Vanessa Pacheco

Brief History• SunTrust Banks, Inc., is an American

bank holding company. The largest subsidiary is SunTrust Bank.

• It had US$172.7 billion in assets as of September 30, 2009

• SunTrust operates approximately 1,700 bank branches across Southern states, including Alabama,Arkansas, Florida, Georgia, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia,West Virginia, and Washington, D.C.

Location

•Branch Bank: Standard bricks-and-mortar banks that provide branches and ATM services in multiple locations. While these banks do offer online banking services, they are generally not capable of offering the same high rates and low costs as an online only bank.

How does the bank/credit union use imaging/branding to appeal

to the consumer?

•Commercials

•taglines, "Live Solid. Bank Solid,"

•Advertisements

Late Fees

•$29.00 if your New Balance is less than $250.00

• $39.00 if your New Balance is $250.00 or more.

What types of services does this bank/credit union offer?

Live Solids Savings Account-Monthly Fee :

$4-Minimum

Balance: $100-APY: 0.05%

Advantage Money Market-Monthly Fee :

$15-Minimum

Balance: $100-APY: 0.05%

What types of services does this bank/credit union offer?

Everyday Checking

-Monthly Fee : $7

-Minimum Balance: $100

-APY: 0%

Solid Choice-Monthly Fee :

$14-Minimum

Balance: $100-APY: 0.04%

•The account that works best for me is the Student Checking the reason for this being that I do not have to pay a monthly fee or APY.

Rewards

Delta SkyMiles Check Card

•5,000 bonus miles after your first purchase

•One mile for every $1 dollar you spend

•No mileage earning cap

•Low $55 annual fee

•Acceptance at millions of locations worldwide

•Safety and security with zero liability, extended warranty, purchase assurance, satisfaction guarantee and price protection benefits

Credit CardsFeature

s

Signature with

Reward

Platinum Visawith

Reward

Platinum Visa

APR for purchases1

11.99%-18.99%2variable

13.99%-19.99%3variable

9.99%-16.99% 4variable

No Annual Fee

SunTrust Rewards

SunTrust Rewards

BonusBuys

Platinum Benefits

VIP Access and 24-Hour Visa

Signature®Concierge

Overdraft Protection

option

Platinum Visa

• APR is currently 9.99%-16.99%

• Optional overdraft protection for SunTrust checking

• Auto Rental Collision Damage Waiver

• Travel Accident Insurance

• Year-end Summary Statement