Value Chain Analysis of a Fashion House
7
Michael Porter’s
description
This Value Chain Analysis or VCA is based on a case about a fashion house from the book on Corporate Strategy:http://www.calameo.com/books/0001753384f5567f56713
Transcript of Value Chain Analysis of a Fashion House
Michael Porter’s
Firm’s Infrastructure: Offices, Outlets & ‘Factories’
Human Resource Management:
56000 employees
Technology: Dyeing, Spinning & Weaving
Procurement: Custom Silk from China
Inbound Logistics
Operations
Outbound Logistics
Marketing & Sales
After designing, Co-ordinating Company in
Northern Italy handles
procurement from China
Coordinating company helps
dye, spin & weave the silk
Finished garment is produced,
showcased at the fashion
shows & stored
$30000 Dress$2000 Dresses
$500 Shoes$50 - 100 Perfumes
represent theBRAND
Thank You
