Vancouver Rebels of Recruiting Roadshow | Garrett Fitzpatrick Demo
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Transcript of Vancouver Rebels of Recruiting Roadshow | Garrett Fitzpatrick Demo
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
What We Know About Today’s Candidates
Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey
Almost two-thirds of job applicants (61%) said they are more skeptical of claims made by employers now than
they were in 2011.
That figure rises to 65% for millennials.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
<1999Newspaper Era
2000Job Board Era
2003Networking Era
2005Job Aggregator Era
The job advertising landscape 2007GlassdoorCareer Community
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Everyday We Make Decisions Based on Reviews
4
Since 1995 decisions have been made on reviews…
Launched: 2000
TravelProducts
Launched: 1995
Glassdoor helps people everywherefind the jobs and companies they LOVE.
Launched: 2008
Employment
Launched: 2004
Dining
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Why? Candidates Decision Making Process Has Changed
+
HiringManager
Recruiter
CareerPage
HiringManager
Recruiter
CareerPage
TodayYesterday
EmployersPerspective
EmployersPerspective
Candidates rely on bothPeers & Employer Insight
Candidates rely onEmployer Insight Only
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
1 or less 2 to 5 6 to 10 11+0%
10%
20%
30%
40%
Our Audience is Diverse and Informed
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30,000,000+
Years Experience
No College
Members
48%52%
MaleFemaleCollege
Grad School
51%
22% 27%
Source: Quantcast 2015
Source: Quantcast 2015
Source: comScore July 2015 MediaMetrix®
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Glassdoor Global Reach (Monthly Sessions)
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Australia257,000YoY 80%
Germany280,000YoY +131%
India2,200,000YoY +28%
Canada1,600,000YoY +50%
US29,000,000YoY +50%
Spain81,000YoY +110%
UK1,700,000YoY +155%
France204,000YoY +126%
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Canada Growth
8
50%New Users
Avg. Page views
Mobile traffic
Avg time on site
787k 3.41 40% 2:33
Canadian Clients (sample)
Traffic Growth
BC
250,000Sessions
Quebec
147,000Sessions
Alberta
196,000Sessions Ontario
850,000Sessions
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How Glassdoor Delivers Applicant Quality
9
CandidatesSelf-Select
Before Applying
YourEmployerBrand
Quantity Quality
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Proven Results across 2,500+ ClientsCompany Size
Tech Finance Retail Consulting Manufacturing
+
-
Top 5 Source of Hire
22 Engineering Hires @$700 CPH
Reduced Time-To-Hire by 50%
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Recruiting Challenge• Attract more quality candidates to career opportunities• Showcase Myplanet’s culture to prospective employees• Further develop brand and increase awareness
Client Success Story: Myplanet
“
100%improvement in
all reputation categories
Take your strategy to the next level with recruiting best practices on employers.glassdoor.com
We wanted to embrace the ethos of Glassdoor at Myplanet as we feel honest feedback is critical to improving ourselves as a company. We want to show our current and future employees alike that we are committed to our most valuable asset, our people!
7 critical hires (Company: 50 - 150)
Including 2 front end developers, 2 interaction designers, a marketing manager & product strategist (Myplanet Internal Metrics, 2015)
403% increase in candidate awarenessAs indicated by traffic to Glassdoor profile (Jan. - June 2015)
90% of candidates review Glassdoor profileMyplanet directly links to Glassdoor from career site to encourage candidates to research the company (Myplanet Internal Metrics, 2015)
”
How Glassdoor Helped Myplanet
Myplanet re-energizes the workplace through a global collaboration platform, bespoke employee web apps, and highly tailored content & commerce experiences. The company firmly believes in the power of user-centered design, open source, and agile principles. Myplanet is headquartered in the heart of Toronto, Canada with additional offices in Vancouver, Chicago and Ukraine.
About Myplanet Glassdoor Results
Glassdoor Solutions
• Enhanced Profile:• Show job seekers latest job openings• Incorporate company photos and videos • Share the latest company updates• Highlight company benefits
• Job Ads: Advertise open roles to a high quality audience
Myplanet makes 7 critical hires and sees a 403% increase in candidate awareness on Glassdoor!
Yashar RassoulliCo-Founder and Director, Technology at Myplanet
August 2015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Our Solutions
Job SlotsEnhanced ProfileDisplay Advertising
• Increase Brand Awareness• Target Candidates Researching
Competitor Profiles• Diversity & Inclusion
Campaigns
• Increase Brand Awareness• Influence Candidates• Unique Candidate Insight &
Analytics
• Source Quality Applicants• Demographic Targeting• Desktop, Mobile & Email
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Free Employer Account
Use Glassdoor Analytics to Measure
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1 What is my brand awarenesswith job seekers? Is it growing?
2 What is my brand reputation?
3How does my awareness and reputation compare with my competition?
4Who am I attracting with my brand message and is it the right audience?
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Homepage Highlight
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Let Your Brand Make The First Impression on Glassdoor!
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Employer Center: Valuable Intel
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Employer Center: Valuable Intel
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• Measure brand awareness• Benchmark against competitors • Monitor candidate demographics • Compare internal departments and
locations
Audit Your Brand
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What is New and Exciting?
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Localized Profiles
Newly Designed Employer Center
Branded Jobs
Localize your employer brand to international audiences and attract top talent
Extend employer branding into job descriptions and increase influence on candidates
Measure and educate your organization’s recruiting strategy all from one place
Candidate RetargetingTarget your ideal candidates as they research competitors & after they leave Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
What is New and Exciting?
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Competitor Targeting
Review & Interview Analytics
Featured Review
Advertise your brand & jobs on competitor non-client profiles for free
Select any review to appear first on your Glassdoor profile
Filter and report your employee sentiment and candidate interview reviews by office location, job title and department
Homepage HighlightAdvertise your office and culture on the Glassdoor Homepage
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Employer Resources
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Employer Resources
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
2015 Employer Branding Summit
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Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015