Variations in different international retail market
-
Upload
vikram-ram -
Category
Business
-
view
1.159 -
download
4
description
Transcript of Variations in different international retail market
![Page 1: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/1.jpg)
Variations in different market
Three main retail formats are1. General merchandise retailing2. Food retailing3. Non store retailing
![Page 2: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/2.jpg)
General merchandise retailing
1. Specialty stores2. Specialized markets 3. Department stores4. General merchandise discount stores5. Off price retailers6. Catalog showrooms
![Page 3: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/3.jpg)
Specialty Stores
Retailers offering a narrow product line and wide assortment - Virgin Records (music products)- Mango (youth fashion)
![Page 4: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/4.jpg)
Specialized Markets
Markets that house stores specializing in a particular product category
- Jade market (Hong Kong)- Spice market (Istanbul)
![Page 5: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/5.jpg)
Offer a broad variety of goods and wide assortments U.S. and Canada: recent substantial losses Europe: expansion of national chains throughout the
European Union Asia: on the decline
Department Stores
![Page 6: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/6.jpg)
Sell high volumes of merchandise Offer limited service Charge lower prices Types:
- All-purpose: offer wide variety of merchandise and limited depth
- Category specialists (category killers): carry a narrow variety of merchandise and offer a wide assortment
General Merchandise Discount Stores
![Page 7: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/7.jpg)
Sell brand name and designer merchandise at below regular retail prices
Overruns, irregular products, previous seasons’ products
Examples:- Factory outlet stores- Close-out retailers (broad, inconsistent
assortments)- Single-price retailers (all products for the
same price)
Off-Price Retailers
![Page 8: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/8.jpg)
Catalog Showrooms
Offer high-turnover, brand name goods at discount prices
![Page 9: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/9.jpg)
Food retailing
1. Convenience stores2. Conventional supermarkets3. Super centers and hypermarkets4. Ware house clubs or wholesale clubs
![Page 10: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/10.jpg)
Convenience Store
Small residential retailers or retail chains consisting of small neighborhood stores
Open long hours Carry limited lines of higher-turnover necessities One-stop shopping
![Page 11: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/11.jpg)
Conventional Supermarkets
Self-service retailers with annual sales higher than $2 million and less than 20,000 square feet of store space
![Page 12: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/12.jpg)
Super centres &Hyper markets
Combination stores (food and drug) Hypermarkets – combine supermarket, discount, and
warehouse retailing
![Page 13: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/13.jpg)
Warehouse Clubs (Wholesale Clubs)
Require members to pay an annual fee Operate in low-overhead, warehouse-type facilities Offer limited lines of brand-name and dealer-brand merchandise at
a substantial discount
![Page 14: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/14.jpg)
Non-store retailing
1. Vending Machines2. Internet Retailing3. Television Home Shopping4. Catalog Retailing and Direct Mail Retailing5. Direct Selling6. Network Marketing
![Page 15: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/15.jpg)
Vending Machines
Increasingly popular Extent of use varies from country to country
![Page 16: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/16.jpg)
Internet Retailing
Also known as interactive home shopping or electronic retailing
Includes both new dot-com companies and traditional retailers attempting additional market penetration
Increase company diversification
![Page 17: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/17.jpg)
Television Home Shopping
A venue for selling merchandise to consumers in their homes using cable channels
Examples: infomercials and direct response advertising Popular in North America and Europe, and becoming
increasingly popular in Asian markets
![Page 18: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/18.jpg)
Catalog Retailing and Direct Mail Retailing
Venues for selling merchandise to consumers using catalogs and other types of direct mail
It allows for the international expansion of retailers Must be adapted to local market needs and practices Obstacles in developing countries:
- deficient telephone service- unreliable mail service- low income- unavailability of credit cards
![Page 19: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/19.jpg)
Direct Selling
A retailing venue whereby a salesperson, typically an independent distributor, contacts a consumer, demonstrates product use and benefits, takes orders and delivers the merchandise
Direct selling firms are most active in the growth markets (in emerging markets, in particular)
![Page 20: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/20.jpg)
Network Marketing
• Variation on direct selling• Involves signing up sales representatives to go
into business for themselves with minimal start-up capital and sell more "distributorships" and merchandise
• Network marketing is growing rapidly, especially in emerging markets
![Page 21: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/21.jpg)
![Page 22: Variations in different international retail market](https://reader034.fdocuments.in/reader034/viewer/2022051818/54b5fe864a7959a1268b4681/html5/thumbnails/22.jpg)
Issues in International retailing
• Legislation and regulation• Taxation and cross border shopping• Consumer perspective variation• Salespeople and management