8/11/2019 VA_Phase1

1/19

Animal Rescue

Design for Social Good

8/11/2019 VA_Phase1

2/19

The Humane Society of Greater Kansas City

To start our research first we visited the The Humane Society of Greater Kansas City

8/11/2019 VA_Phase1

3/19

we met with the president and CEO, Keith Wiedenkeller.

8/11/2019 VA_Phase1

4/19

To save and improve the lives ofdogs and cats throughout theGreater Kansas City communityby providing education, adoptions,preventive veterinary care andspay/neuter services.

Their mission is to save and improve the lives of dogs and cats throughout the Greater Kansas City community by providing education, adoptions, preventive veterinary care and spay/neuter services.

8/11/2019 VA_Phase1

5/19

The Humane Society is the oldest animal rescue organization in Kansas city. Theyve been located in their current 10,000 sq foot facility for 14 years. They are able to house 40 to 50 dogs at a time and up to 100 cats. They rely heavily on their foster network of

volunteers to house a majority of their adoptable pets.

8/11/2019 VA_Phase1

6/19

They offer low cost veterinary care doing 4,000 spay/neuters a year, and treating 20,000+ animals a year. They are KCKs animal control first contact for found and injured animals. They provide vet care for all the taken in animals that

otherwise would have been euthanized. the rate has gone from 60% to now only 10 to 15% since the partnership with animal control.

8/11/2019 VA_Phase1

7/19

8/11/2019 VA_Phase1

8/19

We also visited The Great Plains SPCA. SPCA stands for Society for the Prevention of Cruelty to Animals. Here already you can see the difference in what donations can provide for the animals. The SPCA were lucky enough to

receive a very generous donation from one family that allowed them to have a state of the art renovation to provide the best care for these animals in need. The SPCA also provides low cost veterinary care, a food bank, and several

other programs to get the public educated.

8/11/2019 VA_Phase1

9/19

To save, protect and improvethe lives of animals, whilestrengthening the relationshipbetween pets and theirhuman companions.

Their mission is along the same lines: its to save, protect and improve the lives of animals, while strengthening the relationship between pets and their human companions. They serve more than 35,000 needy pets

annually and proudly report a live-release rate of 96% or higher

8/11/2019 VA_Phase1

10/19

For each one of those 35,000 animals the shelter cost ranges from $455 to $830 per animal. But adoptions never cost more than $250 and during adoption events as low as $20.

8/11/2019 VA_Phase1

11/19

They offer a full-circle approach of prevention, adoption, and retention. That insures that the animals get the care they need and find the right fit for their forever

home.

8/11/2019 VA_Phase1

12/19

Problem

the public is unaware of the coststhat go into prepping animalsfor becoming an adoptable pet

The problem that these no-kill shelters are having is that people are not fully aware of how high the medical costs actually are for these animals before they can

become adopted, because the shelter keeps their adoption prices so low.

8/11/2019 VA_Phase1

13/19

who are we trying to help?

animal rescues + the abundance of helpless animals

We are trying to help animal rescues and ultimately the abundance of helpless animals

8/11/2019 VA_Phase1

14/19

who are we trying to reach?

possible donors + adopters

We are trying to reach the people who already know about these shelters, but dont know enough about what the shelters really do to take care of the animals. We are targeting the

audience that is interested and ready to know the facts.

8/11/2019 VA_Phase1

15/19

targeting millennials

who are we trying to reach?

possible donors + adopters

aka

us >

We want to target millennials between the ages of 18 and 30, specifically college students and recent grads. There are 80 million plus of us with 81% who have donated money, goods or services at some point. So, we are the target

audience that needs to become more aware and engaged in ways to get involved.

8/11/2019 VA_Phase1

16/19

what social behavior do

we want to change?

We want to encourage more donations and adoptionsby educating the public about the services provided

and the expenses needed to run a no-kill animal shelter.

We want to encourage more donations and adoptions by educating the public about the services provided and the expenses needed to run a no-kill animal shelter. We feel that if people are more aware of what it takes

to prepare the animals in need for a forever home, then they would be more likely to donate.

8/11/2019 VA_Phase1

17/19

what social behavior do

we want to change?

We want to encourage more donations and adoptionsby educating the public about the services provided

and the expenses needed to run a no-kill animal shelter.

Also, if more people were aware of the low cost vet care options that these places have, they may be more willing to adopt than before. And along with knowing the facts; hearing the touching stories of what some of

these animals have gone through can really pull at heart strings and hopefully initiate change.

8/11/2019 VA_Phase1

18/19

how will we measure that change?

At the Humane Society of Greater Kansas City theamount of donations and adoptions will increasethis fall + winter compared to in 2013.

We will know if our creative problem solving has succeeded by the number of donations and adoptions during our time working with the Humane Society. Increase in donations, adoptions, and volunteering all are ways

that we can measure the progress of getting people in the know.

8/11/2019 VA_Phase1

19/19

Help us?

Adopt, donate, volunteer. Be a hero. Thank you.