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The Oracle red stack describes the seven product families that Oracle carries. When used in conjunction, these products produce superior results. In this course, you’ll learn about the compelling features of the Oracle red stack and how our products will help your customers simplify their IT.

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What we hear from customers is that I.T. complexity gets in the way of advancing their business agenda. Customers are consumed with the endless integration, configuration, tuning, and testing that custom-assembled systems require. There’s little room left for innovation and change.

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I.T. budgets tell the same story. • In 2012, organizations estimated that they would spend 63 percent of their IT

resources to run the business, 21 percent to grow the business, and 16 percent to transform the business. (Source: “IT Metrics: IT Spending and Staffing Report, 2012,” Gartner, 2012.)

• In other words, businesses are spending four times as much to maintain the status quo as they are to innovate.

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The way we see it, Oracle’s job is to simplify I.T. -- so customers can focus on bringing creative ideas about how to apply new technologies to their business. Oracle offers an optimized and fully integrated stack of business hardware and software systems that are engineered to work together. • We design our technology specifically for this stack. It’s fined tuned and optimized

between, within and across the layers • It provides better performance, reliability, security, upgradeability, manageability,

and supportability -and far better than our customers can build for themselves • Instead of focusing all of their technology and expertise on managing complex IT,

customers can focus on the innovation that defines performance in their operations, like better understanding market diversity and developing new products and services to meet those market needs.

• When IT is simple, it fuels innovation – and innovation fuels success Click on the next button to view a video of an analogy that describes how Oracle is helping organizations simplify their IT.

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Please review this summary of some of the key points from the video.

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Let’s listen to what some of our subject matter experts have to say around the competition in this market. Here’s Scott Elder. SCOTT: With me today is Michael Blackin from ESG. Let’s talk a bit more about "engineered to work together" and specifically how does Oracle's approach differ from that of our competitors. Engineered systems is a differentiating message that only Oracle provides Engineered at every layer of the stack Oracle makes the mistakes so customers don’t have to Eliminating integration work for customers

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What about talking to customers? How does one initiate this topic? SCOTT: Should our sales people lead with performance? Talk to the business about the benefits of performance, not necessarily IT. How can we improve business by accelerating certain elements of your key business process? As an alternative to performance, there’s an enormous benefit customers get from risk mitigation and cost benefits with engineered systems.

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The integration of the red stack products are essentially realized in Oracle engineered systems. Michael, can you go into a little more detail on a couple of these systems and how they benefit customers?

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Once again, let’s review the key benefits of purchasing Oracle products.

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For more information, please visit the links on this screen.

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You should now be able to answer the objectives listed on this screen. Because we covered a lot of information, I suggest you download a transcript of this course and read through the key points to refresh your knowledge.

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