Varmint&CoExecutive Summary

How to develop a startup?

Often with the market launch of its products start-ups and small businesses are faced with the question

“How to do it ” :◦Need to advertise the product, but

there is no understanding of where and how

◦The budget for the promotion is extremely limited

Who are we?

Varmint&Co - advertising agency for startups and small businesses, which promotes the products or services, using innovative approaches for optimal results on a limited budget

Mission

To help small businesses grow and evolve rapidly, using non-standard methods of advertising.

Develop the advertising market, create new trends and educate clients to use them effectively.

Main stages of working

Advertising

campaign

Defining the goals

Defining the audience

Defining the budget

Assessment of interimresults

Adjustment of goals and plans

Results

Assessment and

recommendations

The structure of interaction

Client

MP (Account

)• Team work for the campaign planning• Researcher• Planner• Designer/

PR/Copywriter/Lawyer/Accountant (outsource)

MP (Buying)

• Negotiations with contractors for the best prices

Balance calculation

1 2 3 4 5 6 7 8 9 10 11 120 €

5,000 €

10,000 €

15,000 €

20,000 €

25,000 €

30,000 €

35,000 € Expenses Income

Month

FY result

Conclusion

The Agency is interested in development of different directions (from IT startups to promotion of young musicians)

Planned to reach the breakeven point by the completion of the first year