Vaoi-P Series
6
FRANCE, GERMANY, ITALY, RUSSIA, SPAIN, UK &
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To present the new Sony Vaio as the ultimate fashion accessory and recruit new female consumers, Vaio worked with the ELLE network in 6 countries (France, Russia, UK, Germany, Italy and Spain). ELLE created an integrated print and online campaign and organised a worldwide competition.
Transcript of Vaoi-P Series
FRANCE, GERMANY, ITALY, RUSSIA, SPAIN, UK
&
# Creation of an integrated print and online campaign, including the organisation of a worldwide competition to win a Sony Vaio.
OBJECTIVE
RESPONSE
# To present the new Sony Vaio as the ultimate fashion accessory and attract new female consumers.
&
A 360° CAMPAIGN
PRINT WEB
#Advertorial #Dedicated online mini site#Online competition #Premium online formats
Tailor-made, single page advertorial for each country, presenting the new Sony Vaio as the ultimate fashion accessory, featuring a drive to the online competition via a link.
ADVERTORIALS
#WEB
Dedicated, mulitlingual mini site, with competition details and registration.Quiz for users with a Sony Vaio laptop as the prize.
Online formats, takeover, banners and rectangles linked to the mini site
CLASSIC ONLINE FORMATSMINI SITE
FOR MORE INFORMATION
PLEASE CONTACT:
The Integrated Solutions Department+33 1 41 34 87 39
