees and

stimulating than organization. Normally, organizational can fill up its

vacancies through two phases, either through the promotion of people

available in the organization and through the selection of people from the

out side. Thus these are two sources for the recruitment of the personal

vacancies external and internal.

INTERNAL RECRUITMENT:


Internal recruitment means when any organization fills its vacancies through

the promotions of its existence employee, its known as internal recruitment.

Promotion

Demotion

Layoff

Transfer

EXTERNAL RECRUITMENT:

In external recruitment the companies recruit the men power from the

outside sources, there are many sources through which organization fill up

its vacancies such as advertisement, employment agency, company

recruitment, duplication employee recommendation, labour union etc.

According to the chart they take interview and select the person.

SELECTION:

The selection procedure is concerned with securing relevant information

about an applicant. This information is secured in a number of steps or

stages the objective of selection process is to determine whether an applicant

meets the qualification for a specific job and to choose the applicant who is

most likely to perform well in that job.

Following is the selection process by which Varmora Granito select best

candidate from the given.


Reception Application

Following are the basis criteria upon which the selection is done.

1. Work experience

2. Age

3. Ability to work

4. Skilled unskilled

5. Knowledge about work

6. Qualification


Psychological Tests

Final Interview

Placement

Physical Examination

Application Blank

Preliminary Interview

Interview

Reference Check

PERSONAL RECORDS:

Generally all the companies keep record of the performance of their

employees but Varmora Granito Ltd. Keep only records of general

information about employees and not all the information like other

companies.

1. Varmora Granito (India) Ltd. Keep the following records in personal

records.


2. Records of activity works performance and all information about the

employee like name, age etc.

3. Records of wage, salary and commission.

4. Records of performance and evaluation training.

5. Records of leave, transfer and promotion.

6. Records of health and safety etc.

TRAINING:

The training is the process by which aptitudes, skills and abilities of

employee to perform special job are increased. It gives people an awareness

of the rules and procedures to guide their behavior. It attempts to improve

their performance on the current or prepare them for an intended job.

There are two types of training method

1. on the job training.

2. off the job training.


On the job training means training is given to employees at that time when

they perform the work. Training is most commonly done on the job, it

requires no special school.

There is no specific department of training in the organization because the

organization is not required high skill employee.

Varmora Granito (India) Ltd. Use the on the job training method for the new

employee. They give training to their employee by their supervisor.

Varmora Granito not use the off the job training method to trained their

worker.

DEVELOPMENT:

It covers not only those activities, which improve job performance but also

those, which bring about growth of the personality, help the individuals in

the progress towards maturity and actualization of their potential capacities

so that they become not only good employees but also better men and

women. In organization terms, it is intended to equip persons to earn

promotion and hold greater responsibility.

Varmora Granito holds a seminar for the managerial level and employee in

every year for development. In the necessary things is thought to the

employees for their development.


WAGE AND SALARY ADMINISTRATION:

Wage and salary administration refers to the establishment and

implementation of the sound policies and practical of employee’s

compensation. It included such area as job evaluation, wage and salary of

wage, or relevant organization problem. Development and maintenance of

wage payment in centimes, profit sharing wage charges and adjustment

supply manner and other related items.

All the employees, workers and manages are provided regular wage and

salary.

1. Rs. 3500 to Rs. 6000 is given to skilled workers per month.


2. The assistance general managers are paid in scale of Rs. 5000 to

Rs. 20,000

PAYMENT SYSTEM:

The wage and salary is paid in the fist week of the month.

In Varmora Granito (India) Ltd., the entire staff members are provided

salary by cheque.

For the salary the management department of personal has denied us open

their salary policy. If any employee comes to his work on public holiday, or

he do overtime, for that the company pay them more according to their

work. The company pays wage and salary for overtime according to their

policy.

ENVIRONMENT

Being a responsible corporate citizen Varmora Granito is fully committed to

making a world safer place to live and enhance environment awareness

among community members.

Every employee of Varmora Granito is encouraged and educated about

environment protection and conservation of natural resources. All the

manufacturing processes and equipments designed either reduce or

completely eliminate pollution. Varmora Granito fully complies with laws

pertaining to environment protection and conservation. We aim to

implement globally recognized environment management systems in tandem

with our business goals.


HEALTH & SAFETY

Safety of our employees is of paramount importance. In order to attain the

goal of complete safety at work we at Varmora Granito have charted out a

comprehensive health and safety program for our employees. We have

incorporated latest safety methods and maintain excellent standards of safety

in the industry. All manufacturing processes and equipments are checked

periodically to meet our stringent safety requirements and norms. In order to

avert any unforeseen hazard we educate our employees about vital first-aid

procedures along with mandatory training in fire safety drills. We increase

awareness among employees through adequate health education and

counseling sessions. At Varmora Granito an atmosphereconducive to

express concerns over safety methods or suggestions to improve safety

methods has been created.

GRIEVANCE HANDLING

A Grievance may be defined as any feeling of discontent or dissatisfaction,

whether expressed or not and whether expressed or not and out of anything

connected with the company than an employee thinks, believes or even feels

is unfair, unjust or inequitable. A grievance may be:

1. Unvoiced or stated by the worker.

2. Written or unwritten

3. Valid or ridiculous and may arise out of something connected with the

company E.G.: company policy or actions.


MARKETING

DEPARTMENT


INTRODUCTION:

“Marketing is typically seen as the task of creation, promoting and

delivering goods and services to the consumer and business.”

Marketing Management

“Marketing Management is the art and science of choosing target market and

getting, keeping and growing customers through creating, delivering and

communication superior customer value.”

Marketing people are involved in 10 types of entities goods services,

experiences, events, persons, places, properties, organization, information

and ideas.


The success of every business depends upon it’s a choice of various

marketing tools. In the cutthroat competition to sales the product is very

difficult job. So the position of marketing includes predict positioning and

target marketing consist all those effort, which effect transfer of goods and

case for their physical distribution. If the unit only focus on production and

do not market the sales level will be negligible.

So marketing is important for any unit for its survival marketing is also

process involves analysis, planning implementation and control. It is

essentially bridge between production and consumption.

ORGANIZATION STRUCTURE


Assistant Manager

Marketing Manager

Purchase Officer

Sales Manager Factory Head

Sales Officer

Assistant Clerk Assistant Clerk

PRODUCT PLANNING

Product planning may be defined as Evaluation of the range, mix

specification and pricing of existing and new products in relation to present

and future market requirements and competition. Planning of product range,

mix specification and pricing to satisfy company objectives and specifying

the research, design and development support required.

WHY VARMORA GRANITO DO IT?

If the company fined any problem in the present product by passing

resolution a company change its product and it’s process.

A Varmora Granito has make advance market analysis of the different

technology, size of the vitrified tiles and the different types of the designed

tiles, So that it can put in the market it’s new product than it’s competitor.


Product planning is necessary for the growth and development of the

company.

In the Varmora Granito, this is not to say that product planning is the

prerogative of top management, indeed it is a function, which is most

usually discharged by line management.

MARKET SEGMENTATION

Market segmentation is a process of dividing the total market for goods or

service to several smaller groups.

There are four market segmentation

1. Geographic

2. Demographic

3. Psychographic basis

4. Behavioral basis

At Varmora Granito market segmentation had done on the basis of

geographic segmentation factors such as states regions, cities or

neighborhoods. The company is selling its product in all over India.


ADVERTISING

“Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services. By an identified sponsor.”

Advertising include not only business firms, but also museums charitable organizations and govt. agencies that direct messages to target publics. Organizations handle advertising in different ways. In small companies some one in the sales or marketing department, who works with an advertising agency, handles advertising.

In the Varmora Granito, Marketing department handles advertising. The company uses the following media for the advertising.

Newspaper Magazine Road Poster Wall Painting Catalogs


4 PS OF VARMORA

In Marketing Mix 4 Ps of Varmora: Product, Price, Place and Promotion.

Varmora practices with these four Ps

Product:

Varmora produced two size (1) 605mm X 605mm (2) 6’ x 4’

SLABS

Polished and un polished tiles

Premium and standard quality

Plain and marble prints

Super white plain and designs

Anti skid quality

Price:

Company offered three price levels for three categories that are

Premium, Standard and Commercial.

Place:


Varmora sell vitrified tiles all over the India .Its depot and Branch

offices available at, Ahmedabad, Bangalore, New Delhi, Mumbai,

Chennai, Hyderabad, Calcutta.

Promotion:

Varmora had spent lots of money in outdoor publicity, especially

in wall paintings. One can easily found Varmora’s wall painting on

any wall of house located in the city and also across the national

highways. In addition, so many hoardings has been placed in metro

cites.

DISTRIBUTION NETWORK

For every company growth and development distribution channel played a

very significance role for them.

While selecting appropriate channel of distribution analyzing and

understanding the target market is the first step in selecting distribution

channel.

What are the distribution objectives?

Distribution objective are defined for a product market in terms of

availability of the product. Most companies do not monitor the ability of the

distribution network to achieve distribution objectives or the cost of

distribution.

Distribution Network Design:

Manufacturing plants warehouses material handling, distribution and after

sales services are typical logistics facilities. Distribution network design is


one of the prime responsibilities of the logistic management. It is require

determining the number and location of all types of facilities required to

perform logistics task.

Distribution Cost:

Distribution costs are those cost incurred in finished products from factory to

customers. It covers transportation, insurance, operating expenses,

warehousing and storage rent and administrative expenses of channel of

distribution.

CHANNEL OF DISTRIBUTION:

Channel of distribution are mainly concerned with the physical distribution

of goods and services. They also help enhance promotion and selling and

impart marketing controls. It is a distribution network through producers

puts his product, in the hand of actual users.

Objectives of the channel of distribution:

1. To ensure availability of products at point of sale at right time.

2. To build channel members loyalty.

3. To stimulate channel member to put greater selling efforts.

4 develop managerial efficiency in channel of organization.


DISTRIBUTION CHANNEL OF VARMORA

VARMORA has good distribution network.


Dealer

Company

Retailer

Sub–Dealer

Customer

DEPO

A distribution system is a key external resource. It ranks in importance with

key internal resources such as manufacturing, research, engineering and field

sales personnel and facilities. VARMORA has a marketing network all over

India in the states of Gujarat, Rajasthan, Punjab, Karnataka, Haryana ,

Delhi , Uttar Pradesh, Andhra Pradesh and also many other states

EXPORTS

Currently the group exports all over the world in countries like USA, UK, Trinidad, Tobago, Middle East, Kenya, Nigeria, Mauritius, Sri Lanka, Singapore, Turkey and many more. This stands testimony to our idea of excellent products through technology.


FINANCE DEPARTMENT


ORGANIZATION STRUCTURE

“Finance is life blood of any organization”

Financial is the most important thinking, which is concerned with the planning and controlling of the firms financial sources. Financial management is the administrative area or set of administrative function, which relate to the arrangement of each area in such a way that the organization may have means to carry out its objectives as satisfactorily as possible. It can also be said that finance is the blood of organization. Without enough finance the organization can’t exist for along time Finance is key position for smooth functioning of business activities. Finance is the basis and which the whole structure of an organization based management of finance is one of the vital and critical areas of management in all type of organizations. The main objective of the unit is to maximize the profit and management of finance.


Finance Manager

Senior Manager

Executives

Cashier

Accountants

Clerk

FINANCIAL PLANNING

A firm should be managed efficiently and effectively. This implies that the firm should be able to achieve its objectives by minimizing the use of resource. Therefore, the management implies, co – ordination and control of the efforts of the firm for achieving the organizational goal. Growth in sales is an important objective of the most firm. An increase in a market share leads the firm to the higher growth. The firm would needs assets to sustain the higher growth in sales. It may have to invest an additional plant and machinery to increase its production capacity therefore; they need more current assets and fixed assets for increasing the sales. In addition, for this determining the sources of finance is called the financial planning.Financial planning aims at to match need of the company with those of the investors with a sensible gearing of short team and long term and long term fixed assets securities. The Varmora Granito Pvt. Ltd., has framed a very promising financial plan prepared in light of the future trends.The Varmora Group has considered the following critical elements:

o Financial pattern & conditiono Assets position & technological changeso Earning capacity & market conditiono Policy for administration of capitalo Advance programming for financial resourceo Capacity to generate the internal fundso Position of financial controlling systemo Capital market analysiso Prospects of growth and contingencies


CAPITAL BUDGETING

Capital budgeting may be defined as decision – making process by which an organization evaluates the major investment proposals keeping due consideration for the amount needed for investment, available for investment, cost of raising funds, future cash flows.Capital budgeting process involves planning the availability and controlling the allocation and expenditure of long term investment funds. It involves three steps ..

1) Forecasting expenditure,2) Estimating the available funds,3) Selection of projects.

Capital budgeting decisions are ‘strategic investment decision’ as they involves a huge sum of money and the effect of such decisions will have a far reaching influence on the organization’s profitability for many years to come.Types of capital budgeting proposals:

*Use to be IRR mathod

Replacement: In the long run period, fixed assets get worn out and need replacement. The decisions of such kind are crucial for the business unit.

Substitution of machinery for the labour: Sometimes it is necessary to decide whether the machine should be used for the work so far done by the labourers. If the work is costly, the management will have to examine how far substitution of machinery for labour would be beneficial.

Change in the method of production: It may be proposed to install a modern machine with a view to introduce a newly invested method of production. If latest machine is installed, the fixed costs will increases.


Business expansion: The problem of capital investment also arises when a company wants to expand it business. It will have to set up a new plan or will have to increase productive capacity of the existing unit by installing additional machinery.

RATIO ANALYSIS


Ratio analysis is a process of identifying financial strength and weakness of the firm by establishing relationship between the item of profit and loss account and balance sheet of the company. Following are the ratio prepared by taking item from the final account of the company.

(A) Liquidity ratio Liquidity ratio mean the firm ability to meet its short term financial obligation.

Current Ratio = Current assets Current liabilities

= 1,17,60,244 2,68,620

= 43.78

Acid test on quick ratio = Current assets – inventories Current liabilities = 1,17,60,244 – 40,20,000

2,68,620 = 28.81

(B) Leverage ratio:Leverage ratio measures the sounders of the capital structure of the firm. They are also called structural ratio.

Debt equity ratio = Total debts Capital + Reserve & Surplus

= 50,450 50,63,120

= 0.0099


(C) Turnover ratio: Turnover ratio indicates efficiency of the utilization of the firms assets.Inventory turnover = sales

Inventories = 98,20,110 40,20,000 = 2.44

Networking capital turnover = Net sales Net working capital = 98,20,110 1,72,05,000 = 0.57

Assets turnover = Net assets Net fixed assets + Current assets = 98,20,110

1,82,05,496 = 0.54

(D) Profitability ratio:Profitability ration measure firms effectiveness increasing profit in terms of return on investment etc. important profitability ratio are

Profit margin = Net profit after tax Net sales

= 10,55,200 98,20,110 = 0.107

Return on investment = Net profit after tax Net fixed assets + Current assets

= 10,55,200 1,82,05,496

= 0.06

Balance sheet of varmora ceramic as 31st march 2010Liabilities Amount Assets Amount

Capital account Reserve & surplus 40,520

Fixed assets Vehicle 3,32,269

64,45,252


Share capital a/c 50,22,600Loans ( Liability ) Unsecured loan Current liabilities Provision 2,18,170Sundry creditors 50,450Current period 10,55,200 Less : transferred 10,55,200

50,63,120 1,34,23,756

2,68,620

Computer 37,250Factory building 36,35,630Fax machine 15,714Plant & machinery 23,50,188Type writer 5,150Color machine 51,250Deep well pump 16,801Investment Share investment 5,50,000Current assets Closing stock 40,20,000Loans & advances 9,22,120Sundry debtor 30,13,857Cash in hand 2,22,350Bank a/c 30,65,540Miscellaneous expenditure 5,16,377

5,50,000

1,17,60,244

1,87,55,496 1,87,55,496


SWOT ANALYSIS

SWOT analysis is basically stand for


T = Threats

O= Opportunities

W= Weaknesses

S = Strengths

SWOT

1 STRENGTH:

Product

Varmora vitrified tiles product is their strength because it has phenomenal succeeds in the global market.

Price

Varmora vitrified tiles price is also their strength because it also has a vast impact on the global market.

Coverage

Varmora vitrified tiles coverage is also their strength because Varmora vitrified tiles market coverage in not only in India but also in different parts of world.

Demand

Varmora vitrified tiles product demand is also increase in the global market as well as in the Indian market. So we can also include demand as strength of Varmora vitrified tiles.

2 WEAKNESS:

Behind in advertisement

They are not giving their advertisement in TV and Radio. They are using traditional advertisement method which is now not effective in the consumer mind.


3 OPPORTUNITY:

Vast Export

Varmora vitrified tiles also export their product in different parts of the world with the help of export they can also earn the brand image in the global market which gives phenomenal success to Varmora vitrified tiles in near future.

Modern Machinery

Varmora vitrified tiles using Latest machinery which is very accurate and fast with help of modern machinery they can also achieve desirable production within appropriate time period and scrape will also demolish with help of modern machinery. Total machinery is imported from China.

Employee Welfare

Varmora vitrified tiles also take of their employees and workers. Varmora vitrified tiles also provide plenty of facility to their employees and workers which are not provide by every company. So with the help of excellent manpower support they can easily chase anything within a given time period. Varmora vitrified tiles have a one thing which other doesn’t having and its outstanding support from manpower which is definitely boost to Varmora vitrified tiles in near future.

4 THREAT:

Consumer unsatisfied with new product item Feature of product item are weaker than consumer aspect Competitors launch the same product item

FINDINGS


Varmora Granito network is also good.

In terms of timely delivery Varmora Prefer most of the dealers

because it has own company depots (14 Depots country wide). As a

result timely delivery possible.

In spontaneously reply all the consumer knows about the Varmora.

With it there other companies like Asian tiles, Marbito, City tiles.

It was great to see the plant & machinery operating automatically. The

management and working environment of this unit is favorable.

In the category of top of mind Varmora got the rank third.

SUGGESTIONS


In the international market Internet plays a major role today, we have

also an opportunity to sell our product from getting on line order on

internet, so the company should improve its web site and also have to

improve online order booking process.

Company should increase its production strength because there is

more demand in the market for varmora companies tiles

Company should give different offer to the consumers to attract them.

Company should launch more designs and color so consumer can not

switch to another company.

There will be no any reply of Email comes on our mentioned mail

address.

CONCLUSIONS


This year I have visited “Varmora Granito (India) Ltd.” My visit has

been very pleasure and having lots of learning for me.

They have efficient management with the back up of middle

management and the personnel of the company. They are really

dominating keen competition with qualitative production and

advanced technology.

It was great to see the plant & machinery operating automatically. The

management and working environment of this unit is favorable.

Design is the most important feature which consumer looks when they

buy the product.

At last I conclude that the future of the company is very bright and they will be able to compete international market.

BIBLIOGRAPHY

References:


Marketing ManagementBy, Philip Kotler

Financial Management By, C.B. Memoriya

Personnel Management By, Prasanna Chandra

Web References:

http://www.varmora.com

History of ceramic Tiles... <http://www.icctas.com/ceramicindustry/mainpage.htm#history>

Ceramic Tiles Industry in India... <http://www.icctas.com/ceramicindustry/mainpage.htm#India>

Ceramic Tile Industry statistics... <http://www.icctas.com/ceramicindustry/mainpage.htm#statestic>


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