Value Focused Brainstorming
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Transcript of Value Focused Brainstorming
Value Focused Brainstorming(aka meetings really suck)
Max FarrellChief Hustler at WorkHoundFounder at Create Reason
Max FarrellCo-Founder of WorkHound
StartupsIntrapreneurship
Trucking
CreateReason.com @CreateReason
Take Action
Generate Ideas
Filter Them
CreateReason.com @CreateReason
My goal today: Save hours of your life.
CreateReason.com @CreateReason
The value of ideas = $0
The cost to kill ideas = $0
CreateReason.com @CreateReason
Ideas need: •oxygen•an open mind•to be picked / poked•to be held in different minds
CreateReason.com @CreateReason
You all need: Post-itsSharpie / PensLarge poster boardOpen minds
CreateReason.com @CreateReason
Form into small teams
CreateReason.com @CreateReason
Find the champion of the group
CreateReason.com @CreateReason
Know our “north star”
CreateReason.com @CreateReason
Know our “north star”
“Where are we going to eat as a group in Des Moines?”
CreateReason.com @CreateReason
Ready?
CreateReason.com @CreateReason
Step 1 2 minutes •9 ideas written down•1 idea per Post-It
“Where are we going to eat as a group in Des Moines?”
CreateReason.com @CreateReason
Step 2 4 minutes•Each person pick their top 3 ideas•Share the 3 ideas with the group•Champion gathers them for all to see
CreateReason.com @CreateReason
Step 3 3 minutes•Group identifies top 5 ideas together
“Where are we going to eat as a group in Des Moines?”
CreateReason.com @CreateReason
Easy
Hard
Impact
32
1Step 43 minutesPrioritize
CreateReason.com @CreateReason
Step 5 4 minutesPick the top idea•Who will push it forward?•Do they have the resources to win?•What is the 1 action item for them?
@CreateReasonCreateReason.com
Success!
CreateReason.com @CreateReason
Why do we do this?•Give everyone a voice•Time box our efforts•Get to the core of next steps•Take action!
How can you use this?-CrisisEx. Someone famous said something negative about our company on Twitter, we need to determine how to respond
-Create a marketing campaignEx. We should try one new initiative this week
-Strategies to delight customersEx. Find one new way to quickly delight existing customers
@CreateReasonCreateReason.com
It’s fast.It’s all about execution. You can do it.
CreateReason.com @CreateReason
Take Action
Generate Ideas
Filter Them
@CreateReasonCreateReason.com
Thank you!
@CreateReasonCreateReason.com