Welcome to the Cognitive Era

© 2016 IBM CorporationIBM Confidential

This is how cognition works.

© 2016 IBM CorporationIBM Confidential

What is Cognitive Computing?

Watson mimics human thinking …

Understands Understands text, voice, video, image

Understands context

Reasons Generates and evaluates hypotheses

Weigh options and evidence

Learns Adapts and Learns and Improves

Continuous feedback loop

© 2016 IBM CorporationIBM Confidential

© 2016 IBM CorporationIBM Confidential

Watson is creating a new partnership

between people and computers

that enhances, scales and accelerates

human expertise.

© 2016 IBM CorporationIBM Confidential

Watson and Cognitive - four keys patterns of usage

Engage

Helps organizations build

stronger relationships with

constituents

Decide

Helps users make more

informed, evidence-based

decisions

Discover

Helps people create new

insights by synthesizing

information

Explore

Search, consolidate, and

analyze data

Leading insurance company

in the US introduced

Watson to answer questions

from members

Fast growing Singapore

bank using Watson to

advice their wealth

managers in real-time to

enable better decision

making

Leading medical research

institution, Baylor, publishes

breakthrough in protein

targeting

Leading credit card

company using Watson to

improve sales and account

development performance

through corporate

intelligence

© 2016 IBM CorporationIBM Confidential

Unstructured content

Commander 4.0 Cu. Ft.

26-Cycle King-Size washer –

white. I hate this machine.

Have had 3 calls on machine.

You can't wash large items,

Won’t clean in the middle.

Leaves dry spots through the

clothes, I can only do ½

basket of clothes. Will not

clean or mix bleach in with

the water...

Watson Explorer’s content analytics creates actionable

data from unstructured content

Product Commander

Category 4.0 Cu. Ft.

Size 26-Cycle King-Size

Model washer

Color white

Issue large items

Issue leaves dry spots

Issue ½ basket

Issue not clean

Issue mix bleach

Structured data for analysis

Watson Explorer

Deep natural-

language analysis

Unstructured content

Commander 4.0 Cu. Ft.

26-Cycle King-Size washer –

white. I hate this machine.

Have had 3 calls on machine.

You can't wash large items,

Won’t clean in the middle.

Leaves dry spots through the

clothes, I can only do ½

basket of clothes. Will not

clean or mix bleach in with

the water...

© 2015 International Business Machines Corporation 7

Watson and Cognitive - four keys patterns of usage

Engage

Helps organizations build

stronger relationships with

constituents

Decide

Helps users make more

informed, evidence-based

decisions

Discover

Helps people create new

insights by synthesizing

information

Explore

Search, consolidate, and

analyze data

Leading insurance company

in the US introduced

Watson to answer questions

from members

Fast growing Singapore

bank using Watson to

advice their wealth

managers in real-time to

enable better decision

making

Leading medical research

institution, Baylor, publishes

breakthrough in protein

targeting

Leading credit card

company using Watson to

improve sales and account

development performance

through corporate

intelligence

© 2016 IBM CorporationIBM Confidential

Training Watson to understand natural language

1 32Most of the time,

customers ask the same

things e.g. their intent is the

same

The way that customers

ask the same question can

be infinitely variable

Watson has read nearly 300

million words to better

understand these question

variations

Watson Engagement Advisor Video

Watson at work

Major

Insurance

Company

Deakin

Universit

y

Major Software

Company

International

Hotel Chain

• Helping major

insurer to deflect

calls

• Improving

customer

experience

• Helping students

to get advice

• Freeing advisors

to do higher

value work

• Helping

customers self-

serve

• Walking them

through

common issues

and problems

• Creating a new

guest

experience

• Improving

loyalty and

advocacy

Video: Hilton Concierge

Watson and Cognitive - four keys patterns of usage

Engage

Helps organizations build

stronger relationships with

constituents

Decide

Helps users make more

informed, evidence-based

decisions

Discover

Helps people create new

insights by synthesizing

information

Explore

Search, consolidate, and

analyze data

Leading insurance company

in the US introduced

Watson to answer questions

from members

Fast growing Singapore

bank using Watson to

advice their wealth

managers in real-time to

enable better decision

making

Leading medical research

institution, Baylor, publishes

breakthrough in protein

targeting

Leading credit card

company using Watson to

improve sales and account

development performance

through corporate

intelligence

© 2016 IBM CorporationIBM Confidential

IBM Confidential

Watson’s value

“Watson’s ability to analyze

huge volumes of data and

reduce it to critical decision

points is essential to

improve our ability to

deliver effective therapies.”

– Dr. Craig Thompson,

CEO, MSK

Business challenge

Ability to identify treatments for an individual patient based on the latest

evidence and clinical guidelines

Watson solution

A tool to assist physicians in making personalized treatment decisions

• Analyzes patient data against thousands of historical cases and

trained through thousands of Memorial Sloan Kettering MD hours

• Offers suggestions to help inform oncologists’ decisions based on

over 300 medical journals, over 250 textbooks, 15M pages of text

• Evolves with the fast-changing field

• Currently supports Breast, Lung, Colon and Rectal cancers

Memorial Sloan Kettering

Video: Watson & Memorial Sloan

IBM Confidential

Watson and Cognitive - four keys patterns of usage

Engage

Helps organizations build

stronger relationships with

constituents

Decide

Helps users make more

informed, evidence-based

decisions

Discover

Helps people create new

insights by synthesizing

information

Explore

Search, consolidate, and

analyze data

Leading insurance company

in the US introduced

Watson to answer questions

from members

Fast growing Singapore

bank using Watson to

advice their wealth

managers in real-time to

enable better decision

making

Leading medical research

institution, Baylor, publishes

breakthrough in protein

targeting

Leading credit card

company using Watson to

improve sales and account

development performance

through corporate

intelligence

© 2016 IBM CorporationIBM Confidential

14

Raptor’s Video

15

Language Speech Vision Data Insights Coming Soon

Life Event

Prediction

Behaviour

Based

Insights

Concept

Expansion

Alchemy

Language

Dialog

Concept

Insights

Document

Conversion

Natural

Language

Classifier

Language

Translation

Personality

Insights

Questions &

Answers

Retrieve &

Rank

Sentiment

Analysis

Tone

Analyzer

Speech to

Text

Text to

Speech

Visual

Recognition

Visual

Insights

Alchemy

Vision

Alchemy

Date News

Trade-Off

Analytics

Cohort

Analytics

Taxonomy

Face Detection

Keyword Extraction

Author Extraction

Q&A Qualification

Feed Detection

Fusion Q&A

Risk Stratification

Policy Identification

Knowledge Canvas

Knowledge Graph

Emotion Analysis

Case Evaluation

Text Extraction

Entity Extraction

Image Link Transaction

Language Detection

Statistical Dialog

Concept Tagging

Easy Adaption

Decision Support

Decision Optimization

Criteria Classification

Knowledge Canvas

Factoid Pipeline

Usage Insights

Answer Generation

Video Augmentation

Knowledge Studio

Image Tapping

Trigger

Based

Actions

Watson’s expanding set of cognitive services

Our Cognitive Solutions integrates three key components to

provide an end-to-end value proposition

A new cross-domain

initiative bringing to

market cognitive

solutions integrated

with other components

of IBM’s portfolio.

Customers expect

seamless and easy to

use applications.

Companies must

dramatically rethink

how they engage

customers to remain

competitive.

Data is currently

estimated to double

almost every two

years.

Companies need to

have the technological

capabilities to gain

actionable insight

from most of their data.

IBM’s Watson will

fundamentally change

the way that companies

leverage technology to

conduct business.

AnalyticsCognitive

Computing

User

Experience

IBM Cognitive

Solutions

The power of IBM Cognitive Solutions is bringing the business value through combining Analytics,

Cognitive, and the User / Customer Experience to drive your business transformation.

Cognitive is the new

competitive advantage.

© 2016 IBM CorporationIBM Confidential

What will you do with Watson?

© 2016 IBM CorporationIBM Confidential

Ted 2016 - IBM AI XPrize 2020