VALUE “the currency for creating partnerships and Business Security between Multi- Nationals and...
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VALUE “the currency for creating partnerships and Business Security between Multi-Nationals and Small Businesses” Idiare atimomo
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Transcript of VALUE “the currency for creating partnerships and Business Security between Multi- Nationals and...
VALUE “the currency for creating
partnerships and Business Security between Multi-Nationals and Small
Businesses”
Idiare atimomo
2 stories on value creation
A piece of paper A picture in a Paper
Thought Starter
Ideas Don’t Rule The World
….Business Models Do
(a business model is an end to end process that shows how an idea can be made into a profitable cash cow for an individual, company or nation)
Business Model creators
Sean Parker(Napster, Plaxo, Facebook, Spotify)
Otunba Gaddaffi (DMT)
Alexander Amosu(Global Ringtone business)
What is value?
…a tangiblebenefit that helps a person, group or organization succeed in their goals
The Mistaken Focus
1. Most small business people focus on the wrong people when trying to create value
The best way to create value is not to focus on the multinational – focus on their customers
…what enhances their life? What makes their life simpler?
The Mistaken Focus
2. Most small business people are concerned with sharing a cake rather than baking a cake
The Mistaken Focus
3. Most small business people are always trying to do everything by themselves. They ignore strategic partnerships!
Does your BUSINESS present an opportunity for “SHARED VALUE”?
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SHARED VALUE represents a meaningful benefit for societythat is also valuable to the business …
“Professor Michael Porter”
Economic
Social Environmental
The Triple Bottom Line
Source: Cannibals with forks: The Triple Bottom line of 21st Century Business by John Elkington
Concerns of Small Businesses
1. Making a difference
2. Funding
3. Your Independence
1. Quality2. Service
3. Delivery4. Price
5. Brand Growth
Major concerns of Corporations
Becoming a Person of Value
Brand
Your Essence
About me: idiare atimomo
A Chartered Marketer
(CIM)
Manager, Youth
Segment @ Etisalat
Nigeria
A student of
marketing choices
A student of human
nature
Follow on Twitter: @id49ja
Email: [email protected]
Blog:
http://tharrosandbuzz.blog
spot.com/
