Valuepitch Interactive

Clients and Technology

About Valuepitch• 2 years old• 22 members• Handled over 100 SEO campaigns• First Google AdWords Qualified Company in India• First company to create a fully integrated console to

measure online marketing metrics.• 5 Key technology products

• Performetrics• SVAT™• SVAT Trends• InstaAds• SmartTags™

•

The Team1. Venkat Ramana (CEO)

A Qualified Cost Accountant with over 4 years of Internet Marketing experience, Venkat has handled large scale SEO/PPC efforts in various companies (has managed more than 60 PPC accounts, 10 SEO clients and teams of size 35+). He was the Director of Operations at Pinstorm Technologies before founding Valuepitch.

2. Raj Dsouza (Head, Technology)The technology man at Valuepitch, he has over 7 years of experience in networks and web development. Apart from providing the technology backbone for the reporting systems of PPC campaigns, he is responsible for each and every tool which Valuepitch has created till date.

The Team3. Arun Rao (Manager, Business Development)

An electrical engineer from IIT Kharagpur by education, the lure of technology driven contextual advertising was too much to resist and he started off his career developing web based applications for search marketing. At Valuepitch, Arun helped set up the Search Marketing practice. He currently handles Business Development at Valuepitch.

4. Benjamin Gonsalves (Head, SEO)With over 3 years of experience in SEO, Benjamin comes with a wealth of knowledge on website architecture, search engine friendly website development techniques and web usability. Ben has worked on over 50 SEO projects till date and is responsible for delivery on all SEO projects in Valuepitch.

A few of our SEO successes…

Rediff Shopping

Rediff Shopping

• 130% increase in the number of pages indexed

• 150% increase in inbound traffic from search engines

• Time taken = 3 months

Singapore Airlines

Time Saved

months

Singapore Airlines

• A 60% increase in traffic from search engines within 6 months.

• 76% increase in e-commerce transactions by the end of the project.

Movers.com

Movers.com

• 500,000 + visits a month : an 800 fold increase in traffic in 3 months.

• 20,000 + search terms in the top 3 results in Google.

• Increase in revenues – from USD 120,000 to USD 1.7 million (annual figures). 80% of the incremental revenues add directly to the bottom-line.

Some of our SEO assignments

Some of our Paid Search assignments

Our Technology…

Tool Kits

PPC Tool Kit

•SVATTM (Organic version due *)•SVATTM Trends (Organic Version due *)•InstaAds•Performetrics

SEO Tool Kit

•SmartTagsTM

•SEO Competition Checker•Google Search Results Count•Reciprocal Links Auditor•Keyword Research•Google Page Rank Finder•Reciprocal Link Checker•Site Position Checker•Phrase Popularity Index•Text Lines Rearrange Script•Keyword Similarity Filter

Organic Version due on June 30th, 2008

SmartTags™

• What is SmartTags™?• SmartTags™ is an optimisation tool that tries to maximise the

Return on Investment on SEO of large sites (over 10,000 pages.

• How does it work?• SmartTags™ works on the premise that an organic listing is as

good as a paid advertisement and so it needs to be optimised to maximise click-through rates and conversion rates.

• SmartTags™ tracks the traffic and conversions on various sections of the website and maps this data to the Title and Meta Description of the search engine listings.

• It enables the user to change the Title and Meta tags on his website at the click of a mouse and tracks the results of this change.

SmartTags™Why SmartTags™?

SmartTags™ Tracks traffic and conversion data

SmartTags™Change listings at the click of a mouse

SVAT™• What is SVAT™?• SVAT™, short for Share of Voice Analysis Tool, is a web based

tool which can be used to gauge the current competitive landscape on Google Sponsored Results for a set of keywords.

• What does it do?• SVAT collects data and automatically categorises the

competition as1. Novice: Very few words, very low bids2. Inefficient: Few words, high bids3. Aggressive: Lot of words, mid to high bids4. Conservative: Lot of words, low bids

• Gives position and keyword data for each advertiser• Highlights the untapped keywords - i.e. Relevant keywords

for which no advertiser is appearing.

SVAT™• Competitive Landscape

SVAT™• Individual advertiser data

SVAT Trends• What is SVAT Trends?• SVAT Trends is a competition monitoring tool which helps

the user to detect and react to changes in the strategies adopted by the competition while advertising on Google Sponsored Results.

• What does it do?• It collects advertiser data regularly over a period of time

and provides the same in a easy-to-analyse format.

• SVAT Trends provides data on1. Share of total impressions by advertiser2. Keywords used by each advertiser3. Ads used by each advertiser4. Keyword - Ad mapping for each advertiser5. Adgroup structure of each advertiser

SVAT TrendsAdvertiser data – 1. Share of impressions 2. Ads

Keyword – Ad dataShare of impression by

advertiser

SVAT Trends

Ads used by each advertiser

Competition by Keyword

InstaAds

• What is InstaAds?• InstaAds is an application which dynamically detects the

freshest offer/content on the users website and updates the same on the ads being used in Google AdWords.

• Who can use InstaAds?1. Sports websites2. Ecommerce websites3. Travel websites4. Finance websites

InstaAdsHow does it work?

InstaAds

How can InstaAds be used?

Performetrics

• What is Performetrics?• Performetrics is a web application that tracks the

performance statistics of an online marketing campaign in real-time.

• What does it do?• Provides both visitor and conversion data by source,

geography and time.• Has an integrated lead management system for

better customer service management.• Allows the user to run custom reports. User can

create over 20 types of reports using this tool.

Performetrics• Visitor and conversion data.

ConversionsVisits

Performetrics• Lead management system for better customer engagement

Performetrics• Splice and dice data

Export to spreadsheet for analysis

Create custom reports

Thank youThank you