Various Types of Outlets Term Paper

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TERM PAPER ON VARIOUS TYPES OF

OUTLETS

SUBMITTED BY:

Pz. JAVEED IQBAL PARSAB-DESIGN III SEM

ROLL NO. 12

SUBMITTED TO:

AR. AMRITA SHUKLA

DEPARTMENT OF INTERIOR DESIGNLOVELY SCHOOL OF ARCHITECTURE & DESIGN

LOVELY PROFESSIONAL UNIVERSITY

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INTRODUCTION TO OUTLETS

An outlet store or factory outlet is a retail store in which manufacturers sell their stock directlyto the public through their own branded stores. Traditionally, a factory outlet was a store attached to afactory orwarehouse. Often these stores are grouped together in outlet malls. Since its origination, outletshave seen variation in project size and an industry reorganization in the early 1990s which resulted in manysmaller outlets going dark. As newer outlets continue their popularity, clear differences between new welldesigned centers and traditional retail centers are becoming harder and harder to differentiate.

Definition for Sales Outlet

a company's office that deals with customers in a particular region or country .

Department stores are those that sell just about anything. Breaking down this category evenfarther, this is the discount department store, like Wal-Mart, and the "anchor" discount store likeMacy's. These are the stores that will have the most employees and will often feature managers in

every department. Specialty stores sell one specific category of items. It is like taking a single department from a

department store and expanding it into something larger with more product choices. Within aspecialty store, there may be more specialized departments. For example, in an electronics store,you may find departments for televisions, cameras, music, and so forth or in a pet store, you mayfind departments for toys, reptiles, bedding, et cetera. Working for a retail sporting goods store ishighly desirable for people who love athletics.

Used goods stores usually have a number of different kinds of products, but the emphasis here isthat the items have been previously owneg and are much less expensive.

Online stores may or may not have a brick-and-mortar counterpart. However, they still needemployees. Although they may not need cashiers, they do need people to ready orders as well asdeal with technical problems and respond to customer questions via email.

Grocery stores: Grocery stores are technicaly a subdivision of specialty stores, but they are themost common and often have the most complex employee make-up.

> Outlets play an important role when it comes to affordable shopping. This article contrasts different typesof retail outlets and examines each one's benefits. The consumer's concerns are described as well as theproducer's, and the presentation discusses the impact a retail outlet has on its competition. Departmentalstores, Grocery Shops, Supermarkets, Hypermart, Textile, Readymade Garments, Footwear's, WhiteGoods, Household appliances and consumerelectronics, Gift shop, Glass and crockery, Hardware-Electrical / Electronics / Auto parts / Building materials, Stationary, Liquor Shops, Music Shops, Boutiques,Software For F&B Industry, Fine Dining Restaurant, Food Court, Fast Food, Quick Service & Home Deliveryoutlets, Auto Spare Parts, Luggages and bags, Mobile Showrooms, Optical Showrooms, etc., all areconsidered as outlets.

DIFFERENT TYPES OF OUTLETS

RETAIL OUTLET.

Retail marketing has undergone a sea change in the last couple of years. In a market wherebrands are proliferating, shelf space getting rare and the customers multiplying, it has become imperative toassess whether the sales team and distribution network cover all the outlets in the city in an effectivemanner. Retail industry is growing at fastest rate with increased number of challenges faced by retail. It hasbecome increasingly difficult to adapt to changing business scenarios for retailers who are always looking for

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new ways to increase profitability. Frauds, including vendor frauds, thefts, shoplifting and inaccuracy insupervision and administration are the challenges that are difficult to handle.

Although the challenges of retail are unique, they can be addressed with the right technologythat identifies the problems and offers a holistic solution.

SPECIALITY STORE.

The specialty stores have a limited product line. It is a final selling terminal of a company with asound sales output. Specialty stores are located individually as well as in shopping malls or other businessterminals.

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DEPARTMENTAL STORE.

The departmental stores have several product lines as household appliances, consumerelectronics, home care products etc. These stores are located usually near resisdential areas or busy

markets where they are easily approachable for the consumers. Most department stores carry at least someapparels and a few also carry equipments.

.

SUPERMARKETS.

Super markets are large than above ones and provide low cost facility to the consumers. Theyopt a very high volume and are usually self service stores. They are designed to meet the total needs forfood and other household products.

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CONVENIENCE STORE.

These are the small stores in resisdential areas, often open 24/7. They have a limited line ofproducts with a high turnover. They usually sell convenient products.

DISCOUNT STORE.

These stores are standard or speciality merchandise with low price. They have a very lowmargin and these stores have also a high volume. The discount offered by these stores is depandant uponthe marketing and pricing strategy of the company. They carry selected goods items at lower price points.Many neighborhood full-line discount stores have been unable to compete with them and get closed down.

OFF-PRICE RETAIL OUTLETS.

These outlets sell mostly leftover goods or overruns. These consist of irregular merchandiseat less than retail price. The off-price retail outlets are independent as factory outlets.

SUPERSTORES.

These involve huge selling spaces mainly for routinely purchased food andhousehold items. Moreover they can provide plus services like laundry, dry cleaning, electronic billing oftelephones, electricity etc. They sometimes comprise of supermarket, discount store and warehouseretailing.

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Retail Outlets

Retailers have tried to divide up the market to their best advantage. Some hope to beprofitable through high margins, others through high volume. Most focus on offering consumers one or two

of the following: depth and breadth of selection, innovative products, quality service, or low price.

SPECIALTY STORES

One-Sport Specialty Shops. These are very niche specific stores. They try to carry exclusive product lines,have knowledgeable sales staff, and offer quality service. Examples: skateboard shops, in-line skate shops,cycling shops.

Multi-Sport Specialty Shops. These still serve niches, but are not as narrowly defined. Often they start outas one-sport specialty shops and then broaden their product lines. They usually expand for one of tworeasons: to generate income 12 months of the year by serving both cold weather and warm weather sportsor because their customer base has a multi-sport orientation. For example, REI, which now has a chain ofstores across the country, focuses on five sports: camping, climbing, cycling, paddling, and skiing. Other

examples: snowboard/skateboard shops, ski/mountain biking shops, cross-country skiing/camping shops.

Pro Shops. The primary difference between these and the other specialty shops is location. Pro shops tendto be connected to sports facilities (e.g., golf courses, tennis clubs, ice rinks). Generally the shops are smalland carry relatively few product lines.

Rental Shops. These are another source of product sales for manufacturers. Rental shops buy equipmentto rent out and also sell accessory items.

FULL-LINE GOODS STORES

Local Goods Stores. These used to be the primary outlet for sporting goods. They met their communities'basic sports needs (e.g. recreational equipment, hunting and fishing supplies, family camping equipment).Competition from larger sporting goods stores and discounters have forced many of them to close.

Regional Chains. Sometimes one-store operations grew into chains. Often regional chains were small. Anexample is DSG Sports, a six-store chain in North Carolina. But some grew quite large. For example, duringthe 80 years that Herman's existed, it expanded into a 117-store East Coast chain (Massachusetts toVirginia). In 1996 it went bankrupt.

Big Box Stores. These are super stores (also known as "category killers"): huge stores carrying thousandsof items. They have changed the nature of sports retailing in recent years. Some, such as The Sports

Authority, carry a full range of sporting goods. Others, such as Just For Feet, primarily carry athletic shoes.

Resale Shops. These stores sell used sports equipment, but also some new items, particularly accessoriesand replacement products like inline skate wheels. Said Charlie Kanan, president of Play It Again Sports (afranchise operation that has nearly 700 stores in the U.S., plus stores in Canada and Europe), "...we are that

small neighborhood specialty store that specializes in buying, selling, trading and consigning." (5) Theproduct mix in Play It Again Sports is approximately 60% new and 40% used.

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Licensing Stores. Another common mall store, specializing in apparel with team logos. They are alsoknown as "fan shops."

MANUFACTURER OUTLETS

Chains. Some manufacturers/distributors have established chains of retail stores which sell their own brandsand little else. Examples: The North Face, Eddie Bauer.

Concept Stores. Some manufacturers set up "theme park" stores to display their products in an exciting andentertaining setting. The purpose of these stores has more to do with publicity and promotion than highvolume sales. Example: NikeTown.

Outlets. Many manufactures set up outlet stores to dispose of overstocks and flawed merchandise. Thesemay be near their factories or in outlet centers (which are usually located in areas at least half an hour awayfrom metropolitan shopping malls).

Department Stores. This usually involves mail order catalogs. But some manufacturers and distributors arealso selling directly to the public through magazine ads, infomercials, cable TV shopping networks, and theInternet.

The display of these above stores should be enhanced in such a way that they can create:

Higher Operational EfficiencyRayMedi Retail POS business automation software solution can help in establishing and enforcingoperational processes, monitoring and measuring the adherence to processes, analyzing and

continuously improving the process and practices for better results. Also help establishing the rightcontrols for effective enforcement.

Efficient Return ManagementReduction in fraudulent returns. It is estimated that retail stores lose about 0.5% of sales due tofraudulent returns. Managing returns in a systematic and authorized manner efficiently eliminatesloss due to returns.

Analyze your competition and strategies to win against them.

Increase your revenue per square feet.

Lower operating cost

Profile your Customers, build Customer loyalty and drive repeat purchases.

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Get accurate information to take critical business decisions.

Configure to suit your business process, policies and operating procedures.

Example No. 1

A picture below shows a newly launched mobile phone retail outlet at Jhallandhar which adapts the paneldisplay system to present their products.

THE RETAIL MOBILE-PHONE SHOP CELLuCOM AT MODEL TOWN JHALLANDHAR

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Example No. 2

The pictures showing counter and window display at Titan outlet:

WORLD OF TITAN A RETAIL OUTLET AT JYOTI MALL JHALLANDHAR

CONCLUSION: The business output of an outlet is very much dependant on the way it presents itsproducts and the display system it follows. The theme it follows is can be the reason to attract for theviewers. The various outlets and retail stores are discussed above with the display system they follow.

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Various Types of Outlets Term Paper

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