Value creation through mergers and acquisitions – A study ...
Value creation through social media
-
Upload
atal-malviya -
Category
Business
-
view
173 -
download
1
description
Transcript of Value creation through social media
![Page 1: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/1.jpg)
Value creation through Social Media
(On twitter #AshridgeMBA)
Atal Malviya
ODiMaX Ltd.
Ashridge Business School, 06/06/2011
![Page 2: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/2.jpg)
∗ Understanding Social Media
∗ Importance of social media
∗ Stakeholders in SM
∗ Value Creation through SM
∗ Financial
∗ Non financial
∗ Q & A
In this session
![Page 3: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/3.jpg)
∗ How many of you have FB account?
∗ How many of you have Twitter account?
∗ How many of you have LinkedIn account?
How Many?
![Page 4: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/4.jpg)
∗ Web 1.0 and Web 2.0
∗ User generated content
∗ Engagement
Social Media
" People might be more interested over a dead squirrel in their front yard than they are over thousands of people in Africa dying.” – Mark Zuckerberg
![Page 5: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/5.jpg)
Importance of SM
∗ 95 million people tweet everyday
∗ 7 billion pieces of content are shared per week on FB
∗ YouTube is the second largest search engine on the web
∗ Facebook usage is up 40% since last year
∗ Twitter is adding 300,000 users a day…
![Page 6: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/6.jpg)
Importance of SM
![Page 7: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/7.jpg)
∗ Is it another Dotcom bubble?
∗ How Social Media can help businesses?
∗ How Social Media can harm businesses?
∗ Is it another Dotcom bubble?
Some Qs -
![Page 8: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/8.jpg)
Value Creation
![Page 9: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/9.jpg)
SM Stakeholders
![Page 10: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/10.jpg)
∗ Shareholders
∗ Customers/ Consumers
∗ Supplier
∗ Employees
∗ Other businesses
Value for Key Stakeholders
![Page 11: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/11.jpg)
∗ How these are creating value through SM?
∗ Coca - cola
∗ Ashridge
∗ Consumer
Some Qs
![Page 12: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/12.jpg)
∗ Radian6 – Financial
∗ Green Peace - Environmental
∗ HBR – Customer engagement
∗ Kenneth Cole – Value destroyed
∗ Manchester United – Corporate Governance
∗ Heathrow – Customer service
Some examples
![Page 13: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/13.jpg)
∗ SM Enablers (Facebook, Twitter, LinkedIn etc.)
∗ SM Users (Coke, EasyJet, Delta Airline, GAP etc.)
∗ SM Mediators (Radian 6, ODiMaX, FarmVille etc.)
Key classification of companies on SM
![Page 14: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/14.jpg)
∗ How to value social media companies?
∗ Standard valuation methods are not right at this stage
∗ Innovation in Valuation
∗ Reverse engineer the existing businesses
∗ Derive per user value
∗ Final valuation depends on user base
Is FB $80 billion?
![Page 15: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/15.jpg)
Is FB $80 billion?
![Page 16: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/16.jpg)
∗ Customers profiling through followership
∗ Customers insight through engagement
∗ Customer advocates
Value through Consumers
![Page 17: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/17.jpg)
∗ Real time free flow of information
∗ Financial value – Groupon
∗ Sharing of resources – DropBox
∗ Video
Value to Consumers
![Page 18: Value creation through social media](https://reader035.fdocuments.in/reader035/viewer/2022081821/5494d021ac79591d2e8b4c39/html5/thumbnails/18.jpg)
∗ You can reach me on –
∗ @Twitter – AtalMalviya
odimax
∗ @FB – facebook.com/AtalMalviya
∗ @Email – [email protected]@odimax.com
∗ @Phone – Please email ☺.
Thanks